JNB ADVISORS LLC


Firm Description and Types of Advisory Services
JNB Advisors, LLC is an investment adviser. We were founded in 2019 as the result of a merger between Bender Lane Advisory, LLC and Hugh Johnson Advisors, LLC. Bender Lane Advisory and Hugh Johnson Advisors are divisions of JNB Advisors, LLC.

We provide a diverse range of financial services to our clients including, but not limited to individuals, high net worth individuals and families, charitable organizations, corporations, and retirement plans.
Principal Owners
We are owned by Daniel J. Rutnik, Hugh Johnson, Daniel P. Nolan, Joseph N. Vet, Jr., Susan M. Reese, Christopher M. Denisulk, Charles Brown and Robert T. Hennes.
Types of Advisory Services

Investment Advisory Services
We provide investment advisory services, defined as giving continuous advice to a client or making investments for a client based on the individual needs of the client. Through personal discussions in which goals and objectives based on a client's particular circumstances are established, we create customized, structured portfolios, tailored to each client’s individual risk tolerance. As part of our investment advisory services, we determine the client's individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we also review and discuss a client's prior investment history, as well as family composition and background. Account supervision is guided by the client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth and income), as well as tax considerations. Asset allocation mix may fluctuate and vary depending on our recommendations and market conditions. We will manage advisory accounts on both a discretionary and non-discretionary basis.

For Non-discretionary accounts, individual determinations of investment allocation and investment vehicle selection are made by the client. All such trades must be approved in advance either verbally or in writing by the client before they will be carried out by us. Our investment recommendations are not limited to any specific product or service and will generally include advice regarding the following securities: exchange-listed securities, securities traded over-the-counter, corporate debt securities (other than commercial paper), certificates of deposit, municipal securities, mutual fund shares, United States governmental securities, options, structured notes and private placements. 5 JNB Advisors, LLC Because some types of investments involve certain additional degrees of risk, they will only be implemented/recommended when consistent with the client's stated investment objectives, tolerance for risk, liquidity and suitability.
Family Office / Financial Planning
We offer a diverse range of services to high net worth individuals and their families to efficiently use their wealth and personal skills to meet their objectives now and into the future.

We provide financial planning services. Financial planning is an evaluation of a client's current and future financial state by using currently known variables to predict future cash flows, asset values and withdrawal plans. Through the financial planning process, all questions, information and analysis are considered as they impact and are impacted by the entire financial and life situation of the client. Financial planning clients may receive a written report which provides the client with a detailed financial plan designed to assist the client in achieving his or her financial goals and objectives.

The financial plan can address any or all of the following areas:


• Personal: We review family records, budgeting, personal liability, estate information and financial goals.
• Tax & Cash Flow: We analyze the client's income tax and spending and planning for past, current and future years; then illustrate the impact of various investments on the client's current income tax and future tax liability.
• Investments: We analyze investment alternatives and their effect on the client's portfolio.
• Insurance: We review existing policies to ensure proper coverage for life, health, disability, long-term care, liability, home and automobile.
• Retirement: We analyze current strategies and investment plans to help the client achieve his or her retirement goals.
• Death & Disability: We review the client's cash needs at death, income needs of surviving dependents, estate planning and disability income.
• Estate Planning: We assist the client in assessing and developing long- term strategies, including as appropriate, trusts, wills, powers of attorney, and asset protection plans. These services may include, but are not limited to: o Comprehensive maintenance and reporting of financial information o Income tax planning and compliance o Family financial literacy education and coordination o Bill paying We gather required information through in-depth personal interviews. Information gathered includes the client's current financial status, tax status, future goals, returns 6 JNB Advisors, LLC objectives and attitudes towards risk. We carefully review documents supplied by the client and may prepare a written report. Should the client choose to implement the recommendations contained in the plan, we suggest the client work closely with his/her attorney, accountant, insurance agent, and/or investment advisor. Implementation of financial plan recommendations is entirely at the client's discretion.
Selection and Monitoring of Third-Party Money Managers
We also offer advisory management services to our clients through our Selection and Monitoring of Third-Party Money Managers programs (hereinafter, "Programs"). Based on the client's individual circumstances and needs we will then perform management searches of various unaffiliated registered investment advisers to identify which registered investment adviser's portfolio management style is appropriate for that client. Factors considered in making this determination include account size, risk tolerance, the opinion of each client and the investment philosophy of the selected registered investment adviser. Clients should refer to the selected registered investment adviser's Firm Brochure, Form ADV Parts 2A, 2B, or other disclosure document for a full description of the services offered. We are available to meet with clients on a regular basis, or as determined by the client, to review the account.
Family Limited Partnerships
We provide recordkeeping, accounting, tax preparation and other tax services, and reporting services to family limited partnerships and other registered investment advisers.
Consulting Services
Clients can also receive investment advice on a more focused basis. This may include advice on only an isolated area(s) of concern such as estate planning, retirement planning, or any other specific topic.
Retirement Plan Services
We provide sub advisory investment advisory services to 401(k) plans through each plan’s primary advisor. In these instances, we provide investment recommendations to the primary advisor for various portfolios i.e. income, balanced, growth, etc., made available to plan participants. We do not provide discretionary or non-discretionary investment advisory services in these circumstances.
Tailored Relationships
We tailor investment advisory services to the individual needs of the client. The goals and objectives for each client are documented in our client relationship management system. 7 JNB Advisors, LLC Clients may impose reasonable restrictions, in writing, on investing in certain securities, types of securities, or industry sectors.
Fiduciary Statement
JNB and our employees are fiduciaries who must take into consideration the best interests of our clients. We will act with competence, dignity, integrity, and in an ethical manner, when dealing with clients. We will use reasonable care and exercise independent professional judgement when conducting investment analysis, making investment recommendations, trading, promoting our services, and engaging in other professional activities.

As a fiduciary, we have the obligation to deal fairly with our clients. We have the following responsibilities when working with a client:


• To render impartial advice;
• To make appropriate recommendations based on the client’s needs, financial circumstances and investment objectives;
• To exercise a high degree of care and diligence to ensure that information is presented in an accurate manner and not in a way to mislead;
• To have reasonable basis, information, and understanding of the facts in order to provide appropriate recommendations and representations;
• Disclose any material conflict of interest in writing; and
• Treat clients fairly and equitably.
Wrap Fee Programs
We are the investment manager for one wrap-fee program. A “wrap-fee” program is one that provides the client with advisory and brokerage execution services for an all- inclusive fee. The client is not charged separate fees for the respective components of the total service. More information on the wrap fee programs may be found in each wrap sponsors Form ADV Part 2A Appendix 1, available upon request.
Client Assets
As of July 1, 2019, we manage approximately $1,802,565,958 in assets under management. $1,713,791,336 is managed on a discretionary basis and $88,774,622 is managed on a non-discretionary basis.

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