Description of Advisory Firm Engaged Capital, LLC (“Engaged Capital,” “we,” “our,” or “us”) is a Delaware limited liability company
headquartered in Newport Beach, California. Engaged Capital is registered as an investment adviser with
the U.S. Securities and Exchange Commission. Glenn W. Welling, through Engaged Capital Holdings, LLC,
is the principal owner of the firm. We were organized in February 2012.
Advisory Services Offered Engaged Capital provides continuous and regular investment management services on a discretionary
basis to private investment funds (“Funds”) that we have organized. The Funds are available only to
qualified investors and only by a private offering memorandum. Under the rules of the Securities and
Exchange Commission, investors are considered “qualified” if they meet certain minimum net worth
and/or income requirements. For information about net worth and/or income requirements, see
Item
10 – Other Financial Industry Activities and Affiliations below.
This Form ADV Part 2A Brochure is not an offer to sell, or a solicitation of an offer to purchase,
partnership interests or shares in any Fund. Such an offer can only occur when the prospective investor
receives the Funds’ offering documents.
Engaged Capital also provides continuous and regular investment management services on a
discretionary basis to certain institutional clients (“Managed Accounts”), including pension plans,
pursuant to managed account arrangements that generally parallel the investment management
services being provided to a related Fund.
For information about our discretionary authority, see
Item 16 - Investment Discretion below. We
describe the fees charged for investment supervisory services below under
Item 5 - Fees and
Compensation.
Investment Mandates and Client Imposed Restrictions The terms on which Engaged Capital manages a Fund or Managed Account are established at the time
the Fund or Managed Account relationship is established. These terms are generally set out in the
governing documents entered into by Engaged Capital with respect to the client and are disclosed in the
offering documents for the Fund or the investment management agreement for the Managed Account
client. Our primary strategy employs a long “constructive activist” approach, investing in small and mid-
cap domestic equities.
In accordance with the governing documents of each Fund: (1) certain investors in the Fund may invest
on terms that differ from the terms generally applicable to other investors; (2) other classes of
ownership interests may be established with terms that differ from those described in the Fund’s
offering documents; and (3) we may manage some Fund investors’ accounts under terms that differ
from the terms described in the Fund’s offering documents. Such differing terms may be more
Engaged Capital Brochure Revised March 29,2019 6
favorable than the terms provided to other investors and may include, but are not limited to, terms
relating to the ability to withdraw or redeem capital, access to information, management and
performance fees and allocations, and special rights to make future investments. Such modifications
may in some cases be based upon, among other things, the size of an investor’s investment, an
agreement by an investor to maintain such investment for a specified period of time, a transfer from a
Managed Account, or other commitments by the investor. For additional information about differing
Fund terms for certain investors, see
Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading below.
Managed Accounts may, in addition to negotiating differing terms such as those described in the
preceding paragraph, also request other provisions such as keeping a minimum level of cash in the
account or restricting Engaged Capital from buying or selling certain specific securities or security types
in the account.
If a Managed Account client or Fund investor directs Engaged Capital not to purchase a
particular security or type of security, Engaged Capital may restrict that security from consideration as a
portfolio investment, and thus will not buy the security for any clients, including the related Fund.
Engaged Capital reserves the right to not accept and/or to terminate a Managed Account if we feel that
the client-imposed restrictions would limit or prevent us from meeting or maintaining the client’s
investment strategy.
Wrap Fee Programs Engaged Capital does not manage accounts as part of a wrap or bundled fee program.
Assets Under Management Engaged Capital manages client assets in discretionary accounts on a continuous and regular basis. As of
December 31, 2019 our regulatory assets under management were $572,357,072.
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Fee Schedule Investment Management Fees
Engaged Capital may charge the Fund investors and Managed Accounts a management fee for
investment management services. Our fees, which may be subject to negotiation, generally range from
1.00% to 1.75% annually, based primarily on the amount of assets being placed under management with
us, the point in time in the life cycle of the relevant Fund that the assets are placed, and the length of
the commitment. Certain special purpose funds may not have management fees.
Performance Allocation
Engaged Capital may also receive performance allocations or fees from Fund investors and Managed
Accounts, which will generally range from 10% to 20% of any annual appreciation in a Fund investor’s
capital account or in a Managed Account. Such performance allocations may be subject to preferred
returns, hurdles or high water mark requirements, as set forth in the relevant Fund documents or
Engaged Capital Brochure Revised March 29,2019 7
investment management agreement. In addition, certain special purpose funds may have performance
allocations of up to 25%.
General
Management fees and/or performance allocations are established at the time of organization of a Fund
or the beginning of the advisory relationship with a Managed Account and may vary among the Funds,
among each Fund investor within a Fund, and among Managed Accounts. Specific details of such
compensation and method of calculation are set out in the offering materials, disclosure documents,
investment management agreements, and governing documents of the relevant Funds and Managed
Accounts. We may also enter into strategic partnerships, side letter agreements, or other arrangements
with specific investors in a Fund whereby such investors receive direct or indirect reductions of
management fees or other compensation otherwise payable to Engaged Capital with respect to their
investments.
Billing Method Management Fees
Subject to any applicable Fund documents and/or investment management agreements, Engaged
Capital’s management fees are generally payable quarterly in advance at the beginning of each calendar
quarter. We charge one fourth of the annual fee rate each quarter based on the market value of the
client’s portfolio as of the first day of the current calendar quarter. The formula used for the calculation
is as follows:
(Annual Rate) x (Total Assets Under Management as of Quarter-Beginning) / 4.
For new Fund investors (subject to any applicable Fund documents) and Managed Accounts, the first
payment is a pro-rata calculation due upon execution of the subscription or investment management
agreement that takes into consideration the number of days remaining in the quarter and the initial
value of the portfolio. The formula used to calculate the initial management fee would be as follows:
(Result of Quarterly Calculation) x (Days Remaining in Quarter) / (Total Number of Days in Quarter). For
management fee calculation purposes, a calendar quarter is a period beginning on January 1, April 1,
July 1, or October 1 and ending on the day before the next quarter. A day is any calendar day including
weekends and holidays. For new Fund investors and Managed Accounts, the number of days remaining
in the quarter is the number of calendar days following the funding date of the new account.
Management fees charged to the Funds are paid directly from each Fund in accordance with the Fund
documents. The Funds receive brokerage statements from the custodian monthly, and Fund investors
receive monthly unaudited account statements. Managed Accounts typically provide for their own
custody arrangements. For Managed Accounts, it is up to the client whether they wish to have the
management fees withdrawn directly from their custodian account or pay by check or wire transfer.
With client authorization, Engaged Capital will automatically instruct the independent custodian to
withdraw Engaged Capital’s management fee from the client’s account held by the custodian. The
custodian statement will show the deduction of the management fee for those clients who authorize
the management fees to be withdrawn directly from their custodian account. Engaged Capital will send
an invoice to all Managed Account clients who choose not to have management fees withdrawn directly
Engaged Capital Brochure Revised March 29,2019 8
from their custodian account. The invoice is payable upon receipt and will include the fee calculation
and amount due.
For Managed Accounts, Engaged Capital will send a statement to each client who authorizes Engaged
Capital to instruct the custodian to withdraw fees directly from the account. The statement will show
the amount of the fee, the value of the client’s assets upon which we based the fee, and the specific
manner in which we calculated the fee. It is the client’s responsibility to verify the accuracy of the fee
calculation. The custodian will not determine whether the fee is properly calculated.
Performance Allocations
Any performance-based allocations to Engaged Capital will be payable annually in arrears based on the
account market value on December 31 of the preceding calendar year. The formulas used for the
calculation, as well as for any adjustments for contributions, withdrawals or terminations, will be set
forth in the applicable Fund documents or investment management agreement. Certain special purpose
funds may have performance allocations allocated at their termination.
Other Fees and Expenses Each Fund bears all fees, costs, or expenses of its organization, operation, and maintenance , including
legal, auditing, tax, and accounting expenses; fees payable for administration, registrar and transfer
agent, and other professional or expert services; investment and brokerage expenses such as
commissions, markups or markdowns on securities, interest on margin accounts and other
indebtedness, borrowing charges on securities sold short, and custodial fees; management fees; and
other expenses incurred in the purchase and sale of investments, as determined by Engaged Capital. All
clients, including all Managed Accounts, pay all brokerage commissions, stock transfer fees and taxes,
margin charges, foreign exchange and settlement fees, and/or other charges incurred in connection with
transactions in accounts, from the assets in the account. Other Fund expenses can include, but are not
limited to: fees for quotation and other data services; fees related to accounting, trading, portfolio
management, and risk management systems; research subscriptions and expenses incurred in visiting
prospective and existing portfolio companies of the Fund, meeting with management teams of portfolio
companies, and attending research conferences (including airfare, hotel accommodations, and meals);
fees for third-party consultants on discrete projects relating to the Fund’s investment strategy or
business; broken trade and broken deal fees; expenses related to board representation, including
compensation; expenses to register securities; costs and expenses incurred for the purpose of
protecting and enhancing the value of the Funds (including the costs of instituting and defending
litigation); U.S. federal, state, and local taxes, filing, and registration fees of the Funds; all costs, fees,
and expenses relating to investor communications, relations, and the preparation and mailing of
financial, tax, and performance information to investors; fees, costs, and expenses incurred in
connection with compliance with the Foreign Account Tax Compliance Act (FATCA); all regulatory and
compliance fees, costs, and expenses incurred in complying with regulatory requirements that directly
result from management of the Funds (including expenses incurred in preparing Form PF); and
premiums and other costs of directors and officers (D&O), errors and omissions (E&O), and other
insurance.
Engaged Capital Brochure Revised March 29,2019 9
The above charges are in addition to the fees clients pay to Engaged Capital. See
Item 12 - Brokerage
Practices below for more information.
Termination Fund investors have such withdrawal rights as may be specified in the applicable Fund documents. An
investor in a Fund generally must provide at least 90 days’ prior written notice for a withdrawal request
and may be subject to the terms of a “gate” provision. In the case of Managed Accounts, either party
may terminate the advisory agreement by providing written notice to the other party as may be
provided in the advisory agreement, generally upon at least 90 days’ prior written notice. Engaged
Capital will refund any prepaid, unearned advisory fees based on the effective date of termination, using
the following formula:
(Fees Paid) x (Days Remaining in Quarter)/(Total Number of Days in Quarter).
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As noted in
Item 5 – Fees and Compensation, Engaged Capital may receive performance-based
compensation from Fund investors and Managed Accounts. Engaged Capital has an incentive to favor, or
take increased investment risk with respect to, Fund investors and Managed Accounts from which we
receive higher performance-based compensation over Fund investors and Managed Accounts from
which lower performance-based compensation is received. Engaged Capital has adopted policies and
procedures reasonably designed to address these types of conflicts. Specifically, the policies and
procedures are designed to allocate investment opportunities between accounts on a fair and equitable
basis over time and to prevent non-suitable investments in client accounts.
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Investment in the Funds is generally only available to institutional investors and certain high net worth
investors that are “accredited investors,” “qualified clients,” and “qualified purchasers,” or non-“U.S.
persons,” within the meaning of the Securities Act of 1933 (the “Securities Act”), the Investment
Advisers Act of 1940 (the “Advisers Act”), and the Investment Company Act of 1940, as applicable. The
specified minimum investment amount in the Funds for any high net worth investors is $1,000,000. For
institutional investors that wish to invest in the Fund the minimum investment amount is $10,000,000.
After admission to the Fund, an investor may make additional investments of at least $1,000,000. These
minimum amounts are typically subject to discretion on the part of Engaged Capital, to permit
investment of a smaller amount generally or with respect to any investor in the relevant Fund. Engaged
Capital can also change the minimum investment requirements to new investors in the future.
A broad range of U.S. and non-U.S. institutional investors, including, among others, governmental and
corporate pension and profit sharing plans, endowments, insurance companies, sovereign wealth funds,
funds of funds and certain high net worth individuals and family offices, may invest in the Funds or, if
they are “qualified clients” (as defined above), may constitute Managed Accounts.
Engaged Capital Brochure Revised March 29,2019 10
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OF LOSS Methods of Analysis and Investment Strategies General Investment Strategies
Engaged Capital primarily employs a long “constructive activist” strategy to identify attractive
investment opportunities over the full cycle of market and economic conditions. We primarily seek
investments that can be made at discounts to our estimates of intrinsic value as determined by
fundamental analysis and where there are one or more identifiable catalysts for recognition of that
value within a defined investment timeframe. Such catalysts may include, among other events, a
material corporate event (such as a sale of the company, restructuring or recapitalization), a significant
change in the business model or a change in management, competitive position, or market recognition.
In conjunction with the long-focused part of the activist strategy, Engaged Capital may hedge our
concentrated long investments. This is typically accomplished through the short sale of a basket of
equities that is comprised of companies that Engaged Capital believes are under-performing, over-
valued companies with similar risks to the long position.
Investments span a broad spectrum of industries and geographies, generally focusing on companies with
small to mid-market capitalizations. Investments are generally made in public equities in which we
either work with management to effect change or, where management is unwilling to do so, we pursue
a shareholder activist strategy.
Methods of Analysis for Selecting Securities
Engaged Capital utilizes multiple sources of information in analyzing investments, including financial
newspapers and magazines, inspections of corporate activities, research material prepared by others,
corporate rating services, annual reports, prospectuses, filings with the SEC, and company press
releases. We also use industry magazines, third party consultants, regulatory filings filed with U.S.
regulators, contacts at major companies and corporate executives, commercial and investment banks,
financial intermediaries, other investment and advisory institutions, other direct and indirect contacts,
and corporate performance measurement and valuation screening software. We may participate in on-
site visits, industry group and portfolio company management meetings, creditors’ committees, steering
committees or on the boards of directors of portfolio companies, which will also be a source of
information with respect to such companies, subject to policies and procedures related to non-public
and proprietary information.
Investing Involves Risk Prior to investing in either a Fund or a Managed Account, the investor should carefully consider:
1. That investing in securities involves risk of loss which clients should be prepared to bear;
2. That securities markets experience varying degrees of volatility;
Engaged Capital Brochure Revised March 29,2019 11
3. That over time the client’s assets may fluctuate and at any time be worth more or less than the
amount invested; and
4. That clients should only commit assets that they feel are available for investment on a long-term
basis.
Investment in a Fund or Managed Account is speculative and involves a substantial degree of risk, which
is why investing in a Fund or Managed Account may not be suitable for all investors and is intended for
sophisticated investors who can accept the risks associated with such investments. The investments may
lose all or a substantial portion of their value and investors must be prepared to bear the risk of loss of
their investments. Investors will not have recourse except with respect to the assets of the Fund or
Managed Account. The Fund and Managed Account documents outline important information for
investors. Investors should review all Fund and Managed Account document(s) carefully and should
consider conducting additional due diligence before investing.
Specific Risks Investment in a Fund or Managed Account involves significant risks, including those described below.
The following list of risk factors does not purport to be a complete explanation of the risks involved in an
investment in a Fund or Managed Account. Current and prospective investors should read the Fund’s or
Managed Account’s governing documents in their entirety, and consult with their own advisers, before
deciding whether to invest in a Fund or Managed Account. No assurance exists that a Fund or Managed
Account will achieve its investment objective.
Equity Securities
Engaged Capital invests in equity securities, specifically the common stock of small and mid-
capitalization companies that we believe have potential for capital appreciation significantly greater
than that of the market averages. Equity securities of small and mid-capitalization companies might not
be traded in volumes typical of equity securities of larger companies, and it may be more difficult for us
to buy and sell significant amounts of smaller-capitalization company shares without an unfavorable
impact on prevailing market prices. Furthermore, small-capitalization companies tend to attract little
research coverage by the “street,” which often results in relatively little interest from institutional
investors. Equity securities of small companies are generally less liquid and subject to more abrupt or
erratic market movements than those of larger capitalized companies. Additionally, the risk of
bankruptcy or insolvency of many smaller companies, with the attendant losses to investors, is higher
than for larger companies.
Short Sales
Short selling involves selling securities which may or may not be owned and borrowing the same
securities for delivery to the purchaser, with an obligation to replace the borrow securities at a later
date. A short sale creates the risk of a theoretically unlimited loss, in that the price of the underlying
security could theoretically increase without limit, thus increasing the cost of buying those securities to
cover the short position. There can be no assurance that the security necessary to cover a short position
Engaged Capital Brochure Revised March 29,2019 12
will be available for purchase. Purchasing securities to close out the short position can itself cause the
price of the security to rise further, thereby exacerbating the loss.
Derivatives
Engaged Capital may use financial instruments known as derivatives. A derivative is generally defined as
an instrument whose value is derived from, or based upon, some underlying index, reference rate (such
as interest rates or currency exchange rates), security, commodity, or other asset. Derivatives include
options, swaps, futures, structured securities, and other instruments and contracts. Derivatives typically
allow an investor to hedge or speculate on the price movements of a particular security, financial
benchmark currency, index or commodity at a fraction of the cost of investing in the underlying asset.
The value of a derivative depends largely upon price movements in the underlying asset. Therefore,
many of the risks applicable to trading the underlying asset are also applicable to derivatives of such
asset. However, there are a number of other risks associated with derivatives trading. For example,
because many derivatives are leveraged, and thus provide significantly more market exposure than the
money paid or deposited when the transaction is entered into, a relatively small adverse market
movement not only can result in the loss of the entire investment, but may also expose the clients to the
possibility of a loss exceeding the original amount invested.
In addition, derivative contracts may expose the clients to the credit risk of the parties with which the
clients deal. Non-performance of such contracts by counterparties, for financial or other reasons, could
expose the clients to losses, whether or not the transaction itself was profitable. Derivatives may also
expose the clients to liquidity risk, as there may not be a liquid market within which to close or dispose
of outstanding derivatives contracts.
The following are some examples of the types of derivatives Engaged Capital employs.
Contracts for Differences
Engaged Capital may enter into contracts for differences. In these transactions, the clients and another
party assume price positions in reference to an underlying security or other financial instrument. The
“difference” is determined by comparing each party's original position with the market price of such
securities or financial instruments at a pre-determined closing date. Each party will then either receive
or pay the difference, depending on the success of its investment. Financial markets for the securities or
instruments that form the subject of a contract for differences can fluctuate significantly. Parties to a
contract for differences assume the risk that the markets for the underlying securities will move in a
direction unfavorable to their original positions. In addition, these contracts can often involve
considerable economic leverage. As a result, such contracts can lead to disproportionately large losses
as well as gains and relatively small market movements can have large impacts on the value of the
investment.
Options
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Engaged Capital may purchase and sell put and call options. A “put” gives a holder the right, in return
for the premium paid, to require the writer of the put to purchase from the holder a security at a
specified price. A “call” gives a holder the right, in return for the premium paid, to require the writer of
the call to sell a security to the holder at a specified price. Put and call options are derivative securities
traded on securities exchanges. Additionally, Engaged Capital may purchase options not traded on a
securities exchange that may bear a greater risk of nonperformance than options traded on a securities
exchange. Options not traded on an exchange are considered over-the-counter options and generally
lack the liquidity of an exchange-traded option. Over-the-counter options may also involve the risk that
the securities dealers participating in such transactions will fail to meet their obligations under the terms
of the option and involve greater risk than traditional put and call options because of their complexity.
There are risks associated with the sale and purchase of call options. The seller (writer) of a call option
that is covered (e.g., the writer holds the underlying security) assumes the risk of a decline in the market
price of the underlying security below the purchase price of the underlying security offset by the
premium received if the option expires out of the money, and gives up the opportunity for gain on the
underlying security above the exercise price of the option. If the seller of the call option owns a call
option covering an equivalent number of shares with an exercise price equal to or less than the exercise
price of the call written, the position is "fully hedged" if the option owned expires at the same time or
later than the option written. The seller of an uncovered, unhedged call option assumes the risk of a
theoretically unlimited increase in the market price of the underlying security above the exercise price
of the option. The buyer of a call option assumes the risk of losing its entire investment in the call
option. If the buyer of the call sells short the underlying security, the loss on the call will be offset in
whole or in part by any gain on the short sale of the underlying security (if the market price of the
underlying security declines).
There are also risks associated with the sale and purchase of put options. The seller (writer) of a put
option that is covered (e.g., the writer has a short position in the underlying security) assumes the risk of
an increase in the market price of the underlying security above the sale price of the short position of
the underlying security offset by the premium if the option expires out of the money, and thus the gain
in the premium, and the option seller gives up the opportunity for gain on the underlying security below
the exercise price of the option. If the seller of the put option owns a put option covering an equivalent
number of shares with an exercise price equal to or greater than the exercise price of the put written,
the position is "fully hedged" if the option owned expires at the same time or later than the option
written. The seller of an uncovered, unhedged put option assumes the risk of a decline in the market
price of the underlying security to zero. The buyer of a put option assumes the risk of losing his entire
investment in the put option. If the buyer of the put holds the underlying security, the loss on the put
will be offset in whole or in part by any gain on the underlying security.
Limited Operating History
Engaged Capital has an operating history of less than five years. The past investment performance of us,
our partners, principals or employees or other entities with which we may have been affiliated is not an
indication of the future results of any Fund or Managed Account. A client’s investment program should
be evaluated on the basis that there can be no assurance that our assessments of the short-term or
Engaged Capital Brochure Revised March 29,2019 14
long-term prospects of investments will prove accurate or that a client’s investment program will prove
successful.
Portfolio Concentration
The Funds and Managed Accounts may tend to have higher position concentrations than other private
investment funds and separately managed accounts. Clients’ overall returns may depend in part on the
success of certain concentrated positions from time to time. Concentration may also magnify the
volatility of the client’s portfolio and substantially increase the risk profile of the portfolio.
Special Situation Investing
Special situation investing (such as our constructive activist strategy) requires making predictions about
(i) the likelihood that an event will occur and (ii) the impact such event will have on the value of a
company's securities. If the event fails to occur or it does not have the effect foreseen, losses can result.
For example, the adoption of new business strategies or completion of asset dispositions or debt
reduction programs by a company may not be valued as highly by the market as we had anticipated,
resulting in losses. In addition, a company may announce a plan of restructuring which promises to
enhance value and fail to implement it, resulting in losses to investors. In liquidations and other forms of
corporate reorganization, the risk exists that the reorganization either will be unsuccessful, will be
delayed or will result in a distribution of cash or a new security, the value of which will be less than the
purchase price to the client of the security in respect of which such distribution was made.
Inside Information
From time to time, we or our affiliates, or members of a group of investors or managers with which we
are acting, may work with the management team of a company in which we have invested or propose to
invest in order to design an alternate strategic plan and assist them in its execution, and may secure the
appointment of persons selected by us or other members of the group to the company's management
team or board of directors. In the course of such activities, we may come into possession of material,
non-public information concerning such company, and the possession of such information may limit our
ability to buy or sell the securities issued by such company. Therefore, we may be required to refrain
from buying or selling such securities at times when we might otherwise wish to buy or sell such
securities.
Importance of the Adviser
The authority to make decisions and to exercise business discretion on behalf of the Funds and Managed
Accounts is delegated to us. The success of our clients’ accounts is therefore expected to depend
significantly on the expertise of Glenn W. Welling and certain other of our key personnel. The death,
incapacity or withdrawal of Mr. Welling or such other personnel could materially adversely affect our
clients’ accounts, including by triggering a material number of investor withdrawals or redemptions.
Limited Liquidity of Some Investments
Some of the securities in which the Funds and Managed Accounts invest may be relatively illiquid, either
because they are thinly traded, because they are traded in the over-the-counter market, or on a regional
Engaged Capital Brochure Revised March 29,2019 15
exchange, or because they are subject to transfer restrictions. Trading may also be restricted if Engaged
Capital has board representation or is otherwise considered an insider under regulations. The Funds and
Managed Accounts may not be able to promptly liquidate those investments if the need should arise,
and their ability to realize gains, or to avoid losses in periods of rapid market activity, may therefore be
affected. In addition, the value assigned to such securities for purposes of valuing Interests and
determining net profits and net losses may differ from the value the Funds and Managed Accounts are
ultimately able to realize.
Illiquidity of Fund Interests
Because withdrawal rights are limited and Fund interests are only transferable subject to the discretion
of Engaged Capital, an investment in the Fund is relatively illiquid. An investment in the Fund should be
considered only by persons who do not anticipate any short-term need for their funds.
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Engaged Capital and our personnel seek to maintain the highest level of business professionalism,
integrity, and ethics. Engaged Capital does not have any disciplinary information to disclose.
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Engaged Capital does not offer any other services or have any affiliates in the financial industry.
Proprietary Private Fund Engaged Capital is the investment adviser to the Funds, which are private investment funds. Engaged
Capital may also be the general partner of, or act in a similar capacity with respect to, the Funds. The
Funds are not publicly offered or traded. The Funds are only available to “Accredited Investors” as the
term is defined by Rule 501 of the Securities Act. Investors in a Fund must also meet the financial
requirements of Rule 205-3(b) of the Investment Advisers Act of 1940. Those regulations generally
provide that Engaged Capital may only offer interests in a Fund to certain institutions, certain
organizations, certain trusts, or persons who meet stated income or net worth requirements. The
offering memorandum and subscription agreement for any Fund (the “Offering Documents”) provide
additional information on these standards. Prospective investors in a Fund receive the Offering
Documents. This Form ADV Part 2A Brochure is not an offer to sell, or a solicitation of an offer to
purchase, membership interests in any Fund. Such an offer can only occur when the prospective
investor receives the Offering Documents.
Although not the primary goal of, or essential to, Engaged Capital’s business model, there is a possibility
that one or more of the firm’s principals may end up serving on the board of a portfolio company in
connection with our engagement strategy with the company. If compensation is provided for the board
position, the compensation will be contributed to the Fund.
Engaged Capital Brochure Revised March 29,2019 16
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TRANSACTIONS AND PERSONAL TRADING Engaged Capital believes that we owe clients the highest level of trust and fair dealing. As part of our
fiduciary duty, we place the interests of our clients ahead of the interests of the firm and our personnel.
Engaged Capital has adopted a Code of Ethics that emphasizes the high standards of conduct that we
seek to observe. Engaged Capital’s personnel are required to conduct themselves with integrity at all
times and follow the principles and policies detailed in our Code of Ethics.
Engaged Capital’s Code of Ethics attempts to address specific conflicts of interest that we have identified
or that could likely arise. Engaged Capital’s personnel are required to follow clear guidelines from the
Code of Ethics in areas such as gifts and entertainment, other business activities, prohibitions of insider
trading, and adherence to applicable securities laws. Additionally, Engaged Capital’s personnel (all
considered “Access Persons”), are also subject to personal trading policies governed by the Code of
Ethics (see below).
Engaged Capital will provide a complete copy of the Code of Ethics to any client or prospective client
upon request.
Personal Trading Practices
A potential conflict of interest exists whenever investment advisers or their Access Persons trade in the
same securities that they are purchasing and selling for clients. The advisers and Access Persons may
have an incentive to take investment opportunities from clients for their own benefit, favor their
personal trades over client transactions when allocating trades, or use the information about the
transactions they intend to make for clients to their personal benefit by trading ahead of clients. In
order to address this potential conflict of interest, Engaged Capital and our Access Persons may not
purchase or sell securities for themselves that we also select for clients (including the Funds). This
includes related securities (e.g., debt instruments, warrants, options, or futures).
Our policies to address these conflicts include the following:
1. Access Persons may not engage in personal trading of any small or mid-cap equity securities
(defined as issuers with market capitalizations between $300 million and $9 billion) and must
generally obtain pre-approval from the Chief Compliance Officer for any personal trades in other
corporate securities. Access persons may purchase or sell government securities, municipal
securities, ETFs, and open and closed end funds without prior permission.
2. Clients receive the opportunity to act on investment decisions prior to and in preference to
accounts of Engaged Capital and our Access Persons.
3. Engaged Capital prohibits trading in a manner that takes personal advantage of price
movements caused by client transactions.
Engaged Capital Brochure Revised March 29,2019 17
4. Engaged Capital’s Chief Compliance Officer receives and reviews copies of statements from
brokerage accounts of all Access Persons.
5. Conflicts of interest also may arise when Engaged Capital’s personnel become aware of limited
offerings or IPOs, including private placements or offerings of interests in limited partnerships or
any thinly traded securities, whether public or private. Given the inherent potential for conflict,
limited offerings and IPOs demand extreme care. Engaged Capital’s personnel are required to
obtain pre-approval from the Chief Compliance Officer before trading in these types of
securities.
6. Under certain limited circumstances, we make exceptions to the policies stated above. Engaged
Capital will maintain records of these trades, including the reasons for any exceptions.
Financial Interest in Fund Transactions and Fees
Engaged Capital may enter into agreements or other arrangements, directly or indirectly, with investors
that commit significant capital to one or more of the Funds. Where such investors participate in a Fund
through a dedicated related Fund (such as a master or feeder Fund), such related Fund may be granted
terms that are more favorable than those applicable to other investors. Such preferential terms may
include, but are not limited to, the allocation of a share of Engaged Capital’s management fees and
performance-based compensation earned with respect to Funds that have other investors, preemptive
rights to invest in specified portions of Engaged Capital’s future investment capacity, and approval rights
over such matters as Engaged Capital’s employment of outside service providers and senior investment
personnel.
Engaged Capital, with respect to all Funds, may enter into side letters and other arrangements with
certain investors pursuant to which more favorable management fees and performance-based
compensation, including “most favored nation” provisions, may be granted to such investors.
All such preferential arrangements entered into with certain investors, including without limitation
those described above under
Item 4 – Advisory Business, present potential conflicts of interest with
Engaged Capital’s other Fund investors.
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Factors Considered in Selecting Broker-Dealers for Client Transactions To the extent required by applicable law, it is our policy to seek to obtain best execution of trades in
public equity and other marketable securities traded on behalf of the Funds and Managed Accounts by a
selected broker-dealer. In seeking best execution, the determinative factor is not always the lowest
possible per security price or commission but whether, in our view, the transaction represents the best
overall qualitative and quantitative execution for the Fund or Managed Account. Our process of
determining best execution involves not only an assessment of brokerage commissions or bid/offer
spreads, but also an evaluation of broker-dealer ancillary services. We will consider the full range of a
broker-dealer’s services in assessing best execution, including:
Engaged Capital Brochure Revised March 29,2019 18
• competitiveness of commission rates and spreads
• promptness of execution
• past history in executing orders
• clearance and settlement capabilities
• research capabilities and quality
• access to markets, investments (including access to new issues) and distribution network
• trade error rate and ability or willingness to correct errors
• anonymity/confidentiality
• market impact
• liquidity
• speed of execution
• expertise with complex transactions
• trading style and strategy
• geographic location
Although Engaged Capital will seek competitive commissions and spreads, we may not necessarily
obtain the lowest possible rates for portfolio transactions. The commissions, spreads or other
transaction fees charged by an executing broker-dealer may be higher or lower than those charged by
other broker-dealers.
The broker-dealers we utilize to execute client transactions may become investors in Funds managed by
Engaged Capital. Engaged Capital would therefore have incentive to place trades through the broker–
dealer in order to maintain or obtain additional investments in the Fund. Consistent with our policy to
seek best execution of client transactions, Engaged Capital has adopted policies for the review of our
brokerage practices (and the broker-dealers through which we place client trades) to confirm that (i)
trades are placed in accordance with our standard brokerage practices, and (ii) broker-dealers who may
also be Fund investors are not inappropriately favored.
Research and Other Benefits
As part of our trading activities on behalf of the Funds and Managed Accounts, Engaged Capital enters
into arrangements where brokerage business is promised in exchange for proprietary or third party
services (“soft dollar” arrangements). Engaged Capital receives a benefit under these arrangements
because we do not need to produce or pay for the research, brokerage products or other services
received. When we enter into any relationship that could be viewed as a soft dollar arrangement, we
intend to comply with the “safe harbor” provided under Section 28(e) of the Securities and Exchange Act
of 1934. Section 28(e) provides a safe harbor
to investment managers that use commission dollars of
their advised accounts to obtain investment research and brokerage services that provide lawful and
appropriate assistance to the investment manager in performing investment decision-making
responsibilities. Research products or services provided to us may include research reports on particular
industries and companies, economic surveys and analyses, recommendations as to specific securities,
financial data and analytic applications, and other products and services providing lawful and
appropriate assistance to us in the performance of our investment decision-making responsibilities. This
research may include both proprietary research or research created or developed by a third party.
Engaged Capital Brochure Revised March 29,2019 19
Under Section 28(e), research obtained with soft dollars generated by clients may be used by us to
service accounts other than the clients, including clients that may not have paid for the soft dollar
benefit. We do not seek to allocate soft dollar benefits to client accounts in proportion to the soft dollar
credits the client accounts generate. In the last fiscal year, the Adviser used soft dollars for the purpose
of obtaining research in compliance with the requirements of Section 28(e).
We may also receive research, brokerage products and other services in the ordinary course of trading
on behalf of the Funds and Managed Accounts. These bundled services are made available to advisers
such as Engaged Capital on an unsolicited basis, without regard to the rates of commissions charged or
paid by clients or the volume of business directed to such broker-dealers. We may have an incentive,
however, to select or recommend a broker-dealer based on our interest in receiving the research or
brokerage products or other services, rather than on our clients’ interest in receiving most favorable
execution.
Engaged Capital will only use “
soft” or commission dollars when we make a good faith determination
that the commissions are reasonable in relation to the value of brokerage and research services
provided, viewed in terms of either a particular transaction or our overall responsibilities to all clients.
Brokerage for Client Referrals
Engaged Capital does not receive client referrals from any broker-dealer or third party in exchange for
using that broker-dealer or third party. In the future, a broker-dealer may become an investor in a Fund
or a Managed Account client. This would present a conflict, as we would have an incentive to use that
broker-dealer rather than one who was not a Fund investor or client. Our policies and procedures
address such conflicts by requiring us generally to seek best execution when trading on behalf of the
Funds and other clients.
Directed Brokerage Transactions
Engaged Capital is prepared to work with any broker-dealer that a Managed Account client chooses.
For the following reasons, however, Managed Account clients who direct Engaged Capital to use a
particular broker-dealer for trading may pay higher commission charges than our other clients. Engaged
Capital may not have authority to negotiate commissions or obtain volume discounts, and best
execution may not be achieved. Such clients should further understand that when they direct Engaged
Capital to use a specific broker, disparity in transaction charges might exist between the transaction
costs charged to the Funds and other clients. Additionally, Engaged Capital may not be able to aggregate
the orders of clients who have directed brokerage with other clients. In these circumstances, the trades
for clients who direct Engaged Capital to use a particular broker-dealer may be placed after the trades of
other clients and may receive less favorable prices.
Aggregation and Allocation of Transactions In order to minimize execution costs and obtain best execution for the Funds’ and Managed Accounts’
transactions in marketable securities, Engaged Capital may bunch orders for the Funds and Managed
Accounts (subject to our obligation to obtain best execution and otherwise treat our clients in a fair and
Engaged Capital Brochure Revised March 29,2019 20
equitable manner). As an investment adviser to both the Funds and Managed Accounts (collectively,
“clients”), we generally execute transactions and allocate trades on a pro rata basis to each Fund and
Managed Account. Any exceptions to the pro rata rule are discussed with the CCO and documented to
ensure fairness of the process under the circumstances and how those decisions were made. We may
aggregate orders for clients in the same securities in an effort to seek best execution, negotiate more
favorable commission rates, and/or allocate differences in prices, commissions, and other transaction
costs equitably among our clients. These are benefits of aggregating orders that we might not obtain if
we placed those orders independently.
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Our portfolio managers manage portfolios on a continuous basis and generally review all positions in
client accounts daily. Engaged Capital research analysts and risk personnel are also involved in ongoing
monitoring and evaluation of portfolio positions. Engaged Capital has incorporated a formal risk
assessment as part of the portfolio monitoring process.
Engaged Capital investors receive periodic account reports. The nature and frequency of regular reports
to investors in the Funds depends on the terms of the governing documents of such Funds. Typically
investors in the Funds are provided with monthly unaudited account statements, monthly performance
and risk summary reports, written quarterly letters, tax information necessary for the completion of
their annual tax returns, and annual audited financial statements. Each Managed Account client receives
a statement from the custodian that includes an accounting of all holdings and transactions in the
account for the reporting period. In addition, Engaged Capital provides written reports detailing
performance in Managed Account client accounts on a quarterly basis. Engaged Capital may also provide
additional reporting as agreed upon by Engaged Capital and the client on a case-by-case basis.
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Engaged Capital may compensate individuals or organizations for the introduction of investors to the
Funds. If a solicitor introduces an investor to a Fund, that solicitor will be in compliance with all
applicable broker-dealer or other regulation and will also make appropriate disclosure of the nature of
the solicitor relationship with Engaged Capital to prospective investors at the time of the solicitation.
The disclosure of the nature of the solicitor relationship will include disclosure of the compensation or
fee structure between Engaged Capital and the solicitor.
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Engaged Capital is deemed to have custody of the assets of certain private funds where Engaged Capital
has the ability to request funds from the custodian out of the account. Engaged Capital has put controls
in place, in compliance with federal rules, to protect the assets of each Fund where we have this
authority. A qualified custodian holds the Fund’s assets. In addition, an independent accountant audits
the account each year, and we send copies of the annual audited financial statements to all investors in
the Fund within 120 days of the Fund’s fiscal year end. An independent accountant will also audit the
Fund upon liquidation.
Engaged Capital Brochure Revised March 29,2019 21
Engaged Capital also has limited custody of our Managed Account clients’ funds or securities when such
clients authorize us to deduct our management fees directly from the client’s account. All Managed
Account clients’ accounts are held by independent qualified custodians who send statements directly to
the client at least quarterly. The statements will reflect the client’s funds and securities held with the
qualified custodian as well as any transactions that occurred in the account, including the deduction of
Engaged Capital’s fees. Managed Account clients should carefully review the account statements they
receive from their qualified custodian. When such clients receive statements from Engaged Capital as
well as from the qualified custodian, they should compare these two reports carefully. Clients with any
questions about their statements should contact us at the address or phone number on the cover of this
brochure. Clients who do not receive their statement from their qualified custodian at least quarterly
should also notify us.
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Engaged Capital has full discretion to decide the specific security to trade, the quantity, and the timing
of transactions for the Funds and Managed Accounts. Engaged Capital will not contact clients before
placing trades in their account, but Managed Account clients will receive confirmations directly from
their custodian for any trades placed. Managed Account clients grant us discretionary authority in the
contracts they sign with us. Such clients also give us trading authority over their accounts when they sign
the custodian paperwork. Fund investors should review the limited partnership agreements and/or
articles of association for the Funds, which outline this authority.
However, certain Managed Account client-imposed conditions may limit our discretionary authority,
such as where the client prohibits transactions in specific security types or directs Engaged Capital to
execute transactions through specific broker-dealers. See also
Investment Mandates and Client
Imposed Restrictions under
Item 4 and
Item 12 – Brokerage Practices, above.
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We are responsible for voting the proxies issued on securities held in the Funds and Managed Accounts.
We have adopted Proxy Voting Policies and Procedures in an effort to ensure we cast votes in the best
interests of our clients. These Proxy Voting Policies and Procedures are summarized as follows:
Engaged Capital believes that proxy voting is an important part of shareholder engagement as it gives
shareholders a voice in the decision-making process of a portfolio company’s board of directors and
management. We review each and every proxy proposal to determine whether or not it is in the best
interests of the shareholders and whether it is consistent with our engagement strategy. As a result, we
could vote similar proposals at different companies in different ways.
If we have a conflict of interest we will disclose the conflict to investors in the Fund and our Managed
Accounts, or we will contact a third party to advise Engaged Capital to determine the vote and/or
provide voting recommendations. In the case of a conflict of interest resulting from a particular
employee’s personal relationships, we will remove the employee from the decision-making process with
Engaged Capital Brochure Revised March 29,2019 22
respect to the proxy vote. At any time, Fund investors and Managed Account clients may contact us to
request information about how we voted proxies or to get a copy of our Proxy Voting Policies and
Procedures.
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Registered investment advisers are required in this item to provide clients with certain financial
information or disclosures about the firm’s financial condition, if any of the following facts or
circumstances are present. As Engaged Capital does not require the prepayment of more than $1,200 in
fees per client, six months or more in advance, does not have or foresee any financial condition that is
reasonably likely to impair our ability to meet contractual commitments to clients, and has not been the
subject of a bankruptcy proceeding, no disclosure is required.
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