SANTANDER SECURITIES LLC


Since 1996, Santander Securities LLC (hereinafter “SSLLC”) has been registered with the Financial Industry Regulatory Authority (hereinafter “FINRA”) as an introducing broker-dealer, clearing through Pershing LLC (“Pershing”) on a fully disclosed basis, to engage in the offer and sale of securities products. In addition, in November 1999, SSLLC registered with the United States Securities and Exchange Commission (hereinafter, the “SEC”) as an investment adviser. SSLLC is a wholly-owned subsidiary of Santander Holdings USA, Inc., a holding company for Santander Bank, NA that provides various banking products and services primarily in the Mid- Atlantic and Northeastern United States. Santander Holdings USA, Inc. is a subsidiary of Banco Santander, S.A. SSLLC’s advisory services are offered through certain SSLLC Financial Consultants also referred to as Advisors who have registered as investment adviser representatives. Registration does not imply a certain level of skill or training. Other material affiliates of SSLLC include Santander Asset Management LLC, Banco Santander Puerto Rico, Santander Bank N.A., and Banco Santander International. However, as part of the Santander Group, SSLLC is affiliated with numerous other entities throughout a number of different companies. Please refer to “Item 10” for information on affiliated entities with which SSLLC has material relationships and the method in which SSLLC manages certain conflicts that arise in such relationships.

As of December 31, 2019, SSLLC has approximately $ 1,396,963,241 in client assets under management.

SSLLC provides investment advisory services to clients via various services, which include financial planning and, access to wrap-fee programs, including fund strategist portfolios, unified managed accounts and separately managed accounts sponsored by Envestnet Asset Management Inc. In addition to our managed solutions, the Firm offers securities based consumer lending. The products and services we offer are limited to certain programs and options we have selected based on our due diligence, third-party due diligence as well as certain approved and/or qualified list(s) provided and monitored by Envestnet. As such, products and solutions available to you should be considered to be limited.

Getting to Know You Better Most advisory relationships begin with an initial client meeting. Typically, meetings are conducted in person, over the telephone, or through email communications. The purpose of this initial meeting is to discuss with your Financial Consultant your investment history, goals, objectives, and concerns as it relates to the management of your account. The investment advisory services provided by SSLLC depend largely on the personal information the client provides to the Financial Consultant. For SSLLC to provide appropriate investment advice to a client, it is very important that clients provide accurate and complete responses to their Financial Consultant’s questions about their financial condition, needs and objectives, and any restrictions they may wish to impose concerning the securities or types of securities to be bought, sold, or held in their managed account, if applicable. After the initial account is established, it is also important that clients inform their Financial Consultant of any changes in their financial condition, investment objectives, personal circumstances, and reasonable investment restrictions on the account, if any that may affect the client’s overall investment goals and strategies. Program Choice Conflict of Interest Clients should be aware that the compensation to SSLLC or the Firm will differ according to the specific advisory program chosen. Compensation to your Financial Consultant will be level no matter what advisory solution is chosen eliminating any conflict of interest based on the solution they recommend. The compensation to SSLLC may be more than the amounts we would otherwise receive if you participated in another program or paid for investment advice, brokerage, and/or other like services separately. We urge you to discuss compensation with your Financial Consultant in order to gain full transparency on how he/she is compensated and discuss all present conflicts of interest. Further, please be mindful that similar services or products may be available at other institutions at a lower cost. More Detail about our Advisory Services The Firm has developed several advisory services and programs to give you as much flexibility as possible. The specific advisory program selected by you may cost you more or less than purchasing program services separately. Factors that bear upon the cost of a particular advisory program in relation to the cost of the same services purchased separately include, but may not be limited to, the type and size of the account, the historical and/or expected size or number of trades for the account, the expertise and technology certain platform managers have access to, and the number and range of supplementary advisory and client-related services provided to the account. The Firm strongly believes each advisory relationship is unique and should be distinctly tailored for that individual. It is not uncommon for clients, who may be considered to be “similar” in nature, to receive tailored advice and be invested in different managed solutions. This will also lead to clients, who may be similar in nature, paying different advisory fees given their different managed solutions. Santander Investments Direct (“SID”) Team In addition to our Financial Consultants that are located throughout our geographical foot print, the Firm also offers advisory services from a home office customer service team referred to as SID. The intent of this service includes but is not limited to providing on-going advice to our clients when a Financial Consultant departs from the Firm, provide on-going advisory services to low balance accounts as well as to service any advisory relationship the Firm sees fit. The Firm should note, these home office Financial Consultants will not receive advisory fees for the services and advice they provide, they are compensated by a salary that is not impacted by the advice or sales they generate in this capacity, further reducing any conflict of interest. As you are provided with an ADV Part 2B by your Financial Consultant, you will receive the ADV Part 2B for the home office team at the time of account transfer/establishment and should they provide you with any advisory services. Important Considerations Prior to Opening an Account The list below is meant to provide you with general overviews of several important facts that are common with the advisory programs that we offer. While the list below is not meant to include every possible situation, we do consider and take into account the following:  Reasonable Restrictions By sending us a written request, you may impose reasonable restrictions on the management of your account. For example, a reasonable restriction may indicate your desire that we or a recommended manager do not invest in a certain sector or industry. We may refuse to accept or manage your account if we determine such restrictions are unreasonable. In the event that we are unable to accept your restriction, we will give you the opportunity to modify or withdraw the restriction.  Deposits and/or Withdrawals Unless specifically stated, you may make additions to or withdrawals from your account at any time. If your account falls below the minimum required account value, we have the right to terminate your account.  Trading Authorization In general, advisory accounts with SSLLC are non-discretionary. Although certain accounts and third-party platforms may grant the Firm the ability to exercise discretion, it is the general practice of the Firm not to use discretionary authority.  Trade Confirmations You will receive trade confirmations for each transaction executed in your account.  Quarterly Statements You will receive a statement of your account and account activity no less than quarterly. If you have any questions regarding the performance of your account, please contact your Financial Consultant.  Custody The Firm would like you to know that we do not take “custody” of your money and/or your securities. Any check written for the purpose of making an investment into a managed account with SSLLC may not be made payable to SSLLC, SIS or any other variation of “Santander”. All checks must be made payable to Pershing. If a check is received made payable to any variation of “Santander”, it will be promptly returned to the client. If securities are inadvertently sent to SSLLC, they will be promptly returned to the client. Pershing, LLC is the custodian for all accounts offered by SSLLC.  Cash Sweep Account SSLLC and Pershing, the custodian of SSLLC’s client accounts, have entered into an agreement whereby Pershing automatically invests or “sweeps” available cash balances in certain clients’ accounts at Pershing into programs selected by the client should they choose to participate. Clients have an opportunity to earn interests on balances that participate in these sweep programs. Currently, the Firm offers our clients two sweep options on our advisory platform; the “Dreyfus Insured Deposit Program” which is an FDIC insured bank deposit account and the “Federated Municipal Obligations Service Shares” which is a money market mutual fund. SSLLC receives no remuneration for your participation in these investments. In addition, it is the intent of the Firm, to only invest our clients in sweep investments that do not generate additional fees known as 12b-1 fees. These offerings do not generate 12b-1 fees. No additional fees will be charged to you, or earned by your financial consultant, for your participation in sweep investments. The interest rates you earn may be lower than interest rates available should you invest directly in other products or with other institutions; please consult your financial professional and the product prospectus and/or terms and conditions document for additional information. (Dreyfus Insured Deposits Program) FDIC Insurance: Funds in the Deposit Accounts at any one Program Bank will be eligible for FDIC insurance up to $250,000 (including principal and accrued interest) per depositor when aggregated with all other deposits held in the same insurable capacity (e.g., Individual, Joint, IRA, etc.) at a Bank. For example, funds in the Deposit Accounts at a Program Bank held in an Account registered to an individual are insured up to $250,000 and funds in the Deposit Accounts at a Program Bank held in a joint Account registered to two individuals are insured up to $250,000 per joint owner. FDIC insurance protects your deposit in the event of the failure of a bank. However, any cash you hold at a Program Bank outside the Program may impact the insurance coverage available, as neither Pershing, BNYMSC, your Firm, nor Investment Professional monitors or takes any responsibility for cash you may have at a Program Bank outside of the Program. You are solely responsible for monitoring this. Securities Investor Protection Corporation (“SIPC”): SIPC insures customer assets held at broker-dealers, such as Pershing, in the event of the failure of the broker-dealer. The deposits made through this Program are not insured by SIPC. Note that SIPC does not insure against the loss of value of any investment or product. Please refer to the Dreyfus Insured Deposit Program Terms and Conditions for additional details and a full explanation of the costs to invest in this product. (Federate Municipal Obligations Service Shares) A money market mutual fund generally seeks to achieve a competitive rate of return consistent with the fund’s investment objectives, which can be found in the fund’s prospectus. Rates in the money market fund option offered as a cash sweep option will vary over time and may be higher or lower than the rate paid on other sweep options (including the FDIC-Insured Programs) or other money market mutual funds not offered as a cash sweep option. You could lose money by investing in the Fund. Although the Fund seeks to preserve the value of your investment at $1.00 per share, it cannot guarantee it will do so. The Fund may impose a fee upon the sale of your shares or may temporarily suspend your ability to sell shares if the Fund’s liquidity falls below required minimums because of market conditions or other factors. An investment in the Fund is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. The Fund’s sponsor has no legal obligation to provide financial support to the Fund, and you should not expect that the sponsor will provide financial support to the Fund at any time. Money market mutual funds are covered by SIPC, which protects against the custodial risk (not a decline in market value) when a brokerage firm fails by replacing missing securities and cash up to a limit of $500,000, of which $250,000 may be cash. Please consult the product Prospectus for additional details and a full explanation of the costs to invest in this product.  Meetings with your Financial Consultant Your Financial Consultant will always make themselves reasonably available to assist and answer any questions you may have. We ask that you meet with your Financial Consultant no less than annually to discuss your current financial condition, investment objectives, whether a managed account is still the right investment to meet your objectives and whether you wish to impose and/or modify any reasonable restrictions. In addition to this meeting, the Firm may also contact you by written communication in efforts to encourage you to review your account and urge you to contact your Financial Consultant should you like to discuss or modify your financial information or investments. Financial Planning

SSLLC provides goal-based financial planning services to clients using a third-party software tool (MoneyGuidePro). There is no additional fee or charge for this service and no purchase of an investment or the establishment of an account is required. In conjunction with these services, SSLLC will prepare a comprehensive financial plan for clients based on their financial and personal circumstances. SSLLC does not provide tax or legal advice as part of its financial planning service. Specific financial planning issues to be addressed by SSLLC may include:
• Financial Management (Financial Situation/Budget/Cash Flow Analysis)
• Investment Management (Asset Allocation)
• Insurance Needs Analysis (Life, Disability, Long Term Care Needs)
• College Funding
• Accumulation Planning
• Retirement Planning


• Estate Planning


• Specific Issue Calculations o Social Security Strategies o Roth IRA Conversion o Net Unrealized Appreciation of Employer Stock o IRA Distributions

SSLLC will prepare a financial planning presentation based on information provided to SSLLC by its clients. The assumptions or projections in the financial plan are estimates and are meant to serve as a guideline. If any of the data provided to develop the plan is not accurate, or the assumptions used in the plan are not realized, then the projections may be inaccurate. The recommendation(s) included in SSLLC’s financial plan is advisory in nature, and SSLLC does not guarantee the performance of any investment or insurance products that may be purchased in accordance with such recommendations. The financial plan also includes financial projections based on assumptions about future events. SSLLC is not responsible for the success or failure of any specific investment or insurance strategy recommended.

Each financial planning client has the choice of selecting SSLLC to invest on his/her behalf by selecting a managed advisory program described further below in this document, or a brokerage account.

Access to the Envestnet Program

SSLLC provides clients with access to the following wrap-fee programs (the Envestnet Program, the “Program”) sponsored by an unaffiliated Firm, Envestnet Asset Management Inc. (hereinafter “Envestnet”):

Managers/Fund Strategist Portfolios:  BlackRock  Brinker Capital  Clark Capital  CLS Investments  Efficient Market Advisors  JA Forlines  Envestnet PMC  Russell Investments  Sage Advisory  Symmetry Partners  Vanguard  Wilshire Associates An Investor Profile Questionnaire is available to aid in SSLLC’s analysis of the client’s investment objectives and risk/return preferences, leading to a determination of asset allocation and investment style(s) and a recommendation of wrap-fee program(s) within the Envestnet Program. If program(s) within the Envestnet Program are selected, clients receive initial and ongoing assistance from their SSLLC Financial Consultant with regard to the Envestnet Program Manager selection process. Clients should be aware that SSLLC does not have discretion within the Envestnet Program to hire or fire Managers and only the client can do so. Envestnet, however, acts as the “overlay manager” in certain programs, which means that Envestnet may, at its discretion, place trades within client accounts based on instructions provided by the selected Money Managers. Envestnet generally will only use this discretionary authorization to: rebalance a client’s account, as agreed between the client and the advisor and to liquidate sufficient assets to pay the program fee, when necessary and advisable. The Manager will then provide investment advisory services to the client’s account, by, for example, selecting mutual funds for the client’s account. The SSLLC Financial Consultant provides ongoing support to each client with respect to updating and maintaining the client’s suitability information and allocation across Envestnet Program Managers. While the SSLLC Financial Consultant provides initial and ongoing recommendations to clients regarding which Managers to utilize and allocation between Managers, the final decision to retain or fire a Manager rests with each client.

Clients should refer to Envestnet’s, BlackRock, Brinker Capital, Clark Capital, CLS Investments, Efficient Market Advisory, JA Forlines, Envestnet PMC, Russell Investments, Sage Advisory, Symmetry Partners, Vanguard & Wilshire Associates wrap-fee program Brochure for complete information on their respective programs.
Access to the Unified Managed Account Program

SSLLC provides clients with access to the following wrap-fee program (the “Unified Managed Account Program” and/or “UMA”) sponsored by an unaffiliated Firm, CLS Investments, LLC. (hereinafter “CLS”). Consistent with our other managed account solutions, technology services will be provided by Envestnet and custodial services for accounts will be provided by Pershing, LLC. An Investor Profile Questionnaire is available to aid in SSLLC’s analysis of the client’s investment objectives and risk/return preferences, leading to a determination of asset allocation and investment management style(s) and potentially a recommendation of the UMA program offered by CLS. The Profile Questionnaire will help you to clarify your financial objectives and goals and establish your tolerance to risk. The Profile Questionnaire is used by SSLLC as the primary reference for managing your portfolio. You may also indicate any special instructions or limitations that you request CLS to follow when managing your assets. If deemed appropriate and that CLS’s advisory services may be suitable for you, using a Unified Managed Account solution, allows all of your managed assets to be managed in a single account, consolidating your different model portfolios in one master account for ease and convenience and to offer consolidated performance reporting. CLS will construct an investment portfolio based on the management strategy you select with your financial consultant. Each investment strategy gives CLS discretion to provide continuous investment advice based on your individual objectives and needs and/or to recommend certain sub-advisers to do the same. CLS will utilize various security products including: ETFs, mutual funds, bonds, equities and/or other securities or additional portfolio managers commonly referred to as “sub-advisers” in association with the investment strategy selected by you and your financial consultant. Through CLS’s daily monitoring of asset class segments return and risk factors, CLS may use investment discretion and change your portfolio asset mix in order to help you meet your objectives. It is the intent of CLS to maintain a risk exposure in accordance with your strategy and objectives by using the various investment choices available under the strategy selected by you and your financial consultant.

SSLLC and your financial consultant shall exercise no investment discretion with respect to your account, allocation of model portfolios and/or the selection of additional sub-advisers. Your financial consultant provides ongoing support by updating and maintaining your suitability information in regard to the UMA program. While your financial consultant provides initial and ongoing recommendations in regard to investment management style(s) and or the section of certain model portfolios, the final decision to retain or fire CLS or an appointed sub-adviser rests with each client.

Please refer to CLS Investments client brochures “ADV Part 2A” and “Wrap Brochure” for more detailed information in regard to the services they provide.
Access to Separately Managed Accounts
SSLLC provides clients with access to certain separately managed accounts (“SMA”) sponsored by an unaffiliated Firm, Envestnet. SMA’s available as a managed solution have been selected and approved by Envestnet, they are referred to as “approved analyst select” and have met certain qualifications/criteria to be approved by Envestnet. Currently, Envestnet offers over 50 managers and over 80 different approved strategies. SMAs provide you with an expanded choice in how to access professional investment management. An SMA is an investment vehicle composed of stocks, bonds, cash or other individual securities and overseen by a professional money manager. The unique structure of an SMA provides the flexibility to customize the portfolio to address clients’ personal preferences and investment objectives. With an SMA, you directly own the securities in the portfolio, unlike investing in a mutual fund or exchange-traded fund, where money is pooled with that of other investors. An SMA solution may be suitable for clients looking for a personalized approach to investing that provides customization, transparency and tax efficiency. In addition to a third-party managed portfolio, SMA accounts in general give your Financial Consultant the ability to select a mutual fund or ETF to complement your managed portfolios. In general, SMA’s are tailored for high net worth individuals, please discuss if an SMA solution may be right for you with your Financial Consultant. Please refer to the specific SMA client brochure “ADV Part 2A” and “Wrap Brochure” for more detailed information in regard to the services they provide as well as more details about their approval process.
Access to LoanAdvance (Consumer Based Securities Lending)
The Firm is offering securities based consumer lending through Pershing, LLC our custodian, called LoanAdavnce. This will give you the ability to borrow a percentage of the market value of the qualified securities in your account at competitive/defined interest rates, with no established repayment term and no additional fees. To participate in this program, you must have qualified securities in your account exceeding a market value of $150,000.00 at the time of application. These qualified securities will be collateral for the loan. LoanAdvance may not be appropriate for all investors and the risks should be carefully evaluated and discussed with your Financial Consultant. If the market value of your portfolio depreciates, you may be required to deposit additional funds or marginable securities into the account. LoanAdvance cannot be used for the purpose of: 1) purchasing or trading securities; 2) meeting margin calls relating to securities purchases; or 3) reducing or retiring indebtedness incurred to purchase, carry or trade securities. Please keep in mind the following risks: The Firm can force the sale of securities or other assets in your account(s). If the equity in your account falls below the maintenance requirements, the Firm can sell the securities or other assets in any of your accounts held at the Firm to cover the margin deficiency. The Firm can sell your securities or other assets without contacting you. You are not entitled to choose which securities or other assets in your account(s) are liquidated or sold to meet a call. Please consult with your Financial Consultant and carefully review all disclosures and documentation. Revision 2.1.2020 please register to get more info

Open Brochure from SEC website
Assets
Pooled Investment Vehicles $
Discretionary $
Non-Discretionary $1,397,369,999
Registered Web Sites

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