PROMONTORY FINANCIAL PLANNING, LLC


Introduction Promontory Financial Planning, LLC (hereafter “Promontory”), is a fee-based Registered Investment Adviser. Promontory offers two types of advisory services: Financial Planning and Asset Management. Promontory was established in August 2010 and a more complete description of the adviser representative background, education and qualifications can be found on page 13 of this FIRM BROCHURE.

Promontory’s owners are Brock Williamson and Tyra Williamson. Each own an equal 50 percent of Promontory Financial Planning and each are Advisors. Brock Williamson is the President and Chief Compliance Officer. Promontory currently has twelve investment advisor representatives. See ADV Part 2 for more details on each representative.

First Meeting All client relationships begin with a free consultation where Promontory guides the Client through a discovery financial planning meeting. This financial meeting is used to gather information about the Client’s financial condition, risk tolerance, goals and financial objectives. All information is confidential and secure and given with the Client’s permission. Through this process, the Client can gain an understanding of Promontory’s services and style. Promontory can also assess the Client’s needs. At the conclusion of the first meeting, if both parties agree the relationship is a good fit, the terms of service and compensation are agreed upon and the Client signs Promontory’s Investment Advisory Agreement. This document serves as the contract between the Client and Promontory Financial planning, specifying the precise nature of services to be rendered by Promontory and the fees to be paid by the Client. Once the discovery meeting is completed and the Investment Advisory Agreement is entered into, the next meeting will be arranged and only then will any specific recommendations about the Client’s portfolio be made.

Asset Management Services If the Client selects Promontory’s Asset Management services, the Clients assets management is done on a discretionary basis. Promontory evaluates the Client’s financial condition, risk tolerance, needs and goals to formulate recommendations specific to the Client. Promontory allows the Client to impose any restrictions on investing in certain securities or types of securities.

Promontory will make recommendations primarily involving no-load mutual funds, index funds and exchange traded funds (ETFs). Promontory may, however, on occasion recommend exchange-listed securities (US stocks), securities traded over-the-counter or foreign stocks (ADR’s), municipal securities, United States government securities, commercial paper, other corporate debt securities, certificates of deposit, real estate investment trusts or master limited partnerships. Advice may be given on Private Placements. Private Placements will not be placed in managed portfolios. Promontory will NOT use margin or leveraged products. Given that the market will affect the value of these securities, Promontory will monitor client accounts and make necessary transactions in discretionary accounts. Version Date: 21 Mar 2020 The securities Promontory may recommend reflect a broad range of investment risk, including some securities that entail high degrees of risk, some of which may not be suitable for the average investor. Promontory does not provide “wrap programs” (programs that bundle brokerage and advisory services under a single comprehensive fee). Promontory may recommend funds or investments that have transaction fees to execute the trades at various custodians. These recommendations may include transaction charges by the custodian in addition to Promontory’s advisory fee.

Discretionary Asset Management Clients give Promontory discretionary authority by executing the appropriate documents with the custodian. This is known as “limited trading authority” and it allows Promontory to enter securities transactions on behalf of the client. This authority is limited to the determination of which securities, the amount of securities, and whether they are to be bought or sold. Trade confirmations and statements sent from the custodian will notify clients of transactions made in their behalf.

Promontory Asset Management services and advisory relationships will be done on a discretionary basis. At the time this document was prepared, 21 Mar 2020, Promontory has 129,000,000 under discretionary management. Clients should always monitor their account statements to verify the trading activity and withdrawals that occur in their accounts.

Financial Planning Service Once the first meeting is complete and the client chooses to enter into a relationship with Promontory and the Investment Advisor Agreement is signed, a second meeting will ensue or be scheduled for a later date. Clients choosing this service will receive a written report with a detailed financial plan designed to achieve the Client’s stated financial goals and objectives. The financial plan may address the following elements:

- financial organization - retirement and financial independence - investment allocation - cash flow and debt management - estate planning - tax management - risk analysis and insurance for life and long-term care - retirement income plan

Typically, the plan will be delivered to the client within 30 days, so long as the Client provides all the necessary documents and information. This information is confidential and secure. Information gathered includes prior year tax returns, wills and or trust documents, current investment, bank statements, insurance policies, and other financial data. These documents supplied by the client are carefully reviewed, including a risk questionnaire completed by the Client, and the written report is prepared to fit the Client’s specific and individual needs.

Implementation of financial plan recommendations are entirely left up to the Client. Should a client choose to implement the recommendations contained in the plan without utilizing Promontory’s Asset Management services as described above, Promontory suggests the client work closely with his/her attorney, accountant, insurance agent, and/or investment advisor. Financial Planning recommendations are not limited to any specific product or service offered by a custodian or insurance company. All recommendations are of a generic nature and are not product specific. Version Date: 21 Mar 2020 Annual Review Promontory’s relationship with the Client is ongoing and constant. An annual meeting review of the Client’s financial plan helps evaluate the plan’s effectiveness toward reaching goals, ensures the accuracy of financial information and brings to light any revisions or updates that may be necessary. If the Client experiences any events that could alter the plan, the Annual Review may be scheduled at an earlier time. Promontory will also be available for meetings outside of the annual review to discuss other specific financial topics or other securities investments that the client may want to discuss.

Consultation Services Consultation Services may be used to help clients with specific planning situations. Examples include, Death of a parent include help with Estate Settlement, Divorce consultations or advanced business planning. Promontory will be available for meetings for Promontory Consultation Services with an additional fee. please register to get more info

Open Brochure from SEC website
Assets
Pooled Investment Vehicles
Discretionary $129,000,000
Non-Discretionary $
Registered Web Sites

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