In 2005, Graham Duncan founded East Rock Focus Fund Management, LLC (“ERFF Management”),
which was formed for the purpose of serving as an investment adviser to the East Rock Focus Fund, LP
(the “Focus Fund”), a multi-manager investment vehicle. ERFF Management continues to serve as the
investment adviser to the Focus Fund. Mr. Duncan and Adam Shapiro subsequently co-founded East
Rock Capital to principally serve as the investment adviser to the East Rock Endowment Fund, LP
(“EREF”) and East Rock Charitable Fund, LP (“ERCF”), customized endowment-style investment
vehicles created to invest the personal assets of a high net worth family. Since 2007, Mr. Duncan and
Mr. Shapiro have co-managed the Firm (as defined below). ERFF Management is a “relying adviser” of
East Rock Capital for purposes of registration under the Investment Advisers Act of 1940, as amended
(the “Advisers Act”).
East Rock Capital, together with its affiliate, ERFF Management, are together herein referred to as “East
Rock”, the “Firm”, “we”, or “our”. Messrs. Duncan and Shapiro are together herein referred to as
the “Managing Partners”.
The managing member of East Rock Capital and ERFF Management is D Partners Management, LLC (“D
Partners”), an entity in which Mr. Duncan is the managing member and a beneficial owner. D Partners
and Mr. Duncan hold an economic interest in each of East Rock Capital and ERFF Management,
respectively. Mr. Duncan shares managerial authority with Mr. Shapiro, who also holds, through Shapiro
Partners Management, LLC (“Shapiro Partners”), an economic interest in East Rock. Shapiro Partners
is an entity in which Mr. Shapiro is the managing member and a beneficial owner. The remaining
economic interests in East Rock are primarily held by MP Alpha Holdings LLLP, the family investment
vehicle that is the principal investor in EREF.
East Rock Focus Fund, LP The Focus Fund, which was formed in October of 2005 as a Delaware limited partnership, is exempt
from registration under the Investment Company Act of 1940, as amended (the “Investment
Company Act”), pursuant to Section 3(c)(1) thereof. The Focus Fund is a concentrated multi-manager
investment vehicle, and its investment objective is to achieve superior investment returns with less
volatility and risk than conventional balanced portfolios of equity and fixed income securities by investing
primarily in a blend of third-party managed investment partnerships and other investment vehicles, the
underlying assets of which are typically publicly traded securities. The Focus Fund also makes direct
investments in equity, debt and other securities and instruments.
Each investor in the Focus Fund is required to execute a subscription agreement and become a party to
the limited partnership agreement. The Focus Fund is managed in accordance with the investment
objectives, strategies, restrictions, and guidelines set forth in the Focus Fund’s confidential private
placement memorandum (“CPPM”). Further, the Focus Fund is managed only in accordance with its
own characteristics and is not tailored to any particular Focus Fund investor. Additional information
about the Focus Fund can be found in its CPPM.
Endowment-Style Investment Vehicles and Accounts
As discussed above, East Rock Capital serves as the investment adviser to EREF and ERCF, investment
vehicles that were created to invest opportunistically in a wide range of asset classes through: i) third-
party managed investment vehicles, ii) co-investment opportunities, and iii) direct investments in equity,
debt and/or other securities and instruments. Asset classes include hedge funds (principally long-short
equity funds), long-only equities, private equity, real assets, and fixed income.
In addition to managing the Focus Fund, EREF, and ERCF, East Rock provides discretionary investment
advisory and management services to a limited number of other client accounts and vehicles that may be
structured as limited partnerships, limited liability companies, or managed accounts (each, an “East
Rock Investment Vehicle” and collectively, the “East Rock Investment Vehicles”).1 The
underlying investors in such accounts and vehicles generally consist of family offices, high net worth
individuals, and foundations.
Other than the Focus Fund, and a limited number of pooled vehicles that are each dedicated to a
specific investment, each of the East Rock Investment Vehicles is principally dedicated to, and beneficially
owned by, an affiliated group of individuals and/or entity investors.
Although East Rock endeavors to employ a consistent investment philosophy among the East Rock
Investment Vehicles (and any future discretionary vehicles or managed accounts), each account and
vehicle is managed on a customized basis and in accordance with the underlying terms of such account
or vehicle. Therefore, certain accounts and vehicles do not always participate in the same investments,
or in the same proportion as another account or vehicle managed by East Rock. As discussed below,
East Rock takes a number of factors into consideration when determining the suitability of an
investment for each of the accounts and vehicles that it manages. Further, we generally will not permit
the underlying investors in an East Rock Investment Vehicle to impose any investor-specific limitations
on the investment activities described in the offering documents of such vehicle.
As of December 31, 2019, East Rock managed $2,121,830,937 of regulatory assets under management
on a discretionary basis. East Rock does not currently manage any regulatory assets under management
on a non-discretionary basis.
please register to get more info
The investors in the East Rock Investment Vehicles are directly charged an asset-based management fee,
which, other than with respect to the Focus Fund, is based upon an annual rate that is specific to each
customized vehicle. Focus Fund investors (all classes) are generally subject to a 1.0% asset-based
management fee. Management fees are typically paid quarterly in advance by investors in the East Rock
Investment Vehicles, and are typically refundable, in part, if the relevant advisory contract is cancelled
prior to the end of a payment period.
In addition, each East Rock Investment Vehicle is responsible for its own expenses, which typically
include operational expenses, brokerage and transaction costs related to the assets held in such vehicle
(see Item 12 for additional information on brokerage practices), legal and accounting expenses,
administration fees, and other fees and expenses as set forth in more detail in each vehicle’s governing
documents.
1 East Rock has entered into agreements with certain other clients wherein East Rock makes investment
recommendations to them on a non-discretionary basis and not as part of a comprehensive investment plan for such clients.
East Rock is not responsible for arranging or effecting the purchase or sale of investments that it recommends to such clients.
please register to get more info
East Rock has entered into performance-based profit allocation or fee arrangements with the underlying
investors in the East Rock Investment Vehicles. All of the underlying investors or clients in the East Rock
Investment Vehicles that are subject to such allocations or fees are “qualified clients,” as required
pursuant to Rule 205-3 of the Advisers Act. Such performance-based profit allocations or fees are
charged at a rate that is specific to each customized vehicle.
Investors in all classes of the Focus Fund are subject to a performance-based profit allocation of 10% in
connection with net profits attributable to direct investments made by the Focus Fund, including any
investment in a third-party managed investment vehicle that holds a single security or investment, or
over which East Rock maintains substantial investment discretion, and a performance-based profit
allocation of either 5%, 6.25%, or 7.5% on net profits attributable to investments in third-party managed
investment vehicles, other than vehicles that hold only one investment, or over which East Rock
maintains substantial investment discretion. The performance-based profit allocation or fee for each
investor or client is subject to the relevant loss carryforward mechanism applicable to a particular East
Rock Investment Vehicle.
In measuring an East Rock Investment Vehicle’s assets for the calculation of performance-based profit
allocations or fees, East Rock generally includes realized and unrealized capital gains and losses. Further,
East Rock utilizes valuation methodologies that are consistent with its documented policies and
procedures. Performance-based profit allocation and fee arrangements may create an incentive for East
Rock to recommend investments that may be riskier or more speculative than those that would be
recommended under a different fee arrangement. Such fee and allocation arrangements also create an
incentive to favor accounts that are subject to higher fees or allocations over other accounts in the
allocation of investment opportunities. East Rock has procedures designed and implemented to ensure
that all clients are treated fairly and equitably, and to prevent this conflict from influencing the allocation
of investment opportunities among clients.
please register to get more info
East Rock clients consist of the East Rock Investment Vehicles, which are private funds, and high net
worth individuals.
Investors in the Focus Fund consist primarily of family offices, high net worth individuals, and
foundations. Each such investor must meet the requirements for an “accredited investor” under the
Securities Act of 1933, as amended, and, if fee paying, must be a “qualified client” under the Advisers
Act. In general, the minimum investment in the Focus Fund is $1,000,000, although East Rock may
accept investments in a lesser amount. During those periods when the Focus Fund is open for
subscriptions, subscriptions generally will be accepted on the first business day of each fiscal quarter.
Investors in the other East Rock Investment Vehicles also consist primarily of family offices, high net
worth individuals, and foundations. Each such investor must meet the requirements for a “qualified
purchaser” under the Investment Company Act, and the minimum investment commitment to such
vehicles is determined on a case-by-case basis. As noted above, other than the Focus Fund, and a
limited number of pooled vehicles that are dedicated to a specific investment, each of the vehicles and
accounts advised by East Rock is principally owned by an affiliated group of individuals and related
entities.
please register to get more info
East Rock’s investment objective for the East Rock Investment Vehicles is to achieve superior
investment returns with less volatility and risk than conventional balanced portfolios of equity and fixed
income securities by managing long-duration investment portfolios that consist of a blend of: i) third-
party managed investment vehicles, the underlying assets of which are typically publicly traded securities;
ii) direct investments, both long and short, in equity, debt and/or other securities and instruments
traded publicly and privately in U.S. and foreign markets; and iii) equity and debt investments in privately
held companies and real assets either directly or through co-investment opportunities sourced by East
Rock’s underlying investment managers.
East Rock aims to achieve its objective primarily through the use of a multi-strategy, multi-manager
investment approach, by selecting managers that use a variety of investment strategies and styles and
that provide the East Rock Investment Vehicles with investment exposure to a diverse portfolio of
securities and other types of investments. In connection with making direct investments in equity and
debt securities, East Rock employs both fundamental and quantitative techniques in order to analyze
publicly and privately held companies. While East Rock’s strategy and philosophy will be applied
consistently among the East Rock Investment Vehicles, certain accounts and vehicles do not always
participate in the same investments, or in the same proportion as another account or vehicle managed
by East Rock. East Rock’s investment allocation methodology is discussed in greater detail below.
Risk of Loss
The investment strategy employed by East Rock on behalf of the East Rock Investment Vehicles involves
significant risks that clients and investors should be prepared to bear. Prospective investors should
consider the risk factors described below and should consult with their professional advisers before
making an investment with East Rock. The following summary does not purport to include every risk;
rather it focuses upon those risks that are generally associated with East Rock’s investment strategy and
philosophy. For a more detailed discussion of the risks associated with East Rock’s investment strategy,
we encourage all current and prospective investors to review the discussion of risks provided in the
relevant East Rock Investment Vehicle’s governing and/or offering documents.
Market Risks and Lack of Liquidity All securities investments risk the loss of capital. No guarantee or representation is made that the East
Rock Investment Vehicles will achieve their investment objectives or that investors will not lose all or
substantially all of their investment in an East Rock Investment Vehicle. The success of East Rock’s
investment program depends to a great extent upon the ability of East Rock and the underlying
managers we select to correctly assess the future course of price movements of stocks, bonds, and
other financial instruments and markets. There can be no assurance that East Rock or the underlying
managers will accurately predict such movements. In addition, certain of the securities in which East
Rock or such managers invest will have limited liquidity. This lack of liquidity, together with a failure to
accurately predict market movements, may adversely affect the ability of East Rock or such managers to
execute trades at desired prices in rapidly moving markets.
Concentration of Investments
East Rock has broad discretion over the East Rock Investment Vehicles’ investment programs and may
choose to allocate substantial portions of their assets to a third-party managed investment vehicle or to
a particular security or other direct investment. Where appropriate, it is the intention of East Rock to
allocate the capital of each East Rock Investment Vehicle in a manner that will provide for diversification
among investment strategies, managers, and securities. There can be no assurance, however, that the
managers of the selected underlying investment vehicles will not take substantial positions in the same
security at the same time. Such managers may also make similar market timing decisions and asset
allocation decisions between equity securities and cash equivalents or some combination of these and
other strategies.
Leverage East Rock and certain managers we select will from time to time trade on margin, engage in other forms
of borrowing to finance their operations, and use other forms of financial leverage. The level of interest
rates and the rates at which East Rock and third-party managed vehicles can borrow will affect the
operating results of those vehicles. Fluctuations in the market value of the portfolio of a heavily
leveraged vehicle can have a disproportionately large affect in relation to the capital of that vehicle. Any
event which may adversely affect the value of positions held by such vehicle could significantly affect its
net asset value. East Rock may borrow funds from time to time for liquidity purposes or otherwise as
East Rock deems appropriate.
Currency Exposure Interests in the East Rock Investment Vehicles are issued and liquidated in U.S. Dollars. However, the
assets of such vehicles will from time to time be invested, directly or indirectly, in securities and other
investments which are denominated in currencies other than U.S. Dollars. Accordingly, the value of
such assets will be affected favorably or unfavorably by fluctuations in currency rates, subjecting the East
Rock Investment Vehicles to foreign exchange risks. In addition, prospective investors whose assets and
liabilities are predominately in other currencies should take into account the potential risk of loss arising
from fluctuations in value between the U.S. Dollar and other currencies.
Foreign Investments The East Rock Investment Vehicles, either directly or through certain managers we select, will from
time to time invest in securities and other instruments of foreign corporations and foreign countries.
Investing in such securities involves certain considerations not usually associated with investing in
securities of U.S. companies or the U.S. government, including, among other things, political and
economic considerations, such as greater risks of expropriation, nationalization, and general social,
political, and economic instability; the small size of the securities markets in such countries and the low
volume of trading, resulting in a potential lack of liquidity and price volatility; fluctuations in the rate of
exchange between currencies and costs associated with currency conversion; imposition of withholdings
and other taxes; and certain government policies that may restrict the East Rock Investment Vehicles’
investment opportunities. In addition, accounting and financial reporting standards that prevail in many
foreign countries are not equivalent to U.S. standards and, consequently, less information may be
available to investors in companies located in foreign countries than is available to investors in
companies located in the U.S. There is also less regulation, generally, of the securities markets in many
foreign countries than there is in the U.S.
Equity Securities
East Rock and certain managers we select invest in equity securities and hold both long and short
positions in such securities, which may include, among others, preferred stock, restricted stock, holdings
in micro, small and medium capitalization companies, and private equity investments, each of which is
subject to additional specific risks. Such investments are subordinate to the claims of an issuer’s
creditors and, to the extent such securities are common securities, they are also subordinate to the
claims of preferred stockholders. Dividends customarily paid to equity holders can be suspended or
canceled at any time. For the foregoing reasons, investments in equity securities can be highly
speculative and carry a substantial risk of loss of principal.
Fixed Income Obligations
East Rock and certain managers we select invest in fixed income securities. Fixed income obligations are
subject to the risk of an issuer’s ability to meet principal and interest payments on the obligation (credit
risk), and may also be subject to price volatility due to such factors as interest rate sensitivity, market
perception of the creditworthiness of the issuer, and general market liquidity (market risk). Changes in
interest rates may cause a decline in the market value of an investment. With bonds and other fixed
income securities, a rise in interest rates typically causes a fall in values, while a fall in interest rates
typically causes a rise in values. Bonds and other fixed income securities generally involve less market
risk than stocks. However, the risk of bonds can vary significantly depending upon factors such as the
issuer and maturity. For example, the issuer of a security or the counterparty to a contract may default
or otherwise become unable to honor a financial obligation. This risk is magnified in connection with
investments in “high yield” bonds and other debt securities which are rated in the lower rating
categories by the various credit rating agencies.
Derivatives East Rock and certain managers we select invest in derivative financial instruments, including exchange-
traded and over-the-counter futures, options and contracts for differences, as well as other derivatives.
Regulatory restraints may restrict the instruments that may be traded. Such derivative instruments are
highly volatile, involve certain special risks and expose investors to a high risk of loss. The low initial
margin deposits normally required to establish a position in such instruments permit a high degree of
leverage. As a result, a relatively small movement in the price of a contract may result in a profit or a
loss that is high in proportion to the amount of funds actually placed as initial margin and may result in
unquantifiable further losses exceeding any margin deposited. Further, when used for hedging purposes
there may be an imperfect correlation between these instruments and the investments or market
sectors being hedged.
Short Sales East Rock and certain managers we select effect short sales. Short selling is the practice of selling
securities that are not owned by the seller, generally when the seller anticipates a decline in the price of
the securities or for hedging purposes. To complete a short sale, a short seller must borrow the
securities from a third-party in order to deliver the securities to the buyer. The short seller generally
will be required to pay a brokerage commission or interest, which will increase the cost to the short
seller of selling such securities. The short seller will be obligated to return securities equivalent to those
borrowed at any time on demand of the lender by purchasing them at the market price at the time of
replacement. Until the securities are replaced, the short seller will be required to pay to the lender
amounts equal to any dividends or interest which accrue during the period of the loan of the securities.
Distressed Investing
East Rock and certain managers we select will from time to time invest in equities, debt securities or
other securities or obligations of companies that are experiencing significant financial or business
difficulties, including companies involved in debt restructurings, in bankruptcy or in other reorganization
and liquidation proceedings. Although such investments may result in significant returns, they typically
involve a high degree of risk. Among the problems involved in investments in such issuers is the fact
that it frequently may be difficult to obtain information as to the conditions of such issuers. There is no
assurance that East Rock or a manager we select will correctly evaluate the nature and magnitude of the
various factors that could affect the prospects for a successful investment in a distressed company.
Private Equity and Private Debt Securities East Rock and certain managers we select will invest in private equity transactions and private debt
securities. Such investments involve an extraordinarily high degree of business and financial risk and can
result in substantial or complete losses. Some portfolio companies in which the East Rock Investment
Vehicles invest may be operating at a loss or with substantial variations in operating results from period
to period and may need substantial additional capital to support expansion or to achieve or maintain
competitive positions. The East Rock Investment Vehicles may be unable to dispose of a portfolio
company’s securities by sale or other means at attractive prices or may otherwise be unable to
complete any exit strategy, often due to changes in the financial condition or prospects of the portfolio
company in which the investment is made. It is unlikely that there will be a public market for securities
acquired in a private equity transaction at the time of their acquisition and there can be no assurance
that such securities will eventually be listed on a securities exchange. East Rock Investment Vehicles will
generally not be able to sell such securities publicly unless their sale is registered under applicable
securities laws, or unless an exemption from such registration requirements is available. In addition, in
some cases East Rock Investment Vehicles may be prohibited by contract or regulatory reasons from
selling such securities for a period of time. To the extent that there is no liquid trading market for an
investment, the East Rock Investment Vehicles may be unable to liquidate that investment or may be
unable to do so at a profit. Moreover, there can be no assurances that private purchasers for
investments will be found.
Real Estate Investments East Rock and certain managers we select will invest in real estate and real estate related securities.
Real estate related securities include securities that are backed by, represent interests in, or are secured
by real estate, as well as securities issued by companies, limited partnerships or limited liability
companies that invest in real estate or interests in real estate. Investments in real estate and real estate
related securities entail certain risks due to a variety of factors, including uncertainties surrounding real
estate ventures and hidden defects that might not be discovered despite reasonable due diligence.
Factors affecting the performance of real estate ventures may include changes in interest rates, excess
supply of real property in certain markets, satisfactory completion of construction, sufficient level of
occupancy, adequacy of financing available in capital markets, competent management, rent levels and
maintaining adequate rent to cover operating expenses, regulatory limits on rents, local and regional
markets for competing assets, changes in applicable zoning and other laws and government regulations
(including taxes), the availability to obtain use or development entitlements and other regulatory permits
and permissions, possible environmental liabilities and social and economic trends.
Real estate and real estate related securities may not be readily marketable. Accordingly, it may be
difficult to value and sell the real estate and real estate related securities. Third-party operators may be
engaged to manage the day-to-day operations of certain real estate interests. East Rock, and the
managers it selects, typically will not exercise day-to-day control over or management of operating
partners. While operating partners may co-invest in and receive a share of profits from assets they
manage, there is a risk that their interests may not be directly aligned with the East Rock Investment
Vehicles and their decisions, actions or omissions may adversely affect the East Rock Investment
Vehicles. Since operating partners may manage assets held by the East Rock Investment Vehicles as well
as assets not held by East Rock Investment Vehicles, operating partners may face conflicts of interest
between choices that may favor one investment over another, as well as decisions regarding devotion of
time and resources.
Counterparty Creditworthiness
East Rock and certain managers we select engage in transactions in securities and other financial
instruments that involve counterparties. If a position that East Rock has with a counterparty fails, a
default would most likely result, depriving the East Rock Investment Vehicles of any profit potential or
forcing an East Rock Investment Vehicle to cover its commitments for resale at the then-current market
price. Any non-performance, whether due to insolvency, bankruptcy, or other causes, could lead to
substantial losses. There can be no assurance that the counterparties with which East Rock deals will
perform and not default. This risk is heightened by East Rock’s utilization of brokers and custodians,
since such counterparties have execution, clearance, settlement, and safekeeping responsibilities on all
open positions. Thus, a failure by a broker or custodian could result in a concentrated and
disproportionate loss.
Fund of Fund Investing and Compensation of Managers of Investment Vehicles Identifying suitable investment vehicles is complex and involves a high degree of uncertainty. A manager
of an underlying investment vehicle may use proprietary investment strategies that are not fully
disclosed to East Rock, which may involve risks under some market conditions that are not anticipated
by East Rock. For information about an underlying investment vehicle’s net asset value and portfolio
composition, East Rock will be dependent on information provided by the underlying manager, which, if
inaccurate, could adversely affect East Rock’s ability to value accurately the assets of the East Rock
Investment Vehicles. Investors in the East Rock Investment Vehicles generally have no individual right to
receive information about the underlying investment vehicles or their managers, will not be direct
investors in such investment vehicles (except in connection with a distribution in-kind), and will have no
rights with respect to standing or recourse against the underlying investment vehicles, their managers,
or any of their affiliates. Moreover, investors in East Rock Investment Vehicles will be subject to further
liquidity limitations in connection with their indirect interests in such underlying investment vehicles.
The managers of those vehicles may have the right to suspend redemptions and/or establish side
pockets under certain market conditions or following investment-specific events, which could delay and
negatively impact the realization of an investor’s investment.
The investment managers selected by East Rock will generally be entitled to two forms of compensation:
a fee based on net assets under management (typically 1% to 2% annually), plus performance
compensation based on the appreciation (usually including unrealized appreciation) in the value of the
East Rock Investment Vehicle’s account with such managers (typically 15% to 20% of net profits). While
the performance compensation arrangements may call for realized or unrealized losses to be carried
forward as an offset against net profits in subsequent periods, managers generally are not otherwise
penalized for realized losses or decreases in the value of such account. These performance
compensation arrangements may create an incentive for those managers to effect transactions on behalf
of the East Rock Investment Vehicles that are particularly risky or speculative. Further, East Rock’s
compensation arrangements may create an incentive to select managers that pursue strategies that are
particularly risky or speculative.
Seed Investments
The East Rock Investment Vehicles will from time to time invest with managers seeking “seed capital”
(“Seeded Managers”) and participate in the revenues and profits of such Seeded Managers’ investment
advisory businesses. Often, such Seeded Managers will not have substantial experience in operating
pooled investment vehicles and will not have significant track records, potentially exposing the East Rock
Investment Vehicles to more significant risks than would be the case if the East Rock Investment
Vehicles invested only with more “seasoned” managers with longer track records. Also, although as
typically structured, East Rock and the East Rock Investment Vehicles would not control the Seeded
Managers, depending on the structuring of a particular deal, the participation rights in the Seeded
Managers could expose the assets of the East Rock Investment Vehicles to claims by a Seeded Manager,
its other equity holders and its creditors. In addition, a Seeded Manager may have economic or business
interests or goals that are inconsistent with those of the East Rock Investment Vehicles.
In addition, from time to time, an East Rock Investment Vehicle will invest in a fund in which seed capital
was provided by a different East Rock Investment Vehicle. In connection with such seed investments, an
East Rock Investment Vehicle may not share alongside of East Rock or its affiliates, or the other East
Rock Investment Vehicles that had provided the seed capital, in the management fees and performance-
based allocations (or fees) earned by the Seeded Manager (although the East Rock Investment Vehicle
will benefit from reduced management fees and performance-based allocations (or fees)). In connection
with any such arrangements, East Rock has procedures in place to ensure that neither East Rock nor any
of its affiliates receive any additional form of compensation from an East Rock Investment Vehicle as a
result of such seed relationships.
Cybersecurity and Systems Risks
East Rock and the managers we select rely extensively on computer programs, networks, devices and
systems (and may rely on new systems and technology in the future) in connection with the East Rock
Investment Vehicles’ investment activities, including, without limitation, to trade, clear and settle
securities transactions, to evaluate certain investments based on real-time information, to engage in
automated trading, to monitor portfolios and net capital, and to generate risk management and other
reports that are critical to the oversight of the East Rock Investment Vehicles’ activities. In addition,
certain of East Rock’s and the East Rock Investment Vehicles’ operations, as well as those of the
managers we select, interface with or depend on computer programs, networks, devices and systems
operated by third-parties, market counterparties and their sub-custodians and other service providers,
and East Rock and the managers we select may not be in a position to verify the risks or reliability of
such third-party systems. These programs or systems may be subject to certain defects, failures,
interruptions or security breaches, including, but not limited to, those caused by computer “worms,”
viruses, power failures and social engineering schemes such as “phishing.”
Cybersecurity and information security breaches can include unauthorized access to systems, networks,
or devices; infection from computer viruses or other malicious software code; and attacks that shut
down, disable, slow, or otherwise disrupt operations, business processes, or website access or
functionality. East Rock’s operations, and those of managers we select, are highly dependent on each of
these systems and the successful operation of such systems is often out of the control of East Rock and
such managers. Any such defect, failure or breach could have a material adverse effect on an East Rock
Investment Vehicle. For example, systems failures, information security incidents or cybersecurity
breaches could cause settlement of trades to fail, lead to inaccurate accounting, recording or processing
of trades, and cause inaccurate reports, which may affect the ability of East Rock to accurately monitor
the East Rock Investment Vehicles’ investment portfolios and risks. Cybersecurity breaches may cause
(i) disruptions and impact business operations, potentially resulting in financial losses to East Rock
Investment Vehicles; (ii) interference with East Rock’s ability to calculate the value of East Rock
Investment Vehicles’ investments; (iii) impediments to trading; (iv) the inability of East Rock, the
managers we select and service providers to transact business; (v) violations of applicable privacy and
other laws; (vi) regulatory fines, penalties, reputational damage, reimbursement or other compensation
costs, or additional compliance costs; as well as (vii) the inadvertent release of confidential information.
Similar adverse consequences could result from system failures and cybersecurity breaches affecting: (i)
issuers of securities in which the East Rock Investment Vehicles invest; (ii) counterparties with which the
East Rock Investment Vehicles engage in transactions; (iii) governmental and other regulatory
authorities; (iv) exchange and other financial market operators, banks, brokers, dealers, insurance
companies, and other financial institutions; and (v) other parties. In addition, substantial costs may be
incurred by these entities in order to prevent any cybersecurity breaches in the future.
Valuation of Underlying Investment Vehicles Valuation of the East Rock Investment Vehicles’ investments in underlying investment vehicles is
ordinarily determined based upon valuations provided by the managers of such investment vehicles.
Such valuations may require the manager of an underlying investment vehicle, notwithstanding the
retention of a third-party administrator, to value private securities and/or other assets that do not have
a readily ascertainable market price. Such valuations may be estimated and/or rely on flawed
assumptions that result in inaccurate valuations of the assets in question. Furthermore, in such
circumstances, the managers may face a conflict of interest in valuing such assets as their values will
affect their compensation. East Rock will not have access to all material information relevant to the
valuation of the assets of the underlying investment vehicles and, as such, will have limited ability to
assess the reliability of any valuation thereof.
Such valuations may be subject to later adjustment or revision by the applicable investment vehicles. As
a result of this and other factors, valuations taken into account in calculating the net asset value of an
East Rock Investment Vehicle (and the basis on which subscription and withdrawal prices and
performance allocations and management fees, are calculated) may be inaccurate. There is no guarantee
that the valuation of an underlying investment vehicle’s assets will represent the value realized by an East
Rock Investment Vehicle with respect to its investment in such underlying investment vehicle.
Valuation of Direct Investments
Valuations of an East Rock Investment Vehicle’s direct investments may involve uncertainties and
judgmental determinations, and if such valuations should prove to be incorrect, the net asset value of
such East Rock Investment Vehicle could be adversely affected. An East Rock Investment Vehicle’s direct
investments may include securities that are not listed on established exchanges which may make it
difficult to accurately determine the fair market value of such securities. Furthermore, even for listed
securities, East Rock may determine that the listed prices of the securities, as determined in accordance
with East Rock’s valuation procedures, do not reflect the actual value of the securities and East Rock
may make such appropriate and reasonable modifications thereto to reflect the value of the securities,
including to reflect liquidity conditions or other factors affecting such value. Third-party pricing
information may at times not be available regarding certain securities. As a result of these and other
factors, valuations taken into account in calculating the net asset value of an East Rock Investment
Vehicle (and the basis on which subscription and withdrawal prices, as well as the management fee and
the performance allocation, are calculated) may be inaccurate.
Due Diligence of Underlying Investment Vehicles
Before investing in an underlying investment vehicle, East Rock will conduct such due diligence as it
deems reasonable and appropriate based on the facts and circumstances relating to such investment.
Due diligence may entail evaluation of important and complex business, financial, tax and legal issues.
Outside consultants, legal advisors, placement agents, risk evaluators and other third parties may be
involved in the sourcing and due diligence process to varying degrees. The involvement of such third-
party providers may present a number of risks, primarily relating to East Rock’s reduced control of the
functions that are outsourced. When conducting due diligence and making an assessment regarding an
underlying investment vehicle, East Rock will rely on the resources available to it, including information
provided by such third-party providers and the manager of such underlying investment vehicle. The due
diligence investigation that East Rock carries out with respect to any underlying investment vehicle may
not reveal or highlight all relevant facts that may be necessary or helpful in evaluating such investment
opportunity. Moreover, such an investigation will not necessarily result in the underlying investment
vehicle being successful.
please register to get more info
None of East Rock, its affiliates, or its Managing Partners have been subject to any disciplinary action,
whether criminal, civil, or administrative (including regulatory) in any jurisdiction. Likewise, no persons
involved in the management of East Rock have been subject to such action.
please register to get more info
Other than MP Alpha Holdings LLLP and its owners, who are not involved in the day-to-day operations
at East Rock, the management and employees of East Rock plan to dedicate substantially all of their
professional efforts to East Rock and its affiliates.
Individuals who are not employees of East Rock and who may be associated with other firms, including
other investment advisory firms, utilize East Rock’s office space. Such individuals may include, but will
not be limited to, friends or family members of East Rock’s principals or employees, and employees of
Seeded Managers. If we deem it to be necessary, such individuals may be subject to East Rock’s
compliance policies and procedures, including East Rock’s Code of Ethics, to the same extent as if such
individuals were employees of East Rock. Additionally, East Rock is careful to safeguard physical and
electronic client and company information. East Rock meets with such firms and individuals on at least
an annual basis to ensure that each firm or individual has adequate compliance policies in place, where
applicable.
please register to get more info
Trading Code of Ethics Pursuant to Rule 204A-1 of the Advisers Act
East Rock has adopted a Code of Ethics that establishes various procedures with respect to investment
transactions in accounts in which employees of East Rock or related persons have a beneficial interest
or accounts over which employees have investment discretion. The Code of Ethics also addresses,
among other items, the issue of insider trading.
In general, employees (and members of their immediate households) must obtain written pre-approval
from the CCO or the Firm’s General Counsel prior to executing a personal investment transaction,
including participation in private placements or other private investments. The spirit of the Firm’s
personal trading policy in its Code of Ethics is to discourage employee personal trading that could pose
conflicts of interest for the Firm or its clients. All East Rock employees must provide automatic feeds
from brokerage accounts through an electronic platform (or periodically submit statements manually
that contain the same information). These records are used to monitor compliance with the foregoing
policies.
The Firm’s pre-clearance policy generally applies to any personal transactions involving equity, debt,
options, or futures, but does not apply to transactions involving government securities, open-end mutual
funds, exchange traded funds (ETFs), or other instruments that afford the employee no discretion over
individual securities transactions.
The Code of Ethics also sets forth East Rock’s policy with respect to insider trading by providing: i) a
detailed explanation of the rules and regulations that govern insider trading, and ii) policies and
procedures that should be carried out by East Rock employees in the event that there is any question as
to the applicability of the insider trading rules.
Employees must also obtain pre-approval from the CCO or the Firm’s General Counsel before engaging
in any outside business activities.
East Rock’s Code of Ethics, including the personal trading policy and insider trading policy, is available to
clients upon request.
Participation or Interest in Client Transactions East Rock’s employees, affiliates of employees, and relatives of employees will make investments in the
East Rock Investment Vehicles. East Rock generally does not receive compensation from such
investments. East Rock generally waives the withdrawal lock-up restrictions applicable to investments
made by East Rock’s employees, affiliates of employees, and relatives of employees in East Rock
Investment Vehicles to the extent such waivers do not have a material impact on the applicable East
Rock Investment Vehicle’s liquidity profile and are otherwise consistent with East Rock’s fiduciary duties
to all of its clients.
East Rock and its affiliates and certain employees have a financial interest in the East Rock Investment
Vehicles through a performance-based profit allocation or a direct investment interest in such vehicles.
In addition, East Rock and certain affiliates have provided seed capital to certain third-party managed
investment vehicles in which East Rock Investment Vehicles invest. In each case, East Rock could be
considered to have recommended to potential investors or clients that they buy or sell securities or
investments in which the applicant or a related person has some financial interest.
Further, from time to time, certain employees buy or sell private investments that are also being bought
or sold by the Firm’s clients. To mitigate associated potential conflicts, employees will not receive
approval for such private investments unless the Firm has determined that its clients have received their
desired allocation of such investments. Further, participating employees will not receive better terms
with respect to such private investments than East Rock’s clients (except that employees will not pay
asset-based management fees or performance-based allocations or fees in respect of such investments).
Privacy Policy East Rock is committed to maintaining the confidentiality, integrity, and security of its investors’ personal
information. It is East Rock’s policy to collect only information necessary or relevant to its management
business and to use only legitimate means to collect such information. East Rock does not disclose any
non-public, personal information about investors to anyone except for servicing and processing
transactions and as required by law. Further, East Rock
restricts employee access to non-public,
personal information about its investors only to those employees with a legitimate business need for the
information. East Rock maintains physical, electronic, and procedural safeguards to guard each
investor’s non-public, personal information.
East Rock’s privacy policy is available upon request.
please register to get more info
East Rock has adopted the following policies and practices to meet the Firm’s fiduciary responsibilities
and to ensure that the Firm’s trading practices are fair to all clients and that no client or account is
unfairly advantaged or disadvantaged.
Aggregation The aggregation or blocking of client transactions may allow an adviser to execute transactions in a
more timely, equitable, and efficient manner and seeks to reduce overall commission charges to clients.
East Rock’s policy is to aggregate client transactions where possible and when advantageous to clients. In
these instances, clients participating in any aggregated transactions will receive an average share price
and transaction costs will be shared equally and on a pro-rata basis.
Allocation East Rock has adopted a policy for the fair and equitable allocation of investments, which generally
analyzes each trade and/or investee fund subscription and redemption on an investment-by-investment
basis, taking into consideration the specifics of each trade and the characteristics of each client.
Investments will generally be allocated pro-rata among East Rock Investment Vehicles, as adjusted for
various factors, including, among others: the proposed investment size, liquidity of the investment, time
horizon, client-specific concentration limits or legal restrictions, the composition of a client’s portfolio
and diversification considerations, minimum participation thresholds that East Rock deems appropriate,
opt-in/opt-out rights, and each client’s available capital. Allocations may also differ for tax, regulatory, or
other reasons as deemed appropriate by East Rock. Further, in the event that an East Rock client is
invested in another East Rock Investment Vehicle, East Rock will take the direct exposure and indirect
exposure (i.e., the exposure resulting from an investment in another East Rock Investment Vehicle) of
such client into consideration when allocating an investment opportunity.
In the event that East Rock has a right to capacity on a particular investment opportunity that is in
excess of the aggregate amount that it deems reasonable and appropriate to allocate to East Rock
Investment Vehicles, East Rock may offer and allocate such excess investment capacity to others,
including a third-party investor.
Where conflicts arise in the allocation of investment opportunities, East Rock will seek to resolve such
conflicts fairly.
Best Execution As an investment advisory firm, East Rock has a fiduciary duty to seek best execution for client
transactions. East Rock, as a matter of policy and practice, seeks to obtain not necessarily the lowest
commission but the best overall qualitative execution in the particular circumstances.
Principal Transactions East Rock will not effect a principal transaction unless it obtains required consent in accordance with its
documented policies and procedures and relevant rules and regulations.
Soft Dollars East Rock does not currently use or intend to use “soft dollar” arrangements, but in the event it does,
East Rock intends to keep any such arrangements within the parameters of Section 28(e) of the
Securities Exchange Act of 1934, as amended.
Trade Errors As a fiduciary, East Rock has the responsibility to effect orders correctly, promptly, and in the best
interests of our clients. In the event any error occurs in the handling of any client transaction, due to
East Rock’s actions, or inaction, or actions of others, East Rock’s policy is to assess each trade error on
a case-by-case basis.
please register to get more info
The East Rock Investment Vehicles are reviewed, at a minimum, on a quarterly basis by the Managing
Partners and/or designated East Rock employees to assure conformity with East Rock’s investment
objectives and philosophy.
Reporting
Investors in the East Rock Investment Vehicles will receive, at least quarterly, a summary of their
account balances along with investor-specific performance reporting. Additionally, each investor in an
East Rock Investment Vehicle will receive the East Rock Investment Vehicle’s audited financial
statements on an annual basis. Each investor will also receive a Schedule K-1, showing its distributive
share of such vehicle’s items of income, gain, loss, deduction, and credit.
please register to get more info
East Rock, as a matter of policy and practice, does not currently compensate any person or entity for
the referral of advisory clients to the Firm.
please register to get more info
The SEC takes the position that advisers to pooled investment vehicles are deemed to have custody
with respect to the assets of such vehicles. However, an adviser to a pooled investment vehicle is
considered to be in compliance with the Advisers Act’s custody rule if such pooled investment vehicle:
(i) is audited at least annually by an independent public accounting firm that is registered with and
subject to inspection by the Public Company Accounting Oversight Board; and (ii) distributes its audited
financial statements prepared in accordance with generally accepted accounting principles to all limited
partners (or other beneficial owners) within 120 days (or 180 days in the case of a multi-manager
vehicle) after the end of its fiscal year.
To ensure compliance with the custody rule, investors in an East Rock Investment Vehicle will receive
audited financial statements for the particular East Rock Investment Vehicle in which they are invested
within 120 days (or 180 days in the case of a multi-manager vehicle) after the fiscal year end of such East
Rock Investment Vehicle.
please register to get more info
East Rock has discretionary authority to manage investment accounts on behalf of its clients pursuant to
a grant of authority provided by each client and/or each investor in an East Rock Investment Vehicle.
Such authority is provided through an agreement or subscription document, each of which grants East
Rock or its affiliates certain powers related to the orderly administration of the affairs of the relevant
East Rock Investment Vehicle and constitutes a legal, valid, and binding obligation of the client or
investor, enforceable in accordance with its terms. The investors in the East Rock Investment Vehicles
generally may not place limits on East Rock’s investment authority beyond the agreed-upon limitations
set forth in the governing documents of such vehicles. As noted in Item 4, East Rock has entered into
agreements with certain other clients wherein East Rock makes investment recommendations to them
on a non-discretionary basis. East Rock is not responsible for arranging or effecting the purchase or sale
of investments that it recommends to such clients.
please register to get more info
East Rock, as a matter of policy and as a fiduciary to its clients, has responsibility for voting proxies for
portfolio securities consistent with the best economic interests of its clients. East Rock’s policy and
practice includes monitoring corporate actions, receiving and voting client proxies and disclosing any
potential conflicts of interest, as well as making information available to clients about the voting of
proxies for their portfolio securities and maintaining relevant and required records. East Rock may
determine to abstain from voting a proxy if it believes that such action is in the best interests of a
particular client or if it deems that the issue being voted upon is not material for East Rock and its
clients. Clients may request a copy of our proxy voting policies and procedures or information about
how we voted proxies for securities owned by them.
please register to get more info
East Rock does not require or solicit prepayment of any fees six months or more in advance and does
not have any financial condition that would impair its ability to meet contractual commitments to clients.
please register to get more info
Open Brochure from SEC website