Ownership Cherry Creek Family Offices, LLC,
(“Advisor” or “we”) is an investment advisor registered with the
Securities and Exchange Commission since March 2011. We are a limited liability company formed
under the laws of the State of Colorado that is owned by Timothy J. Ulfig and William B. Novak (III).
General Description of Primary Advisory Services We offer personalized advisory services including asset management services (including financial
planning services). The following are brief descriptions of our primary services. A detailed description is
provided in Item 5, Fees and Compensation, so that clients and prospective clients (“client” or “you”)
can review the services and description of fees more thoroughly.
Asset Management Services We offer investment management services providing clients with continuous and on-going supervision
over their accounts. This means that we continuously monitor a client’s account and make trades in that
account when necessary. Included in our management services are financial planning and consultation
services.
Limits Advice to Certain Types of Investments
We limit our investment advice to the following types of investments:
• Exchange-listed securities
• Securities traded over-the-counter
• Warrants
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Mutual fund shares
• United States government securities
• Options contracts on securities
• Interests in partnerships involving real estate and oil and gas interests
• Private equities
• Private debt
• Direct and alternative investments
Please refer to Item 8, Methods of Analysis, Investment Strategies and Risk of Loss, for more
information.
Tailor Advisor Services to Individual Needs of Clients Our services are always provided based on your specific needs. You have the ability to impose
restrictions on your accounts, including specific investment selections and sectors. However, we will not
enter into an investment advisor relationship with a prospective client whose investment objectives may
be considered incompatible with our investment philosophy or strategies or where the prospective client
seeks to impose unduly restrictive investment guidelines.
Wrap-Fee Program versus Portfolio Management Program
In traditional management programs, advisory services are provided for a fee but transaction services are
billed separately on a per-transaction basis. In wrap-fee programs, advisory services and transaction
services are provided for one fee. We do not act as a portfolio manager of or sponsor wrap-fee
programs.
Client Assets Managed by Advisor
As of December 31, 2019, our firm had $865,246,276 in assets under management. Of that amount,
$183,665,870 was managed on a discretionary basis and $681,580,406 was managed on a non-
discretionary basis.
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In addition to the information provide in Item 4, Advisory Business, this section provides details
regarding our advisory services along with descriptions of the fees and compensation arrangements.
Asset Management Services We offer asset management services that include giving you continuous investment advice and making
investments based on your individual needs. Through this service, we offer a highly customized and
individualized investment program, with an asset allocation strategy and investment policy crafted to
focus on your specific goals and objectives.
We recommend that your assets be maintained in a brokerage account with Bank of New York-Mellon
Corporation (“BNY”) or Wells Fargo & Company (“Wells Fargo”) or Charles Schwab & Co, Inc (“Schwab”).
See Item 12, Brokerage Practices, for additional discussion on our recommendation and use of BNY
and Wells Fargo. However, you are free to select any account custodian you wish. We assist you in
establishing a managed account through BNY, Wells Fargo, Schwab or another qualified custodian that
you select. There is a $40,000,000 minimum requirement to create a managed account. The qualified
account custodian maintains custody of your funds and securities. We do not act as custodian and will
not have direct access to your funds and securities except to have advisory fees deducted from your
account with your prior written authorization.
In order to provide our asset management services, you will be required to grant us trading authority on
your account(s), we have the ability to manage your assets on either a non-discretionary or discretionary
basis. See Item 16, Investment Discretion, for additional discussion on this authority.
We charge for management services based on a percentage of assets under management. Fees are
billed quarterly in advance and calculated as a percentage of the account value on the day the client
agreement is signed and then quoted as a flat fee for the next one-year period. The fee percentage
ranges from 0.30% to 1.00% and is negotiable based on the amount of assets in your account at the time
the agreement is signed, the composition of those assets and the complexity of your account. For
example, you are charged 0.5% on a $40,000,000 account balance on the day you signed the client
agreement. Your total annual fee is $200,000 and you are billed $50,000 per quarter for a one-year
period.
The exact services and fees are stated in the agreement for services and disclosed to you prior to
services being provided. If an agreement for services is executed mid-period, the initial fee is prorated
based on the number of days services were provided during the first billing quarter. Fees are due
quarterly in advance upon receipt of our billing statement that details the amount of the fee, the manner in
which the fee was calculated, any adjustments to the fee and an explanation of any such adjustments.
Account custodians may charge separately for maintaining custody of your accounts. In addition, account
custodians may charge brokerage commissions and/or transaction fees directly to you. We do not
receive any portion of the commission or fees from either the custodian or from you. In addition, you may
incur certain charges imposed by third parties other than us in connection with investments made through
your account, including, but not limited to, mutual fund sales loads, 12(b)-1 fees and surrender charges,
variable annuity fees and surrender charges and IAR and qualified retirement plan fees. Our
management fees are separate and distinct from the fees and expenses charged by investment company
securities that may be recommended to you. A description of these fees and expenses are available in
each security prospectus.
Either party can terminate asset management services at any time by providing written notice to the other
party. Termination is effective 30 days after receipt of notice or such other date as may be agreed to by
the parties. During the 30 days, we continue to provide services on any work previously begun but will
not begin any new work without your specific instruction. If services are terminated within five business
days of executing the client agreement, services are terminated without penalty and no fees are due.
After that, you are responsible for prorated fees that are charged to the effective date of termination. We
provide you with a billing statement detailing the fees earned and the refund due to you.
Financial Planning Services
Financial planning can be described as helping individuals determine and set their long-term financial
goals, through investments, tax planning, asset allocation, risk management, retirement planning and
other areas. The role of a financial planner is to find ways to help clients understand their overall financial
situation and help them set financial objectives.
If you contract with us for asset management services, you also receive, at no additional charge, a written
or oral financial plan that can be either comprehensive or segmented (modular). Comprehensive plans
focus on your overall financial situation while segmented (modular plans) focus on specific areas of
concern to you. With modular planning, you should be aware that other important issues may not be
taken into consideration when our representatives develop their analyses and recommendations.
Both our asset management services and our financial planning services are based on information and
documentation gathered from you. We rely on the information you provide. Therefore, it is very important
that the information you provide is complete and accurate. We are not responsible for verifying the
information you supply. You are also urged to work closely with your attorney, accountant or other
professionals regarding you financial and personal situation.
Our financial planning services also include, at no additional charge, consultations regarding any aspect
of your managed portfolio or financial plan. As long as you continue our asset management services, you
continue to receive consultations, as well as reviews and updates of your financial plan.
Additional Compensation We do not receive any compensation other than the advisory fees previously discussed.
Cherry Creek Family Offices, LLC, the sole member (owner) of Advisor, provides expense management,
investment reporting and other non-advisory services and is compensated for these services. Some of
these services are provided to Advisor’s clients. Timothy J. Ulfig is a representative with Advisor and is
also an owner of Cherry Creek Family Offices, LLC. As an owner, he will benefit from the non-advisory
services and profits of Cherry Creek Family Offices, LLC. See, Item 14 – Client Referrals and Other
Compensation, for additional information on this relationship.
Comparable Services
We believe our fees for advisory services are reasonable with respect to the services provided and the
fees charged by other investment advisors offering similar services. However, lower fees for comparable
services may be available from other sources.
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Performance-based fees are defined as fees based on a share of capital gains on or capital appreciation
of the assets held in a client’s account. We do not receive performance-based fees.
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We provide investment advice for ultra-high net worth families and individuals.
Minimum Investment Amounts Required We do not charge any minimum advisory fee for services provided.
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Methods of Analysis We use fundamental and technical analysis when considering investment strategies and
recommendations for clients.
Fundamental
Fundamental analysis is a method of evaluating a company or security by attempting to measure its
intrinsic value. In other words, fundamental analysts try to determine its true value by looking at all
aspects of the business, including both tangible factors (e.g., machinery, buildings, land, etc.) and
intangible factors (e.g., patents, trademarks, “brand” names, etc.). Fundamental analysis also involves
examining related economic factors (e.g., overall economy and industry conditions, etc.), financial factors
(e.g., company debt, interest rates, management salaries and bonuses, etc.), qualitative factors (e.g.,
management expertise, industry cycles, labor relations, etc.), and quantitative factors (e.g., debt-to-equity
and price-to-equity ratios).
The end goal of performing fundamental analysis is to produce a value that an investor can compare with
the security's current price in hopes of figuring out what sort of position to take with that security
(underpriced = buy, overpriced = sell or short). This method of security analysis is considered to be the
opposite of technical analysis. Fundamental analysis is about using real data to evaluate a security's
value. Although most analysts use fundamental analysis to value stocks, this method of valuation can be
used for just about any type of security.
Technical This method of evaluating securities analyzes statistics generated by market activity, such as past prices
and volume. Technical analysts do not attempt to measure a security's intrinsic value, but instead use
charts and other tools to identify patterns that can suggest future activity. Technical analysts believe that
the historical performance of stocks and markets are indications of future performance.
Primary Method of Analysis or Strategy
We use both fundamental and technical analysis, and there are risks involved in both of these methods.
Fundamental analysis takes a long-term approach to analyzing markets, often looking at data over a
number of years. The data reviewed is released over years (e.g., quarterly financial statements).
Technical analysis uses a shorter timeframe—often weeks or days. The price and volume data reviewed
is released on a daily basis. Therefore, fundamental analysis could mean a gain is not realized until a
security’s market price rises to its “correct” value over the long run--perhaps several years.
As a general statement, technical analysis is used for a trade while fundamental analysis is used for an
investment. It could also be said that traders buy assets they believe they can sell to someone else at a
greater price while investors buy assets they believe will increase in value. The frequency of trading
securities using technical analysis could have both a positive or negative impact and could also lead to
increased brokerage and transaction costs, thus lowering performance. The less frequent trading
practices of fundamental analysis could also have a positive or negative impact on a client’s portfolio
value, but likely has reduced brokerage and transaction costs.
Investment Strategies
When implementing investment advice, we use long term purchases (securities held at least a year) as
our investment strategy.
Risk of Loss
Investing in securities involves a risk of loss that you should be prepared to bear, including loss of your
original principal. However, you should be aware that past performance of any security is not necessarily
indicative of future results. Therefore, you should not assume that future performance of any specific
investment or investment strategy will be profitable. We do not provide any representation or guarantee
that your goals will be achieved. Further, depending on the different types of investments, there may be
varying degrees of risk:
• Market Risk. Either the market as a whole, or the value of an individual company, goes down,
resulting in a decrease in the value of client investments. This is referred to as systemic risk.
• Equity (Stock) Market Risk. Common stocks are susceptible to fluctuations and to volatile
increases/decreases in value as their issuers’ confidence in or perceptions of the market change.
Investors holding common stock (or common stock equivalents) of any issuer are generally
exposed to greater risk than if they hold preferred stock or debt obligations of the issuer.
• Company Risk. There is always a certain level of company or industry specific risk when
investing in stock positions. This is referred to as unsystematic risk and can be reduced through
appropriate diversification. There is the risk that a company may perform poorly or that its value
may be reduced based on factors specific to it or its industry (e.g., employee strike, unfavorable
media attention).
• Options Risk. Options on securities may be subject to greater fluctuations in value than investing
in the underlying securities. Purchasing and writing put or call options are highly specialized
activities and involve greater than ordinary investment risk. Puts and calls are the right to sell or
buy a specified amount of an underlying asset at a set price within a set time.
• Fixed Income Risk. Investing in bonds involves the risk that the issuer will default on the bond
and be unable to make payments. In addition, individuals depending on set amounts of
periodically paid income face the risk that inflation will erode their spending power. Fixed-income
investors receive set, regular payments that face the same inflation risk.
• ETF and Mutual Fund Risk. ETF and mutual fund investments bear additional expenses based
on a pro-rata share of operating expenses, including potential duplication of management fees.
The risk of owning an ETF or mutual fund generally reflects the risks of owning the underlying
securities held by the ETF or mutual fund. Clients also incur brokerage costs when purchasing
ETFs.
• Management Risk. Your investments also vary with the success and failure of our investment
strategies, research, analysis and determination of portfolio securities. If our strategies do not
produce the expected returns, the value of your investments will decrease.
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We have no legal or disciplinary events that are material to your evaluation of our business or the integrity
of our management. Therefore, this item is not applicable to our brochure.
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We are not and do not have a related person that is:
• A broker/dealer, municipal securities dealer or government securities dealer or broker
• An investment advisor or financial planner
• An investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or “hedge fund,” and
offshore fund)
• A futures commission merchant, commodity pool operator or commodity trading advisor
• A banking or thrift institution
• Accountant or accounting firm
• An insurance company or agency
• A lawyer or law firm
• A pension consultant
• A real estate broker or dealer
• A sponsor or syndicator of limited partnerships
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Code of Ethics Section 204A-1 of the
Investment Advisers Act of 1940 requires all investment advisers to establish,
maintain and enforce a Code of Ethics. We have established a Code of Ethics that applies to all of our
associated persons. An investment adviser is considered a fiduciary according to the
Investment Advisers
Act of 1940. As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of
all material facts and to act solely in the best interest of clients at all times. We have a fiduciary duty to all
clients. This fiduciary duty is considered the core underlying principle for our Code of Ethics, which also
covers our insider trading and personal securities transactions policies and procedures. Advisor requires
all supervised persons to conduct business with the highest level of ethical standards and to comply with
all federal and state securities laws at all times. Once employed by or affiliated with us, and at least
annually thereafter, all supervised persons sign an acknowledgement that they have read, understand
and agree to comply with our Code of Ethics. We have the responsibility to make sure that the interests
of all clients are placed ahead of our own investment interests. Full disclosure of all material facts and
conflicts of interest is provided to you prior to any services being conducted. We and our supervised
persons must conduct business in an honest, ethical and fair manner and avoid all circumstances that
might negatively affect or appear to affect its duty of complete loyalty to all clients. This disclosure is
provided to give all clients a summary of our Code of Ethics. However, if you wish to review our Code of
Ethics in its entirety, a copy is provided promptly upon request.
Participation in Client Transactions and Personal Trading We may buy or sell securities or have an interest or position in a security for our personal accounts that is
also recommend to clients. We are and will continue to be in compliance with
The Insider Trading and
Securities Fraud Enforcement Act of 1988. As these situations can represent a conflict of interest, we
have developed written supervisory procedures that include personal investment and trading policies for
representatives, employees and their immediate family members (collectively, associated persons).
These procedures were distributed to all associated persons, and the associated persons acknowledged
they have read, understand and agree to abide by our policies and procedures. The policies include:
• Associated persons cannot prefer their own interests to that of the client
• Associated persons cannot purchase or sell any security for their personal accounts prior to
implementing transactions for client accounts
• Associated persons cannot buy or sell securities for their personal accounts when those
decisions are based on information obtained as a result of their employment, unless that
information is also available to the investing public upon reasonable inquiry
• We maintain a list of all securities holdings for the firm and all associated persons; this list is
reviewed on a regular basis by our Chief Compliance Officer
Any associated persons not observing our policies, or violating any applicable state and federal advisory
practice regulations, is subject to sanctions up to and including termination.
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If you wish to implement our advice, you are free to select any broker/dealer or investment advisor you
wish and are so informed. If we assist you in implementing any recommendations, we have a duty to
ensure that you receive the best execution possible. Best execution does not necessarily mean the
lowest price but includes the overall services received from a broker/dealer. While we attempt to seek
best execution for client accounts, we may be unable to achieve the most favorable execution of your
transactions if you direct the use of a specific custodian. There may be other platforms that are less
expensive and may provide faster execution capabilities.
We recommend you establish a brokerage account with the following financial institutions: BNY, Wells
Fargo, Charles Schwab, RBC, JPMorgan, Merrill Lynch or Goldman Sachs. These financial institutions
provide us with access to their institutional trading and custody services, which are typically not available
to retail investors. Their services include brokerage, custody, research and access to mutual funds and
other investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
These financial institutions also make available to us other products and services that benefit us but may
not benefit our clients' accounts. Some of these other products and services assist us in managing and
administering client accounts. These include software and other technology that:
• Provide access to client account data (such as trade confirmation and account statements)
• Facilitate trade execution (and allocation of aggregated trade orders for multiple client accounts)
• Provide research, pricing information and other market data
• Facilitate payment of our fees from client accounts
• Assist with back-office functions, recordkeeping and client reporting.
Many of these services generally may be used to service all or a substantial number of our accounts,
including accounts not maintained at those financial institutions. These financial institutions also make
available other services intended to help us manage and further develop our business. These services
may include:
• Consulting, publications and conferences on practice management
• Information technology
• Business succession
• Regulatory compliance
• Marketing
In addition, these financial institutions may make available, arrange and/or pay for these types of services
rendered to us by independent third party providing these services to us. As a fiduciary, we endeavor to
act in your best interest. Our recommendation that you maintain your assets in accounts at these
financial institutions may be based in part on the benefit to us in the availability of some of the foregoing
products and services and not solely on the nature, cost or quality of custody and brokerage services
provided by those financial institutions. This can create a conflict of interest.
You are under no obligation to act on our recommendations. You may select a broker/dealer or account
custodian other than those financial institutions. When you direct us to use a particular broker/dealer or
other custodian, we may not be able to obtain the best price and execution for the transaction. If you
direct the use of a particular broker/dealer or custodian, you may receive less favorable prices than would
otherwise be the case if you had not designated a particular broker/dealer or custodian. Further, we may
place directed trades after effecting non-directed trades.
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Account Reviews
Managed accounts are usually reviewed weekly, but no less frequently than monthly. Currently,
Timothy J. Ulfig, one of our representatives, reviews all accounts. When reviewing client accounts, he
checks the accuracy of the account holdings, continued suitability of investment products held as well as
allocation of investment types and that the account continues to work towards the your goals and
objectives.
While the calendar is the main triggering factor, account reviews are also conducted due to your request,
due to a change in your circumstances, account holdings or investment objectives or due to unusual
market activity or economic conditions.
Reviews of financial plans are conducted quarterly or upon your request.
Account Reports You receive an account statement at least quarterly from the custodian where your account is maintained.
In addition, we provide you with a monthly position and performance report. You are urged to compare
the reports received from us with the account statements received from your custodian and contact us or
your custodian if you have any questions.
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Cherry Creek Family Offices does not directly or indirectly compensate any person for client referrals.
The only compensation received from advisory services is the fees charged for providing investment
advisory services as described in
Item 5 of this Disclosure Brochure. Cherry Creek Family Offices
receives no other forms of compensation in connection with providing investment advice.
We receive an economic benefit from Schwab in the form of the support products and services it makes
available to us and other independent investment advisers whose clients maintain their accounts at
Schwab. These products and services, how they benefit us, and the related conflicts of interest are
described above (see
Item 12 – Brokerage Practices). The availability of Schwab’s products and services
is not based on us giving particular investment advice, such as buying particular securities for our clients.
Please see Item 5, Fees and Compensation, Item 10, Other Financial Industry Activities and Affiliations
and Item 12, Brokerage Practices, for additional discussion concerning other compensation.
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Custody, as it applies to investment advisors, has been defined by regulators as having access or control
over client funds and/or securities. In other words, custody is not limited to physically holding client funds
and securities. If an investment adviser has the ability to access or control client funds or securities, the
investment adviser is deemed to have custody and must ensure proper procedures are implemented.
Cherry Creek Family Offices is deemed to have custody of client funds and securities whenever it is given
the authority to have fees deducted directly from client accounts. In addition, there are a small number of
Cherry Creek Family Offices client arrangements where our Investment Advisor Representatives have
access to direct fund disbursements from client accounts. The role of the advisor representatives in this
capacity is imputed (or “assigned”) to Cherry Creek Family Offices and therefore we are deemed to have
custody of those client funds and securities.
We have established procedures to ensure all client funds and securities are held at a qualified custodian
in a separate account for each client under that client’s name. Clients or an independent representative
of the client are also notified, in writing of the qualified custodian’s name, address and the manner in
which the funds or securities are maintained, promptly when the account is opened and following any
changes. Account statements are delivered directly from the qualified custodian to each client, or the
client’s independent representative (other than the Adviser affiliated trustee), at least quarterly. Clients
should carefully review those statements and are urged to compare the statements against any reports received directly from Cherry Creek Family Offices. When clients have questions about their
account statements, they should contact Cherry Creek Family Offices or the qualified custodian preparing
the statement.
Specific to accounts for which we have custody beyond the ability to deduct advisory fees, we have
engaged an independent public accounting firm not affiliated in any way with Cherry Creek Family Offices
to perform an annual surprise verification examination. The purpose of such an examination is to verify
that the funds and securities held in accounts actually exist and are located at the applicable qualified
custodian.
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When providing asset management services, Cherry Creek Family Offices maintains trading authorization
over your Account and can provide management services on either a non-discretionary or discretionary
basis. When discretionary authority is granted, we will have the authority to determine the type of
securities and the amount of securities that can be bought or sold for your portfolio without obtaining your
consent for each transaction.
If you decide to only grant trading authorization on a non-discretionary basis, we will be required to
contact you prior to implementing changes in your account. Therefore, you will be contacted and
required to accept or reject our investment recommendations including:
• The security being recommended
• The number of shares or units
• Whether to buy or sell
Once the above factors are agreed upon, we will be responsible for making decisions regarding the timing
of buying or selling an investment and the price at which the investment is bought or sold. If your
accounts are managed on a non-discretionary basis, you need to know that if we are not able to reach
you or you are slow to respond to our request, it can have an adverse impact on the timing of trade
implementations and we may not achieve the optimal trading price.
You will have the ability to place reasonable restrictions on the types of investments that may be
purchased in your Account. You may also place reasonable limitations on the discretionary power
granted to Cherry Creek Family Offices so long as the limitations are specifically set forth or included as
an attachment to the client agreement.
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We do not perform proxy-voting services on your behalf. You should read through the information
provided with the proxy-voting documents and make a determination based on the information provided.
If you request, we may provide limited clarifications of the issues presented in the proxy voting materials
based on our understanding of issues presented in the proxy-voting materials. However, you have the
ultimate responsibility for making all proxy-voting decisions.
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This item is not applicable to our brochure. We do not require or solicit prepayment of more than $1,200
in fees per client, six months or more in advance. Therefore, we are not required to include a balance
sheet for our most recent fiscal year. We are not subject to a financial condition that is reasonably likely
to impair its ability to meet contractual commitments to clients. Finally, we have not been the subject of a
bankruptcy petition at any time.
Customer Privacy Policy In November of 1999, Congress enacted the
Gramm-Leach-Bliley Act (GLBA). The GLBA requires
certain financial institutions, such as investment advisor firms, to protect the privacy of customer
information. In situations where a financial institution does disclose customer information to non-affiliated
third parties, other than permitted or required by law, customers must be given the opportunity to opt out
or prevent such disclosure. We do not share or disclose customer information to non-affiliated third
parties except as permitted or required by law.
We are committed to safeguarding the confidential information of its clients. We hold all personal
information provided by clients in the strictest confidence and it is our objective to protect the privacy of all
clients. Except as permitted or required by law, we do not share confidential information about clients
with non-affiliated parties. In the event that there were to be a change in this policy, we provide clients
with written notice and clients will be provided an opportunity to direct us as to whether such disclosure is
permissible.
To conduct regular business, we may collect personal information from sources such as:
• Information reported by the client on applications or other forms the client provides to us
• Information about the client’s transactions implemented by others
• Information developed as part of financial consultations and analyses
To provide related services for client accounts, it is necessary for us to provide access to customer
information within the firm and to non-affiliated companies with whom we have entered into agreements.
To provide the utmost service, we may disclose the information below regarding customers and former
customers, as necessary, to companies to perform certain services on our behalf:
• Information we receive from the client on applications (name, social security number, address,
assets, etc.)
• Information about the client’s transactions with others (account information, payment history,
parties to transactions, etc.)
• Information about a client’s financial products and services transaction with us
Since we share non-public information solely to service our clients, we do not disclose any non-public
personal information about our customers or former customers to anyone, except as permitted by law.
However, we may also provide customer information outside of the firm as required by law, such as to
government entities, consumer reporting agencies or other third parties in response to subpoenas.
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