BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC


A. Blue Bell is a limited liability company formed on March 29, 2005 in the Commonwealth of Pennsylvania. Blue Bell became registered as an investment adviser firm in April 2005. Blue Bell is principally owned by Jonathan Scott Miller, Sr. Jonathan Scott Miller, Sr., Justin Capetola, and Jonathan Scott Miller, Jr. are Blue Bell’s Managing Members.

B. As discussed below, Blue Bell offers investment advisory services to its clients (generally comprised of: individuals, high net worth individuals, pension and profit sharing plans, corporations, business entities, trusts, estates, and other investment advisers). Blue Bell does not provide financial planning services. However, to the extent that the client specifically requests, Blue Bell may provide limited consulting services. Blue Bell’s investment strategy and its universe of investments may not be appropriate for all investors, and clients and prospective clients should consider whether Blue Bell is an appropriate choice for them.
INVESTMENT ADVISORY SERVICES
Blue Bell provides discretionary and non-discretionary investment management services. Blue Bell relies primarily on its discussion with clients and a Confidential Investment Questionnaire to determine a client’s investment profile, which dictates a client’s investment strategy (discussed more fully below). It is important for clients to understand that they must provide Blue Bell with updated information about their financial situation and investment objectives so that Blue Bell can manage their account appropriately. While Blue Bell generally makes efforts to meet with each of its clients every year, and requests that clients update their Confidential Investment Questionnaire from time to time, Blue Bell will manage a client’s account according to the client’s current investment strategy. Clients and prospective clients should understand that if they do not update their Confidential Investment Questionnaire on a regular basis, or communicate with Blue Bell’s employees, Blue Bell may provide advice that is no longer appropriate for the client.

Blue Bell’s investment philosophy involves allocating client assets to three primary categories of investments—exchange traded funds (ETFs), closed-end funds (CEFs), and structured investments. Depending on the amount of assets in a client’s account, and the client’s age, financial resources and investment profile, we will manage a portfolio comprised of some or all of these investments.

Generally, accounts with less than $15,000 will be invested entirely in ETFs and CEFS (the “The Blue Bell Unhedged Strategy”). Accounts with between $15,000 and $100,000 will typically be invested in ETFs, CEFs, and structured investments, but will typically be invested at higher concentrations of ETFs than accounts with more than $100,000 (the “Blue Bell Investment Strategy”). For accounts with more than $100,000, we will manage a client’s account according to the “Blue Bell Hedged Strategy”, which typically includes an allocation to ETFs, CEFs and structured investments. Based on our perception of the markets, the Blue Bell Investment Strategy and the Blue Bell Hedged Strategy will use an overlay of covered call writing and potentially other options trading strategies. The Blue Bell Unhedged Strategy, Blue Bell Investment Strategy and the Blue Bell Hedged Strategy are not model portfolios, and each client account is managed according to the client’s strategy. Unless a client notifies us in writing to the contrary, a client’s account will automatically be placed in the strategy that corresponds to the amount of assets that they place under Blue Bell’s management. Blue Bell may change a client’s strategy using its discretion. For example, Blue Bell might do so after the value of the client’s accounts exceeds their current strategy. In addition, Blue Bell may change the client’s strategy after consultation with the client regarding changed investment objectives. In any event, accounts with more than $15,000 may vary in their percentage of holdings of ETFs, CEFs, and structured investments due to numerous factors, including but not limited to:


• a client’s investment profile,
• market events and our perception of the strength and value of ETFs, CEFs, and structured investments, and
• the “ladder” creation process for structured investments. Blue Bell makes investments in structured notes on a laddered basis, and therefore, it takes time to reach a targeted asset allocation. As a result, other asset classes (i.e., ETFs and CEFs) will have proportionally higher allocations.

As discussed above, and when deemed appropriate, the Blue Bell Investment Strategy and the Blue Bell Hedged Strategy will engage in covered call writing and potentially other options trading strategies. Each of these types of investments and their risks are discussed in greater detail in Item 8 below.

Blue Bell makes investments (or recommend that the client make investments) that are consistent with the client’s current investment strategy. Blue Bell manages clients’ accounts on an ongoing basis by purchasing and selling investments as needed to keep a client’s account consistent with the client’s investment profile and the account’s strategy.

A CEF is a type of registered, pooled investment fund. CEF's have a fixed number of shares that are traded on a stock exchange throughout the day. Because CEFs trade on exchanges (as opposed to being redeemed directly through the issuer at the close of business), they can trade at a discount to their net asset value. Blue Bell generally seeks to purchase CEFs that are trading at a discount (i.e., when their trading price is less than their net asset value.) While CEFs have a wide array of investment strategies, Blue Bell seeks to invest in high quality, diversified CEFs.

With respect to structured investments, Blue Bell typically recommends and selects structured notes or similar vehicles, which are financial instruments that combine two elements: a debt security and exposure to an underlying asset or assets. These instruments are similar to notes in that they carry counter-party risk of the issuer. However, the return on these instruments are linked to the return of an underlying asset or assets (such as the S&P 500 Index or commodities). It is this latter feature that makes these instruments unique, as Blue Bell believes that the payout can be used to provide some degree of principal protection, leveraged returns (but usually with some ceiling on the maximum return), and be tailored to a specific market or economic view. In addition, investors may receive long-term capital gains tax treatment if certain underlying conditions are met and the investment is held for more than one year. Blue Bell does not view these investments as an alternative to traditional fixed income. For investors in the Blue Bell Investment Strategy and the Blue Bell Hedged Strategy, Blue Bell will create a ladder of these investments in client accounts with different maturity dates to provide reinvestment opportunities. As a general matter, Blue Bell generally recommends that its clients complete and submit options trading and margin authorizations for their accounts with the custodian. If a client wants to restrict or prohibit Blue Bell from trading options in their account, then they should notify our Chief Compliance Officer at the email address listed on the cover page of this Brochure.

Not all investment advisers share the same investment philosophy as Blue Bell and Blue Bell believes this is what sets it apart from other investment advisers. The Blue Bell Investment Strategy and the Blue Bell Hedged Strategy can be tailored to meet a client’s goals of preserving wealth, producing income, or growing wealth, but generally a client in these strategies will invest using ETFs, CEFs and structured notes and similar investment vehicles, regardless of their investment profile and their account strategy. Blue Bell generally recommends a current asset allocation that is more concentrated in structured notes or similar investment vehicles that seek to preserve their wealth or produce income and more titled towards ETFs and CEFs for clients that are seeking to grow their wealth. However, a current asset allocation cannot guarantee that a client will reach their investment objectives or financial goals. Clients are responsible for notifying Blue Bell of any changes in their investment objectives or financial situation so that Blue Bell can revisit the client’s investment profile, current asset allocation, and their investment strategy, and make modifications, as needed.
CONSULTING SERVICES
Blue Bell also offers other various consulting services (i.e. estate consulting and settlement, etc.) Blue Bell will provide consulting services in this manner on a fixed fee or hourly basis open to reasonable negotiations with the client.
MISCELLANEOUS
Limitations Non-Investment Consulting/Implementation Services. If specifically requested by the client, Blue Bell may provide consulting services regarding non- investment related matters, such as estate planning, tax planning, insurance, etc. Blue Bell does not serve as a law firm, accounting firm, or insurance agency, and no portion of its services should be construed as legal, accounting, or insurance implementation services. Accordingly, Blue Bell does not prepare estate planning documents, tax returns or sell insurance products. To the extent requested by a client, Blue Bell may recommend the services of other professionals for certain non-investment implementation purposes (i.e. attorneys, accountants, insurance, etc.). The client is under no obligation to engage the services of any such recommended professional. The client retains absolute discretion over all such implementation decisions and is free to accept or reject any recommendation from Blue Bell. If the client engages any such recommended professional, and a dispute arises thereafter relative to such engagement, the client agrees to seek recourse exclusively from and against the engaged professional. Non-Discretionary Service Limitations. Clients that determine to engage Blue Bell on a non-discretionary investment advisory basis must be willing to accept that Blue Bell cannot effect any account transactions without obtaining prior consent to such transaction(s) from the client. Thus, in the event that Blue Bell would like to make a transaction for a client’s account (including in the event of an individual holding or general market correction), and the client is unavailable, Blue Bell will be unable to effect the account transaction(s) (as it would for its discretionary clients) without first obtaining the client’s consent. Sub-Advisory Engagements. Blue Bell may also serve as a sub-adviser to unaffiliated registered investment advisers per the terms and conditions of a written Sub-Advisory Agreement. With respect to its sub-advisory services, the unaffiliated investment advisers that engage Blue Bell to provide sub-advisory services maintain the initial and ongoing relationship with the underlying client, including the initial and ongoing determination of suitability. Generally, Schwab will serve as the custodian for all sub-advised accounts. The other adviser (and not Blue Bell) is responsible for negotiating custody charges and commission rates for their clients’ accounts. As a result, the underlying client may pay higher commissions or other transaction costs or greater spreads, or receive less favorable net prices, on transactions for the account.

eMoney Advisor Platform. Blue Bell may provide its clients with access to an online platform hosted by “eMoney Advisor” (“eMoney”). The eMoney platform allows a client to view their complete asset allocation, including those assets that Blue Bell does not manage (the “Excluded Assets”). Blue Bell does not provide investment management, monitoring, or implementation services for the Excluded Assets. Therefore, Blue Bell shall not be responsible for the investment performance of the Excluded Assets. Rather, the client and/or their advisor(s) that maintain management authority for the Excluded Assets, and not Blue Bell, shall be exclusively responsible for such investment performance. The client may choose to engage Blue Bell to manage some or all of the Excluded Assets pursuant to the terms and conditions of an Investment Advisory Agreement between Blue Bell and the client. The eMoney platform also provides access to other types of information and applications including financial planning concepts and functionality, which should not, in any manner whatsoever, be construed as services, advice, or recommendations provided by Blue Bell. Finally, Blue Bell shall not be held responsible for any adverse results a client may experience if the client engages in financial planning or other functions available on the eMoney platform without Blue Bell’s assistance or oversight.

Retirement Plan Rollovers. A client or prospective client leaving an employer typically has four options regarding an existing retirement plan (and may engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse tax consequences). If Blue Bell recommends that a client roll over their retirement plan assets into an account to be managed by Blue Bell, such a recommendation creates a conflict of interest if Blue Bell will earn an advisory fee on the rolled over assets. No client is under any obligation to roll over plan assets to an IRA managed by Blue Bell or to engage Blue Bell to monitor and/or manage the account while maintained at the client’s employer. Blue Bell’s Chief Compliance Officer, Justin Capetola, remains available to address any questions that a client or prospective client may have regarding its prospective engagement and the corresponding conflict of interest presented by such engagement. Cross Transactions. In certain circumstances, Blue Bell may arrange for cross- transactions between two of its managed client accounts (i.e., arranging for a purchase and sale of a specific security between two client accounts). Blue Bell will typically only cross transactions for securities that are not publicly traded or that are not redeemable directly from the issuer at net asset value. When engaging in cross transactions, neither Blue Bell nor any related person will receive any commission or transaction-based compensation. Blue Bell does not generally allow employees or their family members to participate in cross transactions. Blue Bell reviews all cross transactions to determine that they are in the best interest of both clients. Clients may revoke Blue Bell’s cross-transaction authority at any time upon written notice to Blue Bell. Cash Positions. At any specific point in time, depending upon perceived or anticipated market conditions/events (there being no guarantee that such anticipated market conditions/events will occur), Blue Bell may maintain cash positions for defensive or tactical purposes. All cash and cash equivalents are included as part of assets under management in calculating Blue Bell’s advisory fee.

C. Blue Bell provides investment advisory services based on the account’s strategy and the client’s investment profile as described in greater detail in Item 4.B. Clients may impose restrictions on investing in certain securities (e.g., a specific ETF or CEF) or types of securities (e.g., CEFs and options in general). Clients imposing restrictions must make their requests in writing or as part of their initial onboarding discussions with Blue Bell, and Blue Bell will confirm with the client whether it accepts the client’s request.

D. Blue Bell does not participate in a wrap fee program.

E. As of December 31, 2019, Blue Bell had $429,319,462 in assets under management on a discretionary basis and $42,085,822 in assets under management on a non-discretionary basis. please register to get more info

Open Brochure from SEC website
Assets
Pooled Investment Vehicles
Discretionary $429,319,462
Non-Discretionary $42,085,822
Registered Web Sites

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