Business Description
We provide services to individuals, high-net-worth individuals and charitable organizations
concerning mutual funds, fixed income securities, insurance products including annuities,
equities, ETFs (including ETFs in the gold and precious metal sectors), treasury inflation
protected/inflation linked bonds, non-U.S. securities, venture capital funds and private
placements. As a registered investment adviser, we are held to the highest standard of client care
– a fiduciary standard. As a fiduciary, we always put our client’s interests first and must fully
disclose any potential conflict of interest. We do not hold customer funds or securities.
A. Description of the Advisory Firm
Axia Asset Management, LLC (hereinafter “AXIA”) is a Limited Liability Partnership
organized in the State of New York. The firm was formed in July 2014, and the principal
owner is Pouria Dehgan.
B. Types of Advisory Services
Portfolio Management Services AXIA offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. AXIA creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a
portfolio that matches each client's specific situation. Portfolio management services
include, but are not limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • Regular portfolio monitoring
AXIA evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. AXIA will request discretionary authority from clients in order
to select securities and execute transactions without permission from the client prior to
each transaction. Risk tolerance levels are documented in the Investment Policy
Statement, which is given to each client.
AXIA seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of AXIA’s economic,
investment or other financial interests. To meet its fiduciary obligations, AXIA attempts
to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, AXIA’s policy is to
seek fair and equitable allocation of investment opportunities/transactions among its
clients to avoid favoring one client over another over time. It is AXIA’s policy to allocate
investment opportunities and transactions it identifies as being appropriate and prudent,
including initial public offerings ("IPOs") and other investment opportunities that might
have a limited supply, among its clients on a fair and equitable basis over time.
Services Limited to Specific Types of Investments
AXIA generally limits its investment advice to mutual funds, fixed income securities,
insurance products including annuities, equities, ETFs (including ETFs in the gold and
precious metal sectors), treasury inflation protected/inflation linked bonds, non-U.S.
securities, venture capital funds and private placements. AXIA may use other securities
as well to help diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
AXIA will tailor a program for each individual client. This will include an interview
session to get to know the client’s specific needs and requirements as well as a plan that
will be executed by AXIA on behalf of the client. AXIA may use “model portfolios”
together with a specific set of recommendations for each client based on their personal
restrictions, needs, and targets. Clients may impose restrictions in investing in certain
securities or types of securities in accordance with their values or beliefs. However, if the
restrictions prevent AXIA from properly servicing the client account, or if the restrictions
would require AXIA to deviate from its standard suite of services, AXIA reserves the right
to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and other administrative
fees. AXIA does not participate in any wrap fee programs.
E. Assets Under Management AXIA has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated: $42,000,000 $0 December 2018
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A. Fee Schedule Asset-Based Fees for Portfolio Management Total Assets Under Management Annual Fee All assets 1.00%
These fees are generally negotiable and the final fee schedule is provided for in the
Investment Advisory Contract. Clients may terminate the agreement without penalty for
a full refund of AXIA's fees within five business days of signing the Investment Advisory
Contract. Thereafter, clients may terminate the Investment Advisory Contract generally
with 1 days' written notice.
AXIA uses an average of the daily balance in the client’s account throughout the billing
period, after taking into account deposits and withdrawals, for purposes of determining
the market value of the assets upon which the advisory fee is based.
B. Payment of Fees
Payment of Asset-Based Portfolio Management Fees Asset-based portfolio management fees may be invoiced and billed directly to the client
on a quarterly basis. Fees are paid in arrears.
C. Client Responsibility For Third Party Fees
Clients are responsible for the payment of all third party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by AXIA. Please see Item 12 of this brochure
regarding broker-dealer/custodian.
D. Prepayment of Fees AXIA collects its fees in arrears. It does not collect fees in advance.
E. Outside Compensation For the Sale of Securities to Clients Neither AXIA nor its supervised persons accept any compensation for the sale of
securities or other investment products, including asset-based sales charges or service fees
from the sale of mutual funds.
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AXIA does not accept performance-based fees or other fees based on a share of capital gains on
or capital appreciation of the assets of a client.
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AXIA generally provides advisory services to the following types of clients:
❖ Individuals
❖ High-Net-Worth Individuals
❖ Non-Profit Organizations
Minimum Account Size for Portfolio Management There is an account minimum of $5,000,000, which may be waived by AXIA in its discretion.
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Investment Loss A. Methods of Analysis and Investment Strategies
Methods of Analysis AXIA’s methods of analysis include fundamental analysis, technical analysis, cyclical
analysis, quantitative analysis and modern portfolio theory.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data; primarily price and volume.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for
buying and/or selling a security.
Quantitative analysis deals with measurable factors as distinguished from qualitative
considerations such as the character of management or the state of employee morale, such
as the value of assets, the cost of capital, historical projections of sales, and so on.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, each by carefully choosing the proportions of various asset.
Investment Strategies
AXIA uses long term trading, short term trading, short sales, margin transactions and
options trading (including covered options, uncovered options, or spreading strategies).
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. B. Material Risks Involved
Methods of Analysis Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not take into account new
patterns that emerge over time.
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are two-
fold: 1) the markets do not always repeat cyclical patterns; and 2) if too many investors
begin to implement this strategy, then it changes the very cycles these investors are trying
to exploit.
Quantitative Model Risk: Investment strategies using quantitative models may perform
differently than expected as a result of, among other things, the factors used in the models,
the weight placed on each factor, changes from the factors’ historical trends, and technical
issues in the construction and implementation of the models.
Modern Portfolio Theory assumes that investors are risk adverse, meaning that given
two portfolios that offer the same expected return, investors will prefer the less risky one.
Thus, an investor will take on increased risk only if compensated by higher expected
returns. Conversely, an investor who wants higher expected returns must accept more
risk. The exact trade-off will be the same for all investors, but different investors will
evaluate the trade-off differently based on individual risk aversion characteristics. The
implication is that a rational investor will not invest in a portfolio if a second portfolio
exists with a more favorable risk-expected return profile – i.e., if for that level of risk an
alternative portfolio exists which has better expected returns.
Investment Strategies
AXIA's use of short sales, margin transactions and options trading generally holds greater
risk, and clients should be aware that there is a material risk of loss using any of those
strategies.
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Short term trading risks include liquidity, economic stability, and inflation, in addition to
the long term trading risks listed above. Frequent trading can affect investment
performance, particularly through increased brokerage and other transaction costs and
taxes.
Short sales entail the possibility of infinite loss. An increase in the applicable securities’
prices will result in a loss and, over time, the market has historically trended upward.
Margin transactions use leverage that is borrowed from a brokerage firm as collateral.
When losses occur, the value of the margin account may fall below the brokerage firm’s
threshold thereby triggering a margin call. This may force the account holder to either
allocate more funds to the account or sell assets on a shorter time frame than desired.
Options transactions involve a contract to purchase a security at a given price, not
necessarily at market value, depending on the market. This strategy includes the risk that
an option may expire out of the money resulting in minimal or no value, as well as the
possibility of leveraged loss of trading capital due to the leveraged nature of stock options.
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. C. Risks of Specific Securities Utilized
AXIA's use of short sales, margin transactions and options trading generally holds greater
risk of capital loss. Clients should be aware that there is a material risk of loss using any
investment strategy. The investment types listed below (leaving aside Treasury Inflation
Protected/Inflation Linked Bonds) are not guaranteed or insured by the FDIC or any other
government agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal. Risks of investing in foreign fixed income securities also include the
general risk of non-U.S. investing described below.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver,
or Palladium Bullion backed “electronic shares” not physical metal) specifically may be
negatively impacted by several unique factors, among them (1) large sales by the official
sector which own a significant portion of aggregate world holdings in gold and other
precious metals, (2) a significant increase in hedging activities by producers of gold or
other precious metals, (3) a significant change in the attitude of speculators and investors.
Annuities are a retirement product for those who may have the ability to pay a premium
now and want to guarantee they receive certain monthly payments or a return on
investment later in the future. Annuities are contracts issued by a life insurance company
designed to meet requirement or other long-term goals. An annuity is not a life insurance
policy. Variable annuities are designed to be long-term investments, to meet retirement
and other long-range goals. Variable annuities are not suitable for meeting short-term
goals because substantial taxes and insurance company charges may apply if you
withdraw your money early. Variable annuities also involve investment risks, just as
mutual funds do.
Private placements carry a substantial risk as they are subject to less regulation than are
publicly offered securities, the market to resell these assets under applicable securities
laws may be illiquid, due to restrictions, and the liquidation may be taken at a substantial
discount to the underlying value or result in the entire loss of the value of such assets.
Venture capital funds invest in start-up companies at an early stage of development in
the interest of generating a return through an eventual realization event; the risk is high
as a result of the uncertainty involved at that stage of development.
Options are contracts to purchase a security at a given price, risking that an option may
expire out of the money resulting in minimal or no value. An uncovered option is a type
of options contract that is not backed by an offsetting position that would help mitigate
risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss
for an uncovered call option is limitless. Spread option positions entail buying and selling
multiple options on the same underlying security, but with different strike prices or
expiration dates, which helps limit the risk of other option trading strategies. Option
transactions also involve risks including but not limited to economic risk, market risk,
sector risk, idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk
and interest rate risk.
Non-U.S. securities present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
Past performance is not indicative of future results. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
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A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
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A. Registration as a Broker/Dealer or Broker/Dealer Representative Neither AXIA nor its representatives are registered as, or have pending applications to
become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor Neither AXIA nor its representatives are registered as or have pending applications to
become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests
Pouria Dehgan is a partner of XE Partners I, LLC, and XE Partners II, LLC (parent of XE,
LLC) – both of which are involved in real estate investment activities. From time to time,
he may offer clients advice or products from those activities and clients should be aware
that these services may involve a conflict of interest. Axia Asset Management, LLC always
acts in the best interest of its clients and clients are in no way required to utilize the
services of any representative of Axia Asset Management, LLC in such individual’s
outside capacities.
D. Selection of Other Advisers or Managers and How This Adviser is Compensated for Those Selections
AXIA does not utilize nor select third-party investment advisers. All assets are managed
by AXIA management.
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Transactions and Personal Trading A. Code of Ethics
AXIA has a written Code of Ethics that covers the following areas: Standards of Business
Conduct, Conflicts of Interest, Compliance with Securities Laws, Confidential
Information, Material Non-Public Information, and Personal Securities Holdings. AXIA's
Code of Ethics is available free upon request to any client or prospective client.
B. Recommendations Involving Material Financial Interests AXIA does not recommend that clients buy or sell any security in which a related person
to AXIA or AXIA has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients Practice: From time to time, representatives of AXIA may buy or sell securities for
themselves that they also recommend to clients. This may provide an opportunity for
representatives of AXIA to buy or sell the same securities for their own accounts before or
after recommending those securities to clients. This then provides the potential for AXIA’s
representatives to profit off of the trades made for client accounts and, accordingly, such
transactions create a conflict of interest.
Policies & Procedures: AXIA will always document any transactions that could be
construed as conflicts of interest and will never engage in trading that operates to the
client’s disadvantage when similar securities are being bought or sold. Specifically, AXIA
will ensure that for transactions concerning the same securities on the same day, clients
will receive at least as favorable a price as representatives of AXIA receive or,
alternatively, will receive a credit of the difference in the security price toward client’s
future advisory fees. Consistent with its fiduciary duty, AXIA always acts in the best
interest of the client, including when investing in the same securities as clients.
D. Trading Securities At/Around the Same Time as Clients’ Securities
Practice: From time to time, representatives of AXIA may buy or sell securities for
themselves at or around the same time as clients. This may provide an opportunity for
representatives of AXIA to buy or sell securities before or after trading securities for
clients. This then provides the potential for AXIA’s representatives to profit off of personal
trades made at or around the same time as trades for client accounts and, accordingly,
such transactions create a conflict of interest.
Policies & Procedures: Any such occurrences will be documented and, in order to address
the conflict of interest, AXIA will ensure its representatives do not engage in trading that
operates to the client’s disadvantage if representatives of AXIA buy or sell securities at or
around the same time as clients. Specifically, AXIA will ensure that for transactions
concerning the same securities on the same day, clients will receive at least as favorable a
price as representatives of AXIA receive or, alternatively, will receive a credit of the
difference in the security price toward client’s future advisory fees. Consistent with its
fiduciary duty, AXIA always acts in the best interest of the client, including in trading at
or around the same time as client transactions.
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A. Factors Used to Select Custodians and/or Broker/Dealers Custodians/broker-dealers will be recommended based on AXIA’s duty to seek “best
execution,” which is the obligation to seek execution of securities transactions for a client
on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and AXIA may also
consider the market expertise and research access provided by the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that may aid in AXIA's research efforts. AXIA will never charge
a premium or commission on transactions, beyond the actual cost imposed by the broker-
dealer/custodian.
AXIA will require clients to use Fidelity Brokerage Services LLC.
1. Research and Other Soft-Dollar Benefits While AXIA has no formal soft dollars program in which soft dollars are used to pay
for third party services, AXIA may receive research, products, or other services from
custodians and broker-dealers in connection with client securities transactions (“soft
dollar benefits”). AXIA may enter into soft-dollar arrangements consistent with (and
not outside of) the safe harbor contained in Section 28(e) of the Securities Exchange
Act of 1934, as amended. There can be no assurance that any particular client will
benefit from soft dollar research, whether or not the client’s transactions paid for it,
and AXIA does not seek to allocate benefits to client accounts proportionate to any
soft dollar credits generated by the accounts. AXIA benefits by not having to produce
or pay for the research, products or services, and AXIA will have an incentive to
recommend a broker-dealer based on receiving research or services. Clients should be
aware that AXIA’s acceptance of soft dollar benefits may result in higher commissions
charged to the client.
2. Brokerage for Client Referrals AXIA receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use AXIA will require clients to use a specific broker-dealer to execute transactions. Not
all advisers require or allow clients to direct brokerage. If clients direct brokerages,
then most favorable execution may not be achieved, which may cost the client more.
B. Aggregating (Block) Trading for Multiple Client Accounts When trading in the same security at/around the same time in multiple client accounts,
AXIA will employ Block Trading in order to ensure all clients receive the same pricing.
AXIA may execute multiple Block transactions on the same security on the same day. This
may result in less favorable prices, particularly for illiquid securities or during volatile
market conditions.
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A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews All client accounts for AXIA's advisory services provided on an ongoing basis are
reviewed at least monthly by Pouria Dehgan, Managing Member with regard to clients’
respective investment policies and risk tolerance levels. All accounts at AXIA are assigned
to this reviewer.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
Each client of AXIA's advisory services provided on an ongoing basis will receive a
monthly report detailing the client’s account, including assets held, asset value, and
calculation of fees. This written report will come from the custodian. AXIA does not
provide additional written reports, all required reports will be sent by the custodian.
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A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes)
AXIA does not receive any economic benefit, directly or indirectly from any third party
for advice rendered to AXIA's clients.
B. Compensation to Non – Advisory Personnel for Client Referrals AXIA does not currently compensate any person who is not advisory personnel for client
referrals.
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AXIA does not take custody of client accounts at any time. Custody of client’s accounts is held
primarily at the client’s custodian. Clients will receive account statements from the custodian and
should carefully review those statements for accuracy.
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AXIA provides discretionary investment advisory services to clients. The Investment Advisory
Contract established with each client sets forth the discretionary authority for trading. Where
investment discretion has been granted, AXIA generally manages the client’s account and makes
investment decisions without consultation with the client as to when the securities are to be
bought or sold for the account, the total amount of the securities to be bought/sold, what
securities to buy or sell, or the price per share. In some instances, AXIA’s discretionary authority
in making these determinations may be limited by conditions imposed by a client (in investment
guidelines or objectives, or client instructions otherwise provided to AXIA). Client will execute
a limited power of attorney to evidence discretionary authority.
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AXIA will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions
to the issuer of the security.
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A. Balance Sheet
AXIA neither requires nor solicits prepayment of more than $1,200 in fees per client, six
months or more in advance, and therefore is not required to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients Neither AXIA nor its management has any financial condition that is likely to reasonably
impair AXIA’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years AXIA has not been the subject of a bankruptcy petition in the last ten years.
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