NRD CAPITAL MANAGEMENT, LLC


A. Describe your advisory firm, including how long you have been in business. Identify
your principal owner(s).
NRD Capital Management, LLC (“NRD Capital” or the “Adviser”) is a limited liability company headquartered in Atlanta, GA. Managing Partner Aziz Hashim is the 100% owner of NRD Capital. Founded in 2014, NRD Capital provides capital through sponsored private equity and real estate funds. Through private equity sponsored funds, the Adviser provides capital principally to franchise and multi-unit companies with a primary focus on restaurants, technologies, and service/retail opportunities. NRD Capital invests in small to mid-sized domestic and international brands it believes have the potential to deliver attractive returns. Through real estate fund sponsorship, the Adviser acquires, owns, holds for investment, operates, and disposes of real estate investment properties. The Adviser infuses both capital and operating experience into its investments. Throughout this Brochure, the private equity and real estate funds sponsored by NRD Capital are referred to as the “Funds”.

Affiliated Entities

Each Fund establishes or identifies an individual or entity to serve as the general partner (“General Partner”) of that Fund. Each Fund pays management and/or performance fees to the General Partner of that Fund. The General Partner may not have employees and thus contracts with and provides the authority to NRD Capital and its affiliates to perform the services required to administer a Fund. This management structure can potentially lead to conflicts of interest. For example, a Fund will be managed by the General Partner, which is beneficially owned by one or more Principals. The Principals may also acquire interests and become investors in a Fund, giving the Principals the right to vote on matters subject to the vote of investors. In setting various fees and other conditions for management of a Fund and in determining distributions, the members of the General Partner have potential conflicts of interest between their personal interests as members of the General Partner and their fiduciary duties to a Fund. There can be no assurances that the financial arrangements between the General Partner and/or affiliates of the General Partner and a Fund are no less favorable to a Fund than could be negotiated in arm's length dealings. Prospective investors are urged to consider for themselves whether the management arrangements and allocation of distributions contemplated for a Fund are fair and reasonable. Each affiliated General Partner is deemed to operate as a single advisory business together with NRD Capital, pursuant to NRD Capital’s registration, in accordance with SEC guidance. Throughout this Brochure, NRD Capital Management, LLC, together with its affiliates, including General Partner entities, are referred to as “NRD Capital”, the “Adviser”, “we”, “us”, and “our”.
B. Describe the types of advisory services you offer. If you hold yourself out as
specializing in a particular type of advisory service, such as financial planning,
quantitative analysis, or market timing, explain the nature of that service in greater
detail. If you provide investment advice only with respect to limited types of
investments, explain the type of investment advice you offer, and disclose that your
advice is limited to those types of investments.
Advisory Services NRD Capital serves as investment adviser and provides discretionary investment advisory services to each Fund pursuant to a separate written investment advisory agreement with each Fund and its General Partner. The Investment Committee for each Fund is comprised of NRD Capital professionals. Each Fund is an advisory client of NRD Capital. While this Brochure may be provided to limited partners (“investors” or “limited partners”) in a Fund, NRD Capital does not provide investment advice directly to limited partners and therefore, limited partners are not clients of NRD Capital.

The Funds are offered exclusively to individuals who qualify as “accredited investors” under Regulation D promulgated under the Securities Act of 1933, as amended (the “1933 Act”), and/or “qualified purchasers” as defined under Section 2(a)(51) of the Investment Company Act and are therefore not required to register as investment companies with the SEC in accordance with the exemptions set forth in Sections 3(c)(1) or 3(c)(7) of the Investment Company Act. Investment strategies and guidelines are not tailored to the individualized needs of any particular investor in a Fund. Once invested in a Fund, an investor cannot impose restrictions on the types of securities in which such Fund may invest. Investments in a Fund involve significant risks and should be regarded as long-term in nature, forming only one portion of an investor’s diversified investment portfolio. Fund Structure The specific investment strategy, structure, diversification guidelines, terms of investment, and other terms and conditions associated with each Fund are described in the Fund’s subscription agreement, offering or private placement memorandum, operating or limited partnership agreement, or similar disclosure and governing documents (collectively, the “Offering Documents”) prepared specifically for the offering of interests in such Fund. With respect to any Fund, this Brochure is qualified in its entirety by the Offering Documents.

Investment Strategy – Private Equity The private equity Funds seek to enhance the value of portfolio companies by utilizing the management expertise of the Adviser to effect the following: (i) upgrade and broaden the portfolio company’s management talent; (ii) complete strategic acquisitions to improve the competitive capability of the portfolio company; (iii) improve operations; and (iv) refine stand-alone business strategies to attract prospective corporate parent interest. The investment term of each Fund is specified in the applicable Fund’s Offering Documents. With respect to any Fund, this Brochure is qualified in its entirety by the Offering Documents. Each Fund will generally utilize one of the following exit strategies to monetize portfolio assets: (i) sell a portfolio company privately; or (ii) take the portfolio company public via an initial public offering. It is anticipated that most portfolio companies will be sold to private buyers. The Funds mainly invest in non-public companies, although they may invest in public companies, subject to any limits set forth in the applicable Fund’s Offering Documents. Each Fund may also hold public company investments as a result of a sale of all or a portion of a Fund’s investments in a portfolio company, such as when a portfolio company goes public or is sold to a public company and a Fund receives stock. When investing in portfolio companies, one or more Principals of the Adviser may serve on portfolio company boards of directors or otherwise act to influence the management of these companies until the applicable Fund exits the investment. Investment Strategy – Real Estate The real estate Funds acquire, own, hold for investment, develop, entitle, operate, improve, maintain, refinance, manage, lease, exchange, sell and dispose of real estate investment properties. The specific investment strategy, structure, diversification guidelines (if any), terms of investment and other terms and conditions associated with each real estate Fund are described in the Fund’s Offering Documents prepared specifically for the offering of interests in such Fund.
C. Explain whether (and, if so, how) you tailor your advisory services to the individual
needs of clients. Explain whether clients may impose restrictions on investing in
certain securities or types of securities.
Once invested in a Fund, an investor cannot impose restrictions on the types of securities in which such Fund may invest. NRD Capital tailors its advisory services to the particular investment strategy, criteria and guidelines as set forth in the Offering Documents for each Fund that is a client of NRD Capital. The General Partner may negotiate side letters or side agreements with certain Fund investors.
D. If you participate in wrap fee programs by providing portfolio management services,
(1) describe the differences, if any, between how you manage wrap fee accounts and
how you manage other accounts, and (2) explain that you receive a portion of the
wrap fee for your services.
NRD Capital does not participate in wrap fee programs.
E. If you manage client assets, disclose the amount of client assets you manage on a
discretionary basis and the amount of client assets you manage on a non-discretionary
basis. Disclose the date “as of” which you calculated the amounts.
As of March 31, 2019, NRD Capital had $250,520,408 in discretionary Regulatory Assets under Management. please register to get more info

Open Brochure from SEC website
Assets
Pooled Investment Vehicles $259,822,335
Discretionary $259,822,335
Non-Discretionary $
Registered Web Sites

Related news

Atlanta private equity firm NRD Capital raises $47.7M

Atlanta-based NRD Capital Management LLC has some more money in the bank. The private equity firm has raised a total of $47.7 million through five separate entities, according to filings with the ...

Ruby Tuesday files for bankruptcy protection

On top of that, even after the global health crisis subsides, Aziz Hashim, founder and managing partner of Ruby Tuesday owner NRD Capital, told Restaurant Business Online in May that many of ...

Ruby Tuesday to put Nestle's plant-based Awesome Burger on its menu

according to consulting and research firm Technomic Inc. The formerly public company was sold to private equity firm NRD Capital in 2017. Ruby Tuesday's corporate executive chef Carl Bertka told ...

Where to Find a Financial Lifeline

“Ever since the last recession, it’s been a little bit of a tale of two cities in the sense that larger franchisees have gotten an easier time to borrow money,” says Aziz Hashim, managing partner of private equity firm NRD Capital. “And for smaller ...
Loading...
No recent news were found.