SIGNALERT ASSET MANAGEMENT LLC


SAM is a Delaware limited liability company formed on December 21, 2011. SAM succeeded to the business and operations of Signalert Corporation and Appel Asset Management Corp., both formerly SEC-registered investment advisers. SAM is owned by Appel Asset Management Corp. and by SAM's President, Marvin Appel. Appel Asset Management Corp. is owned by Marvin Appel. SAM provides discretionary investment advisory services to individuals and high net worth individuals (including their retirement accounts), small-business retirement plans, charitable organizations and SAM Risk Managed Fund LLC, a multi-series Delaware Limited Liability Company (“SRM Fund”) (collectively, “Clients”) based on the philosophy of actively managing Client accounts by frequently reviewing market conditions and Client holdings. Whenever SAM judges that a change in market conditions would warrant a change in a Client’s portfolio, SAM will make that change on a Client’s behalf.

SAM serves as the managing member to the SRM Fund. The SRM Fund has multiple separate segregated portfolio series (collectively, the “Funds” and each individually a “Fund”). The Funds have one common operating agreement and offering memorandum. However, each Fund (1) is treated as a separate partnership for federal income tax and other legal purposes, (2) has its own specific investment objectives and strategies that apply only to the members of that Fund, (3) has separate assets and liabilities that will be legally segregated from the assets and liabilities of each other Fund, (4) maintains separate books and records and is independently audited, and (5) generates its own annual tax filing information. Information about the SRM Fund including information about each Fund’s investment strategies, fees, risks and other material information, is contained in the offering memorandum and the supplements to the memorandum for each Fund (collectively, the “Memorandum”).

At the start of SAM’s relationship with a Client, SAM will get to know the Client’s goals, financial situation and ability to bear investment risk. Based on that understanding, SAM will recommend an investment program. Once the Client and SAM agree on a suitable program for the Client, SAM operates with investment discretion, which means that SAM will not ask for approval for each transaction. Clients are not constrained to model portfolios, allowing SAM to accommodate reasonable preferences that an individual Client may have.

Decisions that SAM makes on an ongoing basis for Clients (as well as investors in each Fund) include selecting which areas of the stock and bond markets in which to invest, and determining how much allocation to cash or exposure to each of these areas is suitable for them. At any given time, the holdings in each Client’s portfolio will depend on the Client’s ability to bear investment risk and profit objectives and on SAM’s assessment of prevailing market conditions. In general, more conservative Clients will have less exposure to the stock market than more aggressive Clients, and their stock market holdings will be of a less volatile nature. Conversely, more conservative Clients will generally have greater exposure to the bond market compared to more aggressive Clients. SAM’s Clients hold open-end mutual funds (both equity and bond), exchange-traded funds (“ETFs”) as well as individual publicly traded stocks (common and preferred) and bonds (Treasury, corporate, municipal) in their accounts. Utilizing these vehicles, SAM aims to gain exposure to any area of the market SAM judges to be suitable and offering good opportunities to each Client. Clients may have exposure at different times to U.S. equities, foreign equities in both developed and emerging markets, high-yield bonds, investment-grade bonds, commodities, foreign currencies or real estate investment trusts. Generally, SAM does not invest Client assets in privately traded securities and will not invest in any private security for a Client without specific authorization from the Client to make such an investment.

SAM also manages a number of Client accounts in variable annuities, where SAM utilizes the selection of stock and bond mutual funds available to the Client within the annuity.

SAM provides advisory services to its Clients based on their respective investment objectives and guidelines. The investment objectives and guidelines for each Fund are set forth in the Memorandum while separately managed account Clients provide their guidelines orally or Client guidelines are contained in account proposals prepared by SAM for such Clients.

In addition to its discretionary investment advisory services, SAM publishes an online investment newsletter entitled, “Systems and Forecasts” for paying subscribers. Systems and Forecasts is published on a bi-weekly basis, 24 issues per year with weekly email market updates issued by SAM to Systems and Forecasts subscribers in-between issues.

SAM’s recommendations to Clients and Systems and Forecasts subscribers is generally limited to liquid and available securities.

As of December 31, 2019, SAM managed approximately $283,400,000 in regulatory assets under management on a discretionary basis. please register to get more info

Open Brochure from SEC website
Assets
Pooled Investment Vehicles $53,471,098
Discretionary $283,424,335
Non-Discretionary $
Registered Web Sites

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