SVA WEALTH MANAGEMENT, LLC


SVA Wealth Management, LLC (“SVA WM”) is a Registered Investment Adviser with the U.S. Securities and Exchange Commission (“SEC”) under the Investment Advisers Act of 1940. Registration of an Investment Adviser does not imply any level of skill or training. The firm was originally founded as SVA Planners, Inc. in 1987 and became known as SVA Wealth Management, Inc. in January 2007. On March 1, 2011, SVA Wealth Management, Inc. reorganized and changed its name to SVA Plumb Wealth Management, LLC. On April 1, 2019, SVA Plumb Wealth Management, LLC changed its name to SVA WM. SVA WM is owned by SVA Financial Group, LLC (“SVA FG”, formerly SVA Plumb Financial, LLC). SVA FG is owned by Diversified Services of Wisconsin, Inc. (“DSW”) which is owned by numerous shareholders of SVA Certified Public Accountants, S.C. (“SVA CPA”) or an affiliated subsidiary. SVA WM provides investment management, financial planning, retirement plan services, and investment consulting services for clients. The clients of our firm who entrust us with their assets include a wide range of individual clients, high net worth individuals, pension and profit sharing plans, banking and thrift institutions, trusts, estates, charitable organizations, as well as corporations and businesses. Clients may receive any combination of these services. INVESTMENT MANAGEMENT SERVICES SVA WM evaluates a wide array of financial alternatives and recommends services designed to best meet client financial goals and objectives. Generally, clients allow SVA WM full discretion to make investment decisions on their behalf within agreed-upon parameters, although SVA WM will consider a non-discretionary arrangement under certain circumstances. SVA WM services may apply only to assets directly managed by SVA WM, or in some cases also include summary reporting and/or oversight of all investable assets of SVA WM clients, even if they are managed by other entities, including other investment advisers. At the time of engagement, through personal discussions, a wealth consultant or other licensed representative of SVA WM reviews each client’s financial assets, investment goals, objectives and risk tolerance based on the client’s particular circumstances, to develop a diversified investment strategy. From this initial overview, SVA WM’s representative and the client develop specific objectives and guidelines for SVA WM to follow while managing the client’s portfolio. Clients may impose restrictions on certain assets or certain types of assets and those restrictions are duly noted during the investment process. SVA WM then exercises discretion to select the securities, amount of securities to buy or sell, and when to buy or sell them. Our investment recommendations are not limited to any specific product or service offered by a broker-dealer or insurance company. SVA WM’s Investment Committee oversees investment allocations and specific securities utilized in our models and client portfolios. Client portfolios may consist of managed mutual funds, exchange-traded funds and notes (“ETFs and ETNs”), variable annuities, life insurance, and individual securities including equities, debt securities and such other securities that we select, unless expressly limited by written direction or client guidelines. The Investment Committee is an in-house team of portfolio managers that constructs and monitors investment models. The investment models are diversified across various investment vehicles, styles and strategies, and consist of any combination of securities, including mutual funds, ETFs, individual equity and fixed income securities, and/or other investments. Based on the client’s investment objectives, risk tolerance, investment time horizon, and restrictions, the SVA WM representative constructs a customized investment portfolio, utilizes one of the models developed and managed by the Investment Committee, or implements any combination thereof. Clients receive information about investments and activity in their managed accounts from SVA WM no less than quarterly, unless otherwise directed. On occasion, SVA WM recommends a client engage a third-party manager to manage a portion of the client’s portfolio, typically when such manager demonstrates knowledge and expertise in a particular investment strategy. Based on the client’s individual circumstances and needs, SVA WM will determine whether to recommend a third-party manager and which firm to recommend. Factors considered in making this determination include the account size, risk tolerance, and the investment philosophy of the selected registered adviser. SVA WM conducts due diligence on third-party managers it recommends to clients, making reasonable inquiries into their investment process, performance calculations, policies and procedures, and other operational and compliance matters. We encourage clients to review the third-party manager’s Form ADV Part 2A. SVA WM will monitor the performance of the selected third-party manager. If we determine the third-party manager is not providing sufficient management services to the client, or is not managing the client’s portfolio in a manner consistent with the client’s objectives, we may terminate the client’s contract with the third-party manager. SVA WM does not offer any products or services that guarantee rates of return on investments for any time-period to any client. All clients assume the risk that investment returns may be negative or below the rates of return of other investment advisers, market indices, or investment products. COMPREHENSIVE FINANCIAL PLANNING SERVICES SVA WM also provides financial planning advice. Clients utilizing this service will receive a written financial plan designed to provide information to help the client achieve their stated financial goals and objectives. In general, the financial plan addresses the following topics:  Personal cash flow - income, outflows, and budgeting.  Risk management - cash needs at death, income needs of surviving dependents, estate planning, disability income analysis and personal liability.  Taxes - income tax considerations for past, current, and future years.  Education funding - analysis and projections of future income needs to fund education expenses.  Retirement - analysis of investment alternatives and their effect on a client's portfolio.  Investments - analysis of risk tolerance and investment strategies and their effect on a client's portfolio. Should a client choose to implement the recommendations contained in the plan, SVA WM suggests the client work closely with his/her attorney, accountant, insurance agent and/or stockbroker. SVA WM’s involvement in implementation of financial plan recommendations is entirely at the client's discretion. LIMITED FINANCIAL PLANNING SERVICES SVA WM also provides financial planning and/or investment advice on a more limited basis. This may include advice on an isolated area(s) of focus such as education funding, estate planning, retirement planning, or any other specific topic. SVA WM’s involvement in implementation of financial plan recommendations is entirely at the client's discretion. RETIREMENT PLAN SERVICES SVA WM’s retirement plan services are broadly comprised of three areas: 1) investment management; 2) plan sponsor advisory services; and 3) plan participant education and enrollment. The services SVA WM provides in each area depends on the unique facts and circumstances of each client, the features of their retirement plan and the demographics of plan participants. Services include, but are not limited to: recommendations regarding design and establishment of plan structure, custodian, record keeper and third-party administrator, and investment selections. In addition, SVA WM facilitates plan sponsor and/or trustee meetings, delivers educational meetings regarding initial enrollment and how to fully utilize the plan and investment alternatives available and provides transfer and rollover assistance to our client’s employees. We can also help create and maintain the Investment Policy Statement (IPS) and offer plan fee analysis on an annual basis. We rely on the plan sponsor or trustee to provide accurate and current information, including material information affecting investments and planning strategies to enable us to provide this service. NON-DISCRETIONARY INVESTMENT MANAGEMENT SERVICES SVA WM occasionally provides investment advice, recommendations and non-discretionary investment management for some retirement plans and corporate clients who wish to retain management control and investment discretion on their investment accounts. These services are negotiated on a case-by-case basis. OTHER INVESTMENT CONSULTING SERVICES SVA WM also provides specific consultation and administrative services regarding investment and financial concerns of the client as needed. WRAP ACCOUNT ADVISORY SERVICES SVA WM provides advisory services to a client in a wrap fee program sponsored by an unaffiliated bank or broker-dealer (“wrap fee sponsor”). The investment strategies that we use in managing client portfolios in a wrap program are similar to those offered to our investment management clients. In a wrap fee program, the wrap program sponsor charges its clients a bundled fee for an array of investment services, such as brokerage, advisory, research, custody and management services. SVA WM receives a portion of the bundled fee for its investment management services. Clients participating in the wrap fee program are invoiced directly by the wrap program sponsor. ASSETS UNDER MANAGEMENT INFORMATION As of June 30, 2019, SVA WM had the following assets under management and total number of accounts: U.S. Dollar Amount Total Number of Accounts Discretionary: $2,647,398,072 4,836 Non-Discretionary: $33,834,552 33 please register to get more info

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