CEDAR ROCK CAPITAL LIMITED


A. General Description of Advisory Firm
Cedar Rock Capital Limited (or “Cedar Rock”) is a company limited by shares which was incorporated in the United Kingdom on June 20, 2002. Cedar Rock commenced business in December 2002. Cedar Rock’s registered address is Suite 1, 3rd Floor, 11-12 St James’s Square, London SW1Y 4LB, United Kingdom and its principal place of business is 110 Wigmore Street, London W1U 3RW, United Kingdom. Cedar Rock was founded by Andy Brown, who is its principal owner and sole controller. Andy Brown is also Cedar Rock’s Chief Executive Officer (“CEO”) and Chief Investment Officer (“CIO”). Cedar Rock is wholly owned by its full time employees. Cedar Rock has been registered as an investment adviser with the SEC since November 4, 2002 and has been authorised and regulated by the Financial Conduct Authority in the United Kingdom (the “FCA”) since November 14, 2002. Cedar Rock is authorised and regulated by the FCA as an alternative investment fund manager (“AIFM”) and complies with applicable rules and capital requirements with respect to the Alternative Investment Fund Manager Directive (“AIFMD”). Although it is not a primary regulator of Cedar Rock, Cedar Rock is also registered with the Central Bank of Ireland in order to provide investment management services to an Irish domiciled investment fund. B. Description of Advisory Services Cedar Rock provides discretionary investment management services to its Clients. Cedar Rock does not manage assets on a non-discretionary basis. Cedar Rock provides investment management services to: (i) a Cedar Rock sponsored private investment fund that is offered to U.S. and non-U.S. investors (but is not marketed to investors in the European Economic Area) (the “Onshore Fund”); (ii) a pooled investment vehicle domiciled in Ireland that is not available to U.S. Persons as defined under Rule 902 of the Securities Act of 1933, as amended (the “Offshore Fund”, and together with the Onshore Fund, the “Cedar Rock Funds”); and a limited number of institutional clients with separately managed accounts. Cedar Rock’s investment advice is limited to a long-only, buy and hold, global equity strategy. Andy Brown originally conceived this investment strategy in, and solely managed it from, 1996, whilst employed at Morgan Stanley Investment Management in London, UK, where it was marketed as the Global Franchise strategy by Morgan Stanley to institutional and private clients. Cedar Rock has offered the same investment strategy since it commenced business in 2002. Cedar Rock does not offer any other investment strategies. Cedar Rock may in the future provide investment management services to other pooled investment vehicles, but no longer accepts new separate managed accounts. Cedar Rock Capital Limited •Form ADV Part 2A • Page 5
C. Availability of Tailored Services for Individual Clients
Cedar Rock does not generally tailor its investment program to the individual needs of clients. Accordingly, Cedar Rock does not manage portfolios for clients that seek to impose restrictions on investing in certain securities which Cedar Rock believes may form part of its investable universe. However, where a client is subject to specific restrictions, for example for regulatory reasons (e.g., portfolio diversification requirements), Cedar Rock may agree to tailor its investment program in accordance with such restrictions on a case by case basis if such restrictions will not materially alter its investment strategy and approach. An investor or prospective investor in the Onshore Fund should refer to the confidential private offering memorandum, limited liability company agreement and other governing documents of the Onshore Fund for more complete information about the investment objectives and investment restrictions applicable to the Onshore Fund. There is no assurance that any client account’s investment objectives will be achieved. Cedar Rock does not enter into “side letters” or similar agreements with investors in the Cedar Rock Funds which would have the effect of granting the investor certain specific rights, benefits, or privileges that are not made available to investors generally.
D. Wrap Fee Programs
Cedar Rock does not participate in wrap fee programs. E. Client Assets Under Management As of December 31, 2019, Cedar Rock had approximately U.S. $13,374,467,243 net client assets under management, all of which were managed on a discretionary basis. Cedar Rock does not manage client assets on a non-discretionary basis. please register to get more info

Open Brochure from SEC website
Assets
Pooled Investment Vehicles $11,878,962,365
Discretionary $13,385,564,634
Non-Discretionary $
Registered Web Sites

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