VIRTUE CAPITAL MANAGEMENT, LLC


Virtue Capital Management, LLC (“VCM”) is a Limited Liability Company organized in the state of Tennessee. Virtue Financial Holdings, LLC (“VFH”), which owns 100% of Virtue Capital Management, LLC, is owned by Jeremy Rettich, Matthew Rettich, and James Webb. Jeremy Rettich and Matthew Rettich are the control persons of VFH. VCM has been offering investment advisory services since October 2013.
A. VCM Wrap Fee Program
A.1. Investment Supervisory Services
VCM will not assume any responsibility for the accuracy or completeness of the information provided by the client. VCM is not obligated to verify or update any information received from the client or from the client’s other professionals (e.g., attorney, accountant, etc.) and is, along with those that it has delegated any responsibilities, expressly authorized to rely on such information. Under all circumstances, clients are responsible for promptly notifying VCM in writing of any material changes to the client’s financial situation, investment objectives, time horizon, or risk tolerance (i.e., “Investment Profile”). In the event that a client notifies VCM of changes in the client’s Investment Profile, the firm will review such changes and recommend any necessary revisions to the client’s portfolio. VCM offers ongoing portfolio management services based on the individual goals, objectives, time horizon, and risk tolerance of each client. VCM may provide investment advice to clients as to the proper allocation and selection of investments made available through a fee-based variable annuity product. Please be advised that our advice is limited to those funds available within any such fee-based variable annuity product. VCM may also provide investment advice to clients as to the proper allocation and selection of investments made available through a 529 plan. Please be advised that our advice is limited to those funds available within any such 529 plan. Investment Supervisory Services include, but are not limited to, the following:
• Investment strategy(ies) • Asset Selection
• Asset allocation
• Risk Tolerance
• Regular portfolio monitoring
• Time Horizon VCM offers clients the following portfolios in its wrap fee program, which are managed by separate account managers or through a sub-adviser that VCM engages on its behalf and are further described in Item 6.C.5 of this brochure:  Alpha Investment Management  Mid-Cap Power Index  AlphaDNA Investment Management (formerly managed by ZEGA Financial)  Internet Advantage Strategy Equity Best Picks  Brown Advisory  Large Cap Growth  Large Cap Sustainable Growth  Flexible Equity  Clark Capital Management  Navigator Fixed Income Total Return  Navigator MultiStrategy 25-75  ClearBridge Investments  Large Cap Growth  Hanseatic Management Services  All Cap Tax Efficient Strategy  Balanced Risk  Conservative Risk  Julex Capital Management  Dynamic Income  Martin Investment Management  U.S. Equity “Best Ideas” Growth  Morningstar  Dividend Select Stock Basket  Hare Select Stock Basket  Tortoise Select Stock Basket  Navellier & Associates INC  Libertas 30  U.S. Equity Sector Plus Featuring AlphaDex  Newfound Research  Multi-Asset Income  Niemann Capital Management  Risk Managed Global Equity Sector  Risk Managed U.S. Equity  Optimus Advisory Group  Bond Rotation  Tactical High Yield  SpiderRock Advisors, LLC  SpiderRock Hedged Equity Concentrated Stock  Summit Capital Solutions  Dual Momentum Sector Strength Aggressive  Dual Momentum Sector Strength Balanced  Dual Momentum Sector Strength Conservative  Taiber Kosmala & Associates  Enhanced Yield Growth and Income ETF  Opportunistic Municipal Bond  Stop Loss Conservative  Stop Loss Moderate/Balanced  Stop Loss Aggressive  S&P 500 ETF with VCM Overlay  S&P 500 Equal Weight ETF with VCM Overlay  Global Total Stock Market ETF with VCM Overlay  All World Ex-U.S. Equity with VCM Overlay  Brown Advisory Large Cap Growth with VCM Overlay  Brown Advisory Large Cap Sustainable Growth with VCM Overlay  Brown Advisory Flexible Equity with VCM Overlay  ClearBridge Investments Large Cap Growth with VCM Overlay  Hanseatic All Cap Tax Efficient with VCM Overlay  Zacks Dividend Large Cap Value Stock Strategy with VCM Overlay  Texas Elite Advisors  Elite Relative Value Strategy  W.E. Donoghue and Company  Power Dividend Index  Power Dividend International Index  Zacks Investment Management  Zacks Dividend Large Cap Value Stock Strategy  Zega Financial  Buy and Hedge Classic  Buy & Hedge Retirement  HiPOS Aggressive  HiPOS Conservative
• Mutual Funds  WEDCO Power Dividend Load Waived (PWDIX)  WEDCO Power Income Load Waived (PWRIX)  Redwood Managed Volatility I (RWDIX)
• Non-Traded Real Estate Investment Trusts (REITs)  Cole Capital Retail Property Trust REIT (CCPT V)  Cole Capital Office & Industrial REIT (CCIT III)  CIM Income Strategy REIT Daily NAV (iNAV) VCM has portfolios that were previously available to invest in that may no longer be available for new investors. As a result, if you are a current client of VCM you may be invested in portfolios you do not see listed in this document or in our ADV 2A and Wrap Brochure. Similarly, the above portfolios, strategies or managers are subject to change at the discretion of VCM. VCM evaluates the current investments of each client with respect to their risk tolerance levels and time horizon. Risk tolerance levels are documented in a Risk Profile Questionnaire, to the extent one is utilized for a particular client. For its discretionary asset management services, VCM receives a limited power of attorney to effect securities transactions on behalf of its clients that include securities and strategies described in Item 6.C.7 of this brochure. VCM generally limits its investment advice and/or money management to mutual funds, equities, bonds, fixed income, debt securities, ETFs, REITs, insurance products including annuities, and government securities. VCM may use other securities as well to help diversify a portfolio when applicable. In addition to providing VCM with information regarding their personal financial circumstances, investment objectives and tolerance, or capacity for risk, clients are required to provide the firm with prompt notice of any changes in the client's personal financial circumstances, investment objectives, goals and tolerance, or capacity for risk. VCM will remind clients of their obligation to inform the firm of any such changes. VCM investment adviser representatives (IAR) may also contact clients at least annually to determine whether there have been any changes in a client's personal financial circumstances, investment objectives and tolerance or capacity for risk A.2. Selection of Other Advisers VCM may utilize sub-advisers or recommend clients utilize third-party money managers which clients may engage directly. VCM will generally be compensated via a fee share from the advisors to which it directs those clients. The fees shared will not exceed any limit imposed by any regulatory agency. Before recommending other advisors or managers for clients, VCM performs due diligence and research on such parties.
A.3. Fee Schedule
The advisor’s fee for investment supervisory services is an asset-based fee calculated as a percentage of the value of the managed assets, calculated according to the following fee schedule, and pursuant to a management agreement, which represents the advisor’s maximum fees for individual services. Please note that the client may be able to obtain comparable services elsewhere at more favorable pricing. All VCM fees are negotiable. Fee Schedule I (Wrap Fee Program) For the fees related to the portfolios below, please refer to Appendix 1 of Part 2A: Virtue Capital Management, LLC, Wrap Fee Program Brochure (break points are applied on a per household basis): Alpha Investment Management: Newfound Research: Mid-Cap Power Index Risk Managed Global Sectors AlphaDNA: Multi-Asset Income Internet Advantage Strategy Equity Best Picks Niemann Capital Management: Brown Advisory: Risk Managed Global Equity Sector Large Cap Growth Risk Managed U.S. Equity Large Cap Sustainable Growth Optimus Advisory Group: Flexible Equity Bond Rotation Clark Capital Management: Tactical High Yield Navigator Fixed Income Total Return SpiderRock Advisors, LLC: Navigator MultiStrategy 25-75 SpiderRock Hedged Equity Concentrated Stock ClearBridge Investments: Summit Capital Solutions: Large Cap Growth Dual Momentum Sector Strength Conservative Hanseatic Management Services: Dual Momentum Sector Strength Balanced All Cap Tax Efficient Stock Strategy Dual Momentum Sector Strength Aggressive Balanced Risk Taiber Komala & Associates: Conservative Risk Enhanced Yield Growth and Income Julex Capital Management: Opportunistic Municipal Bond Dynamic Income Brown Advisory Large Cap Growth with VCM Overlay
Martin Investment Management: Brown Advisory Large Cap Sustainable Growth w/ VCM
Overlay U.S. Equity “Best Ideas” Growth Brown Advisory Flexible Equity with VCM Overlay
Morningstar: Hanseatic All Cap Tax Efficient Stock Strategy w/ VCM
Overlay Dividend Select Stock Stock Basket Zacks Dividend Large Cap Value Stock Strategy w/ VCM Overlay Hare Select Stock Basket ClearBridge Large Cap Growth Strategy w/ VCM Overlay Tortoise Select Stock Basket Texas Elite Advisors: Navellier & Associates, Inc.: Elite Relative Value Strategy Libertas 30 W.E. Donoghue and Company: U.S. Equity Sector Plus Featuring AlphaDex Power Dividend International Index Power Dividend Index
Zacks: Zega Financial:
Zacks Dividend Large Cap Value Stock Strategy HiPOS Conservative
HiPOS Aggressive
Buy & Hedge Retirement
Buy & Hedge Classic

Annualized Wrap Fee's Schedule I

Up to 500,000 Next 500,000 1 MM+
VCM Annual Fee 0.95% 0.90% 0.75%
Advisor Annual Fee 1.00% 0.85% 0.75%
Total Annual Fee 1.95% 1.75% 1.50%
These fees include charges for all trading transaction costs and commissions on purchases and sales of securities affected on behalf of the wrap fee account owner as it relates to the buying and selling of securities held within the account. Except as provided, the client will incur no trading charges or advisor fees other than the advisor’s fee pursuant to the above fee schedule in connection with the maintenance of and activity in the client’s account. There may be internal expenses for the actual investment you own that would not be reflected in the above advisor fee schedules. The trading cost components of the above-mentioned advisory fees are estimated to range from $0 to $720 per account per year. The remainder of the advisory fee, as detailed in the above-mentioned fee schedule, is attributed to VCM investment management. Asset-based fees are always subject to the investment advisory agreement between the client and VCM. Such fees are payable monthly in arrears and are based on the average daily balance of the account during the month. Related accounts may be combined for fee paying purposes. We combine the account valuations to assist you in meeting fee breakpoints and therefore lowering the overall fee level. This option is extended to all accounts residing in the same household and certain members of the same family. The fees will be prorated if the investment advisory relationship commences other than at the beginning of a calendar month. The client authorizes the qualified custodian to automatically deduct the fee and all other charges payable hereunder from the assets in the account when due with such payments to be reflected on the next account statement sent to the client. If insufficient cash is available to pay such fees, securities in an amount equal to the balance of unpaid fees will be liquidated to pay for the unpaid balance. VCM may modify the fee at any time upon 30 days’ written notice to the client. In the event the client has an ERISA-governed plan, fee modifications must be approved in writing by the client. A client investment advisory agreement may be canceled at any time by the client or by VCM with 30 days’ prior written notice to the client. Upon termination, any earned, unpaid fees will be due and payable. The client has the right to terminate an agreement without penalty within five business days after entering into the agreement.
A.1.a. Important Disclosure – Custodian Investment Programs
Please be advised that the firm utilizes certain custodians/broker-dealers. Under this arrangement we can access certain investment programs offered by our custodian that offer certain compensation and fee structures that create conflicts of interest of which clients need to be aware. Please note the following: Limitation on Mutual Fund Universe for Custodian Investment Programs: Please note that as a matter of policy we prohibit the receipt of revenue share fees from any mutual funds utilized for our advisory clients’ portfolios. Nonetheless, if the firm decides to take these 12b-1 fees in the future, please note the following: There are certain programs offered by our custodian in which the firm participates that limit the types of mutual funds and mutual fund share classes to those in which our custodian has negotiated the receipt of 12b-1 and/or other revenue sharing fee payments from the mutual fund issuer or sponsor. As such, a client’s investment options may be limited in certain of these programs to those mutual funds and/or mutual fund share classes that pay 12b-1 fees and other revenue sharing fee payments, and the client should be aware that the firm is not selecting from among all mutual funds available in the marketplace when recommending mutual funds to the client. Such fees are deducted from the net asset value of the mutual fund and generally, all things being equal, cause the fund to earn lower rates of return than those mutual funds that do not pay revenue sharing fees. The client is under no obligation to utilize such programs or mutual funds. Although many factors will influence the type of fund to be used, the client should discuss with their investment adviser representative whether a share class from a comparable mutual fund with a more favorable return to investors is available that does not include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs and priorities and anticipated transaction costs. In addition, the receipt of such fees can create conflicts of interest in instances (i) where our adviser representative is also licensed as a registered representative of a broker-dealer and receives a portion of 12b-1 and or revenue sharing fees as compensation – such compensation creates an incentive for the investment adviser representative to use programs which utilize funds that pay such additional compensation; and (ii) where the broker-dealer receives the entirety of the 12b-1 and/or revenue sharing fees and takes the receipt of such fees into consideration in terms of benefits it may elect to provide to the firm, even though such benefits may or may not benefit some or all of the firm clients. Additional Disclosure Concerning Wrap Programs: In addition, our custodian offers certain wrap fee programs that (i) allow our investment adviser representatives to select mutual fund classes that either have no transaction fee costs associated with them but include embedded 12b-1 fees that lower the investor’s return (“sometimes referred to as “A-Shares,” depending on the mutual fund issuer), or (ii) allow the use of mutual fund classes that have transaction fees associated with them but do not carry embedded 12b-1 fees (sometimes referred to as “I- Shares,” depending on the mutual fund sponsor). Our wrap fee programs offer investment services and related transaction services for one all-inclusive fee (except as may be described elsewhere in the applicable Brochure). The trading costs are typically absorbed by the firm and/or the investment representative. If a client’s account holds A-Shares within a wrap fee program, the firm and/or its investment adviser representative avoids paying the transaction fees charged by other mutual fund classes, which in effect decreases the firm’s costs and increases its revenues from the account. Effectively the cost is transferred to the client from the firm in the form of a lower rate of return on the specific mutual fund. This creates an incentive for the firm or investment adviser to utilize such funds as opposed to those funds that may be equally appropriate for a client but do not carry the additional cost of 12b-1 fees borne by the client. As a policy matter, the firm does not allow funds that impose 12b-1 or revenue sharing fees on the client’s investment within its wrap fee programs. Should a client prefer an A-Share class or mutual fund share class that has embedded 12b-1 and/or revenue sharing fees, then the utilization of such funds within the wrap fee program requires specific written client consent acknowledging the conflict. Clients should understand and discuss with their investment adviser representative the types of mutual fund share classes available in the wrap fee program and the basis for using one share class over another in accordance with their individual circumstances and priorities.
A.2. Selection of Other Advisers Fees
VCM may use third-party money managers as sub-advisers or direct clients to third-party money managers. VCM will be compensated via a fee share from these advisers and this relationship will be memorialized in each contract between VCM and each third-party adviser. The fees shared will not exceed any limit imposed by any regulatory agency. The payment of fees for third-party investment advisers will depend on the specific sub-adviser/third-party adviser selected. Clients may terminate the contract without penalty, for full refund, within five business days of signing the contract. Thereafter, clients may terminate the contract at any time. If a client invests with a few days left in the month, they would be billed for the actual days in which they are invested in the models. In addition, if they are in a non-wrap account, they would be responsible for any trading costs incurred.
B. Disclosure of Cost Difference if Services Purchased Separately
Depending on a number of factors, such as the number, size, and nature of the securities transactions in an advisory account, the overall fees and charges borne by the client over time could be more or less than what these fees and charges would be if the same services were provided on a separate basis. Bundled fees generally provide an economic incentive for the advisory firm to select investments and strategies that minimize trading costs. Frequent trading in an account, where transactions fees are included as part of the overall advisory fee to the client, drive trading costs higher and reduce the overall fee revenue to the advisor. As a result, higher trading costs in a bundled fee account have a negative impact on the advisory firm’s profitability.
C. Additional Client Fees and Terms of Payment
C.1. Client Payment of Fees
VCM requires clients to authorize the direct debit of fees from their accounts. Exceptions may be granted subject to the firm’s consent for clients to be billed directly for our fees. For directly debited fees, the custodian’s periodic statements will show each fee deduction from the account. Clients may withdraw this authorization for direct billing of these fees at any time by notifying us or their custodian in writing. VCM will deduct advisory fees directly from the client’s account provided that (i) the client provides written authorization to the qualified custodian, and (ii) the qualified custodian sends the client a statement, at least quarterly, indicating all amounts disbursed from the account. The client is responsible for verifying the accuracy of the fee calculation, as the client’s custodian will not verify the calculation.
C.2. Prepayment of Client Fees
VCM does not require the prepayment of its investment supervisory fees. VCM’s fees will either be paid directly by the client or disbursed to VCM by the qualified custodian of the client’s investment accounts, subject to prior written consent of the client. The custodian will deliver directly to the client an account statement, at least quarterly, showing all investment and transaction activity for the period, including fee disbursements from the account. A client investment advisory agreement may be canceled at any time by the client, or by VCM with 30 days’ prior written notice to the client. Upon termination, any earned, unpaid fees will be immediately due and payable. The client has the right to terminate an agreement without penalty within five business days after entering into the agreement.
C.3. Additional Fees
All fees paid to VCM for investment advisory services are separate and distinct from the fees and expenses charged by Mutual Funds, Exchange Traded Funds (ETFs), Variable Annuities, and other Investment Managers, broker/dealers and custodians retained by clients, if any. Such fees and expenses are described in each Mutual Fund’s and Variable Annuity’s prospectus, each Manager’s Form ADV Part 2A, Wrap Brochure or similar disclosure statement, and by any broker/dealer or custodian retained by a client. Mutual Fund, ETFs, Variable Annuities, and Manager fees generally include a management fee, fund expenses, and related fees. If a Mutual Fund also imposes sales and or early redemption charges, a client may pay an initial or deferred sales charge as further described in the Fund’s prospectus. Refer to any respective Mutual Fund or Variable Annuity prospectus for a complete description of fees and services. Additionally, each household will be charged a monthly $12 technology fee, subject to change based on the terms, conditions, and fees of providers. The technology fee will be billed and deducted each month from each account within the household based on each account’s corresponding percentage of total household value from the date the household account is initially established with VCM. These fees will be deducted automatically from client accounts and shall be used by VCM to utilize software allowing the firm and its IARs to consolidate all accounts through a portfolio accounting system and create consolidated, on-demand performance reports. Moreover, clients will have the capability to create an online profile allowing them to login to VCM’s portfolio accounting system and view their own account in “real time” on a consolidated basis. Certain ETFs pay advisory fees to their investment advisers, which reduces the net asset value of the fund. Some ETFs are organized as unit investment trusts and do not have an investment adviser. However, all ETFs do incur expenses related to their management and administration that are analogous to an investment adviser’s management fee. These expenses affect the value of the investment. Furthermore, clients may incur brokerage commissions and other execution costs charged by the custodian or executing broker/dealer in connection with transactions for a client’s account. Clients should further understand that all custodial fees and any other charges, fees and commissions incurred in connection with transactions for a client’s account will be paid out of the assets in the account. Please refer to the Brokerage Practices section (Items 9.B. and 9.B.) for additional important information about the brokerage and transactional practices of VCM. Accordingly, the client should review both the fees charged by the product sponsor and the fees charged by VCM to fully understand the total fees to be paid. Non-Standard Asset (NSA) fees may be charged by TD Ameritrade (one of the custodians used by VCM). The fees charged are $100 for each purchase of an NSA and $150 annually (typically in 4th quarter of each year meaning a client that invest in 3rd quarter could pay a fee of $100 and then be charged a $150 annual fee in 4th quarter) for the custody of each NSA.
D. Compensation for Recommending the Virtue Capital Management, LLC,
Wrap Fee Program
VCM’s wrap fee program is a proprietary product offered exclusively through VCM. As such, there are no conflicts of interest in that there are no commissions paid for selling the VCM wrap fee program.
E. External Compensation for the Sale of Securities to Clients
VCM’s advisory professionals are compensated primarily by VCM in the form of a percentage of fees they collect for the assets they attract to VCM available investment models. VCM’s advisory professionals may be paid sales, service or administrative fees for the sale of mutual funds or other investment products. VCM’s advisory professionals may receive commission-based compensation for the sale of securities, if made through a FINRA member broker-dealer, and insurance products offered in conjunction with proper licensure. Please see Item 9.A.2.c. of this brochure for additional information on conflicts associated with the receipt of commission- based compensation. In addition, from time to time, VCM may initiate incentive programs for IARs. These programs may compensate them for attracting new assets and those promoting investment advisory services. VCM may also initiate programs that reward IARs who meet total production criteria, participate in advanced training and/or improve client service. IARs who participate in these incentive programs may be rewarded with cash and/or non-cash compensation, such as deferred compensation, bonuses, training symposiums, marketing assistance and recognition trips. These incentive programs are paid for by VCM and do not affect fees paid by the client. VCM may pay bonuses to prospective investment adviser representatives to entice them to join VCM and transition their current clients. Prospective clients should be aware this practice may constitute a conflict of interest in that the recommendation to transition their advisory relationship to VCM may be viewed as being in the best interest of VCM and its investment adviser representative as opposed to the client’s.
F. Client Assets Under Management
As of March 30, 2019, VCM had $465,235,315 in discretionary and $0 in non-discretionary assets under management. please register to get more info

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