THE CLARIUS GROUP, LLC


A. General Description of the Advisory Firm: Clarius’ registration as an investment advisor was effective in January 2015, and we began providing advisory services to clients in April 2015. Keith Vernon and Matthew Talbot are the Firm’s two owners and partners of the Firm. B. Description of Advisory Services: Clarius provides family office and integrated wealth management services, along with financial planning and investment advisory services to high net worth individuals and their family entities, and to charitable trusts and foundations. Our services vary, depending on the needs of the client, and include (among others) the following:
• Bill pay services
• Cash flow management
• Banking and credit support
• Insurance and risk management coordination
• Tax and estate planning coordination
• Philanthropic strategy and administration
• Entity oversight and management With respect to the financial planning and consulting provided as part of our wealth management services, clients should understand the following: (a) Clients are free to accept or reject any recommendation made by Clarius. (b) Recommendations in various areas (e.g., estate planning, retirement planning, taxes, and insurance) may be implemented at the client’s sole discretion, with the corresponding professional advisor(s) (e.g., accountant, attorney, insurance agent) of the client’s choosing. (c) With respect to estate planning and tax planning matters, Clarius’ role will be that of a facilitator between the client and their corresponding professional advisor(s). (d) No portion of our services should be construed as legal or accounting advice, rather the client should defer to their attorney or accountant. (e) The client will maintain sole responsibility to notify Clarius if there is a change in their financial situation or investment objectives for the purpose of reviewing, evaluating, and revising any previous recommendations or services or to address new planning or consulting matters. For our investment advisory services, Clarius manages the client’s delegated assets on either a discretionary or nondiscretionary basis. At the beginning of the advisory relationship, we gather germane information from the client, which may include their financial goals, financial situation, investment time horizon, unique needs and circumstances, tax situation, investment constraints and restrictions, return expectations, and risk tolerance. After careful consideration of the client’s goals, objectives, constraints, and preferences, Clarius will draft an Investment Policy Statement (IPS) for the client’s review and approval. Clarius will make investment decisions for the client’s portfolio(s) according to the investment objectives and financial circumstances described in the client’s IPS. The Clarius Group, LLC Page | 5 Each client enters into a written investment advisory agreement with Clarius, which – in the case of discretionary assets -- gives us the authority to transact on the client’s behalf without specific prior consultation. Such transactions may involve (among others) the following types of securities: mutual funds, stocks, bonds, exchange- traded funds (ETFs), and options. In addition, depending on a client’s investment objectives, Clarius will recommend the use of one or more third party advisers (“TPA”) to manage certain portions of a client’s account. Generally, in these cases, the client enters into an agreement with the TPA, which gives the TPA the discretionary authority over the client’s assets allocated to them and will invest those assets in accordance with the TPA’s investment strategy and the client’s overall investment objectives and risk tolerance for those assets. Please refer to Items 5, 7 and 12 for further information. In certain cases, Clarius may recommend that a portion of the client’s assets be invested in certain private investment funds. Such funds may (or may not) be described as hedge funds, real estate funds, managed futures funds, mezzanine funds, private equity funds, venture capital funds, and other types of private pooled investment vehicles (collectively “Private Funds”). Depending on the type of fund, the Private Funds will invest in various types of securities, including, but not limited to: equities, debt instruments, commodities, futures contracts, real estate, and other private investment funds. When determining which clients should receive a recommendation to invest in a Private Fund, Clarius considers many factors, including, but not limited to, the client’s investment sophistication, risk tolerances and qualifications, investment objectives, and the amount of available assets in the client's account(s). Clarius’ goal is to allocate in a fair and balanced manner; however, given these differing factors, the allocation of investment opportunities in Private Funds to our clients is mainly subjective, and not all qualifying clients may be provided a particular private investment opportunity. For those clients that receive a recommendation to invest in Private Funds, it is important to read each offering document (e.g., private placement memorandum) prior to investing to fully understand the risks and potential conflicts of interest pertaining to the Private Fund investment. (Please refer to Item 12 for further information on the allocation of Private Fund investments). Notably, some of the Private Funds, mutual funds and ETFs selected by Clarius may employ alternative or riskier strategies (e.g., the use of leverage or derivatives). Leverage is the use of debt to finance an activity. Buying an investment security in a brokerage account using margin debt is an example of leverage. Derivatives can, in certain instances, be riskier than other types of investments because they may be more sensitive to changes in economic or market conditions than other types of investments. In certain situations, derivatives may result in losses that exceed the original investment. The use of derivatives, leverage, or other alternative strategies may not be successful, resulting in investment losses, and the cost of such strategies may reduce investment returns. Hedging, on the other hand, occurs when an investment is made in order to reduce the risk of adverse price movements in a security. For example, an investor could hedge a long position by shorting the same or similar security. Please review these, and other, considerations carefully prior to investing. Please also refer to Item 8 below for detailed information regarding the Firm’s methods of analysis and the risks surrounding such investments. There may be times when a client decides to use margin in their account. Use of margin in an investment advisory account may increase a client’s asset-based advisory fee. If margin is used to purchase additional securities, for instance, the total value of eligible account assets (to which the Clarius advisory fee is applied) will also increase. The Clarius Group, LLC Page | 6 Notably, the opportunity to increase assets via margin debt presents a potential conflict of interest for Clarius. We recognize that margin debt is not suitable for all investors. It is our practice to recommend that clients utilize such financing in a prudent manner (if at all). Buying securities on margin also subjects clients to additional costs and risks that should be carefully considered before opening a margin account. For further information, please refer to Item 8, below. C. Availability of Tailored Services for Individual Clients: Clarius tailors its services to match the needs of each individual client. Each client’s planning needs are different, and we address those needs on an individual basis. We design client portfolios to reflect the different characteristics of each client, such as their ability to accept market volatility, need for liquidity, tolerance for concentrated positions, ability to invest in illiquid investments, and time horizon(s). Clients may impose restrictions on investing in certain securities or types of securities. We offer to meet with each client as often as necessary for the client to feel comfortable about the investment process; we ask to meet with clients at least annually. D. Direct Indexing Investment Strategy: This strategy was adopted by Clarius as a means for clients to replicate broad equity market exposures in a diversified, tax-controlled manner with less fee drag. Our Direct Indexing investment strategy involves purchasing individual securities to track a target index. ETF and index funds generally use “full replication” -- investing in the same number of stocks at the same weights as the underlying index. Clarius’ approach, however, utilizes optimization software to identify an optimal basket of stocks that matches the primary risk factors of the index and minimizes tracking risk. Compared to an ETF or mutual fund, our direct indexing strategy allows for a greater breadth of tax loss harvesting opportunities and portfolio customization. Our Direct Indexing investment strategy, offers two index selections: 1. US Large Capitalization Stocks – similar risk/return characteristics as the S&P 500 Index 2. International Developed Markets Large Capitalization Stocks – similar risk/return characteristics as the FTSE Developed Markets Index ex US (via ADRs) Our Direct Indexing strategy requires an adequate account size to replicate an index effectively. Please refer to Items 7 and 8 for further details, including risks involved when investing in this strategy. E. Wrap Fee Program: Clarius does not participate in wrap fee programs. F. Client Assets Under Management: As of 12/31/2018, Clarius managed $804,451,302 on a discretionary basis and $593,528,724 on a non-discretionary basis. G. Rollovers from Retirement Plans: In recommending that any client roll over retirement plan assets to our management, we have a conflict of interest. Before making any such recommendation, we review the client’s existing investment options, fees and expenses in the context of their overall investment objectives. We only make the recommendation once we have determined that doing so is in the client’s best interest. As an investment advisor we are a fiduciary to all of our clients. We also explicitly acknowledge that we are a “fiduciary” under ERISA or the Internal Revenue Code, or both, with respect to our investment advisory recommendations and discretionary asset management provided to Retirement Investors under this Agreement. A “Retirement Investor” is defined as (1) a participant or beneficiary of a retirement plan with authority to direct the investment of assets in his or her retirement plan account or to take a distribution; (2) the beneficial owner of an The Clarius Group, LLC Page | 7 IRA; or (3) a “retail” fiduciary, defined as a retirement plan or IRA fiduciary that is not an “independent fiduciary with financial expertise,” as defined in the Department of Labor’s Fiduciary Rule. please register to get more info

Open Brochure from SEC website
Assets
Pooled Investment Vehicles
Discretionary $1,367,396,981
Non-Discretionary $671,959,108
Registered Web Sites

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