A. Description of the Advisory Firm Rule One Partners, LLC (hereinafter “ROP”) is a Limited Liability Company formed in June of
2013 and organized in the state of Wyoming. The principal owner is Philip Bradley Town, who
serves as Managing Member of ROP.
B. Types of Advisory Services
Rule One Partners, LLC offers investment advisory services to separately managed account clients
(“SMA”), Rule One Capital, LP (“ROC”), and the Rule One Fund (“ROF”). For each type of
client, the services offered to each are discussed individually.
Separately Managed Accounts ROP will be providing investment advice and services to various clients based on a separately managed
account (“SMA”) business model. ROP attempts to find securities that are significantly underpriced
relative to their intrinsic value as determined by one or more of the following methods: non-diversified
focused, deep-value, contrarian, event-driven, macro-technical momentum, volatility and derivatives.
ROP looks for underpricing relative to value from a significant change/event that affects one or more of
the following: the macro environment, the industry or the company.
ROP offers ongoing portfolio management services based on individual Investment Policy
Statements that will outline the client’s current situation, risk tolerance levels and other investment
profile information. Then a plan will be constructed to aid the client in the selection of various
model portfolios in an individual SMA for each client. Investment Supervisory Services include,
but are not limited to, the following:
• Investment strategy • Personal investment policy
• Asset allocation • Asset selection
• Risk tolerance • • Regular portfolio monitoring
ROP evaluates the current investments of each client’s SMA with respect to the risk tolerance
levels, time horizon, and other profile information. ROP will request discretionary authority from
the client in order to select securities and execute transactions on behalf of the client. ROP will
charge the client a management fee based on a percentage of assets under management as detailed
below. Mutual funds, equities, bonds/fixed income, exchange-traded securities, and other types of
securities may be utilized in managing the client’s assets.
Rule One Capital
ROP is the General Partner of and provides investment services for ROC. ROC is a Delaware limited
partnership organized to invest and trade primarily in publicly-traded equities and related options and
selected private offerings although other securities may be utilized.
The investment strategy is centered on an event-driven, deep-value approach. The principal objective is
capital appreciation over a multi-year term by focusing on investing in deep “value” publicly traded
equities while using certain option trading strategies. ROP believes the best hedge against market
fluctuations is to invest in companies with durable competitive advantages at a discount of over fifty
percent (50%) to their intrinsic value (that is, “deep value”) and then to drive down the cost basis in the
investment to well below tangible book value as quickly as possible with additional, lower-cost
purchases, an approach ROP refers to as “stockpiling”. In addition, ROP uses combination derivative
strategies, dividends and buy-backs to attempt reduce ROC’s cost basis in particular positions and
generate positive returns during market downturns. If ROP believes that stock prices and the
corresponding market capitalizations of companies are at unsustainably high levels above their values,
ROP intends to sell positions in those stocks owed by ROC. ROP’s deep-value strategy in managing
ROC relies on market fluctuations.
The investment objectives and policies may change at the sole discretion of ROP. No assurance can be
made that ROP will be able to allocate assets in the manner anticipated or that ROP will be successful
in selecting investments that yield consistent, or above average, risk adjusted returns.
Rule One Fund ROP provides investment supervisory services to the Rule One Fund (“ROF”), an investment
company (also referred to as a “mutual fund”), a series of the World Funds Trust (the “Trust”), a
Delaware Statutory Trust registered under the Investment Company Act of 1940 (the “1940 Act”).
With regard to the Rule One Fund, under the terms of its management contract with the Fund, ROP
acts as investment adviser and, subject to the supervision of the Trust’s Board of Trustees, has
overall responsibility for directing the investments of the Rule One Fund in accordance with its
investment objective, policies and restrictions as provided in its registration statement filed with the
SEC. Rule One or certain unaffiliated service providers provide all necessary office facilities and
personnel for servicing the Rule One Fund’s investments.
The Rule One Fund is an event-driven multi-alternative fund that offers investors exposure to positive
absolute returns with capital preservation during market downturns as a secondary goal. The Rule
One Fund pursues its objective by aiming to provide exposure to multiple separate and combined
investment strategies including: non-diversified focused, deep-value, contrarian, event-driven, macro-
technical momentum, volatility and derivatives.
Under normal circumstances, to achieve ROF’s investment objective by investing in a concentrated
portfolio (
i.e., a portfolio consisting of a relatively small number of holdings) of equity securities and
options on equity securities. The fund’s investments in equity securities, exchange-traded funds
(“ETFs”) that focus their investments in equity securities, depositary receipts evidencing ownership of
common stocks, and securities convertible into common stocks. The fund may invest in foreign equity
securities (including equity securities from emerging markets). Complete details concerning the Rule
One Fund can be found in its prospectus and statement of additional information.
C. Client Tailored Services and Client Imposed Restrictions For SMA services, each client’s account will be managed on the basis of the client’s financial situation
and investment objectives, and in accordance with any reasonable restrictions imposed by the client on
the management of the account. Services will be tailored to the individual needs of clients. Clients may
impose reasonable restrictions in investing in certain securities or types of securities in accordance with
their values or beliefs. However, if ROP feels, in its sole determination,
that a client’s restrictions will prevent the ROP from providing the services it feels are necessary to
fulfill its fiduciary obligations, then ROP may terminate the /client relationship.
For ROC, this fund will be managed in accordance to the partnership agreement and other
governing documents. The Rule One Fund will be managed in accordance to its prospectus.
Accordingly, they are tailored to their needs and objectives.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that includes
management fees, transaction costs, fund expenses, and any other administrative fees. ROP does
not participate in any wrap fee programs.
E. Amounts Under Management
As of December 31, 2019, ROP has assets under management of approximately $71,247,345, all
of which are managed on a discretionary basis.
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A. Fee Schedule
Lower fees for comparable services may be available from other sources.
Separately Managed Accounts
Total Assets Annual Management Fee All Assets 2%
These fees are non-negotiable. Fees are paid quarterly in arrears. At the end of each quarter, fees
are calculated based on the gross value of the managed assets on the last day of the quarter. This is
then multiplied by the annual fee percentage divided by 365 and multiplied by the days in the
billing cycle. The fees will be deducted directly from the Client’s account.
Rule One Capital
Total Assets Annual Management Fee Annual Performance-Based Fee All Assets 0% 20%
ROP charges ROC a performance-based fee. ROP does not receive a management fee in addition to the
performance-based fee. Specifically, ROP will receive compensation for investment management and
general partner services based on capital appreciation. If the portfolio rises in value in a given quarter,
then the client will pay a 20% fee on that increase in value, but if the portfolio drops in value, then the
client will not incur a new performance fee until the portfolio reaches the last highest value, adjusted
for withdrawals and deposits. This is generally known as a “high water mark”. These fees
are paid quarterly in arrears. Please also see Item 6 (Performance-Based Fees and Side-By-Side
Management), which provides greater detail on the performance-based fees. Investors in ROC
should also be aware that ROP, as general partner of the hedge fund, has discretion to cause the
fund to repay to ROP all organizational expenses (in not less than 60 equal monthly installments
from the commencement of the hedge fund) as further disclosed in the hedge fund’s limited
partnership agreement.
Rule One Fund The management fee arrangements with the Rule One Fund (“Fund”) is a fee stated in the
prospectus of the fund multiplied by the assets of the Rule One Fund.
The fee rate takes into account the relative costs of executing the Rule One Fund’s individual
fund’s investment strategy and other factors. Like all investment companies registered under the
1940 Act, the advisory contract between the Rule One Fund and ROP is subject to approval by the
Board of Trustees of the Trust, including trustees who are not interested persons (as defined in the
1940 Act) (“Independent Trustees”) of the Trust. ROP’s fee for providing services are negotiated
on an individual basis.
The investment advisory agreement between the Rule One Fund and ROP will terminate within
two years of the effective date of the investment advisory agreement unless renewed by the Rule
One Fund in a manner permitted by Section 15 of the 1940 Act. The agreement shall also terminate
upon assignment or upon sixty (60) days’ advance written notice by any party to the agreement.
ROP has contractually agreed to reduce its fees and/or absorb expenses of the Rule One Fund, until
a date specified in Rule One Fund’s prospectus to ensure that total annual fund operating expenses
after fee waiver and/or reimbursement (exclusive of any front- end or contingent deferred loads,
taxes, brokerage fees and commissions, borrowing costs (such as interest and dividend expense on
securities sold short), acquired fund fees and expenses, fees and, expenses associated with
investments in other collective investment vehicles or derivative instruments (including for
example option and swap fees and expenses), or extraordinary expenses such as litigation (which
may include indemnification of Fund officers and Trustees, contractual indemnification of Fund
service providers (other than the ROP) will not exceed a specified total expense ratio specified in
the Fund’s prospectus. Advisory fees waived or reimbursed are subject to possible recoupment by
ROP from the Fund in future years on a rolling three-year basis (within the three years after the
fees have been waived or reimbursed) if such recoupment can be achieved within the foregoing
expense limits. Fee waiver and reimbursement arrangements can decrease the Fund’s expenses and
boost its performance.
B. Payment of Fees
For SMA services, advisory fees are withdrawn directly from the client’s accounts with client
written authorization on a quarterly basis in arrears.
For advisory services provided to ROC, pursuant to written agreement with the investor (i.e. client)
in the fund, the performance fee will be deducted from the account(s) of Rule One Capital on a
quarterly basis in arrears.
As compensation for all services rendered, facilities provided and expenses paid or assumed by ROP
under this Agreement, the Rule One Fund pays ROP on the last day of each month a fee calculated
by applying a monthly rate, based on an annual percentage rate, to the Fund’s average daily net
assets for the month. As further discussed in the prospectus, these expenses are ultimately borne by
the investor in the Rule One Fund.
C. Clients Are Responsible For Third Party Fees
The client is responsible for the payment of all third-party fees (i.e. custodian fees, brokerage fees,
mutual fund fees, transaction fees, etc.). These fees are separate and distinct from the fees and expenses
charged by ROP. Please see Item 12 of this brochure regarding the broker-dealer/custodian.
Third party fees incurred by Rule One Capital LP (the hedge fund) will be part of the expense ratio
of the fund and ultimately born by investors in the fund.
For investors in the Rule One Fund, they will be subject to annual fund operating expenses in
addition to any sales charge, if applicable.
D. Prepayment of Fees
ROP collects its fees in arrears. It does not collect fees in advance. Accordingly, ROP does not
offer any refunds, with one exception. SMA clients may terminate their contract within forty-five
days’ written notice at a full refund. To dos, the client must provide notification to ROP.
E. Outside Compensation For the Sale of Securities to Clients
Jeffrey Clinton Town, in his role as a licensed insurance agent, can accept compensation for the
sale of insurance products to ROP clients.
This presents a conflict of interest and gives the supervised person an incentive to recommend
products based on the compensation received rather than on the client’s needs. When
recommending the sale of securities or investment products for which the supervised persons
receives compensation, they will document the conflict of interest in the client file and inform the
client of the conflict of interest.
Clients have the option purchase insurance products recommended through an insurance agency or
insurance agent not affiliated or associated with ROP. Advisory fees are not charged on the value
of any insurance product nor are advisory fees reduced on other assets managed by ROP for the
amount of commission received for the sale and servicing of an insurance product.
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The sole client for whom performance-based fees (a share of capital gains on or capital
appreciation of the assets of a client) are charged is Rule One Capital (“ROC”). ROP does not
offer performance-based accounts and pricing to any other client.
Managing performance and non-performance based fee accounts at the same time presents a
conflict of interest because ROP and its supervised persons have an incentive to favor
recommending ROC as an investment, for which ROP and its supervised persons receive a
performance-based fee. ROP addresses the conflicts by ensuring that clients who have
performance based accounts do not receive preferential treatment. ROP provides best execution
practices and upholds its fiduciary duty for all clients.
For California clients, performance fees will only be charged to qualified clients in accordance with
the provisions of California Code of Regulations Section 260.234. “Qualified Client” means: (i) A natural person who or a company that immediately after entering into the contract
has at least $1,000,000 under the management of the investment adviser;
(ii) A natural person who or a company that the investment adviser entering into the
contract (and any person acting on his behalf) reasonably believes, immediately prior to
entering into the contract, either: (a) Has a net worth (together, in the case of a natural
person, with assets held jointly with a spouse) of more than $2,000,000 (excluding the
value of the client’s primary residence) at the time the contract is entered into; or (b) Is a
qualified purchases as defined in section 2(a)(51)(AA) of the Investment Company Act of
1940 (15 U.S.C. 80a-2(51)(A)) at the time the contract is entered into; or
(iii) A natural person who immediately prior to entering into the contract is: (a) An
executive officer, director, trustee, general partner or person serving in similar capacity,
of the investment adviser; or (b) An employee of the investment adviser (other than an
employee performing solely clerical, secretarially or administrative functions with regard
to the investment adviser) who, in connection with his or her regular functions or duties,
participates in the investment activities of such investment adviser, provided that such
employee has been performing such functions and duties for or on behalf of the
investment adviser, or substantially similar functions or duties for or on behalf of another
company for at least 12 months.
For Utah clients, ROP will comply with Rl64-2-1 of the Utah Administrative Code
concerning performance-based fees. Among other requirements, this means that:
Client requirements
(1) The client entering into the contract must be:
(a) a natural person or a company who, immediately after entering into the contract,
9
has at least $750,000 under the management of the investment adviser;
(b) a person who the investment adviser and its investment adviser representatives
reasonably believe, immediately before entering into the contract, is a natural person
or a company whose net worth, at the time the contract is entered into, exceeds
$1,500,000. The net worth of a natural person may include assets held jointly with
that person’s spouse;
(c) a qualified purchaser as defined in section 2(a)(51)(A) of the Investment Company
Act of 1940 at the time the contract is entered into; or
(d) a natural person who immediately prior to entering into the contract is: (1)(d)(i) An executive officer, director, trustee, general partner, or person
serving in a similar capacity of the investment adviser; or (1)(d)(ii) An employee of the investment adviser (other than an employee
performing solely clerical, secretarial or administrative functions with regard
to the investment adviser) who, in connection with his or her regular functions
or duties, participated in the investment activities of such investment adviser,
provided that such employee has been performing such functions and duties
for or on behalf of the investment adviser, or substantially similar functions or
duties for or on behalf of another company for at least 12 months. Compensation formula (1) The compensation paid to the investment adviser with respect to the performance of
any securities over a given period must be based on a formula with the following
characteristics:
(a) In the case of securities for which market quotations are readily available within
the meaning of Rule 2a-4(a)(1) under the Investment Company Act of 1940, 17 C.F.R.
270.2a-4(a)(1) (1999) which is adopted and incorporated by reference and available
from the Division, the formula will include the realized capital losses and unrealized
capital depreciation of the securities over the period;
(b) In the case of securities for which market quotations are not readily available
within the meaning of Rule 2a-4(a)(1) under the Investment Company Act of 1940 the
formula will include: (b)(i) the realized capital losses of securities over the period, and (b)(ii) if the unrealized capital appreciation of the securities over the period is
included, the unrealized capital depreciation of the securities over the period;
and,
(c) the formula will provide that any compensation paid to the investment adviser
under this rule is based on the gains less the losses, computed in accordance with
subparagraphs (a) and (b) of this subparagraph, in the client’s account for a period
of not less than one year.
Additional disclosure requirements
(1) Before entering into the advisory contract, ROP will disclose in writing to the client
all material information concerning the proposed advisory arrangement, including the
following:
(a) That the fee arrangement may create an incentive for the investment adviser to
make investments which are riskier or more speculative than would be the case in the
absence of a performance fee;
(b) Where relevant, that the investment adviser may receive increased compensation with
regard to unrealized appreciation as well as realized gains in the client’s account;
(c) The periods that will be used to measure investment performance throughout the
contract and their significance in the computation of the fee;
(d) The nature of any index which will be used as a comparative measure of
investment performance, the significance of the index, and the reason the investment
adviser believes that the index is appropriate; and,
(e) Where the investment adviser’s compensation is based in part on the unrealized
appreciation of securities for which market quotations are not readily available
within the meaning of Rule 2a-4(a)(1) under the Investment Company Act of 1940
how the securities will be valued and the extent to which the valuation will be
independently determined. Clients that are paying a performance-based fee should be aware that investment advisors have an
incentive to invest in riskier investments when paid a performance based fee due to the higher
risk/higher reward attributes.
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ROP generally provides management supervisory services to the following types of clients: 1)
individuals; 2) high net worth individuals; 3) pooled investment vehicle (Rule One Capital); and a
mutual fund (Rule One Fund). For SMA clients, the account minimum is $20,000, which may be
waived by ROP at its discretion. For ROC, the initial minimum investment is $100,000, although
ROP reserves the right to waive this requirement. The minimum subsequent investment is
$50,0000 for an existing investor. For Rule One Fund, the initial minimum investment is $20,000,
while the minimum subsequent investment amount is $5,000. Rule One Fund and ROP reserves the
right to waive these minimum amounts.
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of Loss A. Methods of Analysis and Investment Strategies
Methods of Analysis ROP employs both fundamental and technical analysis methods in developing investment strategies for
all clients. 1) Fundamental analysis is a method of evaluation that attempts to measure the value of a
security by examining economic, industry, and company condition. Fundamental analysis typically
focuses on key statistics in a company’s financial statements to determine the valuation of a security.
Common tools used in fundamental analysis are the review of financial ratios and financial statements.
2) Technical analysis is a method of evaluation seeks to identify where the prices of securities are
headed. Technical analysis attempts to understand the market sentiment behind price trends rather than
analyzing a security’s fundamental attributes.
ROP, in utilizing fundamental analysis, to establish a reasonable value (i.e., intrinsic value) for
securities of companies that appear to be temporarily undervalued by the market but have a
favorable outlook for long-term growth. ROP focuses on the underlying financial condition and
growth prospects of individual companies, including future earnings, free cash flow, and dividends.
Various other factors, including financial strength, economic condition, competitive advantage,
quality of the business franchise, and the reputation, experience, and competence of a company’s
management are included in the valuation when ROP evaluates securities
In utilizing technical analysis, ROP may seek to invest in companies or security that have experienced
an event that has caused the security price to decline well below ROP’s intrinsic value for such
company or security. In these situations, ROP expects the securities of a company/security to
appreciate over time due to specific developments rather than general business conditions or market
events. The value of these companies/securities may not be discounted in the market except when there
are unexpected events that create uncertainty about the security, company, the industry, and/or the
economy. ROP may sell a security when its investment analysis indicates that the security is priced
near or above its intrinsic value or better investment opportunities are available.
Investment Strategies Separately Managed Accounts ROP attempts to find securities that are significantly underpriced relative to their intrinsic value as
determined by one or more of the following methods: non-diversified focused, deep-value, contrarian,
event-driven, macro-technical momentum, volatility and derivatives. ROP looks for underpricing relative
to value from a significant change/event that affects one or more of the following: the macro environment,
the industry or the company.
Rule One Capital
The investment strategy is centered on an event-driven, deep-value approach. The principal objective is
capital appreciation over a multi-year term by focusing on investing in deep “value” publicly traded
equities while using certain option trading strategies. ROP believes the best hedge against market
fluctuations is to invest in companies with durable competitive advantages at a discount of over fifty
percent (50%) to their intrinsic value (that is, “deep value”) and then to drive down the cost basis in the
investment to well below tangible book value as quickly as possible with additional, lower-cost
purchases, an approach ROP refers to as “stockpiling”. In addition, ROP uses combination derivative
strategies, dividends and buy-backs to attempt reduce ROC’s cost basis in particular positions and
generate positive returns during market downturns. If ROP believes that stock prices and the
corresponding market capitalizations of companies are at unsustainably high levels above their values,
ROP intends to sell positions in those stocks owed by ROC. ROP’s deep-value strategy in managing
ROC relies on market fluctuations.
Rule One Fund The Rule One Fund is event-driven multi-alternative fund that offers investors exposure to positive
absolute returns with capital preservation during market downturns as a secondary goal. The Rule
One Fund pursues its objective by aiming to provide exposure to multiple separate and combined
investment strategies including: non-diversified focused, deep-value, contrarian, event-driven, macro-
technical momentum, volatility and derivatives.
Under normal circumstances, to achieve the fund’s investment objective by investing in a concentrated
portfolio (
i.e., a portfolio consisting of a relatively small number of holdings) of equity securities and
options on equity securities. The fund’s investments in equity securities (“Equity Securities”) include
common stocks, preferred stocks, exchange-traded funds (“ETFs”) that focus their investments in
equity securities, depositary receipts evidencing ownership of common stocks, and securities
convertible into common stocks. The fund may invest in foreign equity securities (including equity
securities from emerging markets).
Investing in securities involves risk of loss that clients should be prepared to bear. B. Material Risks Involved
Methods of Analysis The risk with technical analysis is that markets do not always follow patterns and relying solely on
this method may not work long-term.The risk assumed with fundamental analysis is that the market
will fail to reach expectations of perceived value.
Investment Strategies In executing various strategies, material risks may be present with the strategies. In seeking “deep
value” securities, there is the potential that a security has decreased in value but will continue to
decrease in value beyond the entry point by ROP. This may be the result of market fluctuations,
company or security specific events, or other reasons. In seeking event-driven moments as to when to
invest in a security, there is the possibility that the security may experience minimal movement in
price over a protracted period. Due to market, political, or other security specific events, there may be
limited volatility in a security thus potentially resulting in smaller gains and/or losses.
The investment strategies employed by ROP may involve the frequent trading of securities. This can
investment performance by increasing brokerage costs thus causing the client to pay more in brokerage
expenses for separately managed accounts and resulting in higher expenses for ROC and Rule One Fund.
Investors in ROC ultimately bear these higher expenses while investors in the Rule One Fund
would bear these additional expenses, if not for expense agreement that limits expenses of the
mutual fund.
C. Risks of Specific Securities Utilized ROP generally seeks investment strategies that do not involve significant or unusual risk beyond
that of the general domestic and/or international equity markets. However, it will utilize short sales
and options writing. Short sales, margin transactions, and options writing generally hold greater
risk of capital loss and clients should be aware that there is a material risk of loss using any of
those strategies. The following list provides details on various risks that are applicable to the
products and strategies utilized by ROP.
Exchange-Traded Funds - Exchange-traded funds (“ETF”) will not be able to replicate exactly the performance of the indices they track because the total return generated by the securities will be
reduced by transaction costs incurred in adjusting the actual balance of the securities. This may result
in a loss. Certain securities comprising the indices tracked by the ETFs may, from time to time,
temporarily be unavailable, which may further impede the ETFs’ ability to track their applicable
indices. ETFs are subject to investment advisory and other expenses.
Mutual Funds - Investing in mutual funds carries the risk of capital loss and thus you may lose money investing in mutual funds. All mutual funds have costs that lower investment returns. They
can be of bond “fixed income” nature (lower risk) or stock “equity” nature (mentioned above).
Equity - This generally refers to buying shares of stocks by an individual or firms in return for receiving a future payment of dividends and capital gains if the value of the stock increases. Equity
security prices may fall over short or extended periods of time. Historically, the equity markets
have moved in cycles, and the price of equities may fluctuate drastically from day to day.
Individual companies may report poor results or be negatively affected by industry and/or
economic trends and developments. The prices of securities issued by such companies may suffer a
decline in response. These factors contribute to price volatility and the potential that a stock that it
may decrease in value and the investment may incur a loss.
Derivatives - Exposure to derivative instruments may involve risks different from, or possibly greater than, the risks associated with investing directly in securities and other traditional investments. These
risks include (i) the risk that the counterparty to a derivative transaction may not fulfill its contractual
obligations; (ii) risk of mispricing or improper valuation; and (iii) the risk that changes in the value of
the derivative may not correlate perfectly with the underlying asset, rate or index. Derivative prices are
highly volatile and may fluctuate substantially during a short period of time. Such prices are influenced
by numerous factors that affect the markets, including, but not limited to prices of underlying
securities; changes in volatility; corporate dividend policies; interest rates; time; changing supply and
demand relationships; government programs and policies; national and international political and
economic events, changes in interest rates, inflation and deflation and changes in supply and demand
relationships. Trading derivative instruments involves risks different from, or possibly greater than, the
risks associated with investing directly in securities.
Call and Put Options
- There are risks associated with the sale and purchase of call and put options. As a
seller (writer) of a put option, the client may lose money if the value of the reference index or security
falls below the strike price. As the seller (writer) of a call option, the client may experience lower
returns if the value of the reference index or security rises above the strike price.
Cash and Cash Equivalents - To the extent that large positions in cash or cash equivalents are held by a client, there is a risk of lower returns and potential lost opportunities to participate in overall market
appreciation.
Treasury Inflation Protected/Inflation Linked Bond -: The risk of default on these bonds is dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry a potential
risk of losing share price value, albeit rather minimal.
Fixed Income - These securities are an investment that guarantees fixed periodic payments in the future that may involve economic risks such as inflationary risk, interest rate risk, default risk,
repayment of principal risk, etc.
Real Estate Funds – Real estate funds face several kinds of risk that are inherent in this sector of the market. Liquidity risk, market risk and interest rate risk are just some of the factors that can
influence the gain or loss that is passed on to the investor. Liquidity and market risk tend to have a
greater effect on funds that are more growth-oriented, as the sale of appreciated properties depends
upon market demand. Conversely, interest rate risk impacts the amount of dividend income that is
paid by income-oriented funds.
Hedge Funds – Hedge funds are not suitable for all investors and involve a high degree of risk due to several factors that may contribute to above average gains or significant losses. Such factors
include leveraging or other speculative investment practices, commodity trading, complex tax
structures, a lack of transparency in the underlying investments, and generally the absence of a
secondary market.
REITs – These have specific risks including valuation due to cash flows, dividends paid in stock rather than cash, and the payment of debt resulting in dilution of shares.
Private Company/Placement Investments
- Any investments in the stocks of privately held
companies involve greater risks than investments in stocks of companies that have traded publicly on
an exchange for extended time periods. There is significantly less information available about these
companies’ business models, quality of management, earnings growth potential, and other criteria that
are normally considered when evaluating the investment prospects of a company. Private placements
and other restricted securities held by the Fund are generally considered to be illiquid and are difficult
to value since there are no market prices and less overall financial information available. ROP
evaluates a variety of factors when assigning a value to these holdings, but the determination involves
some degree of subjectivity and the value assigned may differ from the value assigned by other mutual
funds holding the same security.
Emerging Markets - The risks of investing in foreign securities are magnified in emerging markets. Emerging-market countries may experience higher inflation, interest rates, and unemployment and
greater social, economic, and political uncertainties than more developed countries.
Foreign Investment Risk
- Since investments may include foreign equity securities, the client is subject
to risks beyond those associated with investing in domestic securities. Foreign companies are
generally not subject to the same regulatory requirements of U.S. companies thereby resulting in
less publicly
Market Risk - Overall market risks may also affect the value of the client’s holdings. Factors such as domestic economic growth and market conditions, interest rate levels and political events affect the
securities markets.
Sector Risk
– A client may have exposure to a limited number of issuers conducting business in the same
sector or group of sectors. Market conditions, interest rates, and economic, regulatory, or financial
developments could significantly affect a single sector or a group of sectors, and the securities of
companies in that sector or group of sectors could react similarly to these or other developments.
Small and Medium Capitalization Stocks - The earnings and prospects of small and medium sized companies are more volatile than larger companies and may experience higher failure rates than larger
companies. Small and medium sized companies normally have a lower trading volume than larger
companies, which may tend to make their market price fall more disproportionately than larger
companies in response to selling pressures and may have limited markets, product lines, or financial
resources and lack management experience.
Credit Risk
- An issuer or guarantor of a debt security may be unable or unwilling to make
scheduled payments of interest and principal. Actual or perceived deterioration in an issuer’s or
guarantor’s financial condition may affect a security’s value
Interest-Rate Risk - Fluctuations in interest rates may cause investment prices to fluctuate. For example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
Inflation Risk - When any type of inflation is present, a dollar today will buy more than a dollar next year, because purchasing power is eroding at the rate of inflation.
Currency Risk - Overseas investments are subject to fluctuations in the value of the dollar against the currency of the investment’s originating country. This is also referred to as exchange rate risk.
Reinvestment Risk - This is the risk that future proceeds from investments may have to be reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates to fixed income securities.
Business Risk - These risks are associated with a particular industry or a particular company
within an industry. For example, oil-drilling companies depend on finding oil and then refining it, a
lengthy process, before they can generate a profit. They carry a higher risk of profitability than an
electric company which generates its income from a steady stream of customers who buy
electricity no matter what the economic environment is like.
Short Sale Risk - The Fund may take a short position. A short position is the commitment to buy or sell a security at a specified price at a specified time in the future. Any short selling involves the risk
of a theoretically unlimited increase in the value of the underlying instrument. Therefore, short selling
subjects the client to the potential for unlimited losses.
Long term trading – This type of trading is designed to capture market rates of both return and
risk. Due to its nature, the long-term investment strategy can expose clients to various other types
of risk that will typically surface at various intervals during the time the client owns the
investments. These risks include but are not limited to inflation (purchasing power) risk, interest
rate risk, economic risk, market risk, and political/regulatory risk.
Short term trading – Short term trading risks include liquidity, economic stability and inflation.
Margin Risk – Securities may be held that are subject to collateral requirements at various executing brokers. These collateral requirements may change at the discretion of the brokers, the exchanges
through which the securities are traded or through regulatory requirements. Changes to collateral
requirements, especially emergency adjustments that are done in response to market volatility, may
force ROP to sell certain securities on short notice for non-investment related reasons. If ROP is forced
to sell securities over a short period of time it may result in unfavorable execution prices and
unfavorable investment results.
Past performance is not a guarantee of future returns. Investing in securities involves a risk of loss that you, as a client, should be prepared to bear. With respect to the Rule One Fund, more detailed information relating to the risks of investing in the Fund are set forth in that Fund’s Prospectus and registration statement filed with the SEC or other applicable offering or account guideline documents.
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A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
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A. Registration as a Broker/Dealer or Broker/Dealer Representative Neither ROP nor its representatives are registered as or have pending applications to become a
broker/ dealer or as representatives of a broker/ dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor Neither ROP nor its representatives are registered as or have pending applications to become a
Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor.
C. Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests
Managing Member Philip Bradley Town is the Manager of Rule One Capital LP, a hedge fund for
whom ROP serves as general partner and provides investment management services. ROP is the
fund’s general partner. Philip Bradley Town is also the Portfolio Manager for the Rule One Fund.
ROP manages assets for all clients based on the same investment strategies as detailed in Item 8.
ROP may recommend an investment in ROC or Rule One Fund. This presents a conflict of interest as
ROP or its related persons may receive more compensation by recommending a client invest in the
Rule One Fund or ROC as opposed to a SMA. The client should be aware that ROP will receive
substantially more income in percentage terms if the value of investments held through ROC
appreciates materially as ROP earns a performance fee. ROP acts in the best interest of the client
consistent with its fiduciary duties.
Philip Bradley Town is the Chief Executive Officer of Rule One Investing, LLC, an investing
education company. Jeffrey Clinton Town and Andrew Hariton are teachers with Rule One
Investing, LLC. Rule One Investing, LLC does not provide investment advice and clients of Rule
One Investing, LLC are not solicited to become clients of ROP or investors in the Rule One Fund.
However, ROP may make such students aware of Philip Bradley Town’s affiliation with ROP,
Rule One Capital, or the Rule One Fund. Students of Rule One Investing, LLC are not required to
utilize the services of ROP or invest in the Rule One Fund or Rule One Capital and, similarly,
clients of ROP are not required to become students of Rule One Investing, LLC.ROP always seeks
to act in the best interest of the client.
Jeffrey Clinton Town is a licensed insurance agent but does not actively engage in the sale of
insurance products at this time. The sale of insurance products could potentially cause a conflict
interest as he could sale an insurance product based on compensation received as opposed to the
client’s best interest. To address this, he will not offer such products to clients of Rule One
Partners, LLC, will not sell insurance products in jurisdictions where he is not authorized to do so,
and is required to follow firm policies in serving as a fiduciary to act in the best interest of clients.
All material conflicts of interest under California Code of Regulations Section 260.238(k) are
disclosed regarding the investment adviser, its representatives or any of its employees, which could
be reasonable expected to impair the rendering of unbiased and objective advice.
D. Selection of Other Advisers or Managers and How This Adviser is Compensated for Those Selections ROP does not utilize nor select other investment advisers or third-party managers. All assets are
managed by ROP.
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Transactions and Personal Trading A. Code of Ethics
ROP has adopted a written Code of Ethics describing its high standard of business conduct, and
fiduciary duty to its Clients. The Code of Ethics includes provisions relating to the confidentiality
of Client information, a prohibition on insider trading, restrictions on initial public offerings, and
personal securities trading procedures, among other topics. Our Code of Ethics is available free
upon request to any client or prospective client.
From time to time, in connection with its business including the management of the Rule One
Fund, ROP may obtain material non-public information that is usually not available to other
investors or the general public including information about the Rule One Fund, the shares of which
are publicly offered. In compliance with applicable laws, ROP has adopted a comprehensive set of
policies and procedures that prohibit the use of material non-public information by investment
professionals or any other employees.
The Rule One Fund as part of the Trust also has a code of ethics and insider trading policies and
procedures.
B. Recommendations Involving Material Financial Interests
ROP may recommend that SMA clients buy or sell any security in which ROP or a related person
has a material financial interest. Specifically, ROP is the investment adviser to the Rule One Fund,
a mutual fund. ROP does not seek or generally solicit separately managed account clients to invest
in Rule One Capital, a hedge fund in which ROP is the general partner and provides investment
advice. The recommendation of Rule One Fund can create a conflict of interest as ROP has a
financial incentive to recommend Rule One Fund as it is conceivable that ROP could earn an
investment management fee from the management of client assets in Rule One Fund while also
collecting asset management fees as a SMA client on the same assets. To address this issue, ROP
will not charge separately managed accounts advisory fees on any Rule One Fund assets.
C. Investing Personal Money in the Same Securities as Clients From time to time, representatives of ROP will buy or sell securities for themselves that they also
select for the portfolio of Rule One Capital, SMA clients, or Rule One Fund. This could provide an
opportunity for representatives of ROP to buy or sell the same securities before or after
recommending the same securities to the client resulting in representatives profiting off the
recommendations they provide. Such transactions may create a conflict of interest. ROP has
adopted policies and pre-clearance requirements for transactions of material size to minimize this
conflict so that a client may not be disadvantage in terms of pricing and best execution. ROP will
monitor all such transactions to assure there are no improprieties.
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of ROP will buy or sell securities for themselves at or around
the same time as clients including SMA clients, Rule One Capital, and the Rule One Fund. This
may provide an opportunity for representatives of ROP to buy or sell the same securities before or
after recommending the same securities to the client resulting in representatives profiting off the
recommendations they provide. Such transactions may create a conflict of interest. . ROP has
adopted policies and pre-clearance requirements for transactions of material size to minimize this
conflict so that a client may not be disadvantage in terms of pricing and best execution. ROP will
monitor all such transactions to assure there are no improprieties
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A. Factors Used to Select Custodians and/or Broker/Dealers
In selecting a broker-dealer, ROP will seek the best combination of brokerage expenses and
execution quality while providing quality operational services. In evaluating “execution quality,”
historical net prices (after mark-ups, markdowns or other transaction-related compensation) on
other transactions will be a factor but other factors will also be relevant, including the following:
the execution, clearance, and settlement and error correction capabilities of the broker-dealer
generally and in connection with securities of the type and in the amounts to be bought or sold; the
willingness of the broker-dealer to commit capital; reliability and financial stability; the size of the
transaction; availability of securities to borrow for short sales; and the market for the security.
ROP uses Interactive Brokers LLC (CRD# 36418) for SMA accounts, Rule One Capital, and Rule
One Fund for trade entry and execution services. ROP will never charge a premium or commission
on transactions, beyond the actual cost imposed by the custodian. Fifth Third Bank is the custodian
for the Rule One Fund while Interactive Brokers is the custodian for SMA clients and Rule One
Capital.
1. Research and Other Soft Dollar Benefits
ROP, in its discretion, may enter into soft dollar arrangements.
Soft Dollar Benefits Within Safe Harbor
For soft dollar benefits that meet the ‘safe harbor’ requirements of Section 28(e) of the Securities
Exchange Act or 1934, as interpreted by the SEC (most recently in an SEC Interpretive Release
effective on July 24, 2006) (the “Soft Dollar Safe Harbor”), ROP is protected from breach of
fiduciary duty claims by its advisory clients, even if the brokerage commissions paid are higher
than the lowest available.
If the brokerage and research services and products are provided by a broker- dealer , ROP, in good
faith, after determining the product or service meets the eligibility criteria of Soft Dollar Safe Harbor
and provides lawful and appropriate assistance in the performance of relevant responsibilities of ROP,
ROP may conclude that the commissions paid are reasonable in relation to the value of the research and
brokerage products and services provided by the broker-dealer. While ROP generally will select the
broker-dealer ROP believes can provide its clients with “best execution,”
ROP may select that broker-dealer from which ROP or its clients will receive brokerage services or
research eligible for the Soft Dollar Safe Harbor that has substantive content, beyond transaction
execution. The amount of compensation a client pays such a broker-dealer may be higher than what
another, equally capable broker-dealer might charge. Because many of those services or products
could benefit ROP, ROP may have a conflict of interest in allocating brokerage business, including
an incentive to cause the Rule One Fund or Rule One Capital to effect more transactions than it
might otherwise do in order to obtain those benefits. The extent of that conflict depends in large
part on the nature and uses of the services and products acquired with soft dollars.
Under the Soft Dollar Safe Harbor, eligible “research” services and products means services or
products used to provide lawful and appropriate assistance to ROP in making investment decisions
for its clients. And eligible “brokerage” services and products means services or products used to
execute trades. To qualify for the Soft Dollar Safe Harbor, ROP must, among other things,
determine that commissions paid are reasonable in light of the value of both the “brokerage” and
“research” services and products acquired. The Soft Dollar Safe Harbor protects the use of ROC
soft dollars even when the research acquired is used in making investment decisions for clients
other than ROC. The types of research and brokerage services and products ROP may acquire
include: traditional research reports analyzing a particular company’s performance or securities;
market and economic data and data services; specialized, trade and technical publications; portfolio
analysis software; financial database software and services; certain order entry services; analytical
software; quotation equipment and other computer hardware for use in running software used in
investment decision making and securities trading transactions; and other products or services that
may enhance ROP’s investment decision making and trading transactions.
ROC may use brokerage compensation (as well as interest the broker- dealer receives on the
ROC’s cash balances, margin borrowings, and borrowings of securities to maintain short positions)
to pay the broker-dealer for record keeping, custodial, and related services provided to the
Partnership and may also pay its accounting and other, similar expenses using soft dollars. ROC,
and not ROP, would otherwise be obligated to bear these expenses and ROP therefore does not
believe it has a meaningful conflict of interest in using soft dollars to pay them, although the use of
soft dollars to pay these expenses is not within the Soft Dollar Safe Harbor.
Soft Dollar Benefits Outside of Safe Harbor
If soft dollars are used to acquire services and products that provide benefits to ROP that may not
qualify as research or brokerage services or products, or to pay expenses otherwise payable by the
General Partner used in ROP’s administrative activities, then these expenses may not be within the
Soft Dollar Safe Harbor. Specifically, a portion of the commissions generated on ROC brokerage
transactions may generate “soft dollar” credits that the General Partner
(ROP) is authorized to use to pay for research and other non-research related services and products
used by the General Partner, including costs otherwise treated as General Partner expenses.
ROP may or may not use other clients’ soft dollars to pay such expenses and, if it does, such use
may not be directly proportionate to the benefits to the Partnership and such other clients.
Accordingly, other services or products as well as expenses ROP would otherwise pay that may be
paid through the use of the ROC’s soft dollars could include ROP operating costs and expenses,
including supplies, salaries, employee benefits, other employee compensation, telephone (including
cellular telephones), postage, transportation, travel, meals and entertainment, placement fees and
other marketing costs, hardware, software, cables, monitors and other computer-related equipment
and accessories, used in administrative activities, other office equipment, news wire and data
processing charges, legal and accounting fees, office rent and electricity, quotation services and
periodical subscription fees and all other trading related expenses. These soft dollar payments may
be received in connection with transactions in which the ROC does not participate.
The availability of these other benefits may influence ROP to select one broker- dealer rather than
another to perform services for the ROC. Nevertheless, ROP will attempt to assure either that the
fees and costs for services provided to the ROC by broker-dealers offering these benefits are not
materially greater than they would be if the services were performed by equally capable broker-
dealers not offering such services or that ROC also will benefit from the services.
The use of soft dollars to obtain investment research services and to pay for the administrative
costs and expenses of ROP creates a conflict of interest between ROP and ROC, because ROC
pays for such products and services that are not exclusively for ROC’s benefit and that may be
primarily or exclusively for ROP’s benefit. To the extent that ROP is able to acquire these products
and services without expending its own resources, ROP’s use of “soft dollars” would tend to
increase ROP’s profitability. In addition, the availability of these nonmonetary benefits may
influence ROP to select one broker-dealer rather than another to perform services for ROC. ROP
intends to engage in these practices to the fullest extent permitted by law.
2. Brokerage for Client Referrals ROP receives no referrals from a broker-dealer or third party in exchange for using that broker-
dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use ROP uses Interactive Brokers as the custodian for all SMA accounts and Rule One Capital. ROP
uses Fifth Third Bank as custodian for the Rule One Fund and Interactive Brokers as the broker-
dealer. ROP does not allow clients to direct which broker/ dealer/custodian will be used.
B. Aggregating (Block) Trading for Multiple Client Accounts ROP maintains the ability to block trade purchases across accounts. Block trading may benefit
clients by providing ROP the ability to purchase larger blocks resulting in smaller transaction costs
to the clients. Declining to block trade can cause more expensive trades for the clients.
A block trade executed with a particular broker is generally allocated pro-rata among the accounts
that are participating in the block trade until any account has been filled. After any account has
been filled, the trade is allocated pro-rata among any remaining accounts. Each broker’s execution
of a bunched order may be at a price different than another broker’s block order execution price for
the same security.
ROP has established allocation policies for their various accounts and securities types to ensure
allocations are appropriate given clients’ differing investment objectives and other considerations.
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A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews
SMA client’s accounts are reviewed periodically by Philip Bradley Town, Managing Member.
Philip Bradley Town is the chief advisor and is instructed to review the client’s account with regard
to the investment policies and risk tolerance levels.
The hedge fund, Rule One Capital, will be reviewed on a ongoing basis including periodic reviews
of transactions by the Chief Compliance Officer.
The Trustees of the Trust review at least annually the activities of the Rule One Fund’s portfolio
manager, and review on a regular basis the performance of the Rule One Fund. The Trustees of the
Trust are supplied periodic reports providing, among other items, comparative performance data,
sales and redemptions of shares information, and certain brokerage commission reports. The Chief
Compliance Officer will also monitor activity of Rule One Fund for compliance with applicable
law on a daily basis.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Reviews may be triggered by material market, economic or political events, or by changes in
the fund’s financial situation.
C. Content and Frequency of Regular Reports Provided to Client
Each SMA client will receive at least quarterly from the custodian, a written report that details the
fund’s account including assets held and asset value which will come from the custodian. ROC
investors also receive reports that are defined in the fund’s offering documents. Included in these
reports are at least annual audited accounting reports that are sent to each member of the fund. Rule
One Fund shareholders receive periodic reports as required by the 1940 Act, which will be
available on the Rule One Fund’s website.
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A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes) Other than soft dollar benefits discussed in Item 12 above, ROP does not receive any economic
benefit, directly or indirectly from any third party for advice rendered to ROP clients.
B. Compensation to Non – Advisory Personnel for Client Referrals
ROP does not directly or indirectly compensate any person who is not advisory personnel for client
referrals.
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ROP does not serve as a qualified custodian as all client assets are maintained with a qualified
custodian. SMA clients will receive at least quarterly statements from the qualified custodian that holds
and maintains client’s assets. Investors in the Rule One Fund will receive quarterly account statements
from the transfer agent. ROP urges you to carefully review such statements.
Client fees for SMA services will be withdrawn from the client’s account(s) through debiting ROP
will: A) Possess written authorization from the client to deduct advisory feeds from an account held by
a qualified custodian. B) Sent the qualified custodian written notice of the amount of the fee to be
deducted from the client’s account and verify that the qualified custodian sends invoices to the client.
C) Send the client a written invoice itemizing the fee upon or prior to fee deduction, including
the formula used to calculate the fee, the time period
As the general partner of Rule One Capital ROP is deemed to have custody of the fund’s assets. ROP
will assure that all custody safekeeping procedures are followed, including: 1) a qualified custodian
sends account statements at least quarterly to the investors in the fund; 2) an independent public
accountant audits annually the fund and the audited financial statements are distributed to investors.
At this time, Spicer Jeffries is the fund’s independent public accountant. As required by the 1940 Act,
assets of the Rule One Fund are held at a bank or other permissible custodian type permissible under
rules of the 1940 Act.
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ROP will have written discretionary authority over the selection and management of all assets
managed by ROP with respect to securities to be bought or sold and the amount of securities to be
bought or sold. ROP will also have discretionary authority to determine the broker dealer to be
used for a purchase or sale of securities for a client’s account. Details of this relationship are fully
disclosed to each client before any advisory relationship has commenced.
SMA clients may (but do not typically) impose restrictions in investing in certain securities or
types of securities in accordance with their values or beliefs.
ROP exercises its discretionary authority on behalf of the Rule One Fund pursuant to an advisory
contract. The contract has been entered into in accordance with Section 15 of the 1940 Act, and
approved and renewed by the Fund’s Board of Trustees, including the Independent Trustees. In
approving the contract, the Board of Trustees authorizes by resolution ROP’s ability to exercise
discretionary authority, and the contract contain the terms and limitations, if any, with regard to the
authority granted.
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ROP will vote proxies on behalf of the Rule One Fund and Rule One Capital. It generally will not
accept proxy voting for separately managed accounts. ROP does not maintain preapproved voting
guidelines but relies on the investment committee to determine the appropriate course of action in
voting portfolio securities that is in the best interest of the client. A client may obtain the voting
record of ROP on securities by contacting ROP at phone number or e-mail address listed on the
cover page of this brochure. Shareholders of the Rule One Fund may obtain a copy of the Fund’s
proxy voting procedures and annual voting record by visiting the Fund’s website.
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A. Balance Sheet
ROP does not require nor solicit prepayment of more than $500 in fees per client, six months or
more in advance and therefore does not need to include a balance sheet with this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients
Neither ROP nor its management has any financial conditions which are likely to reasonably
impair our ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
ROP has not been the subject of a bankruptcy petition in the last ten years.
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Open Brochure from SEC website