Investment Management Services As of December 31, 2018, Cassaday & Company managed $2,398,347,732.00 on a
discretionary basis.
Cassaday & Company manages investment portfolios for individuals, qualified retirement
plans, trusts, charitable organizations, corporations and small businesses.
Cassaday & Company will work with a client to determine the client's investment
objectives and investor risk profile and will design a written investment policy statement.
The Firm uses investment and portfolio allocation software to evaluate alternative
portfolio designs. Cassaday & Company evaluates the client's existing investments with
respect to the client's investment policy statement. The Firm works with new clients to
develop a plan to transition from the client's existing portfolio to the desired portfolio. It
will then continuously monitor the client's portfolio holdings and the overall asset
allocation strategy and hold review meetings with the client regarding the account as
necessary.
Cassaday & Company will typically create a portfolio of no-load mutual funds, and may
use model portfolios if the models match the client's investment policy. The Firm will
allocate the client's assets among various investments taking into consideration the
overall management style selected by the client. Cassaday & Company primarily
recommends portfolios consisting of actively managed assets and we may from time to
time invest in passive investments.
Financial Planning Services Cassaday & Company‘s financial planning services typically involve providing a variety of
services, principally advisory in nature, to individuals or families regarding the management
of their financial resources based upon an analysis of client needs. Generally, financial
planning services involve preparing a financial program for a client based on the client’s
financial circumstances and objectives. This information normally would cover present and
anticipated assets and liabilities, including insurance, savings, investments, and anticipated
retirement or other employee benefits.
In general, the financial plan will address any or all of the following areas of concern:
- PERSONAL: Family records, budgeting, personal liability, estate information
and financial goals.
- EDUCATION: Education IRAs, financial aid, state savings plans, grants and
general assistance in preparing to meet dependent’s continuing educational
needs through development of an education plan.
- TAX & CASH FLOW: Income tax and spending analysis and planning for past,
current and future years. Cassaday & Company may illustrate the impact of
various investments on a client’s current income tax and future tax liability.
- DEATH & DISABILITY: Cash needs at death, income needs of surviving
dependents, estate planning and disability income analysis.
- RETIREMENT: Analysis of current strategies and investment plans to help the
client achieve his or her retirement goals.
- INVESTMENTS: Analysis of investment alternatives and their effect on a client’s
portfolio.
The program developed for the client will usually include general recommendations
for a course of activity or specific actions to be taken by the client. For example,
recommendations may be made that the client obtain insurance or revise existing
coverage, establish an individual retirement account, increase or decrease funds held
in savings accounts or invest funds in securities.
Cassaday & Company gathers required information through in-depth personal
interviews. Information gathered includes a client’s current financial status, future
goals and attitudes towards risk. Related documents supplied by the client are carefully
reviewed and a written report is typically prepared. Should a client choose to
implement the recommendations in the plan, Cassaday & Company suggests that the
client work closely with his/her attorney, accountant or insurance agent.
Implementation of financial plan recommendations is entirely at the client’s discretion.
Retirement Planning Consulting Services: Cassaday & Company provides retirement consulting services to employee benefit plans and
their fiduciaries. The services are designed to assist the plan sponsor (Company) in meeting
their management and fiduciary obligations to the plan under ERISA. Retirement consulting
services will consist of general or specific advice, and may include any one or all of the
following:
1.
Strategic Planning and Investment Policy Development/Review. Meet with the
Company and/or the named fiduciary or their fiduciary delegate to assist them in
developing an investment policy statement (IPS). Alternatively, if the Plan has an
existing investment policy statement, Cassaday & Company will review the
existing IPS and assist the Company, named fiduciary and/or their fiduciary
delegate to determine whether the Plan is performing consistent with the IPS
and/or whether the IPS needs to be revised, based on an analysis of the Plan’s
liquidity requirements, performance goals and risk tolerance levels of the Plan
using information provided by the Company.
2.
Plan Review. Conduct a review of the Plan design and advise the Named Fiduciary
whether the Plan is operating in accordance with Plan documents and applicable
provisions of ERISA; and review Named Fiduciary's compliance with fiduciary
responsibilities, including compliance with requirements for self-directed plans
(if applicable) under ERISA Section 404(c);
3.
Plan Fee and Cost Review. Conduct an annual review of fees and costs charged to
Plan by other service providers to assist Named Fiduciary to determine
reasonableness of fees and costs paid by Plan;
4.
Third Party Service Provider Liaison. Act as liaison for the Plan and the Named
Fiduciary when dealing with the trustee, custodian, plan actuary and other third
party service providers to Plan;
5.
Assessment of Investments. Conduct a periodic review of fund expenses,
investment performance, and style drift for mutual funds offered by the Plan to
participants, comparing them with other funds in the same asset category using
Morningstar data from Principia and MPI Stylus; provide suggestions to the
Named Fiduciary from time to time as deemed warranted by the IAR for
alternative mutual fund options for the Plan to make available to its participants
(which decision shall remain the sole and exclusive decision of the Named
Fiduciary and/or their fiduciary delegate);
6.
Participant Education and Communication. Coordinate and/or conduct
investment education and enrollment meetings for plan participants as
determined by the Company.
The Company may also engage Cassaday & Company to provide the following additional
services, for separate compensation:
1.
Executive Benefits. Review, design and implement nonqualified
plans/deferred compensation.
2.
Plan Conversion. Assist with conversion to alternate vendors, including
preparation of Request for Proposal (RFP) from prospective new vendors, and
review and comparison of responses to RFP.
3.
Coordination with Other Third-Parties. Interact with outside advisors or tax,
legal and accounting counsel as necessary.
Cassaday & Company together with the Company will determine in advance the scope of
services to be performed and the fees for all requested services. Prior to engaging Cassaday
& Company to provide pension consulting services, the Company will be required to enter
into a written agreement with Cassaday & Company setting forth the terms and conditions
of the engagement, describing the scope of the services to be provided, and the relevant fees
and fee paying arrangements. In performing the contracted services, Cassaday & Company
shall not be required to verify the accuracy or consistency of any information received from
the Company.
All client accounts are regulated under the Employee Retirement Income Securities Act
(ERISA). Cassaday & Company will provide pension consulting services to the Company as
described above. In providing pension consulting services, Cassaday & Company together
with the Company agree that Cassaday & Company will serve in a fiduciary capacity with
respect to certain of the services provided, and as referenced in the executed agreement for
services. However, the Company is free to seek independent advice about the
appropriateness of any recommendations made by Cassaday & Company, or its IARs.
Although allowable under certain circumstances, Cassaday & Company, or its IARs, will not
render advice to utilize any affiliated mutual funds and will not act as broker of record or
directly receive any commissions or mutual fund 12b-1 fees from investments of the plan
assets.
Cassaday & Company does not provide legal, tax, or actuarial advice and will not be
responsible for ensuring that the IPS and asset allocation choices comply with any legal,
actuarial or other requirements that apply to the Plan.
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Investment Management Services Assets Under Management Fee Schedule First $500,000 1.20%
Next $500,000 .95%
Next $1,000,000 .75%
Next $3,000,000 .50%
$5,000,000 and higher Negotiable
In addition to paying an Advisory Fee, clients invested in Mutual Funds will bear a
proportionate amount of the operating expenses of the various funds in which they are
invested, including management fees that are paid to the funds' advisors.
The specific manner in which fees are charged by Cassaday & Company is established in the
client’s written agreement with the Firm. Cassaday & Company will generally bill its fees on
a quarterly basis in arrears. Accounts initiated or terminated during a calendar quarter will
be charged a prorated fee. Upon termination of any account, any prepaid, unearned fees will
be promptly refunded, and any earned, unpaid fees will be due and payable.
Cassaday & Company’s fees are exclusive of brokerage commissions, transaction fees, and
other related costs and expenses which shall be incurred by the client. Clients may incur
certain charges imposed by custodians, brokers, third party investment advisers and other
third parties. Such fees may include, but may not be limited to: fees charged by managers,
custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and
electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions. Mutual funds and exchange traded funds also charge internal management
fees, which are disclosed in a fund’s prospectus.
Such charges, fees and commissions are exclusive of and in addition to Cassaday &
Company’s fee. The Firm will not receive any portion of these commissions, fees, and costs.
Financial Planning Services This service will be billed hourly at a rate of $145.00 to $400.00 per hour depending upon
the planner and scope of advice. Client will be billed after receiving the financial planning
advice.
Item 12 further describes the factors that Cassaday & Company considers in selecting or
recommending broker-dealers for
client transactions and determining the reasonableness
of their compensation (
e.g., commissions).
Client may terminate an existing contract by notifying applicant in writing at any time.
Retirement Plan Consulting Services Fee The fee for the services may be charged either at a pre-determined hourly rate, a fixed fee or
based upon a percentage of the Plan assets. The exact fee will be negotiated in advance of
services rendered and shall be clearly set forth in the executed agreement for services
between Cassaday & Company and the Company. Fees will be billed quarterly in arrears
within 30 days of the quarter end. In special circumstances other fee paying arrangements
may be negotiated.
Fixed Fee Range: $5,000-$100,000. Based on scope of services agreed upon in engagement,
reasonable in light of geographical location, complexity of engagement, size of Plan, and
other relevant factors.
At the inception of the relationship, the Company is required to pay Cassaday & Company an
initial fixed retainer prior to services rendered. Thereafter, all such fees are payable
quarterly in arrears as invoiced. In special circumstances other fee paying arrangements
may be negotiated. Moreover, at the Company's consent, Cassaday & Company may bill out-
of-pocket expenses (such as overnight mailings, messenger, translation fees, etc.) at cost to
the Company.
Compensation for Sale of Securities In the event that the client desires, the client can engage certain of Cassaday & Company’s
representatives, in their individual capacities, as registered representatives of Royal, an SEC-
registered and FINRA member broker-dealer, to implement investment recommendations
on a commission basis. In the event the client chooses to purchase investment products
through Royal, Royal will charge brokerage commissions to effect securities transactions, a
portion of which commissions Royal shall pay to Cassaday & Company representatives, as
applicable. The brokerage commissions charged by Royal may be higher or lower than those
charged by other broker-dealers. In addition, Royal, as well as Cassaday & Company’s
representatives, relative to commission mutual fund purchases, may also receive additional
ongoing 12b-1 trailing commission compensation directly from the mutual fund company
during the period that the client maintains the mutual fund investment.
With certain of Cassaday & Company’s representatives, Royal has established forgivable and
repayable loans, which constitute additional economic benefits (“Forgivable Loans”) for such
individuals. The terms of the Royal Forgivable Loans require that each applicable recipient
remains affiliated with Royal for a specified period of time and meets certain sales
production requirements in order to qualify for loan forgiveness. The Forgivable Loans
incentivize such representatives to remain affiliated with Royal in their separate and
individual capacities as registered representatives. The receipt of Forgivable Loans therefore
presents conflicts of interest, because Cassaday & Company’s representatives are
incentivized to recommend that clients utilize Royal for brokerage and custodial services in
order to meet the production requirements necessary for loan forgiveness, rather than
basing such recommendations on a client’s particular needs. Without limiting the foregoing,
the Forgivable Loans incentivize certain of Cassaday & Company’s representatives to
recommend that existing clients keep their assets custodied at Royal, that existing clients
execute commission transactions through Royal, and also that new clients move their assets
to Royal for receipt of such custodial and brokerage services. Clients are therefore reminded
that they are not under any obligation to purchase securities commission products through
Royal and/or Cassaday & Company’s representatives, and that they may purchase such
securities commission products through other, non-affiliated broker-dealers.
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Cassaday & Company does not charge any performance-based fees (fees based on a share of
capital gains on or capital appreciation of the assets of a client).
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Cassaday & Company provides portfolio management services to individuals, high net worth
individuals, corporate pension and profit-sharing plans. Account minimum size requirement
is $500,000 per family.
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Methods of Analysis and Investment Strategy Cassaday & Company’s services are based on long-term investment strategies incorporating
the principles of “Modern Portfolio Theory.” The Firm’s investment approach is firmly rooted
in the belief that markets are "efficient" over periods of time and that investors' long-term
returns are determined principally by asset allocation decisions, rather than market timing
or stock picking. Cassaday & Company recommends diversified portfolios, principally
through the use of actively managed, asset class mutual funds.
Cassaday & Company selects or recommends to clients portfolios of securities, principally
broadly-traded open-end mutual funds or conservative fixed income securities to implement
this investment strategy.
Although all investments involve risk, Cassaday & Company’s investment advice seeks to
limit risk through broad diversification among asset classes and, as appropriate for
particular clients, the investment directly in conservative fixed income securities to
represent the fixed income class. Cassaday & Company’s investment philosophy is designed
for investors who desire a buy and hold strategy. Frequent trading of securities increases
brokerage and other transaction costs that Cassaday & Company’s strategy seeks to
minimize.
In the implementation of investment plans, Cassaday & Company primarily uses mutual
funds and, as appropriate, portfolios of conservative fixed income securities. Cassaday &
Company may also utilize Exchange Traded Funds (ETFs) to represent a market sector.
Clients may hold or retain other types of assets as well, and Cassaday & Company, may offer
advice regarding those various assets as part of its services. Advice regarding such assets
will generally not involve asset management services but may help to more generally assist
the client.
Cassaday & Company’s strategies do not utilize securities that we believe would be classified
as having any unusual risks and we do not recommend frequent trading, which can increase
brokerage and other costs and taxes.
Analysis of a Client’s Financial Situation In the development of investment plans for clients, including the recommendation of an
appropriate asset allocation, Cassaday & Company relies on an analysis of the client’s
financial objectives, current and estimated future resources, and tolerance for risk. To derive
a recommended asset allocation, Cassaday & Company may use back-tested historical data
to develop various risk adjusted models appropriate for a variety of risk levels. From there,
the client and adviser can agree on an appropriate risk tolerance and model allocation.
As with any other methods used to make projections into the future, there are several risks
associated with this method, which may result in the client not being able to achieve their
financial goals.
Such risks include:
• The risk that expected future cash flows will not match those used in the analysis
• The risk that future rates of return will fall short of the estimates used in the
simulation
• The risk that inflation will exceed the estimates used in the simulation
• For taxable clients, the risk that tax rates will be higher than was assumed in the
analysis
Risk of Loss Investing in securities involves risk of loss that clients should be prepared to bear
All investments present the risk of loss of principal – the risk that the value of securities
(mutual funds, ETFs and individual bonds), when sold or otherwise disposed of, may be less
than the price paid for the securities. Even when the value of the securities when sold is
greater than the price paid, there is the risk that the appreciation will be less than inflation.
In other words, the purchasing power of the proceeds may be less than the purchasing power
of the original investment.
The mutual funds and ETFs utilized by Cassaday & Company may include funds invested in
domestic and international equities, including real estate investment trusts (REITs),
corporate and government fixed income securities and commodities. Equity securities may
include large capitalization, medium capitalization and small capitalization stocks. Mutual
funds and ETF shares invested in fixed income securities are subject to the same interest
rate, inflation and credit risks associated with the underlying bond holdings.
Among the riskiest mutual funds used in Cassaday & Company’s investment strategies funds
are the U.S. and International small capitalization and small capitalization value funds,
emerging markets funds, and commodity futures funds. Conservative fixed income
securities have lower risk of loss of principal, but most bonds (with the exception of Treasury
Inflation Protected Securities or TIPS) present the risk of loss of purchasing power through
lower expected return. This risk is greatest for longer-term bonds.
Certain funds utilized by Cassaday & Company may contain international securities.
Investing outside the United States involves additional risks, such as currency fluctuations,
periods of illiquidity and price volatility. These risks may be greater with investments in
developing countries.
More information about the risks of any particular market sector can be reviewed in
representative mutual fund prospectuses.
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Advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of Cassaday & Company or the integrity of its
management. Cassaday & Company has no information applicable to this Item.
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Cassaday & Company’s IARs are affiliated, as registered representatives, with Royal Alliance
Associates, Inc. (Royal), a member of the Advisor Group. If a non-advisory client purchases
investments through Cassaday & Company, the Registered Representative may receive a
commission. This may present a conflict of interest between the Firm and its clients based
on selection of its distinct, fee-only advisory business and those clients with commission-
only brokerage accounts.
Cassaday and Company has added a in house estate planning attorney. The Estate Planning
Attorney will have a outside law firm that will be used for drafting of client’s documents.
Clients of Cassaday and Company will have access to the Estate Planning attorney for normal
estate planning, items at no additional cost. If there are any items that Cassaday and
Company’s clients which to engage the law firm outside of the estate planning documents
covered by Cassaday and Company that will be a distinct separate agreement between the
client and the law firm.
As discussed in Items 5 above and 12 below, certain of Cassaday & Company’s
representatives have received forgivable and repayable loans (the “Forgivable Loans”). The
terms and conditions of the Forgivable Loans allow the recipients to use the Forgivable Loan
proceeds as they wish, but also require that each recipient remains affiliated with Royal for
a specified period of time and meet certain annual production requirements for both
advisory and brokerage business in order to qualify for loan forgiveness.
The Forgivable Loans incentivize such representatives to remain affiliated with Royal in
their separate and individual capacities as registered representatives. The receipt of
Forgivable Loans therefore presents conflicts of interest, as Cassaday & Company’s
representatives are incentivized to recommend that clients utilize Royal for brokerage and
custodial services in order to meet the production requirements necessary for loan
forgiveness, rather than basing such recommendations on a client’s particular needs.
Without limiting the foregoing, the Forgivable Loans incentivize Cassaday & Company and
its representatives to recommend that existing clients keep their assets custodied at Royal,
that existing clients execute commission transactions through Royal, and also that new
clients move their assets to Royal for receipt of such custodial and brokerage services.
Clients are therefore reminded that they are not under any obligation to purchase securities
commission products through Royal and/or Cassaday & Company’s representatives, and
that they may purchase such securities commission products through other, non-affiliated
broker-dealers. Clients are also reminded that they are not required to utilize Royal for its
custodial services. However, as indicated in Item 12, Cassaday & Company cannot provide
its advisory services to clients who do not maintain their managed investment assets with
Royal.
Cassaday & Company's IARs are also licensed insurance agents and may receive
commissions from the sale of various insurance products.
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Cassaday & Company has adopted a Code of Ethics for all supervised persons of the Firm
describing its high standard of business conduct and fiduciary duty to its clients. The Code
of Ethics includes provisions relating to the confidentiality of client information, a
prohibition on insider trading, a prohibition of rumor mongering, restrictions on the
acceptance of significant gifts and the reporting of certain gifts and business entertainment
items, and personal securities trading procedures, among other things. All supervised
persons at Cassaday & Company must acknowledge the terms of the Code of Ethics annually,
or as amended.
Cassaday & Company anticipates that, in appropriate circumstances, consistent with clients’
investment objectives, it will cause accounts over which Cassaday & Company has
management authority to effect, and will recommend to investment advisory clients or
prospective clients, the purchase or sale of securities in which Cassaday & Company, its
affiliates and/or clients, directly or indirectly, have a position of interest. Cassaday &
Company’s employees and persons associated with the Firm are required to follow its Code
of Ethics.
Subject to satisfying this policy and applicable laws, officers, directors and employees of
Cassaday & Company and its affiliates may trade for their own accounts in securities which
are recommended to and/or purchased for its clients. As Cassaday & Company rarely trades
individual equity securities, its Code does not require pre-clearance of employee
transactions. Nevertheless, its Code of Ethics is designed to assure that the personal
securities transactions, activities and interests of the employees of Cassaday & Company will
not interfere with their (i) making decisions in the best interest of advisory clients and (ii)
implementing such decisions while, at the same time, allowing employees to invest for their
own accounts. Under the Code, certain classes of securities have been designated as exempt
transactions, based upon a determination that these would materially not interfere with the
best interest of Cassaday & Company’s clients.
Cassaday & Company’s clients or prospective clients may request a copy of the firm's Code
of Ethics by contacting Ms. Linda Stewart.
Although it rarely trades individual equities, Cassaday & Company will not affect any
principal or agency cross securities transactions for client accounts. It will also not cross
trades between client accounts. Principal transactions are generally defined as transactions
where Cassaday & Company, acting as principal for its own account or the account of an
affiliated broker-dealer, buys from or sells any security to any advisory client. An agency
cross transaction is defined as a transaction where a person acts as Adviser in relation to a
transaction in which the Adviser, or any person controlled by or under common control with
the Adviser, acts as broker for both the advisory client and for another person on the other
side of the transaction. Agency cross transactions may arise where an Adviser is dually
registered as a broker-dealer or has an affiliated broker-dealer.
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Cassaday & Company does not utilize soft-dollar payments.
Cassaday & Company’s IARs are also registered representatives of Royal Alliance Associates
(Royal). All trades must be executed thru Royal. Therefore, Cassaday & Company is unable
to trade with any other broker-dealer. However, all fee-only advisory mutual fund trades are
executed at NAV.
To the extent that Cassaday & Company would execute a stock transaction, this arrangement
may limit or eliminate its ability to obtain best price execution because of the lack of
flexibility to utilize broker-dealers outside of the custodian broker-dealer.
To the extent that Cassaday & Company does block stock orders for certain clients, these
trades will be done using Royal Alliance’s average price account. This average price account
makes sure that no advisory client is favored over any other client. Each client that
participates in an aggregated order participates at the average share price with all
transaction costs shared on a pro rata basis.
Notwithstanding, the majority of Cassaday & Company’s securities activities involves mutual
funds where best execution is not an issue.
Forgivable Loans-Conflict of Interest As discussed above, several of Cassaday & Company’s representatives are registered
representatives of Royal. Certain of these representatives have received forgivable and
repayable loans (the “Forgivable Loans”). The terms and conditions of the Forgivable Loans
allow the recipients to use the Forgivable Loan proceeds as they wish, but also require that
each recipient remains affiliated with Royal for a specified period of time and meet certain
annual production requirements for both advisory and brokerage business in order to
qualify for loan forgiveness.
The Forgivable Loans incentivize such representatives to remain affiliated with Royal in
their separate and individual capacities as registered representatives. The receipt of
Forgivable Loans therefore presents conflicts of interest, as Cassaday & Company’s
representatives are incentivized to recommend that clients utilize Royal for brokerage and
custodial services in order to meet the production requirements necessary for loan
forgiveness, rather than basing such recommendations on a client’s particular needs.
Without limiting the foregoing, the Forgivable Loans incentivize Cassaday & Company’s and
its representatives to recommend that existing clients keep their assets custodied at Royal,
that existing clients execute commission transactions through Royal, and also that new
clients move their assets to Royal for receipt of such custodial and brokerage services.
Clients are therefore reminded that they are not under any obligation to purchase securities
commission products through Royal and/or Cassaday & Company’s representatives, and
that they may purchase such securities commission products through other, non-affiliated
broker-dealers. Clients are also reminded that they are not required to utilize Royal for its
custodial services. However, as indicated herein, Cassaday & Company cannot provide its
advisory services to clients who do not maintain their assets with Royal.
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All accounts are managed pursuant to an IPS agreed upon by the client. The goal of Cassaday
& Company is to have homogeneity of allocation and holdings across all accounts. This
allows management of the accounts in a uniform and consistent manner. Changes in
holdings or allocations are made in all accounts simultaneously.
Accounts are thereby reviewed regularly for compliance with Firm investment policy as set
forth by its Investment Policy Committee (IPC). Effectively accounts are reviewed at least
biweekly by one of the research assistants, but in practice are reviewed more frequently.
Cassaday & Company added the Tamarac trading platform in October 2008. This service
allows the Firm to rebalance accounts more frequently and to make changes to accounts
more efficiently.
For the Retirement Planning Consulting Services, Cassaday & Company will conduct a
periodic review of fund expenses, investment performance, and style drift for mutual funds
offered by the Plan to participants, comparing them with other funds in the same asset
category using Morningstar data from Principia and MPI Stylus; provide suggestions to the
Named Fiduciary from time to time as deemed warranted by the Firm for alternative mutual
fund options for the Plan to make available to its participants (which decision shall remain
the sole and exclusive decision of the Named Fiduciary and/or their fiduciary delegate).
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Cassaday & Company and its IARs may receive compensation from certain product sponsors
to assist with seminars and client appreciation dinners. These reimbursements may
represent an inherent conflict of interest.
While the applicant and the Investment Advisers also can receive 12B-1 fees, they can rebate
such fees to clients.
As referenced in Items 5, 10, and 12 above, Cassaday & Company may receive direct and
indirect economic benefits including Forgivable Loans from Royal or other direct or indirect
economic benefits from other broker-dealer/custodians, investment platforms, unaffiliated
investment managers, mutual fund sponsors, or vendors. Please refer to the items discussed
above for a complete description of the Forgivable Loans and the concurrent conflicts of
interest presented by such arrangements.
Cassaday & Company also maintains a solicitor’s agreement with the CPA firm of Williams,
Renner and Mooney, CST and Frank Securities, LLC , pursuant to SEC Rule 206(4)-3.
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Clients should receive at least quarterly statements from Pershing, LLC Securities (Pershing),
which holds and maintains client’s investment assets, as custodian for their accounts.
Cassaday & Company urges you to carefully review Pershing’s statements and compare its
official custodial records to the account statements that it may provide to you. Cassaday &
Company’s statements may vary from custodial statements based on accounting
procedures, reporting dates, or valuation methodologies of certain securities.
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Cassaday & Company usually receives discretionary authority from the client at the onset
of an advisory relationship to select the identity and amount of securities to be bought or
sold. In all cases, however, such discretion is to be exercised in a manner consistent with
the stated investment objectives for that particular client account.
When selecting securities and determining amounts, Cassaday & Company observes the
investment policies, limitations and restrictions of the clients for which it advises. For
registered investment companies, Cassaday & Company’s authority to trade securities may
also be limited by certain federal securities and tax laws that require diversification of
investments and favor the holding of investments once made.
Investment guidelines and restrictions must be provided to Cassaday & Company in writing.
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As a matter of firm policy and practice, Cassaday & Company does not have any authority to
and does not vote proxies on behalf of advisory clients. Clients retain the responsibility for
receiving and voting proxies for any and all securities maintained in client portfolios.
Cassaday & Company may provide advice to clients regarding the clients’ voting of proxies.
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Cassaday & Company is required in this Item to provide you with certain financial
information or disclosures about its financial condition. Cassaday & Company has no
financial commitment that impairs its ability to meet contractual and fiduciary commitments
to clients, and has not been the subject of a bankruptcy proceeding.
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