GILDER GAGNON HOWE & CO. LLC


Firm Description
Founded in 1968, Gilder Gagnon Howe & Co., LLC (“GGHC”) is registered with the Securities and Exchange Commission (“SEC”) as an investment adviser and as a broker-dealer.
GGHC operates with the goal of giving investors who possess long-term patience and fortitude an opportunity to create wealth. We seek to grow our clients’ capital through active and aggressive trading in securities that have the potential for high returns over the long-term. GGHC focuses on stocks, with a minor emphasis on options and bonds, and occasionally purchases exchange-traded funds (“ETFs”). Investing in securities involves substantial risk, including risk of loss, and our aggressive approach to building wealth is not for everyone. Each client must understand and be willing to tolerate the risks that our strategy entails.
As described further in this brochure, GGHC provides ongoing discretionary investment advisory services to our clients for a portion of their respective investable assets that they are willing to put at risk. GGHC manages all investments through separately managed client accounts. For a non-retirement margin account, the investment objective must be aggressive growth with margin. For non-retirement cash and all retirement accounts, the investment objective must be growth.
The account type, retirement or non- retirement, determines the account compensation structure. For non-retirement accounts, whether cash or margin, GGHC receives commissions for each trade. For retirement accounts, GGHC receives an annualized monthly fee for the services provided to accounts (also called wrap-fee). The wrap fee program is only available to retirement accounts, and GGHC does not provide investment advisory services to retirement accounts outside of the wrap fee program. Therefore, the terms “retirement account” and “wrap fee account” are used interchangeably throughout this brochure.
GGHC is an introducing broker, and National Financial Services (“NFS”) serves as clearing broker and custodian on a fully disclosed basis. The client always maintains asset control and can withdraw funds or close his or her account at any time, upon providing notice. However, GGHC has authority to determine, without obtaining specific client consent, the securities to be bought or sold, and the executing broker- dealer to be used.

Principal Owners
No member of GGHC owns 25% or more of membership interests.

Types of Advisory Services
GGHC provides ongoing discretionary investment advisory services for a portion of a client’s investable assets. GGHC’s portfolio managers (“GGHC Money Managers”) exercise full discretion through a limited power-of- attorney over the investment of the account, subject to each client’s right to impose reasonable restrictions (please see Investment Discretion for a description on client-directed restrictions on GGHC accounts).
GGHC also serves as the portfolio manager to and sponsor of a wrap fee program as described throughout this brochure and in GGHC’s wrap fee program brochure. This wrap fee program is only available to retirement accounts. A wrap fee program is a program where a client is charged a specified “bundled” fee, which is generally a percentage of assets under management, for discretionary investment advisory services, most trade execution costs (please see Other Expenses relating to investing in foreign securities) and other services, such as custody, recordkeeping and reporting. IRA accounts pay additional administrative and custody fees to GGHC’s clearing broker, NFS (please see Other Expenses for additional expenses paid by IRA accounts). After paying for the costs covered by the wrap fee, GGHC retains the remaining portion of the wrap fee for its services. Generally, the only differences in how GGHC manages wrap fee accounts as compared to accounts outside the wrap fee program are that wrap fee program accounts are not permitted to buy on margin or sell short, and are required to have growth as their investment objective, whereas the non- retirement accounts outside of the wrap fee program may, where permitted, use margin and sell short, and non-retirement margin accounts have the investment objective of aggressive growth with margin.
Investment Strategy
As stated throughout this brochure, GGHC’s overall goal is capital appreciation through growth stock investing, focusing on stocks, with a minor emphasis on options and bonds, and occasionally ETFs. The investment objective for a non-retirement margin account must be aggressive growth. The investment objective for a non-retirement cash account and all retirement accounts must be growth. Non- retirement accounts, whether cash or margin, pay commissions for each transaction. Retirement accounts pay a monthly wrap fee (please see Fees and Compensation for GGHC’s commission and fee schedule).
GGHC Money Managers act independently of one another; therefore, GGHC Money Managers will make different investment decisions for their respective accounts, and some GGHC Money Managers will achieve different results for different clients. As a result, GGHC Money Managers may emphasize different strategies or sectors, take different positions in the same security (long or short), use differing levels of leverage (where permitted), and may take more or less concentrated positions in particular securities compared to other GGHC Money Managers. This practice could adversely affect the price of the security in another account. Further, different GGHC Money Managers will achieve different investment results for the respective accounts that they manage.
GGHC Money Managers do not necessarily purchase or sell the same securities for their respective client accounts at the same time or in the same relative position size. Whether an account participates in a particular order depends on criteria such as whether accounts have cash available, account size, whether certain accounts already have an established position in the security and/or is determined using GGHC proprietary ratios (risk ratio, leverage).
GGHC client accounts will see frequent trading activity as GGHC Money Managers search for potential growth opportunities. To the extent permitted by the client’s account opening documents and applicable law, a GGHC Money Manager will purchase securities for clients on margin. This means that, where permitted, GGHC will borrow money to purchase securities for the client, using the client’s account as collateral, and the client will pay NFS interest on any margin loans. Only non-retirement margin accounts can purchase securities on margin and engage in short selling. Since GGHC charges commissions on trades for non- retirement accounts (Retirement accounts are charged fees), increasing the number of positions or amount of assets at work in an account will increase GGHC’s revenue commission income as well.
Borrowing to invest (i.e., margin) can lead to losses greater than the account value if the market suddenly falls. GGHC may have to liquidate securities during an unfavorable time in the market to repay the lender, which can cause exposure to risks that potentially exceed the initial investment. To attempt to reduce this exposure, GGHC will engage in short sales, which offer the opportunity to profit from falling stock prices. In a short sale, GGHC borrows securities on behalf of a client’s account. However, short selling is a risky strategy. The price of the stock sold short could increase without limitation, and thus there is no limit to potential losses from a short.
Buying on margin and selling short have the virtue of increasing the client’s dollars at work, while attempting to moderately reduce the client’s exposure to abrupt swings in the market.
Frequency of trading or account turnover will vary, depending on factors including the GGHC Money Manager, type of account (margin or cash/retirement) and market volatility. The annual turnover in margin accounts generally exceeds 100%. The higher the turnover in a commission-paying account, the greater the adverse impact that commissions will have on investment performance. Please see Fees and Compensation for further details about the costs associated with maintaining a GGHC account.

Assets Under Management
As of December 31, 2019, GGHC had approximately $ 7,350,200,000 of assets under management (“AUM”) on a discretionary basis for 7,322 accounts. GGHC does not manage any client assets on a non-discretionary basis. Because the AUM amounts disclosed in this brochure reflect the deduction of outstanding margin loans, they differ from the regulatory assets under management (“RAUM”) amounts disclosed in Form ADV Part 1A. Deductions of outstanding indebtedness are prohibited for purposes of calculating RAUM.
Types of Agreements
The following agreements govern the typical client’s relationships with GGHC and with NFS, GGHC’s clearing broker which serves as the custodian for client accounts:
INVESTMENT ADVISORY AGREEMENT
Each client signs an Investment Advisory Agreement and a limited power of attorney granting GGHC discretion to purchase and sell securities and other instruments and obligations for the client’s account. The Investment Advisory Agreement provides, in part, that GGHC will not be liable for honest mistakes in judgment, for losses due to such mistakes, or for any other loss or damage arising out of, or based upon any act or omission by GGHC, unless GGHC has knowingly violated any applicable law, or is found to have been negligent or to have engaged in willful misconduct. Of course, federal and some state securities laws may impose liabilities under certain circumstances on persons who act in good faith, and nothing in the agreement constitutes a waiver or limitation of any rights that a client may have under applicable federal or state securities law.

AGREEMENTS BETWEEN THE CLIENT AND NFS
Each client must establish a brokerage account at NFS and deposit cash and/or securities in their account. NFS will maintain custody of the assets in the client’s account while those assets are managed by GGHC. GGHC will not accept unsolicited orders from clients for a discretionary managed account. Clients should read their brokerage agreements carefully for complete information about the terms and conditions of their NFS accounts.
Additionally, in order to participate in IPOs and follow-on offerings clients must establish a Prime Broker Account at NFS. There is a minimum equity requirement of $105,000.00 for the establishment of a Prime Broker account. Prime Broker paperwork is included in the new account documentation sent to all new clients. Account equities are reviewed daily for Prime Broker qualification. If a client has more than one account at GGHC with the same ownership title, the equity values are combined to meet the minimum requirement.

TERMINATION OF AGREEMENT
At any time, a client may terminate GGHC’s Investment Advisory Agreement by providing GGHC with written notice. GGHC may terminate the Investment Advisory Agreement upon delivery of 30 days’ written notice. Unless otherwise mutually agreed to by GGHC and the client, upon termination, we will commence an orderly liquidation of the securities and any other non-cash assets in the account in the normal course of business. The risks associated with such liquidation will be borne exclusively by the client, as will any commissions resulting from the liquidation for non-retirement accounts.
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Assets
Pooled Investment Vehicles
Discretionary $11,941,121,130
Non-Discretionary $
Registered Web Sites

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