Kellogg Asset Management, LLC (Kellogg) has been an investment adviser registered with
the Securities and Exchange Commission since 2009 and was organized to focus on the
unique needs of institutional clients. Kellogg is a wholly owned subsidiary of Associated
Trust Company, N.A. (ATC), an affiliated banking institution with trust powers. ATC is a
wholly owned subsidiary of Associated Bank, N.A. (AB). AB is a wholly owned subsidiary of
Associated Banc-Corp (AB-C). AB-C is a diversified bank/financial services holding company
headquartered in Green Bay, Wisconsin. Kellogg provides advisory services to its affiliates
and to third parties.
Fixed Income Management Services
Kellogg provides fixed income investment management solutions to serve the financial
needs of institutional investors and high net worth investors. Kellogg’s goal is to deliver
competitive investment performance in a risk-controlled framework to a variety of clients,
such as, corporations, foundations, insurance companies, municipalities, as well as high net
worth individuals. Kellogg provides investment analysis, security selection and trade
execution for each portfolio it manages. Regular meetings are held with client or client
advisors to review client objectives and constraints.
Kellogg’s philosophy in managing bonds is simple: protect principal. Safety, liquidity and
yield are Kellogg’s primary considerations when making investments in bonds. Yield curve
positioning, duration management and sector rotation are tools Kellogg utilizes to minimize
risk while seeking to maximize return. The relative attractiveness of various sectors and a
bottom-up analysis of specific securities are key factors in portfolio construction.
Kellogg uses the following types of investments in carrying out its various fixed income
investment strategies: corporate debt securities, United States government securities,
mortgage-backed securities, asset-backed securities, municipal securities and other types of
investment grade securities. Clients are responsible for informing Kellogg, in advance and in
writing, of any restrictions on investing in certain securities or types of securities.
Kellogg may implement strategies and invest in types of investments other than those listed
above for client accounts, depending on a particular client’s investment objectives and
financial needs.
Equity Management Services Kellogg provides equity investment management solutions to serve the financial needs of
institutional and high net worth investors. Kellogg’s goal is to deliver competitive investment
performance in a risk-controlled framework to a variety of clients, such as corporations,
foundations, insurance companies, as well as high net worth individuals. Kellogg provides
investment analysis, security selection and trade execution for each portfolio it manages.
Regular meetings are held with clients or their advisors to review the investment objectives
and constraints.
Kellogg’s goal in managing equities is to provide growth of capital in a risk-controlled
framework. We assemble a portfolio of companies where our positive fundamental view
differs from consensus, with the belief that subsequent events will validate our investment
thesis and the stock price will move toward our assessed value.
Kellogg uses the following types of investments in carrying out its various equity investment
strategies: common stocks, ADRs, and ETFs, as well as options strategies to enhance income
or provide downside protection. Clients are responsible for informing Kellogg, in advance
and in writing, of any restrictions on investing in certain securities or types of securities.
Kellogg may implement strategies and invest in types of investments other than those listed
above for clients’ accounts, depending on a particular client’s investment objectives and
financial needs.
Actively Managed Outside Manager Investment Services
Associated Investment Management (AIM) is an operating division of Kellogg responsible for
the actively managed outside manager investment services of Kellogg, including the
Associated Select Advisor Portfolio (ASAP) program and Associated LifeStage collective funds.
Associated Select Advisor Portfolio Program
AIM uses third-party mutual funds to build diversified portfolios that can meet a wide
variety of investment objectives and risk tolerances. AIM’s ASAP program offers six
investment strategies that range from Aggressive Growth to Conservative Balanced, each of
which is described in more detail herein. AIM uses third- party mutual funds when investing
in these strategies.
Kellogg has entered into a license agreement with Envestnet Asset Management, Inc. and its
legal affiliates (Envestnet), pursuant to which Kellogg, through AIM, licenses the ASAP model
to Envestnet for inclusion on Envestnet’s Third Party Models Program. In the future, Kellogg
may enter into similar arrangements with other third-party platform providers (Third-Party
Platforms). As a result, advisors and other financial institutions (Third-Party Advisors) may
engage Third-Party Platforms to directly trade their assets pursuant to the ASAP model. AIM
will act as a manager of the ASAP program, and will be responsible for providing the ASAP
model, including periodic updates, to the Third-Party Platforms. In return for these services,
Kellogg receives a portion of the wrap fee charged to clients. Clients with ASAP program
accounts will be advisory clients of those Third-Party Advisors who access the ASAP model
through a Third-Party Platform.
Associated Investment Services, Inc. (AIS), an affiliated registered investment adviser and
indirect wholly owned subsidiary of AB-C, provides its advisory clients access to the ASAP
program through Envestnet’s Third Party Models Program as a Third-Party Advisor.
In addition to providing the ASAP program through Third Party Platforms, the ASAP
program is also available to clients of ATC directly.
Associated LifeStage Collective Funds
AIM is the manager of the Associated LifeStage collective funds of Associated Trust Company,
N.A. (ATC), an affiliated banking institution with trust powers. Associated LifeStage collective
funds are available solely to clients of ATC. LifeStage collective funds sponsored by ATC are
only used in ATC products.
Health Savings Accounts
AIM provides investment advice to AB in connection with the Health Savings Accounts (HSAs)
for which AB serves as custodian. In this role, AIM is responsible for recommending and
monitoring the mutual funds available for investment in an HSA. In return for these services,
Kellogg receives a portion of the fee charged by AB to its clients.
Asset Allocation and Portfolio/Model Management Services
AIM also offers custom asset allocation strategies. These strategies use a diversified
portfolio of bond and/or stock mutual funds to create a mix of assets targeted to a specific
risk tolerance. Each strategy varies in its degree of risk and potential return. To maintain a
particular asset allocation strategy, portfolios must be periodically rebalanced.
The services offered by AIM include the selection, analysis and monitoring of outside
investment managers used in various model portfolios and recommended lists. Selection of
third-party mutual funds is based in part, but not limited to: management style, manager
experience, consistent application of a philosophy, and long-term performance.
In addition to providing various asset classes (stocks, bonds, cash) and market capitalization
(large, mid, and small company stock funds), the strategies also provide diversification by
blending growth and value investment styles.
Assets Under Management As of December 31, 2019, Kellogg had discretionary assets under management of
$2,117,282,299 As of December 31, 2019 Kellogg had non-discretionary assets under
management of $6,212,620.
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The fees for Kellogg’s investment management services are payable following each calendar
quarter or as agreed upon, based upon the market value of assets under management as of
the last day of such calendar quarter; provided, however, that additions to or withdrawals
from the account during a calendar quarter shall be prorated for purposes of determining
the management fee. In computing the market value of any investment in an account, each
security listed on any national securities exchange or quoted on NASDAQ shall be valued at
the last quoted sale price on the valuation date on the principal exchange on which such
security is traded or on NASDAQ, as the case may be. Any security or assets shall be valued
in a manner determined in good faith by the custodian of the assets to reflect its fair market
value.
A client may terminate its relationship with Kellogg with 30 days’ written notice and as
provided in the applicable investment management agreement.
The fee schedule for Kellogg’s fixed income management and equity services are listed
below. Aside from the published schedule, fees may be negotiable based on the amount of
assets managed and nature of the account.
Fixed income Equity
Under $5,000,000 .50% Under $5,000,000 1.00%
$5,000,001 to $15,000,000 .45% $5,000,001 to $15,000,000 .90%
$15,000,001 to $25,000,000 .40% $15,000,001 to $25,000,000 .80%
$25,000,001 to $50,000,000 .35% $25,000,001 to $50,000,000 .70%
$50,000,001 to $100,000,000 .25% $50,000,001 to $100,000,000 .60%
$100,000,001 to $150,000,000 .20% $100,000,001 to $150,000,000 .50%
$150,000,001 to $250,000,000 .15% $150,000,001 to $250,000,000 .40%
Greater than $250,000,000 .10% Greater than $250,000,000 .30%
Kellogg also provides investment advisory services to ATC, an affiliated banking institution
with trust powers, for ATC’s clients, pursuant to an agreement with ATC containing terms
and fee levels, which may be different from those stated above.
ASAP Program and Asset Allocation and Portfolio/Model Management Services
The fee structure for the ASAP program, as well as asset allocation and portfolio/model
management services, is listed below. Aside from the published schedule, fees may be
negotiable based on the amount of assets managed and nature of the account.
ASAP and Asset Allocation and Portfolio/Model Management Services Fee Schedule
Under $5,000,000 .50%
$5,000,001 to $15,000,000 .45%
$15,000,001 to $25,000,000 .40%
$25,000,001 to $50,000,000 .35%
$50,000,001 to $100,000,000 .25%
$100,000,001 to $150,000,000 .20%
$150,000,001 to $250,000,000 .15%
Greater than $250,000,000 .10%
LifeStage Collective Funds The LifeStage collective funds are only available to clients of ATC.
Other Fee Information Kellogg’s fees are exclusive of brokerage commissions, transaction fees, and other related
costs and expenses that shall be incurred by the client. Clients may incur certain charges
imposed by custodians, brokers, third party investment advisers and other third parties such
as deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic
fund fee, and other fees and taxes on brokerage accounts and securities transactions.
Mutual funds and collective funds charge advisory and other fees, and some charge
marketing and distribution fees. Each of these mutual and collective funds incur other
administrative and trading expenses. Such fees and expenses of the funds are charged to
shareholders of the funds and are therefore borne by clients whose portfolios are invested in
such funds. Such fees and expenses are separate from and are not included in the fee
schedules described in this brochure.
Such charges, fees and commissions are exclusive of and in addition to Kellogg’s fees, and
Kellogg shall not receive any portion of these commissions, fees and costs. See Item 12 for
additional information related to Brokerage Practices.
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Kellogg does not charge any performance-based fees (fees based on a share of capital gains
on or capital appreciation of the assets of a client).
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Kellogg provides investment management services to ATC for ATC’s clients and also
manages the ASAP program, which is available to Third Party Advisors’ clients. Kellogg also
provides services to institutional investors, including banks, thrift institutions, insurance
companies, municipalities, collective funds, pension accounts, trusts, and charitable
organizations, as well as individual investors. Associated LifeStage collective funds are
available solely to clients of ATC.
The required minimum for opening an investment management account is $5,000,000. This
required minimum is subject to waiver at Kellogg’s sole discretion.
The ASAP model is available to clients of Third-Party Advisors through Envestnet’s Third
Party Models Program and may in the future be available through other Third-Party
Platforms. The clients of these Third-Party Advisors will not be clients of Kellogg. The
account minimums for clients of Third-Party Advisors to participate in the ASAP program
are determined by the applicable Third-Party Advisor.
To the extent Kellogg provides advice to municipal entities pursuant to Rule 15Ba1-
1(d)(2)(ii) under the Securities Exchange Act of 1934 (Exchange Act) such advice will not
involve the following: (A) whether and how to issue municipal securities; (B) the structure,
timing and terms of issuances of municipal securities and other similar matters; (C)
municipal derivatives and/or (D) a solicitation of a municipal entity or obligated person.
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Kellogg’s overall goal is to deliver competitive investment performance in a risk-controlled
framework. Kellogg is a bottom-up style manager with a consistent, well-defined process to
maintain style integrity. Kellogg manages risk to preserve capital. To ensure assets are
strategically and prudently invested, Kellogg continuously evaluates holdings.
Fixed Income Research Philosophy Kellogg’s research team conducts analyses of clients’ fixed income holdings. Kellogg’s
analyst team monitors credit and economic trends to protect its clients from loss of
principal. Kellogg believes that inefficiencies in the fixed income markets provide
opportunities to add value through active research, analysis and management. Yield curve
positioning, duration management and sector rotation are tools Kellogg utilizes to minimize
risk while seeking to maximize return. The relative attractiveness of various sectors and a
bottom-up analysis of specific securities are key factors in portfolio construction. There is a
risk of loss if actual credit and economic trends differ from Kellogg’s analysis.
Core Fixed Income Bond Strategy
The objective for the Core Bond strategy is to generate returns that are greater than the
Barclays Capital U.S. Government/Credit Bond Index while maintaining similar risk
characteristics. This strategy focuses on diversification and primarily invests in U.S.
Treasury notes, U.S. government agencies, investment grade corporate bonds and mortgage
backed securities. There is a risk of loss if actual credit and economic trends differ from
Kellogg’s analysis.
Intermediate-Term Bond Strategy The objective for the Intermediate-Term Bond strategy is to generate returns that are
greater than the Barclays Capital U.S. Intermediate Government/Credit Bond Index while
maintaining similar risk characteristics. This strategy focuses on diversification and
primarily invests in U.S. Treasury notes, U.S. government agencies, investment grade
corporate bonds and mortgage backed securities. There is a risk of loss if actual credit and
economic trends differ from Kellogg’s analysis.
Short-Term Bond Strategy The objective for the Short-Term Bond strategy is to generate returns that are greater than
the Barclays Capital 1-3 Government Index while maintaining similar risk characteristics.
This strategy focuses on diversification and primarily invests in U.S. Treasury notes, U.S.
government agencies, investment grade corporate bonds and mortgage backed securities.
There is a risk of loss if actual credit and economic trends differ from Kellogg’s analysis.
Tax Exempt Bond Strategy
The objective for the Tax-Exempt Bond strategy is to generate returns that are greater than
the Barclays 3-Year General Obligation Index while maintaining similar risk characteristics.
This strategy invests in high quality municipal bonds with income that is exempt from
federal taxes. This strategy focuses on diversification and quality. There is a risk of loss if
actual credit and economic trends differ from Kellogg’s analysis.
Equity Research Philosophy
We assemble a portfolio of companies where our positive fundamental view differs from
consensus, with the belief that subsequent events will validate our investment thesis and the
stock price will move toward our assessed value.
Upside and downside target prices are established by the analyst team to manage both long-
term return expectations and near-term risks; stock and sector weights are heavily
influenced by these estimates.
Buy discipline
• Assessment of management
• Sustainable competitive advantage
• Positive free cash flow generation
• Ability to earn high returns on capital
• Economic or secular tailwinds
Sell discipline
• Investment thesis no longer valid
• Loss of confidence in management team
• Valuation less compelling or risk to thesis increasing
• More attractive alternatives available
• Position sizing relative to risk/return expectations
Equity Income Strategy The Equity Income strategy seeks capital appreciation, lower volatility and higher relative
dividend income than its primary benchmark, the Russell 1000 Value Index. The portfolio is
oriented towards “income” and “value”. The companies in the portfolio on average have a
higher dividend yield and lower P/E multiple than a broader, general equity market index.
Historically, the stocks in the portfolio have posted higher annualized dividend growth rates
than average.
Focused Equity Strategy
The Focused Equity Strategy seeks capital appreciation with a unique focus on limiting risk
exposure and providing tax efficiency. The objective of the Focused Equity Strategy is to
outperform the S&P 500 Index in a risk-controlled format. We employ an expectations-
based strategy utilizing a fundamental, bottom-up approach to assemble a “best ideas”
portfolio.
Environment, Social and Governance (ESG) Strategy The Associated ESG strategy seeks to generate returns with companies that provide
measurable environmental, social and governance benefits to society. We seek to identify
companies that meet our minimum ESG requirements and whose stock appears undervalued
based on our fundamental, expectations-based framework.
Overall Asset Allocation and Portfolio/Model Management Investment Philosophy
The overall goal with regard to asset allocation and portfolio/model management services is
to deliver competitive investment performance in a risk-controlled framework. AIM is a
prudent manager with a consistent, well-defined process to maintain style integrity. AIM
strives to ensure that assets are strategically invested to meet client objectives. AIM
continuously evaluates holdings and rebalances its asset allocation strategies as needed.
The decision to hire or replace a manager is based in part on a manager’s tenure, changes in
ownership structure, changes made to the investment process and performance not
comparable with expectations.
Asset Allocation Research Philosophy The asset allocation strategy strives to select world-class managers in each asset class. This
strategy is designed to eliminate potential conflicts of interest by having the independence to
select managers from the entire universe of funds. Another goal is to utilize institutional
share classes when possible in order to keep internal management fees low.
Selection of third-party mutual funds is based in part, but not limited to management style,
manager experience, consistent application of a philosophy and long-term performance.
AIM’s focus is on both quantitative and qualitative aspects of the investment process. The
AIM asset allocation managers understand that periods of short-term underperformance are
inevitable. It is the goal of AIM to understand the market environment and how/why a
manager has outperformed or underperformed.
Investing in securities involves risk of loss that clients should be prepared to bear. There is
no guarantee that the asset allocation strategies or models will meet their objectives and
they may underperform their respective benchmarks. Investment products are not FDIC
insured, have no bank guarantee and may lose value.
Asset Allocation Strategies
The asset allocation program offers six investment strategies that range from Aggressive
Growth to Conservative Growth, as described below.
Aggressive Growth
The Aggressive Growth Strategy is designed to pursue the potential for above-average
growth of capital through investments in an aggressively diversified portfolio of common
stocks. The portfolio has significant investments in mid- and small-sized common stock
funds, as well as foreign and large cap stock funds. This is a long-term strategy with no
concern for current income. The benchmark used for this strategy consists of 75% Russell
3000 and 25% MSCI ACWI ex US.
Growth
The Growth Strategy is designed to achieve growth of capital through investment in a
broadly diversified portfolio of common stocks. The objective is long-term growth; current
income is incidental. The strategy emphasizes large-company stock funds but will also
include allocations to mid- and small company stock funds as well as foreign stock funds.
The benchmark used for this strategy consists of 80% Russell 3000 and 20% MSCI ACWI ex
US.
Conservative Growth
The Conservative Growth Strategy is designed to provide growth of capital at a lower level of
risk than a portfolio fully invested in common stocks has. Approximately 20% of the
strategy will be allocated to investment-grade fixed income mutual funds. Most of the
strategy will consist of a diversified portfolio of large cap stock mutual funds but will also
include smaller allocations to mid- and small sized common stock funds as well as foreign
stock funds. The benchmark used for this strategy consists of 64% Russell 3000, 16% MSCI
ACWI ex US,18%Barclay’s Intermediate Gov./Credit Index, and 2% FTSE WGBI.
Growth Balanced
The Growth Balanced Strategy is designed to seek both long-term growth of capital and a
modest amount of income stability through a mixture of stocks and bonds. A larger
emphasis is placed on the capital growth through investments in common stock funds but
will also include smaller allocations to mid- and small company stock funds as well as
foreign stock funds. The remainder of the allocation will consist of investment grade bond
funds. The benchmark used for this strategy consists of 52% Russell 3000, 32% Barclay’s
Intermediate Gov./ Credit, 13% MSCI ACWI ex US, and 3% FTSE WGBI.
Balanced
The Balanced Strategy is designed to put equal emphasis on the pursuit of capital growth
and income generation. Approximately one-half of the strategy will consist of investment
grade bonds with a focus on a short to intermediate-term maturity profile. The remainder of
the allocation will consist of a diversified mix of stock funds with an emphasis on large-
company stocks but will include smaller allocations to mid- and small stock funds as well as
foreign stock funds. The benchmark used for this strategy consists of 40% Russell 3000,
45% Barclay’s Intermediate Gov./ Credit, and 10% MSCI ACWI ex US, and 5% FTSE WGBI.
Conservative Balanced
The Conservative Balanced Strategy is designed to emphasize stability of principal and
income generation through investments in fixed income mutual funds, with less emphasis on
the pursuit of capital growth through investment in common stock mutual funds. Most of
the strategy will consist of investment grade fixed income mutual funds with a focus on
short-intermediate-term maturities. The remainder of the strategy will consist of large
company common stocks but will include smaller allocations to mid- and small stocks funds
as well as foreign stocks funds. The benchmark used for this strategy consists of 28%
Russell 3000, 7% MSCI ACWI ex US, 59% Barclays Intermediate Gov./Credit Index, and 6%
FTSE WGBI.
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Registered investment advisers are required to disclose all material facts regarding any legal
or disciplinary events that would be material to an evaluation of Kellogg or the integrity of
Kellogg’s management. Kellogg has no such legal or disciplinary events.
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Kellogg, a federally registered investment adviser, was formed in 2009, with the initial goal
of providing investment advisory services to ATC.
Certain employees of ATC are also deemed to be associated persons of Kellogg. All such
persons are subject to the policies, procedures and supervision of Kellogg with respect to
advisory services provided on behalf of Kellogg. The Managers of Kellogg are also officers of
ATC. The Managers of Kellogg each perform investment management services for ATC;
Manager Fry spends the majority of his time performing investment management services
for Kellogg, while Managers Thayer, Barden, Hilgendorf, and Hochholzer spend the majority
of their time performing investment management services for ATC.
As noted above, Kellogg is a wholly owned subsidiary of ATC, which is a wholly owned
subsidiary of AB, which is a wholly-owned subsidiary of AB-C. Kellogg receives
recordkeeping, trade processing and operational support services from ATC, pursuant to a
service agreement executed between the entities and relies on units of AB-C for finance,
accounting, audit and legal services. ATC currently acts as custodian of its client assets that
are managed by Kellogg. If asked, Kellogg may in the future recommend ATC as a custodian.
Kellogg also uses an affiliated banking institution, AB, for traditional banking services,
overhead, equipment and facilities in the conduct of its advisory business.
Kellogg also offers clients of Third-Party Advisors access to its ASAP program through Third-
Party Platforms. One such Third-Party Advisor is its affiliate, AIS. Kellogg, AIS and ATC are
indirect, wholly owned subsidiaries of AB-C.
Kellogg does have an agreement with Whitnell & Co. (Whitnell), an affiliated investment
adviser, whereby Kellogg will provide sub-advisory services for an additional fee to Whitnell
clients as Whitnell deems appropriate. This arrangement creates an economic incentive for
Whitnell to choose its affiliate, Kellogg, over similarly situated advisers when determining
which sub-adviser to engage. In order to address this conflict, Whitnell discloses this
relationship to its clients, and Whitnell’s portfolio managers conduct regular reviews of
client accounts to verify Kellogg’s performance is consistent with the client’s needs and
circumstances.
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Trading
Kellogg has adopted a Code of Ethics reasonably designed to ensure compliance of its
personnel with applicable laws, rule, and regulations and adherence to ethical standards
appropriate for an investment adviser pursuant to SEC Rule 204A-1. A copy of the Code of
Ethics will be provided to any client or prospective client upon request. Kellogg’s clients or
prospective clients may request a copy of the Firm’s Code of Ethics by contacting either John
P. Thayer, Managing Agent, at 800-236-0082 or
[email protected] or
Anthony P. Pecora, Chief Compliance Officer, at
[email protected]
Kellogg does not trade for its own account, but it does manage the accounts of certain of its
affiliates including ATC. The management of affiliated accounts may create an indirect
financial incentive for Kellogg to favor the affiliated accounts over unaffiliated accounts.
Kellogg has adopted policies and procedures designed to address this potential conflict of
interest. Trade allocation and other trading related policies are discussed under Item 12.
Personnel under Kellogg’s supervision who have access to nonpublic information regarding
any client’s purchase or sale of securities, or who are involved in making securities
recommendations to clients or have access to such recommendations that are not public,
may acquire securities recommended to or acquired for clients of Kellogg, subject to a Code
of Ethics. The Code of Ethics, in summary, requires the following of Kellogg and its Access
Persons (including certain employees of ATC): annual reporting of securities holdings;
quarterly reporting of securities transactions; disclosure of brokerage accounts; restrictions
on trading and pre-clearance of trades in initial public offerings and limited offerings (such
as private placements); prohibitions against trading on material non-public information or
other “insider” trading; prohibitions against trading in securities on Kellogg’s list of
“currently restricted securities”; prohibitions against short-term trading; reviews of activity;
certifications of compliance; and the requirement to report any violations of the Code of
Ethics to senior management.
It is Kellogg’s policy to not affect any principal or agency cross securities transactions for
client accounts. Kellogg will also not cross trades between clients’ accounts.
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Research and Other Soft Dollar Benefits
In addition to trade execution, Kellogg receives research and other investment-related
products and services from various broker-dealers and third parties in connection with its
clients’ securities transactions (soft dollar benefits). This is beneficial to Kellogg because it
does not have to produce or pay for the research or other investment-related products or
services directly. This, however, creates an economic incentive for Kellogg to select or
recommend a broker-dealer based upon receiving research or other soft dollar benefits. Soft
dollar benefits received include both proprietary research (created or developed by the
broker-dealer), as well as research created by third parties.
Kellogg has commission sharing arrangements (CSAs) with certain broker-dealers that
Kellogg uses in order to pay for certain soft dollar benefits. Due to the nature of soft dollar
arrangements, Kellogg does not seek to allocate soft dollar benefits to
client accounts proportionately to the soft dollar credits the accounts generate. Also, Kellogg
obtains some services from brokerage commissions charged to client accounts that do not
directly benefit such clients at the time of the trade. Similarly, some clients benefit from soft
dollar research even if trades placed on their behalf did not contribute to the compensation
of the broker-dealer providing such research. In addition, Kellogg shares its lists of
recommended investments, which are developed using soft dollar benefits either in whole or
in part, with its affiliates free of charge. This benefits those affiliates because they do not
need to produce or pay for such research. All such soft
dollar benefits are used in the investment decision-making process generally, and therefore,
those benefits accrue to more than just those accounts whose commissions were used to
purchase the soft dollar benefits. Kellogg also receives other soft dollar benefits such as
market data, stock quotes,
market and economic news, analytical services and a computer-based information delivery
platform. Kellogg’s soft dollar benefits do not include the payment of overhead or hardware.
Kellogg has determined that the soft dollar benefits that it receives fall under the safe harbor
of Section 28(e) of the Securities Exchange Act of 1934. Kellogg has adopted policies and
procedures, which are discussed below, that are designed to address these
conflicts of interest. Kellogg has separate Soft Dollar and Best Execution committees to
oversee these policies and procedures and to monitor the use of client commissions and the
selection of brokers.
Kellogg fixed income managed accounts do not receive research or other investment-related
products and services other than trade execution from various broker-dealers and third
parties in connection with client securities transactions. Kellogg has chosen not to
participate in soft dollar relationships for the management of fixed income securities in
order to ensure best execution of price on trading activity.
Kellogg has adopted policies and procedures, which are discussed below, that are designed
to address these potential conflicts of interest. Kellogg also has committees to oversee these
policies and procedures and to monitor for best execution.
Use of Client Commissions Kellogg fixed income managed accounts are fee based. Commissions or mark-ups are not
collected on transactions. For fixed income and equity trades, broker trades are allocated on
the basis of prompt and accurate execution, pricing, and, if applicable, the quality of the
investment research and assistance that can be obtained.
Kellogg seeks diligently to obtain a competitive institutional price. Research products
obtained from brokers may include economic, market and earnings forecasts; asset
allocation and portfolio strategies; financial databases; electronic quotation and historical
pricing information; industry statistics; and investment information on individual
companies. All such research and information, to the extent obtained, is used in the
investment decision-making process and is beneficial to all clients.
The potential for conflicts of interest between soft dollar brokers and Kellogg employees is
reviewed periodically. Kellogg employees are required to report annually any conflicts of
interest with brokers or third-party providers of research services used or intended to be
used in the coming year by Kellogg.
Broker Selection Brokerage selections are determined by the reasonableness of price and are based upon
Kellogg’s policies for best execution, research and information. The Soft Dollar Committee is
responsible for monitoring the allocation of commission dollars and the selection of brokers.
The use of soft dollars to pay for research services will be based on the value and usefulness
of services rendered as established through periodic surveys of the analysts and portfolio
managers.
Trading Practices Securities trading is oriented toward achieving the best possible price. Where these criteria
can be met, securities trading may be done with those firms providing investment research
information that is beneficial to Kellogg’s clients. The Best Execution Committee is
responsible for reviewing, monitoring and setting trading practices.
It is Kellogg’s policy to seek best execution when it places orders for client trades with
broker-dealers. Kellogg will attempt to achieve best execution for a given client so that the
client’s total cost or proceeds in a transaction are the most favorable under the
circumstances. Where multiple competing markets exist, Kellogg takes reasonable steps to
ensure that the security is executed at the best price given the circumstances of a particular
trade. Circumstances would include but are not limited to the size of the order, liquidity and
timeliness of the trade.
Other Trading Related Policies Trade Allocation: Kellogg will determine if a client’s investment objective and suitability
requirements qualify the client for participation in purchasing a specific security and
whether the allocation is of sufficient size for liquidity purposes. Kellogg will allocate trades
based upon cash balance, duration, position size, sector, maturity and other needs.
Block Trading: (aggregation of transactions) is permitted where the following conditions
are met:
1. Orders of two or more clients may be aggregated only if Kellogg has determined, on
an individual basis, that the security order is:
a. In the best interest of each client participating in the order;
b. Consistent with Kellogg’s duty to obtain best execution; and,
c. Consistent with the terms of the investment advisory agreement with each
participating client, if applicable.
2. Any investment by one client shall not be dependent or contingent upon the
willingness or ability of another client to participate in such transaction.
3. Separate documentation relating to the transaction shall be generated and
maintained for each client participating in the aggregated trade.
4. The terms negotiated for the aggregated transaction should apply equally to each
participating client.
5. The allocation of securities obtained or sold in an aggregated trade will be on a pro-
rata basis.
6. The price of the security purchased or sold in an aggregated transaction shall be at
the average share price for all transactions of the clients in that security on a given
day, with all transaction costs shared on a pro-rata basis.
7. The books and records of Kellogg will separately reflect, for each client for whom an
order is aggregated, the securities held by, bought and sold for that client.
Trade Errors: Kellogg will absorb any loss incurred as a result of a trade error, while any
gains received as a result of a trade error will be paid to the client.
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Accounts are monitored on a continual basis by a senior portfolio manager. At least annually,
the Managing Agent or a senior portfolio manager reviews all accounts for which Kellogg
provides investment supervisory or management services. The review includes, but is not
limited to, a review of current holdings, asset allocation with respect to investment objective,
transactions, cash flows and investment performance.
Investment management reports will be sent by the custodian on a frequency as specified by
the client, but not less frequently than quarterly. The investment management report will
include account assets and activities during the preceding quarter, including transactions,
positions, income, gains/losses and expenses.
Kellogg and AIM do not monitor individual investors’ ASAP accounts, as those accounts are
subject to the applicable Third-Party Advisor’s monitoring procedures.
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Under a written incentive compensation plan, employees of Kellogg, its parent company or
its affiliates, may receive a one-time cash referral fee as a percentage of the first year’s fees
when a new account is funded. As required by applicable law, such employees are required
to disclose employee and affiliate relationships to the prospective client, as well as the fact
that such an employee may receive compensation as the result of the referral and the terms
of such compensation. Kellogg and affiliated entities do not pay referral or other fees to any
third parties.
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ATC, an affiliate and a related person, maintains custody of client funds or securities with
respect to (a) Kellogg’s fixed income and equity investment management solutions,
(b) assets in ASAP accounts held by clients of ATC, and (c) assets in LifeStage collective fund
accounts. Kellogg has adopted policies and procedures to comply with the custody and
recordkeeping rules under SEC Rule 206(4)-2 (aka the “Custody Rule”). Equity and fixed
income investment management clients, as well as ATC’s clients in the ASAP program and
LifeStage collective funds, will receive statements directly from ATC, as Kellogg does not send
out statements. Those clients should carefully review statements they receive from ATC.
Each Third-Party Platform that offers the ASAP program will enter into a contractual
relationship with a custodian that will serve as the qualified custodian for all ASAP accounts
offered to clients of Third-Party Advisors. Each qualified custodian will retain custody of all
assets in the accounts of Third Party Advisors’ advisory clients. To the extent clients receive
custody from a third party, they should carefully review the statements they receive from
those custodians also.
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Kellogg is generally authorized in the investment management agreement that it signs with
the client to make the following determinations, consistent with each client’s investment
goals and policies, without consultation or consent before a transaction is effected:
1. Which securities to be bought or sold;
2. The amount of securities to be bought or sold;
3. The broker or dealer to be used;
4. The commission rates paid;
5. The price at which securities or other investments are to be bought or sold, which
may include dealer spreads or mark-ups and transaction costs; and
6. The voting of proxies.
Investment guidelines and restrictions must be provided to Kellogg in writing. As a result,
Kellogg is deemed to have investment discretion with respect to these accounts.
ASAP Program AIM does not exercise discretionary authority with respect to ASAP accounts. Rather, the
applicable Third-Party Platform provider and/or Third-Party Advisor will exercise
discretion with respect to Third-Party Advisors’ client accounts.
AIM exercises investment discretion with respect to ATC client accounts that are directly
invested in the ASAP program and not invested through a Third-Party Platform.
Asset Allocation and Portfolio/Model Management Services Whether Kellogg exercises discretionary authority with respect to asset allocation and
portfolio/model management accounts will depend upon the contractual relationship with
the client.
LifeStage Collective Funds
AIM exercises discretionary authority with respect to its management of the LifeStage
collective funds.
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As a matter of policy and practice, Kellogg does not vote shareholder proxies in any of its
account relationships. Clients can instruct their custodian or transfer agent whether they
want to vote proxies.
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Kellogg has no financial commitment that impairs its ability to meet its contractual or
fiduciary commitments to clients, and it has not been the subject of a bankruptcy proceeding.
END OF BROCHURE
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