A. Hudson Value Partners, LLC (“the Registrant”) is a limited liability company formed in
the state of New Jersey. The Registrant is owned by Christopher Davis and Paul Davis.
Christopher Davis is the Registrant’s Managing Member.
B.
HUDSON VALUE PARTNERS WRAP PROGRAM The Registrant provides investment management services on a wrap fee basis in
accordance with the Registrant’s investment management wrap fee program (the
“Program”). The services offered under, and the corresponding terms and conditions
pertaining to, the Program are discussed in the Wrap Fee Program Brochure a copy of
which is presented to all prospective Program participants. Under the Program, the
Registrant is able to offer participants discretionary and/or non-discretionary investment
management services, for a single specified annual Program fee, inclusive of trade
execution, custody, reporting, and investment management fees. The current annual
Program fee ranges from negotiable to 1.25%, depending upon the amount and type of
the Program assets. The terms and conditions for client participation in the Program are
set forth in detail in the Wrap Fee Program Brochure, which is presented to all
prospective Program participants in accordance with the disclosure requirements of Part
2A Appendix 1 of Form ADV. All prospective Program
participants should read both the
Registrant’s Brochure and the Wrap Fee Program Brochure, and ask any corresponding
questions that they may have, prior to participation in the Program.
Pershing, LLC (“Pershing”) shall serve as the custodian for Program accounts.
As indicated in the Wrap Fee Program Brochure, participation in the Program may cost
more or less than purchasing such services separately. As also indicated in the Wrap Fee
Program Brochure, the Program fee charged by Registrant for participation in the
Program may be higher or lower than those charged by other sponsors of comparable
wrap fee programs.
Registrant's annual investment advisory services shall include investment advisory
services, and, to the extent specifically requested by the client, financial planning and
consulting services. In the event that the client requires extraordinary planning and/or
consultation services (to be determined in the sole discretion of the Registrant), the
Registrant may determine to charge for such additional services, the dollar amount of
which shall be set forth in a separate written notice to the client.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE) The Registrant may provide financial planning and/or consulting services (including
investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone separate fee basis. Registrant’s planning and consulting
fees are negotiable, but generally range from $1,500 to $15,000 on a fixed fee basis, and
from $250 to $450 on an hourly rate basis, depending upon the level and scope of the
service(s) required and the professional(s) rendering the service(s). Prior to engaging the
Registrant to provide planning or consulting services, clients are generally required to
enter into a
Financial Planning and Consulting Agreement with Registrant setting forth
the terms and conditions of the engagement (including termination), describing the scope
of the services to be provided, and the portion of the fee that is due from the client prior
to Registrant commencing services.
If requested by the client, Registrant may recommend the services of other professionals
for implementation purposes, including certain of the Registrant’s representatives in their
individual capacities as a registered representative of a broker-dealer and/or licensed
insurance agents. (
See disclosure at Item 10.C). The client is under no obligation to
engage the services of any such recommended professional. The client retains absolute
discretion over all such implementation decisions and is free to accept or reject any
recommendation from the Registrant.
If the client engages any recommended unaffiliated professional, and a dispute arises
thereafter relative to such engagement, the client agrees to seek recourse exclusively from
and against the engaged professional. At all times, the engaged licensed professional[s]
(i.e. attorney, accountant, insurance agent, etc.), and not Registrant, shall be responsible
for the quality and competency of the services provided.
Each client is advised that it remains the client’s responsibility to promptly notify the
Registrant if there is ever any change in client’s financial situation or investment
objectives for the purpose of reviewing, evaluating or revising Registrant’s previous
recommendations and/or services.
MISCELLANEOUS Limitations of Financial Planning and Non-Investment Consulting/Implementation Services. As indicated above, to the extent requested by a client, Registrant may provide
financial planning and related consulting services regarding non-investment related
matters, such as estate planning, tax planning, insurance, etc. for a separate and additional
fee per the terms and conditions of a Financial Planning and Consulting Agreement.
Registrant does not serve as an attorney or accountant, and no portion of its services
should be construed as legal or accounting services. Accordingly, Registrant does not
prepare estate planning documents or tax returns. To the extent requested by a client,
Registrant may recommend the services of other professionals for certain non-investment
implementation purpose (i.e. attorneys, accountants, insurance agents, etc.), including
representatives of Registrant in their separate individual capacities as representatives of
Private Client Services, LLC (“PCS), a FINRA/SIPC member broker-dealer and/or as
licensed insurance agents. The client is under no obligation to engage the services of any
such recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from
Registrant and/or its representatives.
If the client engages any recommended unaffiliated professional, and a dispute arises
thereafter relative to such engagement, the client agrees to seek recourse exclusively from
and against the engaged professional. At all times, the engaged licensed professional[s]
(i.e. attorney, accountant, insurance agent, etc.), and not Registrant, shall be responsible
for the quality and competency of the services provided.
Retirement Plan Rollovers – No Obligation / Conflict of Interest. A client or
prospective client leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money
in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s
plan, if one is available and rollovers are permitted, (iii) roll over to an Individual
Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending
upon the client’s age, result in adverse tax consequences). If the Registrant recommends
that a client roll over their retirement plan assets into an account to be managed by the
Registrant, such a recommendation creates a conflict of interest if the Registrant will earn
a new (or increase its current) advisory fee as a result of the rollover. No client is under
any obligation to roll over retirement plan assets to an account managed by Registrant.
Unaffiliated Private Investment Funds. Registrant may recommend that certain
qualified clients consider an investment in unaffiliated private investment funds.
Registrant’s role relative to the private investment funds shall be limited to its initial and
ongoing due diligence and investment monitoring services. Registrant’s clients are under
absolutely no obligation to consider or make an investment in a private investment
fund(s).
Private investment funds generally involve various risk factors, including, but not limited
to, potential for complete loss of principal, liquidity constraints and lack of transparency,
a complete discussion of which is set forth in each fund’s offering documents, which will
be provided to each client for review and consideration. Unlike liquid investments that a
client may own, private investment funds do not provide daily liquidity or pricing. Each
prospective client investor will be required to complete a Subscription Agreement,
pursuant to which the client shall establish that he/she is qualified for investment in the
fund, and acknowledges and accepts the various risk factors that are associated with such
an investment.
Fund Valuation: In the event that Registrant references private investment funds owned
by the client on any supplemental account reports prepared by Registrant, the value(s) for
all private investment funds owned by the client shall reflect the most recent valuation
provided by the fund sponsor. The current value of any private investment fund could be
significantly more or less than the original purchase price or the price reflected in any
supplemental account report.
Use of Mutual Funds. While the Registrant may recommend allocating investment
assets to mutual funds that are not available directly to the public, the Registrant may also
recommend that clients allocate investment assets to publically-available mutual funds
that the client could obtain without engaging Registrant as an investment advisor.
However, if a client or prospective client determines to allocate investment assets to
publically-available mutual funds without engaging Registrant as an investment adviser,
the client or prospective client would not receive the benefit of Registrant’s initial and
ongoing investment advisory services.
Inverse/Enhanced Market Strategies. The Registrant may utilize long and short mutual
funds and/or exchange traded funds that are designed to perform in either an: (1) inverse
relationship to certain market indices (at a rate of 1 or more times the inverse [opposite]
result of the corresponding index) as an investment strategy and/or for the purpose of
hedging against downside market risk; and (2) enhanced relationship to certain market
indices (at a rate of 1 or more times the actual result of the corresponding index) as an
investment strategy and/or for the purpose of increasing gains in an advancing market.
There can be no assurance that any such strategy will prove profitable or successful. In
light of these enhanced risks/rewards, a client may direct the Registrant, in writing, not to
employ any or all such strategies for their accounts.
Portfolio Activity. Registrant has a fiduciary duty to provide services consistent with the
client’s best interest. As part of its investment advisory services, Registrant will review
client portfolios on an ongoing basis to determine if any changes are necessary based
upon various factors, including, but not limited to, investment performance, fund
manager tenure, style drift, account additions/withdrawals, and/or a change in the client’s
investment objective. Based upon these factors, there may be extended periods of time
when Registrant determines that changes to a client’s portfolio are neither necessary nor
prudent. Clients nonetheless remain subject to the fees described in Item 5 below during
periods of account inactivity.
Independent Managers. Registrant may recommend that the client allocate a portion of
a client’s investment assets among unaffiliated independent investment managers
(“Independent Manager(s)”) in accordance with the client’s designated investment
objective(s). In such situations, the Independent Manager(s) will have day-to-day
responsibility for the active discretionary management of the allocated assets. Registrant
will continue to render investment supervisory services to the client relative to the
ongoing monitoring and review of account performance, asset allocation, and client
investment objectives. The Registrant generally considers the following factors when
recommending Independent Manager(s): the client’s designated investment objective(s),
management style, performance, reputation, financial strength, reporting, pricing, and
research. The investment management fees charged by the designated Independent
Manager(s) are exclusive of, and in addition to, Registrant’s ongoing investment advisory
fee, subject to the terms and conditions of a separate agreement between the client and
the Independent Manager(s). Registrant’s advisory fee is set forth in the fee schedule at
Item 5 below.
Sub-Advisory Arrangements. The Registrant may engage sub-advisors for the purpose
of assisting the Registrant with the management of its client accounts. The sub-advisor(s)
shall have discretionary authority for the day-to-day management of the assets that are
allocated to it by the Registrant. The sub-advisor shall continue in such capacity until
such arrangement is terminated or modified by the Registrant. The Registrant will render
ongoing and continuous advisory services to the client relative to the monitoring and
review of account performance, client investment objectives, and asset allocation. The
Registrant shall pay a portion of the investment advisory fee received for these allocated
assets to the sub-advisor for its sub-advisory services.
Non-Discretionary Service Limitations. Clients that determine to engage Registrant on
a non-discretionary investment advisory basis must be willing to accept that Registrant
cannot effect any account transactions without obtaining prior consent to such
transaction(s) from the client. Therefore, in the event that Registrant would like to make a
transaction for a client’s account (including in the event of an individual holding or
general market correction), and the client is unavailable, the Registrant will be unable to
effect the account transaction(s) (as it would for its discretionary clients) without first
obtaining the client’s consent.
Black Diamond Wealth Platform. In conjunction with the services provided by Black
Diamond, the Registrant may also provide periodic comprehensive reporting services,
which can incorporate all of the client’s investment assets including those investment
assets that are not part of the assets managed by the Registrant (the “Excluded Assets”).
The Registrant’s service relative to the Excluded Assets is limited to reporting services
only, which does not include investment implementation. Because the Registrant does not
have trading authority for the Excluded Assets, to the extent applicable to the nature of
the Excluded Assets (assets over which the client maintains trading authority vs. trading
authority designated to another investment professional), the client (and/or the other
investment professional), and not the Registrant, shall be exclusively responsible for
directly implementing any recommendations relative to the Excluded Assets. The client
and/or their other advisors that maintain trading authority, and not the Registrant, shall be
exclusively responsible for the investment performance of the Excluded Assets. Without
limiting the above, the Registrant shall not be responsible for any implementation error
(timing, trading, etc.) relative to the Excluded Assets. In the event the client desires that
the Registrant provide investment management services with respect to the Excluded
Assets, the client may engage the Registrant to do so pursuant to the terms and conditions
of the Agreement between the Registrant and the client.
Initial Public Offering (IPO) Policy. Registrant, through its clearing/custodial firm
relationships, has access to IPO shares for certain debt or equity related securities.
Therefore, in these circumstances, Registrant may purchase and/or recommend for
purchase IPOs for its individual client accounts. In the event of any such
recommendations, Registrant, after first determining that the client is qualified for such
specific IPO (i.e., suitable for the client relative to the client’s investment objective(s),
financial situation and current asset allocation) may (to the extent possible under the
circumstances) purchase such IPO. To the extent possible and applicable under the
circumstances, Registrant will allocate individual client IPO share purchases among
qualified individual clients on a rotational basis or some other fair and equitable basis.
To the extent possible and applicable under the circumstances, the Registrant will use
reasonable efforts to allocate available IPO shares on a fair and equitable basis in
accordance with the terms and conditions of the aforementioned policy.
Cash Positions. The Registrant may maintain cash and cash equivalent positions (such as
money market funds) for defensive and liquidity purposes. Unless otherwise agreed in
writing, all cash and cash equivalent positions will be included as part of assets under
management for purposes of calculating the Registrant’s investment advisory fee.
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other professionals, and is
expressly authorized to rely thereon. Moreover, each client is advised that it remains
their responsibility to promptly notify the Registrant if there is ever any change in their
financial situation or investment objectives for the purpose of reviewing, evaluating or
revising Registrant’s previous recommendations and/or services.
Disclosure Statement. A copy of the Registrant’s written Brochure as set forth on Part
2A of Form ADV shall be provided to each client prior to, or contemporaneously with,
the execution of the
Investment Advisory Agreement or
Financial Planning and
Consulting Agreement.
C. The Registrant shall provide investment advisory services specific to the needs of each
client. Prior to providing investment advisory services, an investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may impose, at any
time, reasonable restrictions, in writing, on the Registrant’s services.
D. Wrap Program-Conflict of Interest. The Registrant does not provide investment
management services on a non-wrap fee basis. As discussed above, the client will pay a
single fee for certain bundled services. When managing a client’s account on a wrap fee
basis, we shall receive as payment for our investment advisory services the balance of the
wrap fee after all other costs incorporated into the wrap fee have been deducted.
Participation in a wrap program may cost the client more or less than purchasing such
services separately. The terms and conditions of a wrap program engagement are more
fully discussed in our Wrap Fee Program Brochure.
E. As of March 3, 2020, the Registrant had $110,806,198 in assets under management on a
discretionary basis and $74,215,246 in assets under management on a non-discretionary
basis.
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A.
HUDSON VALUE PARTNERS WRAP PROGRAM The Registrant provides investment management services on a wrap
fee basis in
accordance with the Registrant’s Program, the services offered under, and the
corresponding terms and conditions pertaining to, the Program are discussed in the Wrap
Fee Program Brochure, a copy of which is presented to all prospective Program
participants. Under the Program, the Registrant is able to offer participants discretionary
and/or non-discretionary investment management services, for a single specified annual
Program fee, inclusive of trade execution, custody, reporting, and investment
management fees. The current annual Program fee ranges from negotiable to 1.25%,
depending upon the amount and type of the Program assets.
Fee Differentials. The Registrant shall receive an investment advisory fee based upon a
percentage (%) of the market value of the assets placed under management (between
negotiable and 1.25%). However, fees shall vary depending upon various objective and
subjective factors, including but not limited to: the representative assigned to the account,
the amount of assets to be invested, the complexity of the engagement, the anticipated
number of meetings and servicing needs, related accounts, future earning capacity,
anticipated future additional assets, and negotiations with the client. As a result, similar
clients could pay different fees, which will correspondingly impact a client’s net account
performance. Moreover, the services to be provided by the Registrant to any particular
client could be available from other advisers at lower fees. All clients and prospective
clients should be guided accordingly.
Before engaging Registrant to provide investment advisory services, clients are required
to enter into a discretionary or non-discretionary Investment Advisory Agreement, setting
forth the terms and conditions of the engagement (including termination), which
describes the fees and services to be provided.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE) The Registrant may determine to provide financial planning and/or consulting services
(including investment and non-investment related matters, including estate planning,
insurance planning, etc.) on a stand-alone fee basis. Registrant’s planning and consulting
fees are negotiable, but generally range from $1,500 to $15,000 on a fixed fee basis, and
from $250 to $450 on an hourly rate basis, depending upon the level and scope of the
service(s) required and the professional(s) rendering the service(s).
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant's
Investment Advisory Agreement and the custodial/clearing
agreement may authorize the custodian to debit the account for the amount of the
Registrant's investment advisory fee and to directly remit that management fee to the
Registrant in compliance with regulatory procedures. In the limited event that the
Registrant bills the client directly, payment is due upon receipt of the Registrant’s
invoice.
The Registrant shall deduct fees and/or bill clients quarterly in advance, based upon the
average daily balance of the client’s account during the previous period. Alternatively,
the Registrant may offer to provide advisory services for a flat annual fee.
To the extent a client has engaged the Registrant on a flat annual fee basis, the Registrant
shall review and reset the client’s flat annual fee no less than thirty (30) days from
calendar year end. To the extent the Registrant determines a fee increase is appropriate,
the Registrant shall communicate the increased fee to the client prior to commencing the
next billing period.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, the Registrant shall generally recommend that Pershing
serve as
the broker-dealer/custodian for client investment management assets. Broker-dealers such
as Pershing charge brokerage commissions and/or transaction fees for effecting certain
securities transactions. Clients who choose to engage the Registrant on a wrap fee basis
will not incur brokerage commissions and/or transaction fees in addition to the
Registrant’s advisory fee.
Relative to all mutual fund and exchange traded fund purchases, all clients will incur
additional expenses with regard to charges imposed at the fund level (e.g. management
fees and other fund expenses).
Asset-Based Pricing Arrangements and Limitations. As the Registrant does not
provide investment management on a non-wrap basis, the Registrant generally requires
clients to enter into an “Asset-Based” pricing agreement with the account broker-
dealer/custodian. Under an “Asset-Based” pricing arrangement, the broker-
dealer/custodian charges the client a fixed percentage fee for all account
commissions/transactions based on the amount of assets placed in custody and/or on the
broker-dealer/custodian’s platform, and not based upon the number of transactions
executed. Generally in an Asset-Based pricing arrangement, the applicable fixed
percentage fee decreases as the account value increases. In the alternative, the broker-
dealer/custodian could charge a separate commission/transaction fee upon the execution
of an account transaction. This is referred to as a “Transaction-Based” pricing
arrangement. Under a Transaction-Based pricing arrangement, the amount of fees
charged by the broker-dealer/custodian to the client will vary depending upon the number
of and type of transactions that are placed for the account. Under either scenario, the
Registrant shall be responsible for the fees charged by the respective broker-
dealer/custodian.
D. Registrant’s annual investment advisory fee shall be prorated and paid quarterly, in
advance, based upon the average daily market value of the client’s account during the
billing period. Alternatively, the Registrant may offer to provide advisory services for a
flat annual fee. To the extent a client has engaged the Registrant on a flat annual fee
basis, the Registrant shall review and reset the client’s flat annual fee no less than thirty
(30) days from calendar year end. To the extent the Registrant determines a fee increase
is appropriate, the Registrant shall communicate the increased fee to the client prior to
commencing the next billing period.
The
Investment Advisory Agreement between the Registrant and the client will continue
in effect until terminated by either party by written notice in accordance with the terms of
the
Investment Advisory Agreement. Upon termination, the Registrant shall refund the
pro-rated portion of the advanced advisory fee paid based upon the number of days
remaining in the billing period.
E. Securities Commission Transactions. In the event that the client desires, the client can
engage certain of the Registrant’s representatives, in their individual capacities, as a
registered representatives of Private Client Services (“PCS”), a FINRA and SIPC
member broker-dealer, to implement investment recommendations on a commission
basis. In the event the client chooses to purchase investment products through PCS, PCS
will charge brokerage commissions to effect securities transactions, a portion of which
commissions
PCS
shall pay to Registrant’s representatives, as applicable. The brokerage
commissions charged by
PCS
may be higher or lower than those charged by other broker-
dealers. In addition,
PCS
, as well as the Registrant’s representatives, relative to
commission mutual fund purchases, may also receive additional ongoing 12b-1 trailing
commission compensation directly from the mutual fund company during the period that
the client maintains the mutual fund investment.
1. Conflict of Interest: The recommendation that a client purchase a commission
product from PCS presents a conflict of interest, as the receipt of commissions
may provide an incentive to recommend investment products based on
commissions to be received, rather than on a particular client’s need. No client is
under any obligation to purchase any commission products from Registrant’s
representatives.
2. Clients may purchase investment products recommended by Registrant through
other, non-affiliated broker dealers or agents.
3. The Registrant does not receive more than 50% of its revenue from advisory
clients as a result of commissions or other compensation for the sale of
investment products the Registrant recommends to its clients.
4. When Registrant’s representatives sell an investment product on a commission
basis, the Registrant does not charge an advisory fee in addition to the
commissions paid by the client for such product. When providing services on an
advisory fee basis, the Registrant’s representatives do not also receive
commission compensation for such advisory services. However, a client may
engage the Registrant to provide investment management services on an advisory
fee basis and separate from such advisory services purchase an investment
product from Registrant’s representatives on a separate commission basis.
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The Registrant’s clients shall generally include individuals, business entities, trusts,
estates, and charitable organizations.
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A. The Registrant may utilize the following methods of security analysis:
Charting - (analysis performed using patterns to identify current trends and trend
reversals to forecast the direction of prices)
Fundamental - (analysis performed on historical and present data, with the goal
of making financial forecasts)
Technical – (analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices)
The Registrant may utilize the following investment strategies when implementing
investment advice given to clients:
Long Term Purchases (securities held at least a year)
Short Term Purchases (securities sold within a year)
Trading (securities sold within thirty (30) days)
Margin Transactions (use of borrowed assets to purchase financial instruments)
Options (contract for the purchase or sale of a security at a predetermined price
during a specific period of time)
Investment Risk. Investing in securities involves risk of loss that clients should be
prepared to bear. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or
undertaken by the Registrant) will be profitable or equal any specific performance
level(s).
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks.
However, every method of analysis has its own inherent risks. To perform an accurate
market analysis the Registrant must have access to current/new market information. The
Registrant has no control over the dissemination rate of market information; therefore,
unbeknownst to the Registrant, certain analyses may be compiled with outdated market
information, severely limiting the value of the Registrant’s analysis. Furthermore, an
accurate market analysis can only produce a forecast of the direction of market values.
There can be no assurances that a forecasted change in market value will materialize into
actionable and/or profitable investment opportunities.
The Registrant’s primary investment strategies - Long Term Purchases, Short Term
Purchases, and Trading - are fundamental investment strategies. However, every
investment strategy has its own inherent risks and limitations. For example, longer term
investment strategies require a longer investment time period to allow for the strategy to
potentially develop. Shorter term investment strategies require a shorter investment time
period to potentially develop but, as a result of more frequent trading, may incur higher
transactional costs when compared to a longer term investment strategy. Trading, an
investment strategy that requires the purchase and sale of securities within a thirty (30)
day investment time period, involves a very short investment time period but will incur
higher transaction costs when compared to a short term investment strategy and
substantially higher transaction costs than a longer term investment strategy.
Margin Transactions. A margin transaction strategy, in which an investor uses
borrowed assets to purchase financial instruments, involves a high level of inherent risk.
The investor generally obtains the borrowed assets by using other securities as collateral
for the borrowed sum. The effect of purchasing a security using margin is to magnify any
gains or losses sustained by the purchase of the financial instruments on margin.
To the extent that a client authorizes the use of margin, and margin is thereafter employed
by the Registrant in the management of the client’s investment portfolio, the market value
of the client’s account and corresponding fee payable by the client to the Registrant may
be increased. As a result, in addition to understanding and assuming the additional
principal risks associated with the use of margin, clients authorizing margin are advised
of the conflict of interest whereby the client’s decision to employ margin may
correspondingly increase the management fee payable to the Registrant. Accordingly,
the decision as to whether to employ margin is left totally to the discretion of client.
Covered Call Writing. Covered call writing is the sale of in-, at-, or out-of-the money
call option against a long security position held in a client portfolio. This type of
transaction is intended to generate income. It also serves to create downside protection in
the event the security position declines in value. Income is received from the proceeds of
the option sale. Such income may be reduced to the extent it is necessary to buy back the
option position before its expiration. This strategy may involve a degree of trading
velocity, transaction costs and significant losses if the underlying security has volatile
price movement. Covered call strategies are generally suited for positions with little price
volatility.
C. Currently, the Registrant primarily allocates client investment assets among various
individual equity (stocks), debt (bonds), and fixed income securities, mutual funds and/or
exchange traded funds (“ETFs”), on a discretionary and/or non-discretionary basis in
accordance with the client’s designated investment objective(s).
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A. Registered Representative of Private Client Services. (“PCS”). Certain of Registrant’s
representatives are registered representatives of
PCS
, a FINRA member broker-dealer.
Clients may choose to engage these representatives in their individual capacities as
registered representatives of PCS, to implement investment recommendations on a
commission basis.
B. Neither the Registrant, nor its representatives, are registered or have an application
pending to register, as a futures commission merchant, commodity pool operator, a
commodity trading advisor, or a representative of the foregoing.
C. Registered Representatives of PCS
. As disclosed above in Item 5.E, certain of the
Registrant’s representatives are registered representatives of PCS, a FINRA member
broker-dealer. Clients may choose to engage these representatives, in their separate and
individual capacities as registered representative of PCS, to implement investment
recommendations on a commission basis.
Licensed Insurance Agents. Certain of the Registrant’s representatives, in their
individual capacities, are licensed insurance agents, and may recommend the purchase of
certain insurance-related products on a commission basis. Clients can engage these
individuals, in their separate and individual capacities as licensed insurance agents, to
effect insurance transactions on a commission basis.
Conflict of Interest: The recommendation by Registrant’s representatives that a client
purchase a securities or insurance commission product presents a conflict of interest, as
the receipt of commissions may provide an incentive to recommend investment products
based on commissions received, rather than on a particular client’s need. No client is
under any obligation to purchase any commission products from Registrant’s
representatives. Clients are reminded that they may purchase investment products
recommended by Registrant through other, non-affiliated representatives of broker
dealers and/or insurance agents. The Registrant’s Chief Compliance Officer, Christopher
P. Davis, remains available to address any questions that a client or prospective client
may have regarding the above conflict of interest.
D. The Registrant does not receive, directly or indirectly, compensation from investment
advisors that it recommends or selects for its clients.
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Personal Trading A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is
based upon fundamental principles of openness, integrity, honesty and trust, a copy of
which is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by the Registrant or any person associated with the
Registrant.
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has
a material financial interest.
C. The Registrant and/or representatives of the Registrant
may buy or sell securities that are
also recommended to clients. This practice may create a situation where the Registrant
and/or representatives of the Registrant are in a position to materially benefit from the
sale or purchase of those securities. Therefore, this situation creates a conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if the
Registrant did not have adequate policies in place to detect such activities. In addition,
this requirement can help detect insider trading, “front-running” (i.e., personal trades
executed prior to those of the Registrant’s clients) and other potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the
personal securities transactions and securities holdings of each of the Registrant’s
“Access Persons.” The Registrant’s securities transaction policy requires that an Access
Person of the Registrant must provide the Chief Compliance Officer or his/her designee
with a written report of their current securities holdings within ten (10) days after
becoming an Access Person. Additionally, each Access Person must provide the Chief
Compliance Officer or his/her designee with a written report of the Access Person’s
current securities holdings at least once each twelve (12) month period thereafter on a
date the Registrant selects; provided, however that at any time that the Registrant has
only one Access Person, he or she shall not be required to submit any securities report
described above.
D. The Registrant and/or representatives of the Registrant
may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice
creates a situation where the Registrant and/or representatives of the Registrant are in a
position to materially benefit from the sale or purchase of those securities. Therefore, this
situation creates a conflict of interest. As indicated above in Item 11C, the Registrant has
a personal securities transaction policy in place to monitor the personal securities
transaction and securities holdings of each of Registrant’s Access Persons.
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A. In the event that the client requests that the Registrant recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that
may direct the Registrant to use a specific broker-dealer/custodian), Registrant generally
recommends that investment management accounts be maintained at Pershing. Prior to
engaging Registrant to provide investment management services, the client will be
required to enter into a formal Wealth Management Agreement with Registrant setting
forth the terms and conditions under which Registrant shall manage the client’s assets,
and a separate custodial/clearing agreement with each designated broker-
dealer/custodian.
Factors that the Registrant considers in recommending Pershing (or any other broker-
dealer/custodian to clients) include historical relationship with the Registrant, financial
strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by Registrant’s clients shall comply with the
Registrant’s duty to seek best execution, a client may pay a commission that is higher
than another qualified broker-dealer might charge to effect the same transaction where
the Registrant determines, in good faith, that the commission/transaction fee is
reasonable. In seeking best execution, the determinative factor is not the lowest possible
cost, but whether the transaction represents the best qualitative execution, taking into
consideration the full range of a broker-dealer services, including the value of research
provided, execution capability, commission rates, and responsiveness. Accordingly,
although Registrant will seek competitive rates, it may not necessarily obtain the lowest
possible commission rates for client account transactions. The brokerage commissions or
transaction fees charged by the designated broker-dealer/custodian are exclusive of, and
in addition to, Registrant’s investment management fee. The Registrant’s best execution
responsibility is qualified if securities that it purchases for client accounts are mutual
funds that trade at net asset value as determined at the daily market close.
1. Soft Dollar Arrangement
In return for effecting securities transactions through Pershing, Registrant may receive
certain investment research products or services which assist the Registrant in its
investment decision making process for the client pursuant to Section 28(e) of the
Securities Exchange Act of 1934 (generally referred to as a “soft-dollar” arrangement).
This arrangement presents an inherent conflict of interest because the Registrant is
incentivized to recommend that a client select Pershing as designated broker-
dealer/custodian for their accounts based on its ongoing receipt of “soft-dollar”
benefits, rather than based on client’s needs. Investment research products or services
received by Registrant may include, but are not limited to, analyses pertaining to
specific securities, companies or sectors; market, financial and economic studies and
forecasts; financial publications, portfolio management systems, and statistical and
pricing services. Although the commissions paid by Registrant’s clients shall comply
with the Registrant’s duty to seek best execution, a client may pay a commission that is
higher than another qualified broker-dealer might charge to effect the same transaction
where the Registrant determines, in good faith, that the commission is reasonable in
relation to the value of the brokerage and research services received. In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full
range of a broker-dealer services, including the value of research provided, execution
capability, commission rates, and responsiveness. Accordingly, although Registrant
will seek competitive rates, it may not necessarily obtain the lowest possible
commission rates for client account transactions. Although the investment research
products or services that may be obtained by Registrant will generally be used to
service all of Registrant’s clients, a brokerage commission paid by a specific client may
be used to pay for research that is not used in managing that specific client’s account.
With respect to investment research products or services obtained by the Registrant that
have a mixed use of both a research and non-research (i.e., administrative, etc.)
function, Registrant shall make a reasonable allocation of the cost of the product or
service according to its use - the percentage of the product or service that provides
assistance to the Registrant’s investment decision-making process will be paid for with
soft dollars while that portion which provides administrative or other non-research
assistance will be paid for by the Registrant with hard dollars. The brokerage
commissions or transaction fees charged by the designated broker-dealer/custodian are
exclusive of, and in addition to, Registrant’s investment management fee.
Transition Support. To assist the Registrant with its transition to Pershing in 2019,
Pershing provided additional economic benefits (“Transition Support”) to assist the
Registrant in its business. Pershing has provided the Transition Support with the
expectation that the Registrant would recommend and ultimately transfer a significant
portion of its advisory business to Pershing for custodial services. The Transition
Support, in part, is also intended to offset client account close out fees. The Registrant
has no expectation that any additional Transition Support will be offered by Pershing
again upon completion of the initial transfer. Pershing offered to provide the Transition
Support to Registrant in its sole discretion and at its own expense, and neither the
Registrant nor its clients pay/paid any additional fees to Pershing as a result of the
Transition Support received by Registrant.
Research and Additional Benefits. Although not a material consideration when
determining whether to recommend that a client utilize the services of a particular
broker-dealer/custodian, Registrant receives from Pershing (or another broker-
dealer/custodian, investment platform, unaffiliated investment manager, vendor,
unaffiliated product/fund sponsor, or vendor) without cost (and/or at a discount)
support services and/or products, certain of which assist the Registrant to better
monitor and service client accounts maintained at such institutions. Included within the
support services that may be obtained by the Registrant may be investment-related
research, pricing information and market data, software and other technology that
provide access to client account data, compliance and/or practice management-related
publications, discounted or gratis consulting services, discounted and/or gratis
attendance at conferences, meetings, and other educational and/or social events,
marketing support, computer hardware and/or software and/or other products used by
Registrant in furtherance of its investment advisory business operations.
As indicated above, certain of the support services and/or products received may assist
the Registrant in managing and administering client accounts. Others do not directly
provide such assistance, but rather assist the Registrant to manage and further develop
its business enterprise.
There is no corresponding commitment made by the Registrant to Pershing or any other
entity to invest any specific amount or percentage of client assets in any specific mutual
funds, securities or other investment products as result of the above arrangement.
The Registrant’s Chief Compliance Officer, Christopher P. Davis, remains available to address any questions that a client or prospective client may have regarding the above arrangement and any corresponding conflict of interest. 2. The Registrant does not receive referrals from broker-dealers.
3. The Registrant does not generally accept directed brokerage arrangements (when a
client requires that account transactions be effected through a specific broker-dealer).
In such client directed arrangements the client will negotiate terms and arrangements
for their account with that broker-dealer, and Registrant will not seek better execution
services or prices from other broker-dealers or be able to "batch" the client's
transactions for execution through other broker-dealers with orders for other accounts
managed by Registrant. As a result, client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions
for the account than would otherwise be the case.
In the event that the client directs Registrant to effect securities transactions for the
client's accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions
or transaction costs than the accounts would otherwise incur had the client determined
to effect account transactions through alternative clearing arrangements that may be
available through Registrant. Higher transaction costs adversely impact account
performance.
Transactions for directed accounts will generally be executed following the execution
of portfolio transactions for non-directed accounts.
The Registrant’s Chief Compliance Officer, Christopher P. Davis, remains available to address any questions that a client or prospective client may have regarding the above arrangement.
B. To the extent that the Registrant provides investment management services to its clients,
the transactions for each client account generally will be effected independently, unless
the Registrant decides to purchase or sell the same securities for several clients at
approximately the same time. The Registrant may (but is not obligated to) combine or
“bunch” such orders to seek best execution, to negotiate more favorable commission
rates or to allocate equitably among the Registrant’s clients differences in prices and
commissions or other transaction costs that might have been obtained had such orders
been placed independently. Under this procedure, transactions will be averaged as to
price and will be allocated among clients in proportion to the purchase and sale orders
placed for each client account on any given day. The Registrant shall not receive any
additional compensation or remuneration as a result of such aggregation.
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A. For those clients to whom Registrant provides investment supervisory services, account
reviews are conducted on an ongoing basis by the Registrant's supervised persons. All
investment supervisory clients are advised that it remains their responsibility to advise
the Registrant of any changes in their investment objectives and/or financial situation.
All clients (in person or via telephone) are encouraged to review financial planning
issues (to the extent applicable), investment objectives and account performance with the
Registrant on an annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. The Registrant may also provide a
written periodic report summarizing account activity and performance.
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A. As referenced in Item 12A above, the Registrant receives an economic benefit from
Pershing
. The Registrant,
without cost (and/or at a discount), receives support services
and/or products from Pershing.
There is no corresponding commitment made by the Registrant to Pershing or any other
any entity to invest any specific amount or percentage of client assets in any specific
mutual funds, securities or other investment products as result of the above arrangement.
The Registrant’s Chief Compliance Officer, Christopher P. Davis, remains available to address any questions that a client or prospective client may have regarding the above arrangement and any corresponding conflict of interest.
B. The Registrant does not compensate, directly or indirectly, any person, other than its
representatives, for client referrals.
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The Registrant shall have the ability to have its advisory fee for each client debited by the
custodian on a quarterly basis. Clients are provided, at least quarterly, with written
transaction confirmation notices and regular written summary account statements directly
from the broker-dealer/custodian and/or program sponsor for the client accounts. The
Registrant may also provide a written periodic report summarizing account activity and
performance.
To the extent that the Registrant provides clients with periodic account statements or
reports, the client is urged to compare any statement or report provided by the Registrant
with the account statements received from the account custodian.
The account custodian does not verify the accuracy of the Registrant’s advisory fee
calculation.
The Registrant provides other services on behalf of its clients that require disclosure at
ADV Part 1, Item 9. In particular, certain clients have signed asset transfer authorizations
that permit the qualified custodian to rely upon instructions from the Registrant to
transfer client funds to “third parties.” In accordance with the guidance provided in the
SEC Staff’s February 21, 2017 Investment Adviser Association No-Action Letter, the
affected accounts are not subjected to an annual surprise CPA examination
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The client can determine to engage the Registrant to provide investment advisory
services on a discretionary basis. Prior to the Registrant assuming discretionary authority
over a client’s account, the client shall be required to execute an
Investment Advisory
Agreement, naming the Registrant as the client’s attorney and agent in fact, granting the
Registrant full authority to buy, sell, or otherwise effect investment transactions
involving the assets in the client’s name found in the discretionary account.
Clients who engage the Registrant on a discretionary basis may, at any time, impose
restrictions, in writing, on the Registrant’s discretionary authority. (i.e. limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.).
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Unless the client directs otherwise in writing, the Registrant is responsible for voting
client proxies. The Registrant shall vote proxies in accordance with its Proxy Voting
Policy, a copy of which is available upon request. The Registrant shall monitor corporate
actions of individual issuers and investment companies consistent with the Registrant’s
fiduciary duty to vote proxies in the best interests of its clients. Although the factors
which Registrant will consider when determining how it will vote differ on a case by case
basis, they may, but are not limited to, include a review of recommendations from issuer
management, shareholder proposals, cost effects of such proposals, effect on employees
and executive and director compensation. With respect to individual issuers, the
Registrant may be solicited to vote on matters including corporate governance, adoption
or amendments to compensation plans (including stock options), and matters involving
social issues and corporate responsibility. With respect to investment companies (e.g.,
mutual funds), the Registrant may be solicited to vote on matters including the approval
of advisory contracts, distribution plans, and mergers. The Registrant shall maintain
records pertaining to proxy voting as required pursuant to Rule 204-2 (c)(2) under the
Advisers Act. Copies of Rules 206(4)-6 and 204-2(c)(2) are available upon written
request. In addition, information pertaining to how the Registrant voted on any specific
proxy issue is also available upon written request.
Class Action Lawsuits Occasionally, securities held in the accounts of clients will be the subject of class action
lawsuits. The Registrant has retained the services of Chicago Clearing Corporation to
provide a comprehensive review of our clients’ possible claims to a settlement throughout
the class action lawsuit process. Chicago Clearing Corporation actively seeks out any
open and eligible class action lawsuits. Additionally, Chicago Clearing files, monitors
and expedites the distribution of settlement proceeds in compliance with SEC guidelines
on behalf of our clients. Chicago Clearing’s filing fee is contingent upon the successful
completion and distribution of the settlement proceeds from a class action lawsuit. In
recognition of Chicago Clearing’s services, Chicago Clearing receives 15% of our
clients’ share of the settlement distribution. Where the Registrant receives written or
electronic notice of a class action lawsuit, settlement, or verdict affecting securities
owned by clients, it will work to assist clients and Chicago Clearing Corporation in the
gathering of required information and submission of claims. Clients may opt out of the
Chicago Clearing Corporation’s service by contacting The Registrant’s Chief
Compliance Officer.
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A. The Registrant does not solicit fees of more than $1,200, per client, six months or more in
advance.
B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
The Registrant’s Chief Compliance Officer, Christopher P. Davis, remains available to address any questions that a client or prospective client may have regarding the above disclosures and arrangements.
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