Firm Description Fisher Asset Management, LLC, doing business as Investments (“FI”), a privately held limited liability company,
is an investment adviser with primary offices in California, Texas and Washington. FI is registered with the U.S.
Securities and Exchange Commission (“SEC”); in Canada with the Alberta Securities Commission, British
Columbia Securities Commission, Manitoba Securities Commission, New Brunswick Securities Commission,
Newfoundland and Labrador Financial Services Regulation Division, Nova Scotia Securities Commission, Ontario
Securities Commission, Prince Edward Island Securities Office, Quebec Autorité des Marchés Financiers, and
Saskatchewan Financial Services Commission; and with the Netherlands Authority for the Financial Markets. FI
has a branch office registered with the Dubai International Financial Centre. Being registered with the SEC or any
other regulatory authority does not imply FI has a certain level of skill or training.
FI manages assets within different client groups: Institutional (including 401(k) Solutions); US and Canadian
private clients; UK private clients; and European private clients. Collectively, these groups comprise a global client
base of diverse investors including corporate, public and multi-employer pension plans, foundations and
endowments, insurance companies, healthcare organizations, governments, investment companies and high net
worth individuals across America, Europe, Canada, Asia, Australia, and the Middle East. The firm offers a broad
array of US, non-US, and global equity strategies with various capitalization and style orientations. Founded in
1979, all strategies are supported by the firm’s global research platform developed over its 40+ year history.
Investment decisions are made by the firm’s five member Investment Policy Committee (“IPC”). In the mid-
1990s, FI began offering separate portfolio management directly to high net worth individuals. In early 2000, FI
expanded service offerings into Canada and Europe. 401(k) Solutions was launched in 2014.
The bedrock of FI’s business is based on maintaining a culture of ethics and integrity with the highest possible
emphasis on clear and transparent communications with the investing public. Embedded within the firm’s culture
is its embrace of the fiduciary duty to put client interests first. FI fosters a culture that hires, trains, and rewards
employees in direct support of the values of openness, honesty, integrity, and trust.
Principal Owners Fisher Investments, Inc. owns 100% of the voting interests in FI, with the CEO (as co-trustee, with his spounse, of
a family trust) holding non-voting interests. Ken Fisher (as co-trustee, with his spouse, of a family trust) owns more
than 75% of the shares of Fisher Investments, Inc.
Types of Advisory Services Fisher Investments Institutional Group (“FIIG”) provides discretionary management services for institutional
clients through the following equity strategies:
• All World Equity
• All World Equity ex-Korea
• All Foreign Equity (All Non-US Equity)
• All Foreign Equity Focused (Non-US Equity Focused)
• All Foreign Equity Growth (All Non-US Equity Growth)
• All Foreign Equity Small Cap (All Non-US Equity Small
Cap)
• All Foreign Equity Small Cap Quant (All Non-US Equity
Small Cap Quant)
• All World Equity Long/Short Market Neutral
• Asia ex-Japan
• Emerging Markets Equity ESG
• Emerging Markets Small Cap
• Emerging Markets Small Cap ESG
• Emerging + Frontier Markets
• European Equity
• Emerging Markets Equity
• Emerging Markets Sustainable Equity Impact ESG
March 23, 2020 Form ADV Part 2A 5
• Foreign Equity (Non-US Equity)
• Foreign Equity Small Cap (Non-US Equity Small Cap)
• Frontier Markets
• Global Equity Long/Short
• Global Equity ex-Canada
• Global Small Cap
• Global Small Cap ex-Switzerland
• Global Small Cap ex-Japan
• Global Total Return
• Global Total Return ESG
• Global Total Return Focused
• Global Total Return Focused ESG
• Global Equity High Yield
• Mid Cap Value
• North America ESG
• Global Quant
• Global Equity (ACWI)
• Small Cap Core
• Small Cap Core ESG
• Small Cap Value
• Small Cap Opportunities
• Small and Mid Cap Value
• Small and Mid Cap Core
• UK Total Return
• US Small Cap Quant
• US Total Return
• US Total Return Impact
• US Total Return ESG
• US Broad Fixed Income
• US Small Cap Capabilities ESG
FI serves as sub-manager to Fisher Investments Europe Limited, Fisher Investments Ireland Limited, Fisher
Investments Luxembourg, Sàrl, and Grüner Fisher Investments GmbH, which manage assets for clients various
European countries, and for Fisher Investments Australasia and Fisher Investments Japan.
FI serves as sub-manager to Fisher Investments Australasia Pty Ltd, which manages assets for clients primarily in
Australia.
FI is delegated a portion of portfolio management functions for Fisher Investments Japan, which manages assets
for clients primarily in Japan.
Throughout the client relationship, FI strives to keep clients apprised of its strategy and current market outlook. The
firm fosters a culture that focuses on maintaining transparency and openness for successful relationships and
stresses this as both a core company value and an expectation of all employees in their dealings with clients and
each other.
Assets under Management FI manages client assets on a discretionary basis. As of December 31, 2019, Fisher managed a total of:
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Description While at times FI may negotiate rates other than specified below, including sub-advisory clients, the following
schedule lays out FI's basic billing rates for FIIG clients:
Strategy: Global Equity Long/Short, All World Equity Long/Short Market Neutral Flat Rate 1.00%
Institutional Private Client Total
Discretionary $34,987,618,831 $85,920,919,785 $120,948,538,616
Non-Discretionary $0 $0 $0
Total $34,987,618,831 $85,920,919,785 $120,948,538,616
March 23, 2020 Form ADV Part 2A 6
Strategy: Small Cap Opportunities, Emerging Markets Small Cap, Emerging Markets Small Cap ESG Annual Rate
First $150 million 1.25%
Above $150 million Negotiable
Strategy: Small Cap Value, Small Cap Core, Small Cap Core ESG, Small and Mid Cap Core, Mid Cap Value, Small and Mid Cap Value, Global Total Return, Global Total Return ESG, Global Total Return Focused, Global Total Return Focused ESG, Global Equity (ACWI), Global Equity ex-Canada, Global High Yield, All World Equity, All World Equity ex-Korea, US Small Cap Quant, US Small Cap Capabilities ESG, US Broad Fixed Income Strategy: Foreign Equity, All Foreign Equity, All Foreign Equity Growth, All Foreign Equity Focused, European Equity
Annual Rate
First $25 million 0.75%
Next $25 million 0.65%
Next $50 million 0.60%
Next $50 million 0.50%
Above $150 million Negotiable
Strategy: Frontier Markets
Annual Rate
First $25 million 1.60%
Next $25 million 1.55%
Next $50 million 1.50%
Next $50 million 1.45%
Above $150 million Negotiable
Strategy: US Total Return, US Total Return ESG, US Total Return Impact, North America ESG
Annual Rate
First $25 million 0.65%
Next $25 million 0.60%
Next $50 million 0.50%
Next $50 million 0.40%
Above $150 million Negotiable
Annual Rate
First $25 million 0.85%
Next $25 million 0.80%
Next $50 million 0.75%
Next $50 million 0.70%
Above $150 million Negotiable
March 23, 2020 Form ADV Part 2A 7
Strategy: UK Total Return Annual Rate
First $25 million 0.65%
Next $25 million 0.60%
Next $50 million 0.55%
Next $50 million 0.50%
Above $150 million Negotiable
Strategy: Emerging Markets Equity, Emerging Markets Equity ESG, Emerging Markets Sustainable Equity Impact ESG, Emerging + Frontier Markets, Asia ex-Japan, All Foreign Equity Small Cap, All Foreign Equity Small Cap Quant, Foreign Equity Small Cap, Global Small Cap, Global Small Cap ex-Switzerland, Global Small Cap ex-Japan
Annual Rate
First $25 million 1.00%
Next $25 million 0.95%
Next $50 million 0.90%
Next $50 million 0.85%
Above $150 million Negotiable
Strategy: Global Quant
Annual Rate
First $25 million 0.75%
Next $25 million 0.65%
Next $50 million 0.60%
Next $50 million 0.55%
Above $150 million Negotiable
For those clients where Fisher Investments Europe Limited (FIE) serves as manager and FI serves as sub-manager,
FIE’s management fee will be set out in the client agreement and charged directly by FIE. A portion of such
management fee will be paid by FIE to FI for its sub-management services.
For those clients where Fisher Investments Japan (FIJ) serves as manager and FI serves as sub-manager, FIJ’s
management fee will be set out in the client agreement and charged directly by FIJ. A portion of such management
fee will be paid by FIJ to FI for its sub-management services.
For those clients where Fisher Investments Australasia (FIA) serves as manager and FI serves as sub-manager,
FIA’s management fee will be set out in the client agreement and charged directly by FIA. A portion of such
management fee will be paid by FIA to FI for its sub-management services.
FI may negotiate certain fixed rates with clients that can apply to all asset levels. Certain clients who become
clients of FI as a result of its merger and acquisition activities may retain their prior fee schedules and therefore pay
higher or lower fees than other FI clients. FI may agree to offer certain clients a fee schedule that is lower than that
of any other comparable clients in the same investment style. FI may also choose to waive all or a portion of our
negotiated fee for a given period. FI may commit that it has provided and will continue to provide certain clients
the lowest available fee for a particular investment style and for comparable clients.
March 23, 2020 Form ADV Part 2A 8
Fee Billing Unless otherwise specified in the Investment Management Agreement between FI and a client (“IMA”), the
following section lays out FI’s basic procedure for billing FIIG clients.
Investment management account fees are normally based on a percentage of total assets managed for long
positions. For accounts invested in the Long/Short strategy, investment management account fees are based on the
combined market value of the separate long and short positions (short positions do not reduce the value of long
positions for this purpose), less the credit or proceeds received from the short sales that are not reinvested. Fees
may be calculated monthly, but generally fees are calculated quarterly, based on the market value using closing
prices at quarter end, at one-quarter of the annual rates listed above. The billable market value includes accrued
interest and/or dividends. Generally, fees are billed and paid after they are earned.
Fees for the initial billing period will generally be calculated based on the number of calendar days from the initial
performance date until the end of the quarter at which a fee is calculated and billed unless otherwise specified in the
IMA. A fee will not be calculated and billed at the end of a quarter for which there are no assets in the client’s
account. Unless specified in the IMA, the net of contributions and withdrawals made in any day that are equal to or
greater than $50,000 will be prorated if the fee adjustment is greater than .0025% of the client’s quarter-end assets
under management by FI and the fee adjustment is greater than or equal to $100. For fees that are calculated
monthly, the fee adjustment must be greater than .00083% of the client’s month-end assets under management and
the other criteria must still be met.
Unless otherwise specified in the IMA, a client may terminate relations with FI at any time by notifying FI in
writing. At such time, FI will bill the client for services already rendered, prorated through the calendar day prior to
the date of termination, unless otherwise specified in the IMA. Since FI does not bill in advance, a refund of fees is
not applicable.
Other Fees Clients will incur fees in addition to the management fee paid to FI, as stated above. Such fees can include
brokerage commissions, other custodian fees, and expenses for investing in exchange-traded funds or structured
notes. Retirement plan clients using the Personalized Retirement Outcomes services will also pay fees to plan
administrators, record keepers, or other technology providers. FI does not earn any of the foregoing fees. Please
refer to the Brokerage Practices section below for additional information on how FI selects brokers.
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FI may accept performance-based fees for clients who specifically request it if appropriate. Performance-based
fee arrangements permit FI to receive compensation for unrealized appreciation as well as realized gains
and may create an incentive for FI to make riskier or more speculative investments. Managing accounts that
are charged a performance-based fee and accounts that are charged another type of fee, such as a fixed-rate fee,
presents certain conflicts of interest in managing these accounts at the same time. There is an incentive to favor
performance-based fee accounts. FI’s policies and procedures have been developed to ensure that all clients are
treated fairly and equally, and without regard to the fee type in determining trade allocation. Refer to the Order
Aggregation section below. FI reviews trade aggregation and allocations policies and procedures at least annually
to ensure adherence to firm procedures and that no client is being systematically favored.
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Description FI has a global client base of diverse investors including corporations, retirement plans, public and multi-employer
March 23, 2020 Form ADV Part 2A 9
pension funds, foundations, endowments, governments, investment companies, and high-net-worth individuals
across America, Europe, Canada, Australia, Asia, and the Middle East.
Account Minimums At present, the FIIG separate account minimum is USD $10,000,000, but smaller accounts may be
accepted at FI’s discretion. FIIG commingled vehicle minimums are typically set at USD $5,000,000, but
smaller investments may be accepted at FI’s discretion.
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Methods of Analysis FI uses both qualitative and quantitative tools to analyze markets, sectors, and securities. FI makes extensive use of
computers, computer peripherals, software, and computer databases in screening for securities worthy of
investment consideration. FI uses a centralized portfolio management system, which includes block trading,
portfolio management, and securities price data collection.
Investment Strategies FIIG clients’ accounts are generally managed separately with their underlying investment strategies, restrictions, or
investment limitations defined within the investment management agreement. Investors within the funds managed
by FI described in the Affiliations section below are managed according to the investment strategy defined in the
offering documents.
The asset allocation decision for participants in plans using the Personalized Retirement Outcomes services is
determined based on various factors made available to FI by the retirement plan or its service provider. Such
factors include age, salary, savings rate, account balance, state income tax rate, pension income, and gender as it
relates to expected longevity. Participants will also provide additional information, such as spouse’s age, other
income sources, outside investments, goals, and health status. These additional factors are provided through an
interactive online questionnaire and will impact how FI allocates the participant’s account among stock and bond
funds. The funds used in the Personalized Retirement Outcomes services are either bank maintained collective
funds advised by FI or registered investment companies managed by FI.
Risk of Loss Investing in capital markets involves risk of loss that each client should be prepared to bear. Investing in foreign
stock markets involves additional risks including political, economic, and currency risks, and differences in
accounting methods. Investing in fixed income instruments may involve certain costs and risks such as liquidity
risk, interest rate risk, and credit risk. Portfolios investing in derivatives could lose more than the principal amount
invested in those instruments. There can be no guarantee that a portfolio will meet its investment objectives or that
it will not suffer losses.
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Legal and Disciplinary There have been no disciplinary events and no material legal events related to FI or any management person.
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Financial Media Ken Fisher, Michael Hanson, Aaron Anderson, and other senior members of the firm are regular contributors to
various media and publications globally. Fisher Investments can hold some or all of the securities mentioned
in a particular article in client portfolios.
March 23, 2020 Form ADV Part 2A 10
Affiliations FI acts as the investment adviser for the Tactical Multi-Purpose Fund (“Tactical Fund”), organized as a non-
diversified series of Unified Series Trust established under the laws of Ohio by an Agreement and Declaration of
Trust dated October 17, 2002. FI may recommend to clients, or use its discretionary authority over clients’
accounts, to invest client assets in shares of the Tactical Fund. Clients may also restrict or prohibit investment of
their accounts in the Tactical Fund in writing. Additionally, FI acts as the investment adviser for the Fisher
Investments Institutional Group Stock Fund for Retirement Plans, the Fisher Investments Institutional Group ESG
Stock Fund for Retirement Plans, the Fisher Investments Institutional Group Fixed Income Fund for Retirement
Plans, and the Fisher Investments Institutional Group ESG Fixed Income Fund for Retirement Plans, diversified
series of Unified Series Trust.
FI acts as the investment manager for the UK-based Purisima Investment Funds, an open-ended investment
company incorporated in England and Wales under registered number IC 162 and authorized as a Undertaking for
Collective Investment in Transferrable Securities (“UCITS”) by the UK Financial Conduct Authority, which is
comprised of three sub-funds: the Purisima Global Total Return Fund, the Purisima UK Total Return Fund, and the
Purisima EAFE Total Return Fund.
FI acts as the investment manager for the Purisima Investment Fund (CI) Limited, an open-ended investment
company established in Jersey, Channel Islands, as an Expert Fund in accordance with the Jersey Collective
Investment Funds Order 1995.
FI acts as the investment manager for the Fisher Investments Institutional Funds plc, an open ended investment
company with variable capital incorporated in Ireland under the Irish Companies Act 1963 to 2009 with registered
number 496650 and authorized as a UCITS by the Central Bank of Ireland, which is currently comprised of
twenty-six sub-funds: the Fisher Investments Institutional Emerging Markets Equity Fund, the Fisher Investments
Institutional Emerging Markets Equity ESG Fund, the Fisher Investments Institutional Emerging Markets Small
Cap Equity ESG Fund, the Fisher Investments Institutional Frontier Markets Equity Fund, the Fisher Investments
Institutional Asia ex-Japan Equity Fund, the Fisher Investments Institutional Global Small Cap Equity Fund, the
Fisher Investments Institutional US Small Cap Core Equity ESG Fund, the FIE All-Purpose Fund, the Fisher
Investments Institutional European Equity Fund, the Fisher Investments Institutional Global Equity Fund, the
Fisher Investments Institutional Global Equity Focused Fund, the Fisher Investments Institutional Global Equity
High Yield Fund, the Fisher Investments Institutional Global Developed Equity Fund, the Fisher Investments
Institutional Global Developed Equity ESG Fund, the Fisher Investments Institutional US Small and Mid-Cap
Core Equity Fund, the Fisher Investments Institutional Emerging Markets Equity Fund (Cash Limit) the Fisher
Investments Institutional US Equity ESG Fund, the Fisher Investments Institutional China All Cap Equity
ESG Fund, the Fisher Investments Institutional Emerging Markets Sustainable Equity Impact ESG Fund,
the Fisher Investments Institutional Emerging Markets Concentrated Equity ESG Fund, the Fisher
Investments Institutional Global Sustainable Equity Impact ESG Fund, the Fisher Investments Institutional
Quantitative Global Equity ESG Fund, the Fisher Investments Institutional Emerging Markets Hard
Currency Government Bond Fund, the Fisher Investments Institutional US High Yield Bond Fund, the
Fisher Investments Institutional China A-Shares Equity Fund, and the Fisher Investments Institutional US
All Cap Equity ESG Fund.
FI acts as the investment manager for the Fisher Investments Trust, a Delaware statutory trust, which currently has
twelve series: Fisher Investments Institutional Group Emerging Markets Equity Fund, the Fisher Investments
Institutional Group Foreign Equity Fund, the Fisher Investments Institutional Group Global Small Cap Fund, the
March 23, 2020 Form ADV Part 2A 11
Fisher Investments Institutional Group Small Cap Value Fund, the Fisher Investments Institutional Group All
Foreign Equity Fund, the Fisher Investments Institutional Group All Foreign Small Cap Equity Fund, the Fisher
Investments Institutional Group All Foreign Equity Small Cap Quant Fund, the Fisher Investments Institutional
Group Emerging Markets Equity ESG Fund, the Fisher Investments Institutional Group Emerging Markets Small
Cap Equity Fund, the Fisher Investments Institutional Group Frontier Markets Equity Fund, the Fisher Investments
Institutional Group Africa Equity Fund, and the Fisher Investments Institutional Group Emerging Markets Equity
Opportunity Fund.
FI acts as the investment manager for the Fisher Investments Canadian Series Trust Funds, an Ontario, Canada
multi-series trust, which currently has eight series: the Fisher Investments Global Total Return Unit Trust Fund, the
Fisher Investments Emerging Markets Equity Unit Trust Fund, the Fisher Investments Emerging Markets Equity
ESG Unit Trust Fund, the Fisher Investments Emerging Markets Small Cap Equity Unit Trust Fund, the Fisher
Investments International Small Cap Equity Unit Trust Fund, the Fisher Investments Frontier Markets Equity Unit
Trust Fund, the Fisher Investments Global Small Cap Unit Trust Fund, and the Fisher Investments Global Equity
ESG Ex-Fossil Fuels Unit Trust Fund.
FI acts as investment adviser to the following bank-maintained collective funds: the Fisher Investments Foreign
Equity Collective Fund; the Fisher Investments All Foreign Equity Collective Fund; the Fisher Investments
Emerging Markets Equity Collective Fund; the Fisher Investments All World Equity Collective Fund; and the
Fisher Investments U.S. Fixed Income Collective Fund. Each is a Fund established under the Fisher Investments
Collective Trust. SEI Trust Company is the trustee and manager.
FI acts as investment manager to the following Australian registered funds: the Fisher Investments Australasia
Global Equity Focused Fund, the Fisher Investments Australasia Global Small Cap Equity Fund, and the Fisher
Investments Australasia Emerging Markets Equity Fund. Equity Trustees Limited is the Responsible Entity.
Where FI manages a separate account and invests those assets in a fund it also advises or manages, FI would either
waive its separate account advisory fee on assets invested in the fund or reduce its fee paid by the funds to the
extent of any other advisory fee charged by FI on those assets.
FI owns Fisher Investments Europe Limited, trading as Fisher Investments UK (“FIUK”), an investment firm
headquartered in London whose main activity is marketing FI’s investment management services to prospective
clients in the United Kingdom, including providing investment and pension transfer recommendations. FIUK also
provides investment management services to institutional clients in other countries within the European Economic
Area on a “freedom to provide services” basis. In addition, FIUK carries out insurance distribution activities in
France, and provides support services to its other European affiliates. FI earns a sub-management fee for the sub-
management services it provides to FIUK.
FI owns Fisher Investments Australasia Pty Ltd (“FIA”), an investment adviser in Australia whose primary
purpose is to manage money for wholesale clients (as defined by the Australian Securities and Investments
Commission) in Australia that is sub-managed by FI.
FI owns Fisher Investments Japan (“FIJ”), a Cayman corporation with a branch in Japan that has a discretionary
investment management (“DIM”) license in Japan. FIJ’s primary purpose is to manage assets for professional and
general clients (as defined by the Japan Financial Service Agency), a portion of which management will be
delegated to FI.
March 23, 2020 Form ADV Part 2A 12
FI has a branch established in the Dubai International Financial Centre, whose purpose is to market FI’s money
management services to prospective institutional clients in the Middle East.
FI owns Grüner Fisher Investments GmbH (“GFI”), an investment manager in Germany with offices in Frankfurt
and Rodenbach. GFI’s purpose is to manage money for clients in Germany, Austria and Switzerland that is sub-
managed by FI. GFI has established a branch in Switzerland, and provides services into Austria on a “freedom to
provide services” basis. FI earns a sub-management fee for the sub-management services it provides to GFI.
FI owns Fisher Investments Ireland Limited (“FII”), an investment manager headquartered in Dublin whose
purpose is to manage money for clients in Europe that is sub-managed by FI. FII provides services into countries
within the European Economic Area on a “freedom to provide services” basis. FI earns a sub-management fee for
the sub-management services it provides to FII.
FI owns Fisher Investments Luxembourg, Sàrl (“FIL”), an investment manager headquartered in Luxembourg
whose purpose is to manage money for clients in Europe that is sub-managed by FI. FIL provides services into
countries within the European Economic Area on a “freedom to provide services” basis. FI earns a sub-
management fee for the sub-management services it provides to FIL.
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Personal Trading Code of Ethics and Personal Trading Ethics and integrity are the bedrock on which the rest of our business is built. When designated employees and
contractors of FI and its subsidiaries invest for their own accounts, conflicts of interest may arise between clients
and employees. As an investment adviser and mutual fund adviser, FI is subject to Rule 204A-1 of the Advisers
Act and Rule 17j-1 of the Investment Company Act of 1940, as amended. To comply with these requirements, FI
has adopted a Code of Ethics containing provisions reasonably necessary to prevent its “Access Persons,” as
defined in the Code of Ethics, from engaging in any act, practice or course of business prohibited by these Rules.
The Code of Ethics addresses investments by Access Persons in securities with particular rules for initial public
offerings and limited offerings.
In accordance with FI’s Code of Ethics, all Access Persons are required to have most security transactions,
including all common stock, options, corporate bonds, exchange traded funds, and trades in mutual funds where FI
is the sub-adviser to the fund company approved in advance by designated personnel involved in the trading
process. Access Persons and FI Principals have bought, owned, and sold securities in various publicly traded
corporations, including those held and traded in clients’ accounts or in the funds managed or advised by FI.
Access Persons and Principals may hold securities, which were purchased previous to their employment with FI,
and are now still held. Access Persons and Principals whose accounts are managed by FI may participate in block
transactions placed for clients. Additionally, Access Persons and Principals must submit all brokerage statements,
which reflect transactions for their benefit, to ensure this policy is implemented according to stated objectives. FI
will provide a copy of its Code of Ethics upon request.
In addition to these explicit policies, we also stress ethics in our company vision statement, which states that “our
quest requires delivering unparalleled service, continuous education, and appropriate solutions to our clients and
always considering their interests first.” Likewise, ethics and integrity are a core component of employee
performance reviews, where they are listed as an explicit competency and factor directly into performance
evaluations.
March 23, 2020 Form ADV Part 2A 13
Participation or Interest in Client Transactions FI imposes restrictions upon itself, and all managed accounts that have a relationship with an FI Access Person or
Principal, to ensure the clients’ interests are considered before the interests of FI or any person associated with FI.
Such accounts are called proprietary accounts. They will trade in block trades with or after non-proprietary clients.
Exceptions may be made to liquidate certain previously held equity positions in proprietary accounts that cannot be
blocked with non-proprietary clients provided a determination is made that no non-proprietary client will be
disadvantaged. All proprietary clients are aware of such trading practices. At no time will transactions be effected
in any manner such that FI or the FI Access Person could benefit at the expense of a non-proprietary client.
Political Contributions FI personnel may make personal contributions to support political candidates or elected officials, including
candidates who may share the firm's views on issues related to its business interests. Designated personnel are
responsible for ensuring that their political activities comply with applicable laws restricting political contributions
and solicitations, as well as FI's policies and procedures.
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Selecting Brokerage Firms FI generally determines both the brokers to be used to effect transactions for clients and the commissions at which
those transactions are to be effected. Brokers are selected on the basis of the clients’ interests and desires and FI’s
assessment of their execution and other services relative to the commission charged for each trade. FI evaluates
brokers’ fees and commission rates in light of rates other advisers could readily obtain from brokers in general for
similar transactions.
Each client’s investment advisory agreement generally gives FI full authority to determine (without obtaining client
consent or consulting with the client on a transaction-by-transaction basis) the brokers or dealers through which all
transactions for the client’s account will be executed. A client may, however, direct FI in writing to execute
transactions for the client’s account through a specified broker or dealer (the “Specified Broker”). A client may
choose to direct FI to execute transactions through a Specified Broker if, for example, the client will be receiving
investment management consulting services from such Specified Broker.
Best Execution Where a client authorizes FI to select the brokers and/or dealers through which transactions for the client’s account
are executed, FI allocates transactions to brokers and/or dealers for execution on such markets at such prices and at
such commission rates (which may be in excess of the prices or commission rates that might have been charged for
execution on other markets or by other brokers or dealers) as in the good faith judgment of FI are appropriate. FI
considers the selection of brokers and/or dealers based not only on the available prices and rates of brokerage
commissions, but also other relevant factors which can include:
(a) the execution capabilities of the brokers and/or dealers;
(b) the size of the transaction;
(c) the difficulty of execution;
(d) the operational facilities of the brokers and/or dealers involved;
(e) the risk in positioning a block of securities;
(f) the quality of the overall brokerage and research services provided by the broker and/or dealer; and
(g) research (including economic forecasts, investment strategy advice, fundamental and technical advice on
individual securities, valuation advice and market analysis), custodial, trade generation and management
software, and other services provided by such brokers and/or dealers which are expected to enhance FI’s
general management capabilities;
March 23, 2020 Form ADV Part 2A 14
FI may cause a client’s account to pay a broker or dealer a higher amount of commission for effecting a transaction
for the client’s account than another broker or dealer would have charged for effecting that same transaction if FI
determines in good faith that the amount of commission is reasonable in relation to the value of the brokerage and
research services provided by the broker or dealer, viewed in terms of either the particular transaction or FI’s
overall responsibilities with respect to the accounts for which FI exercises investment discretion.
Where a client directs FI to effect transactions for the client’s account through a Specified Broker, FI does not
negotiate brokerage commissions with respect to transactions executed by the Specified Broker for the client’s
account. Rather, the client and the Specified Broker agree on the commission rate that the Specified Broker will
charge for transactions effected for the account. As a result, the client may pay higher commissions than those paid
by FI’s clients who have not directed FI to execute transactions through a specified broker or dealer depending
upon:
(a) the client’s arrangement with the Specified Broker;
(b) such factors as the number of securities, instruments, or obligations being bought or sold for the client,
whether round or odd lots are being acquired for the client, and the market for the security, instrument or
obligation; and
(c) the fact that the client will be foregoing any benefit from savings on execution costs that FI may obtain for
its clients through negotiating volume commission discounts on batched transactions.
In addition, the client may not receive the lowest available price with respect to certain transactions effected for the
client’s account. Conflicts exist between the client’s interest in receiving best execution on transactions effected for
its account and FI’s interest in receiving future client referrals or soft-dollar benefits from the Specified Broker to
the extent the Specified Broker refers clients to FI. FI believes that no conflict of interest that is detrimental to the
client will result, since through full disclosure, the clients will have the opportunity to determine what brokerage
arrangement is in their best interests. Clients that restrict the use of soft dollars or the ability to execute trades for
their accounts away from their custodian through a prime broker services agreement may receive lower
commissions for certain trades, but may also be traded separately in a less advantageous manner than those trades
which can be aggregated with other accounts that allow for soft dollar trades and prime brokerage. Smaller size and
certain other accounts are not eligible for prime brokerage.
Soft Dollars Under FI’s “Section 28(e)” soft dollar policies, our research and trading departments use research products and
services (such as Bloomberg, MSCI, FactSet, , and other research data services) used in the investment decision
making process. FI also uses pre-trade and order execution/brokerage products and services (such as Eze Software,
Transaction Network Services, Omgeo CTM and other services) to effect securities transactions and perform
trading and settlement functions. These products and services are provided by or paid by broker-dealers through
which FI executes clients’ trades. FI will also make an allocation and pay for the reasonable value of those
research and trading services it uses for purposes other than making investment decisions or effecting trades for
clients.
Most broker-dealers that custody client assets or effect securities transactions provide their own research services
such as reports, access to website materials, and access to their analysts. In some cases FI uses that research if it is
believed to be useful and of reasonable value. In other cases FI receives unsolicited research from those broker-
dealers that may be considered a soft-dollar benefit even if the research is not requested or used by FI.
Generally speaking, all of FI’s clients benefit from research services provided to FI by the brokers and dealers who
effect transactions for FI’s client accounts. Not all such research services, however, may be used by FI in
March 23, 2020 Form ADV Part 2A 15
connection with the client accounts that paid commissions to the brokers or dealers providing such research
services. In addition, instances may arise where: (a) research services obtained in connection with transactions
effected for a particular client’s account will typically benefit other clients of FI whose commissions have not been
used to pay for such research services or who do not allow use of commissions to generate soft dollar benefits; and
(b) not all research services may be used by FI after payment of commissions by clients. FI’s receipt of research
services from brokers and dealers that effect transactions for FI’s client accounts does not reduce FI’s customary
research activities. FI may execute trades with higher commissions than those obtainable from other brokers as a
result of its soft dollar arrangements.
Order Aggregation FI has adopted the following allocation policy and procedure for aggregating advisory clients’ trade orders.
• Orders will not be aggregated unless aggregation is consistent with our best execution duty and the
applicable advisory agreements.
• No advisory account will be consistently favored over any other account.
• Before entering an aggregated order, an electronic summary of the allocation shall be made in connection
with that order.
FI’s IPC determines the securities to be purchased and sold in client accounts where FI acts with discretion. FI will
aggregate all orders directed by the IPC by custodian and/or business segment (e.g., Institutional, including
401(k) Solutions, and Private Client Group) for trade routing.
• When transactions are aggregated into blocks:
– The actual execution prices applicable to the aggregated transaction will be averaged, and each client
account participating in the aggregated transaction will be deemed to have purchased or sold its share
of the security, instrument, or obligation involved at that average price; and,
– All transaction costs incurred in effecting the aggregated transaction shall be shared on a pro rata
basis among all participating accounts, except to the extent certain broker-dealers that also furnish
custody services impose minimum transaction charges applicable to some of the participating
accounts. Client direction and restrictions may result in different costs for a particular client.
• If it is expected that an order will take more than one day to complete, transactions for a security or group
of securities, the allocation order of accounts must follow a rotation order. For the purposes of determining
rotation order, clients are classified into business unit groups (US and Canadian private clients, UK private
clients, European private clients, and Institutional). The order in which business units receive allocations
changes each time a business unit rotation is used.
• When blocks are partially executed, trades are allocated on a pure prorated basis. Each account is allocated
executed shares in direct proportion to its percentage of the overall block order to the nearest round lot
(generally 100 shares). Aggregated orders receive one average price per broker. FI may, at its discretion,
make small adjustments to accounts with relatively small share counts (generally <1,000 shares) to avoid
excessive transaction costs.
• Orders will be allocated on a basis different from the above only if all clients receive fair treatment and the
reason for the different allocation is approved by a member of the IPC member in writing. Common
reasons for deviations include, but are not limited to, cash balance differences and relative position sizes.
• Client mandated orders are generally segregated from existing blocks and executed at the market. If it is
deemed that executing the order at the market may have significant market impact, the order will be
executed with discretion.
• Books and records will reflect separately for each account the securities held, bought, and sold.
March 23, 2020 Form ADV Part 2A 16
• Individual investment advice and treatment will be provided to each client’s account.
• FI does not participate in initial public offerings and therefore has no allocation policy with respect to such
offerings.
• No additional compensation or remuneration of any kind will be received by FI as a result of the procedure.
Trading Errors Trading errors sometimes happen for various reasons that may or may not be FI’s responsibility. FI handles trading
errors according to its trade error policy and procedure, including the use of trade error accounts intended to absorb
unfavorable consequences of trade errors (as well as favorable consequences when deemed not beneficial to the
client) to reduce the chance that clients would be affected. FI aggregates the balances of its error accounts among
various broker-dealer and bank custody accounts on a quarterly basis to determine whether to donate aggregate
gains to charity or to contribute to one or more accounts for aggregate losses. In any event, the client will always be
made whole and soft dollars will never be used to correct trade errors.
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Periodic Reviews Account information, including quantities and values of securities held, the amounts of cash and cash equivalents,
and account transaction activity for each client, is maintained in FI’s computer systems. This account information
is reconciled against statements or electronic files from appropriate custodial agents generally daily, but no less
than monthly.
Review Triggers All existing managed accounts are subject to periodic reviews depending on the criteria being evaluated. Most
reviews utilize computer-generated exception reports from FI’s portfolio management and accounting systems.
Cash balance, position count, position size, asset allocation, country weight, and sector weight reports are among
the measures periodically evaluated. Additionally, ad hoc reports supplement the review process. FI’s
Implementation department oversees the daily operations of the existing account review process.
The IPC consists of five members: the Executive Chairman, a Vice Chairman, an Executive Vice President, and
two Senior Vice Presidents. They collectively determine firm investment policy and are responsible for managing
broad investment strategies. All are actively engaged in securities and capital markets research contributing to the
review process.
Regular Reports Clients receive a monthly or quarterly accounting showing asset value by security, unit cost, total cost, cash
balances, current per share values, etc. Clients are urged to compare the quarterly reports provided by FI with those
provided by their custodian and notify FI of any differences. Additionally, clients regularly receive Quarterly
Reviews, which include the IPC’s general economic outlook and current investment trends. Clients are encouraged
to phone or write FI as often as they deem necessary to receive information regarding the investment tactics and
strategies being followed. Upon specific client request, FI will prepare written portfolio analysis and reports to
satisfy the client's informational needs.
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Incoming Referrals From time to time, FI has client referral relationships with outside vendors and/or independent, unaffiliated third-
party custodians which provide services that may include custody of securities, trade execution, and clearance and
settlement of transactions. Conflicts of interest exist with respect to these referral relationships, as FI may receive
March 23, 2020 Form ADV Part 2A 17
certain economic benefits through its participation in these relationships. In addition, FI has an incentive to
recommend to clients that their assets be held with the third-party custodians with which FI has referral
relationships, although there is no direct link between FI’s involvement in referral relationships and the investment
advice it gives to its clients. FI also has incentives for its personnel to solicit and refer clients. FI occasionally pays a
referral fee to third party solicitors. No referral fee is paid unless a signed contract is executed and the prospective
client signs a disclosure form that contains the details of the referral agreement. FI’s participation in referral
relationships does not reduce or eliminate FI’s fiduciary duties to put the interests of its clients first and seek best
execution in securities transactions on behalf of its clients.
Other Compensation FI has obligations under referral programs with custodians with respect to certain clients, including certain clients
who become clients of FI as part of its merger and acquisition activities. Pursuant to such programs, FI is obligated
to pay the custodian an ongoing fee, usually as a percentage of the fees billed to the account or a percentage of the
assets in the account, with a one-time fee generally payable in the event the account is transferred away from such
custodian. Since the one-time fee is generally higher than the ongoing fee, FI will have an incentive to maintain the
account at the existing custodian.
FI receives very limited income from speaking, writing, and royalties—all related to finance and investing. Ken
Fisher receives royalties from his books. In addition, FI currently receives income for books published under Fisher
Investments Press, an imprint series published by John Wiley & Sons, Inc.
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Account Statements FI is not a broker-dealer and does not take possession of client assets. FI client assets are housed in internationally
recognized brokerage firms, otherwise known as custodians. FI has a limited power of attorney to place trades on
the client’s behalf. The custodian will issue trade confirmations and monthly statements directly to clients, while
the client’s account will be managed by FI. Clients are urged to compare the information in the quarterly
statements they receive from FI with the statements provided by their custodian.
Financial Statements FI acts strictly as an investment adviser to the US and CAD private funds. The Funds have an independent
custodian and trustee. Financial statements are audited by an independent public accountant and distributed by FI
to all investors within the required US and Canadian regulatory time limits.
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Discretionary Authority for Trading and Limited Power of Attorney FI generally has limited power of attorney to act on a fully discretionary basis on clients’ behalf. When such limited
powers exist between FI and a client, FI chooses the amount and type of securities to be bought and sold to satisfy
account objectives. This is the case with most of FI’s clients. Additionally, FI accepts any reasonable limitation or
restriction to such authority placed by the client. Refer to the Methods of Analysis, Investment Strategies and Risk
of Loss section above . All limitations and restrictions placed on accounts must be provided to FI in writing.
The bank-maintained collective funds advised by FI are managed by SEI Trust Company (“SEI”), a trust company
organized under the laws of the Commonwealth of Pennsylvania and regulated by the Pennsylvania Department of
Banking. SEI serves as trustee and maintains ultimate discretionary authority over the collective funds.
March 23, 2020 Form ADV Part 2A 18
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Proxy Votes Generally, except to the extent that a client otherwise instructs FI in writing, FI will vote (by proxy or otherwise) on
all matters for which a shareholder vote is solicited by, or with respect to, issuers of securities beneficially held in
client accounts in such manner as FI deems appropriate in accordance with its written policies and procedures.
These policies and procedures set forth guidelines for voting (or abstaining from voting) many typical proxy
proposals. FI regularly reviews these guidelines. In certain instances the IPC will determine it is in the client’s best
interests to vary from the guidelines or the proxy issue will require individual case-by-case consideration under the
guidelines. Where a proxy proposal raises a material conflict of interest between the interests of FI and its clients,
FI will vote in accordance with the guidelines where FI does not have discretion to vary from the guidelines.
Alternatively, FI will obtain voting direction from Institutional Shareholder Services (“ISS”), an independent third
party proxy service provider, disclose the conflict of interest to the client and abstain from voting, or obtain client
consent prior to voting the securities. Clients may obtain a copy of FI’s proxy voting policies and procedures and/or
information on how FI has voted the client’s securities by written request to FI. There may also be a variety of
corporate actions or other matters for which shareholder action is required or solicited and with respect to which FI
may take action that it deems appropriate in its best judgment except to the extent otherwise required by agreement
with the client. These actions may include, for example and without limitation, tender offers or exchanges, and
bankruptcy proceedings. Unless FI otherwise agrees in writing, FI will not have any duty or obligation to advise or
take any action on behalf of clients in any legal proceedings, including bankruptcies or class actions, involving
securities held in or formerly held in the account or the issuers of securities. At the client’s written request, FI will
assist with administrative matters regarding any settlement or judgment.
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Financial Condition FI does not require or solicit prepayment of fees. FI is currently not in, nor has been historically in, a financially
precarious situation, or the subject to a bankruptcy petition.
Additional Information: Fair Valuation In separate accounts and certain funds FI manages, FI is responsible for determining the fair value of illiquid
securities and other holdings in the unlikely event a price is not readily available or after a significant event
materially affects the value of a security between the time of its last sale on the exchange or market in which the
security trades, and the US market close. FI’s Valuation Committee meets as necessary when a price is not readily
available and will determine if the value of a security should be re-evaluated to reflect a more current fair market
value. Custodians for some clients have alternative valuation procedures that will apply to accounts managed by FI.
Some funds, including the collective funds advised by FI, are subject to the valuation policies of their trustee or
administrator.
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