RBC PRIVATE COUNSEL (USA) INC.


This section provides a general description of our firm, ownership structure, and the types of advisory services we offer to our clients. General description and ownership This Brochure describes the investment advisory services offered for individually managed accounts by RBC Private Counsel (USA) Inc. (“RBC PC USA”, “we” or “us”) to its clients resident in the U.S. (“you” and “your”). RBC PC USA is a wholly-owned direct subsidiary of Royal Bank Holding Inc., which is a wholly-owned subsidiary of the Royal Bank of Canada (“RBC”), and is a member of the RBC group of companies. RBC is an internationally diversified organization with operations in many areas of the financial services industry and is a publicly held company (symbol: RY on TSX, NYSE and SWX). RBC PC USA was established in 1998 to provide discretionary investment management and supervisory services to U.S. residents and is registered with the U.S. Securities and Exchange Commission (the “SEC”) as an investment adviser under the U.S. Investment Advisers Act of 1940, as amended (the “Advisers Act”). Use of participating affiliates

In order to provide the investment advisory services to you, we have entered into service arrangements with our Canadian affiliates (each, a “Participating Affiliate”) that allow us to utilize their facilities, services and other investment management capabilities, including personnel, such as Investment Counsellors, in rendering advice to our clients. Our Participating Affiliates, RBC Phillips, Hager & North Investment Counsel Inc. (“RBC PH&N IC”) and RBC Global Asset Management Inc. (“RBC GAM”), provide services related to our individually managed accounts. Both entities are Canadian corporations that are registered as advisers under the category of “portfolio manager” with the securities authorities in all provinces and territories of Canada. Although the Participating Affiliates are not registered as investment advisers in the U.S., in reliance on a no-action letter issued to RBC by the SEC in addition to other guidance provided by the SEC to other advisers, we make use of their services and other management capabilities, including personnel. Advisory personnel In advising our clients, we seek to provide, directly and indirectly (through the use of RBC PH&N IC or RBC GAM) professional investment advice. To this end, we and our Participating Affiliates employ only experienced and

qualified personnel to ensure our clients are given the best investment advice possible. Our Investment Counsellors are accredited professionals in investment industry and typically hold the Chartered Financial Analyst (CFA) designation, in combination with one or more professional degrees. Each Investment Counsellor is supported by a Private Client Administrator, who ensures the timely and effective administration of your account, including the processing of trades and cash management transactions, and the generation of detailed reports to keep you well informed about your investment portfolio. In many cases, your investment counselling team also includes an Associate Investment Counsellor who typically works with you and your Investment Counsellor in developing your investment strategy and acts as your point of contact regarding your investments. Supporting your investment counsellor Your Investment Counsellor is supported by a breadth of resources in designing and implementing your personal investment strategy, including tax, trust and estate planning as well as private and commercial banking. RBC GAM is the asset management division of RBC. RBC GAM group of companies manages approximately Cdn$450 billion in assets and have employees located across Canada, the United States, Europe and Asia. As a participating affiliate of RBC PC USA, RBC GAM provides RBC PC USA with investment management services, asset allocation advice, capital markets outlook and trading. RBC Global Wealth Services’ Global Manager Research Team conducts in-depth searches of external asset managers across the globe to help us keep abreast of opportunities and trends. They are also responsible for ongoing on-site manager due diligence and monitoring of the external asset managers. The Portfolio Risk Group monitors each portfolio for alignment with your Investment Policy Statement and RBC PC USA’s investment management guidelines. Types of advisory services We provide discretionary investment management services to clients using a multi-manager, multi-asset-class approach that provides a range of strategies and investment vehicles to ensure the appropriate

diversification of investments. Constructing and managing your portfolio After gaining a comprehensive picture of all aspects of your financial life, our Investment Counsellors create a personal investment strategy designed to meet the needs of you and your family. Through our in-depth client discovery process, our Investment Counsellors develop a deep understanding of your specific circumstances to identify your retirement, tax and estate planning needs and to uncover unique opportunities to build and protect your wealth. They will also help you articulate your unique investment objectives and risk tolerance – prerequisites for creating an appropriate investment strategy. You may impose reasonable restrictions on management of your accounts, including restrictions on particular securities and types of investments, provided RBC PC USA can accept those restrictions. Any such restrictions will be reflected in your Investment Policy Statement. Once your customized strategy is designed to meet your needs, your Investment Counsellor then constructs your personal portfolio and thereafter continually monitors your portfolio to ensure it is in line with your overall wealth management strategy and reflects both changing market conditions and your changing needs. In managing your portfolio, RBC PC USA utilizes both internal money managers through RBC GAM and specialized third-party money managers worldwide who typically deal exclusively with institutional and high-net- worth private clients. The investment managers include selected investment specialists from a variety of external investment firms as well as experts from within RBC. They are responsible for providing investment information on specific investment mandates developed for each asset class. Assets under management As at October 31, 2019, total client assets under our management are as follows: Discretionary: US $3.17Billion Non-discretionary: US $0.24Billion Total: US $3.41Billion RBC Private Counsel (USA) Inc. | 3 please register to get more info

Open Brochure from SEC website
Assets
Pooled Investment Vehicles
Discretionary $3,171,681,807
Non-Discretionary $239,427,083
Registered Web Sites

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