A. Services Veracity Capital, LLC (“Veracity” or the “Advisor”) provides customized investment management
and related advisory services for its Clients. This Wrap Fee Program Brochure is provided as a
supplement to the Veracity Disclosure Brochure (Form ADV 2A). This Wrap Fee Program Brochure
is provided along with the complete Disclosure Brochure to provide full details of the business
practices and fees when selecting Veracity as your investment advisor.
As part of the investment advisory fee noted in Item 5 of the Disclosure Brochure, Veracity
includes normal securities transaction fees and a platform fee as part of the overall investment
advisory fee. Securities regulations often refer to this combined fee structure as a “Wrap Fee
Program”. The sole purpose of this Wrap Fee Program Brochure is to provide additional disclosure
relating the combination of securities transaction fees and a platform fee into the single
“bundled” investment advisory fee. This Wrap Fee Program Brochure references back to the
Veracity Disclosure Brochure in which this Wrap Fee Program Brochure serves as an Appendix.
Please see Item 4 – Advisory Services of the Disclosure Brochure for details on Veracity’s
investment philosophy and related services.
B. Program Costs The program may cost the client more or less than purchasing such services separately. There are
several factors that bear upon the relative cost of the program, including the trading activity in
the client’s account, the adviser’s ability to aggregate trades, and the cost of the services if
provided separately (which in turn depends on the prices and specific services offered by different
providers).
C. Fees Your IAR will discuss the investment advisory fees when your account is established, and these
fees will be outlined in your advisory agreement. Investment advisory fees are based on the
market value of assets under management at the end of the prior billing period and are billed at
an annual rate of up to 1.50% depending on level of assets being managed, the complexity of the
services to be provided and/or the overall relationship with the Client. In addition to the
investment advisory fee, the Client shall pay a platform fee of up to 0.40% annually. The platform
fee is for securities transaction fees, reporting and related services. A portion of this fee may be
retained by Veracity.
Fees are paid either monthly or quarterly, in advance of each calendar month or quarter (the
billing period) or in arrears, pursuant to the terms of the investment advisory agreement. Fees for
the first partial billing period of service are prorated from the inception date of the account(s) to
the end of the first billing period. Fees may be negotiable at the sole discretion of the Advisor.
Certain Clients may have a fixed annual fee or fixed rate fee or a fee schedule that differs from
above. The Client’s fees will take into consideration the aggregate assets under management with
Advisor. All securities held in accounts managed by Veracity will be independently valued by the
Custodian. Veracity will not have the authority or responsibility to value portfolio securities.
Please see the Veracity Wrap Fee Program Brochure and your advisory agreement for additional
information relative to fees and fee billing.
The Client may make additions or withdrawals from the account(s) at any time, subject to
Veracity’s right to terminate an account or the overall relationship. Additions may be in cash or
securities provided that the Advisor reserves the right to liquidate any transferred securities or
decline to accept particular securities into a Client’s account(s). Clients may withdraw account
assets on notice to Veracity, subject to the usual and customary securities settlement procedures.
However, Veracity typically designs its investment portfolios as long-term investments and the
withdrawal of assets may impair the achievement of a Client’s investment objectives. Veracity
may consult the Client about the implications of such transactions. Clients are advised that when
such securities are liquidated, they may be subject to securities transaction fees, short-term
redemption fees, and/or tax ramifications. If assets in excess of $10,000 are deposited into or
withdrawn from the Client’s account(s), an adjustment will be made in the next billing period to
reflect the fee difference. Veracity may negotiate a fee that differs from the schedule above for
certain account(s) or holdings.
As noted above, the Wrap Fee Program includes normal securities trading costs incurred in
connection with the discretionary investment management services provided by Veracity.
Securities transaction fees for Client-directed trades may be charged back to the Client.
In addition, all fees paid to Veracity for investment advisory services or part of the Wrap Fee
Program are separate and distinct from the expenses charged by mutual funds and exchange-
traded funds to their shareholders, if applicable. These fees and expenses are described in each
fund’s prospectus. These fees and expenses will generally be used to pay management fees for
the funds, other fund expenses, account administration (e.g., custody, brokerage and account
reporting), and a possible distribution fee. The Client may also incur other costs assessed by the
Custodian or other parties for account related activity fees, such as wire transfer fees, trade away
fees and other fees. The Advisor does not control nor share in these fees. The Client should review
both the fees charged by the fund(s) and the fees charged by Veracity to fully understand the total
fees to be paid. Please see Item 5.C. – Other Fees and Expenses in the Disclosure Brochure
(included with this Wrap Fee Program Brochure).
D. Compensation Veracity is the sponsor and portfolio manager of this Wrap Fee Program. Veracity receives an
investment advisory fee paid by Clients for investment advisory services covered under this Wrap
Fee Program.
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Veracity offers investment advisory services to individuals, families, trusts, estates, and businesses, with
a focus on high net worth clients. Veracity generally does not impose a minimum size for establishing a
relationship. However, certain investments and strategies may require certain minimums for effective
implementation. Please see Item 7– Types of Clients in the Disclosure Brochure for additional information.
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A. Portfolio Manager Selection Veracity serves as the sponsor and portfolio manager for this Wrap Fee Program. Advisory services
are detailed in Item 4 of the Disclosure Brochure.
B. Related Persons Veracity’s Supervised Persons serve as portfolio managers for services under this Wrap Fee
Program. Veracity does not act as portfolio manager for any third-party wrap fee programs.
C. Supervised Persons As noted above, Supervised Persons serve as a portfolio manager for the Wrap Fee Program.
Please refer to the complete Disclosure Brochure (included with this Wrap Fee Program Brochure)
for details on the services provided by Veracity and the Brochure Supplement for the background
of the Supervised Persons of Veracity.
D. Performance-Based Fees Veracity does not charge performance-based fees for its investment advisory services. The fees
charged by Veracity are as described in “Item 5 – Fees and Compensation” above. Veracity does
not manage any proprietary investment funds or limited partnerships (for example, a mutual fund
or a hedge fund) and has no financial incentive to recommend or direct any particular investment
options to its Clients.
E. Methods of Analysis Please see Item 8 of the Disclosure Brochure (included with this Wrap Fee Program Brochure) for
details on the research and analysis methods employed by the Advisor.
F. Risk of Loss Investing in securities involves certain investment risks. Securities may fluctuate in value or lose
value. Clients should be prepared to bear the potential risk of loss. Veracity will assist Clients in
determining an appropriate strategy based on their tolerance for risk and other factors noted
above. However, there is no guarantee that a Client will meet their investment goals.
Each Client engagement will entail a review of the Client's investment goals, financial situation,
time horizon, tolerance for risk and other factors to develop an appropriate strategy for managing
a Client's account(s). Client participation in this process, including full and accurate disclosure of
requested information, is essential for the analysis of a Client's account(s). The Advisor shall rely
on the financial and other information provided by the Client or their designees without the duty
or obligation to validate the accuracy and completeness of the provided information. It is the
responsibility of the Client to inform the Advisor of any changes in financial condition, goals or
other factors that may affect this analysis.
Past performance is not a guarantee of future returns. Investing in securities and o ther
investments involve a risk of loss that each Client should understand and be willing to bear. Clients
are reminded to discuss these risks with the Advisor. Please see Item 8.B. – Risk of Loss in the
Disclosure Brochure for details on investment risks.
G. Voting Client Securities Veracity does not accept proxy-voting responsibility for any Client. Clients will receive proxy
statements directly from the Custodian. The Advisor will assist in answering questions relating to
proxies, however, the Client retains the sole responsibility for proxy decisions and voting.
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Veracity is the sponsor and sole portfolio manager for the Program. The Advisor does not share Client
information with other portfolio managers because it is the sole portfolio manager for this Wrap Fee
Program. Please also see the Veracity Privacy Policy (included after this Wrap Fee Program Brochure).
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Veracity is a full-service investment management advisory firm. Clients always have direct access to the
Portfolio Managers at Veracity.
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A. Disciplinary Information Veracity values the trust you place in us. As we advise all Clients, we encourage you to perform the
requisite due diligence on any advisor or service provider with whom you partner. Our backgrounds
are on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with
our firm name or our CRD# 304272. Please see Item 9 of the Veracity Disclosure Brochure as well as
Item 3 of each IAR’s Brochure Supplement (included with this Wrap Fee Program Brochure) for
additional information on how to research the background of the Advisor and its IARs.
B. Other Financial Activities and Affiliations Please see Items 10 and 14 of the Veracity Disclosure Brochure as well as Items 4 and 5 of each
IAR’s Brochure Supplement (included with this Wrap Fee Program Brochure).
C. Code of Ethics, Review of Accounts, Client Referrals, and Financial Information Veracity has implemented a Code of Ethics that defines our fiduciary commitment to each Client.
This Code of Ethics applies to all persons subject to Veracity’s compliance program (our
“Supervised Persons”). Complete details on the Veracity Code of Ethics can be found under Item
11 – Code of Ethics, Participation in Client Transactions and Personal Trading in the Disclosure
Brochure (included with this Wrap Fee Program Brochure).
D. Review of Accounts Investments in Client accounts are monitored on a regular basis by IARs of Veracity and
periodically by its CCO. Please see Item 13 of the Disclosure Brochure (included with this Wrap
Fee Program Brochure).
E. Other Compensation Where Veracity does not exercise discretion over the selection of the Custodian, it may
recommend the Custodian(s) to Clients for custody and execution services. Clients are not
obligated to use the Custodian recommended by Veracity. As its IARs are also registered
representatives of Compass, Veracity and its IARs are limited in the custodian(s) in which they can
recommend to Clients. Typically, Veracity will recommend that Clients establish their account(s)
with Fidelity Clearing & Custody Solutions, a related entity of Fidelity Investments, Inc.
(collectively “Fidelity”), where the Advisor maintains an institutional relationship.
Veracity has an established institutional relationship with Fidelity to assist the Advisor in
managing Client account(s). The Advisor receives access to software and related support as part
of its relationship with Fidelity. The software and related systems support may benefit the
Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the Advisor endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt of
economic benefits from a Custodian creates a potential conflict of interest since these benefits
may influence the Advisor's recommendation of the Custodian over one that does not furnish
similar software, systems support, or services.
Please see Item 14 - Other Compensation - in the Disclosure Brochure (included with this Wrap
Fee Program Brochure) for details on additional compensation that may be received by Veracity.
The Brochure Supplements for each IAR (also included with this Wrap Fee Program Brochure)
provide details on outside business activities and the associated compensation, for all Supervised
Person(s) with Veracity.
F. Financial Information Neither Veracity, nor its management, has any adverse financial situations that would reasonably
impair the ability of Veracity to meet all obligations to its Clients. Neither Veracity, nor any of its
IARs, has been subject to a bankruptcy or financial compromise. Veracity is not required to deliver
a balance sheet along with this Disclosure Brochure, as the firm does not collect advance fees of
$1,200 or more for services performed six months or more in advance.
G. Privacy Policy Effective Date: November 15, 2018
H. Our Commitment to You Veracity Capital, LLC (“Veracity” or the “Advisor”) is committed to safeguarding the use of
personal information of our Clients (also referred to as “you” and “your”) that we obtain as your
Investment Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted
us with your private information, and we do everything that we can to maintain that trust.
Veracity (also referred to as "we", "our" and "us”) protects the security and confidentiality of the
personal information we have and implements controls to ensure that such information is used
for proper business purposes in connection with the management or servicing of our relationship
with you.
Veracity does not sell your non-public personal information to anyone. Nor do we provide such
information to others except for discrete and reasonable business purposes in connection with
the servicing and management of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and
used are set forth in this Policy.
I. Why we need to know Registered Investment Advisors (“RIAs”) must share some of your personal information in the
course of servicing your account. Federal and State laws give you the right to limit some of this
sharing and require RIAs to disclose how we collect, share, and protect your personal information.
What information do we collect from you? Social security or taxpayer identification number Assets and liabilities
Name, address and phone number(s) Income and expenses
E-mail address(es) Investment Activity
Account Information (including other institutions) Investment experience and goals
What Information do we collect from other sources? Custody, brokerage and advisory agreements Account applications and forms
Other advisory agreements and
legal documents
Investment questionnaires and
suitability documents
Transactional information with us or others Other information needed to service account
How do we protect your information? To safeguard your personal information from unauthorized access and use we maintain physical,
procedural and electronic security measures. These include such safeguards as secure passwords,
encrypted file storage and a secure office environment. Our technology vendors provide security
and access control over personal information and have policies over the transmission of data. Our
associates are trained on their responsibilities to protect Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal
information they receive from us.
How do we share your information? An RIA shares Client personal information to effectively implement its services. In the section
below, we list some reasons we may share your personal information.
Basis for Sharing Do we share? Can you limit? Servicing our Clients We may share non-public personal information with non-affiliated
third parties (such as administrators, brokers, custodians, regulators,
credit agencies, other financial institutions) as necessary for us to
provide agreed upon services to you, consistent with applicable law,
including but not limited to: processing transactions; general
account maintenance; responding to regulators or legal
investigations; and credit reporting. As certain IARs of Veracity are
also registered representatives of Compass Securities Corporation
(“Compass”), Compass will have access to your information for
supervision purposes, even if you do not have accounts established
with Compass.
Yes No
Marketing Purposes Veracity does not disclose, and does not intend to disclose, personal
information with non-affiliated third parties to offer you services.
Certain laws may give us the right to share your personal information
with financial institutions where you are a customer and where
Veracity or the client has a formal agreement with the financial
institution. We will only share information for purposes of servicing
your accounts, not for marketing purposes.
No Not Shared
Authorized Users Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent(s) or
representative(s).
Yes Yes
Information About Former Clients Veracity does not disclose and does not intend to disclose, non-
public personal information to non-affiliated third parties with
respect to persons who are no longer our Clients.
No Not Shared
Changes to our Privacy Policy We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship
with us.
Periodically we may revise this Policy and will provide you with a revised policy if the changes
materially alter the previous Privacy Policy. We will not, however, revise our Privacy Policy to
permit the sharing of non-public personal information other than as described in this notice unless
we first notify you and provide you with an opportunity to prevent the information sharing.
Any Questions? You may ask questions or voice any concerns, as well as obtain a copy of our
current Privacy Policy by contacting us at (844) 508-7884.
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