PETERSON PARTNERS, INC.


This Brochure relates to Peterson Partners, Inc. (the “PP Adviser”), a Utah corporation founded in September 1995, and its affiliated relying adviser, Whitman/Peterson, LLC (the “RE Adviser”), a Delaware limited liability company founded in January 2012, the General Partners (as defined below), (together, “Peterson”). Peterson is an investment advisory firm located in Salt Lake City, UT. Peterson provides discretionary investment advisory services to the private investment funds described below (the “Funds”), which are its only advisory clients. Specifically:

The PP Adviser provides discretionary investment advisory services to:


• Peterson Partners IV (A), LLLP, a Delaware limited liability limited partnership (“PP IV (A)”) – It should be noted that PP IV (A) is no longer accepting new subscriptions.
• Peterson Partners V, L.P., a Delaware limited partnership (“PP V”) – It should be noted that PP V is no longer accepting new subscriptions.
• Peterson Partners VI, L.P., a Delaware limited partnership (“PP VI”) – It should be noted that PP VI is no longer accepting new subscriptions.
• Peterson Partners VII, L.P., a Delaware limited partnership (“PP VII”) – It should be noted that PP VII is no longer accepting new subscriptions.
• Peterson Partners VIII, LP, a Delaware limited partnership (“PP VIII”) – It should be noted that PP VIII is no longer accepting new subscriptions.
• Peterson Partners VIII Parallel, LP, a Delaware limited partnership (“PP VIII-P”) – It should be noted that PP VIII-P is no longer accepting new subscriptions.
• Peterson Venture Partners Zero, LLC, a Utah limited liability company (“PVP Zero”) It should be noted that PVP Zero is no longer accepting new subscriptions.
• Peterson Venture Partners I, L.P., a Delaware limited partnership (“PVP I”) – It should be noted that PVP I is no longer accepting new subscriptions.
• Peterson Venture Partners II, LP, a Delaware limited partnership (“PVP II”) -- It should be noted that PVP I is no longer accepting new subscriptions.
• Peterson Search Partners, LLC, a Utah limited liability company (“PSP”) – It should be noted that PSP is no longer accepting new subscriptions.
• Peterson Special Situations, LLC, a Utah limited liability company (“PSS”) – It should be noted that PSS is not accepting new subscriptions.
• Peterson Real Assets, LLC (formerly known as PSS II, LLC), a Utah limited liability company (“PRA”) – It should be noted that PRA is no longer accepting new subscriptions. The RE Adviser provides discretionary investment advisory services to:
• Whitman/Peterson Partners, Ltd., a Cayman Islands exempted company (“WPP”). – It should be noted that WPP is no longer accepting new subscriptions.
• Whitman/Peterson Partners II, Ltd, a Cayman Islands exempted company (“WPP II”). It should be noted that WPP II is no longer accepting new subscriptions.
• Whitman/Peterson Partners III, LP, a Delaware limited partnership (“WPP III”) -- It should be noted that WPP III is no longer accepting new subscriptions. Affiliates of Peterson serve as the general partners or managers of certain of the Funds. Specifically: Peterson Partners IV (A), LLC (the “GP of PP IV (A)”) serves as the general partner to PP IV (A); Peterson Partners V, LLC (the “GP of PP V”) serves as the general partner to PP V; Peterson Partners VI, LLC (the “GP of PP VI”) serves as the general partner to PP VI; Peterson Partners VII, LLC (the “GP of PP VII”) serves as the general partner to PP VII; Peterson Partners VIII GP, LLC (the “GP of PP VIII & PP VIII-P”) serves as the general partner to PP VIII and PP VIII-P; Peterson Venture Partners, LLC (the “Manager of PVP Zero”) serves as the manager to PVP Zero; Peterson Venture Partners I GP, LLC (formerly known as Peterson Ventures IV, LLC) (the “GP of PVP I”) serves as the general partner to PVP I; Peterson Venture Partners II GP, LLC (“GP of PVP II”) serves as the general partner to PVP II; PSP Management, LLC (the “Manager of PSP”) serves as the manager to PSP; PSS Management, LLC (the “Manager of PSS”) serves as the manager to PSS and PRA Management, LLC (formerly known as PSS II Management, LLC) (the “Manager of PRA”) serves as the manager to PRA; Whitman/Peterson Management (the “Manager of WPP”) serves as the manager to WPP; Whitman/Peterson Management II, LLC (the “Manager of WPP II”) serves as the manager to WPP II; Whitman/Peterson GP III, LLC (the “GP of WPP III”) serves as the general partner to WPP III. The GP of PP IV (A), the GP of PP V, the GP of PP VI, the GP of PP VII, the GP of PP VIII & PP VIII-P, the Manager of PVP Zero, the GP of PVP I, the GP of PVP II, the Manager of PSP, the Manager of PSS and the Manager of PRA, the Manager of WPP, the Manager of WPP II, the GP of WPP II are collectively referred to as (the “General Partners”).

Joel C. Peterson, Clint R. Peterson, Matthew C. Day, Marc A. Fuller, and Robert S. Hansen are the principal owners of the PP Adviser; Whitman Real Estate Holdings, LLC (which is ultimately principally controlled by Robert A. Whitman) and Peterson Real Estate Investments II, LLC (which is ultimately principally controlled by Joel C. Peterson) are the principal owners of the RE Adviser.

Peterson serves as investment adviser to private investment funds that are operating as private equity funds, real estate funds and venture capital funds.

Private Equity Funds:

The PP Adviser’s strategy is to be the preferred capital partner to entrepreneurs and founders of businesses in making opportunistic private equity investments. Generally, the companies the PP Adviser invests in on behalf of the Funds (together companies Peterson has identified as potential investments for the Funds, the “Portfolio Companies”) are companies that have more than $10 million in revenues, are cash flow positive and are poised for rapid and profitable growth. In addition to providing capital, Peterson helps company leaders as they consider and implement strategies in areas such as sales, personnel, and finance. Peterson expects that the companies that the Funds invest in (will typically have some or all of the following characteristics: PP IV (A), PP V, PP VI, PP VII, PP VIII, PP VIII-P PSP, PSS, and PRA:
• Proven business models and positive cash flow or steady state net operating cash flows;
• Talented management (or the PP Adviser and its network can bring such management to the Portfolio Company);
• Straight-forward approaches to competing in business services, light manufacturing, distribution and other industry sectors;
• High operating margins that generally derive from unique value-added services, a superior brand value proposition or an advantaged position in an embryonic or growing industry;
• High growth prospects, through a combination of organic expansion and acquisition;
• Attractive valuations; and
• Potential for improvements in strategy and management (e.g., fragmented or under- managed industries).
• Search Funds and operating companies acquired by Search Fund entrepreneurs

It should be noted that each of the private equity Funds has an investment committee that is comprised of officers of Peterson and/or other affiliated individuals (each, an “Investment Committee”). The relevant Investment Committee makes decisions regarding the acquisition and disposition of Portfolio Companies for the Funds. Real Estate Funds:

WPP, WPP II and WPP III

The RE Adviser makes real estate and real estate related investments. The RE Adviser invests equity in real estate assets throughout the United States, Europe and Latin America. The RE Advisor is focused on providing equity for multi-family, student housing, lodging, and senior housing assets. These are segments of the market where the operational intensity of the asset classes means that superb execution and operations can create significant investment value. In these segments, the RE Adviser partners with national and regional Portfolio Companies to leverage their operating presence and capabilities, and their capital projects expertise, to create value at the property level and to efficiently source, evaluate, and execute on opportunities nationally. The RE Adviser typically: maintains deal-by-deal approval rights on each investment and has significant influence on the investment decisions. Additionally, the RE Adviser performs portfolio and investment management services on behalf of the Funds. The RE Adviser may receive an option to purchase an interest in the Portfolio Companies with whom they partner, in order to share in any value created at the operating-company level, through the RE Adviser’s partnership. In summary, the RE Adviser’s strategy is the following: 1) Target operating-intensive segments of the real-estate markets, where operations and capital-projects expertise can create a competitive advantage; 2) Purchase assets at a very attractive basis (which typically means buying assets that are in need of capital or operational improvements); 3) Partner with highly-capable Portfolio Companies who can source great opportunities and create value at the property-level; 4) Invest through deal structures that maximize returns; and 5) Obtain an option to purchase an interest in the partner’s Portfolio Company, to participate in the value the RE Adviser is helping create through its investments It should be noted that each of the Funds have a program investment committee that is comprised of officers of the RE Adviser and the operating partner (each, an “Program IC”). The relevant Program IC defines the Funds’ targeted investment criteria, underwriting parameters and approval guidelines. The Program IC reviews deals regularly and makes decisions regarding the allocation of Fund assets to potential investment opportunities. The General Partners are responsible for the investment decisions for the applicable Funds, including decisions regarding the acquisition, management and disposition of investments.

Venture Capital Funds:

PVP Zero, PVP I and PVP II

The PP Adviser pursues an investment strategy to partner with talented entrepreneurs and founders of companies to build growth businesses. PVP Zero has invested in start-up and early- stage companies. PVP I and PVP II is primarily engaged in seed and early stage venture capital investing.

It should be noted that each of the venture capital Funds has an investment committee that is comprised of officers of Peterson and/or other affiliated individuals (each, an “Investment Committee”). The relevant Investment Committee makes decisions regarding the acquisition and disposition of Portfolio Companies for the Funds.

The investment focus of each Fund is described in its partnership agreement, confidential private offering memorandum and/or investment management agreement (“Governing Documents”).

Peterson does not participate in wrap fee programs.

As of December 31, 2018, Peterson managed approximately $1,425,262,902 in Fund assets (calculated in regulatory assets under management), all on a discretionary basis. It should be noted that $648,235,097 reflects the PP Adviser’s regulatory assets under management and $777,027,805 reflects the RE Adviser’s regulatory assets under management. Peterson does not currently manage any advisory client assets on a non-discretionary basis. please register to get more info

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