LIBRETTO, LLC


Libretto LLC (“Libretto” or the “Firm”) is a software as a service (“SAAS”) company focused on delivering digital advice systems and resources to aid other third-party advisors (each an “Advisor,” and collectively, “Advisors”) in managing complex wealth. Libretto does not provide services directly to retail clients. Rather, it provides a suite of services including planning, investment advice, wealth management, among other services, directly to Advisors, who in turn utilize Libretto’s platform to service their clients. Libretto provides its investment advice exclusively through its proprietary interactive website. Libretto is currently registered with the U.S. Securities and Exchange Commission as an internet investment adviser with its principal place of business located in El Segundo, California. Libretto began conducting its business in 2015 and became a registered investment advisor in 2018. Libretto is controlled by its majority owner and Chief Executive Officer, Jeffery Coyle.
Investment Advisory Services

Data Aggregation and Portfolio Accounting
Advisor firms manage client data within their respective systems and may input data into the Libretto system manually or through established feeds with third party providers. Libretto’s system imports client-level portfolio data from Advisors’ data systems and/or custodial feeds. Advisors are responsible for the integrity and reconciliation of client data. This data is captured and organized within Libretto’s system to inform planning, portfolio construction, reporting and support trading.
Financial Planning
The Libretto Financial Planning system employs a priorities-driven planning methodology that is based on a present value framework, where a priority is described by the goal, time and relative importance. Each objective is an expected future financial liability. Given a set of client priorities (annual spending, travel budget, second home, college funding for children, etc.) and financial resources (human capital, social security & pensions, liquid assets, semi-liquid assets, illiquid assets, etc.), the Financial Planning system provides illustrative calculations for the present value of expected future liabilities and current and expected financial resources. On this basis, the Financial Planning system provides context to the Advisor that can be used to evaluate the sufficiency of financial resources in meeting stated client priorities and objectives. The financial plans are presented by the Advisors to their end clients. Financial Planning recommendations from Libretto’s Financial Planning system are not limited to any specific product or service offered by a registered investment adviser, broker-dealer or insurance company. Libretto – Disclosure Brochure dated March 27, 2020 5
Asset Allocation
The Libretto Asset Allocation system is a liabilities-driven methodology that maps priorities to high-level asset allocation targets based on the type, level of importance and time horizon of each priority. Each priority is assigned a target asset allocation, and the target asset allocation for each priority rolls up to determine a total household target asset allocation. Advisors may customize asset allocation targets to tailor recommendations to clients.
Trading
The Libretto Trading system provides Advisors with tools that enable them to set account- level asset allocation targets, which ultimately may be used to inform potential trades. The Libretto Trading system does not offer any recommendations with respect to the buying and selling of specific financial products; rather, it provides tools that allow Advisors to fully customize targets to reflect the needs of their clients.
Investment Policy Statement
Libretto offers Advisors the ability to engage end clients using an intuitive planning narrative centered around life priorities. The priorities inform planning and portfolio construction which Advisors may choose to incorporate into the client’s Personal Investment Policy Statement (“IPS”). The IPS becomes a living document such that it will evolve to reflect changes in life priorities as amended by clients through time. Libretto provides a template IPS which Advisors may use to tailor to their specific firm needs.
Wealth Management Directives
Libretto’s Financial Planning system establishes an initial draft set of wealth management directives that may be suitable to enhance the client’s overall financial strategy. These directives are driven by client-defined priorities and may include estate, tax, insurance and other non-financial products or services such as health care advocacy or trustee services. The directives serve as an initial draft to enable Advisors to tailor a final set of wealth management products and services to the unique needs and circumstances of each end client.
Change Management and Business Services
As part of Libretto’s service offering, each Advisor receives the following guidance regarding implementing the Libretto system within their respective firms and delivering the value proposition to their clients. Libretto will aid in the following areas: Libretto – Disclosure Brochure dated March 27, 2020 6 Business assessment – clarify Advisors’ current value proposition and identify how it may be evolved to establish additional client value, market differentiation and competitive advantage. Service Delivery Design – review current client service delivery model and suggest potential improvements.

CIO Augmentation – Libretto will provide additional resources and/or perspectives to aid client CIOs and broaden their current resources. Resources will include guidance on investment philosophy refinement, portfolio policy weights, expected return inputs and empirical research, among others.

Operational Integration – Libretto will assist with setting up data access from clients’ portfolio accounting systems and/or custodial feeds and contribute to the refinement of data management procedures.

Professional Training – Libretto will conduct training symposiums covering numerous subjects within the field of wealth and portfolio management. The training will seek to advance professional competency and enhance the ability of firms to implement and deliver advice and services using Libretto’s system of management.

Knowledge and Sales Resources – Libretto will also make additional resources available including white label slides, papers and other materials that may be used by professionals to advance their skills or better communicate primary concepts with clients.

Wealth Management Tools and Diagnostics – Libretto will deliver a set of tools and diagnostics enabling advisors to apply additional rigor to specific areas of wealth management. Such resources will include client ready seminars and checklists for detailed strategy analysis among others.
Additional System Perspectives
Libretto does not provide regular and continuous management of assets, and all advice is generated using software-based models or applications on a non-discretionary basis. Portfolios are based on the inputs of the Advisors in the application of planning, asset allocation, asset location, product fulfillment and investment policy. Libretto’s systems will assist Advisors in managing portfolios based on the end client’s individual objectives, time horizons, risk tolerance and liquidity needs. As appropriate, Advisors may also review and discuss their client’s prior investment history, as well as family composition and background. Libretto – Disclosure Brochure dated March 27, 2020 7 Libretto enables management of the Advisor’s advisory accounts on a non-discretionary basis. Account supervision is guided by the client's stated objectives and liquidity needs, as well as tax considerations. Advisors may impose reasonable restrictions on investing in certain securities, types of securities or industry sectors through the Libretto system. Once the Advisor’s client's portfolios have been established, the Advisor may conduct periodic portfolio and financial plan reviews with the client and rebalance the portfolio as conditions warrant based on the client's individual needs. Libretto will make initial illustrative investment suggestions which are not limited to any specific product or service offered by a broker-dealer or insurance company. However, the Advisor may override or select its own investment recommendations. All investments involve some risk, and some types of investments involve certain additional degrees of risk. Implementation of recommendations generated by Libretto’s system should only be implemented by Advisors when consistent with the Advisor’s end client's stated investment objectives, tolerance for risk, liquidity and suitability, all as determined by the Advisor. Libretto’s system supports Advisors’ efforts to continuously iterate the financial plan and portfolio to reflect changes in their end clients’ objectives, assets, suitability and preferences. The system enhances the ability of Advisors to successfully communicate with their own clients and properly reflect their wishes in their strategy.
Configuration & Implementation Consulting
Libretto may be engaged, as part of existing SAAS agreement or on a standalone basis, to provide consulting on system integration, wealth strategy design and implementation of Libretto’s software platform. This service is designed to help clients ensure a smooth software implementation process that includes business planning, discovery and research. We work together with the client to outline an implementation plan that covers all business goals, investment strategies and integration. Wrap Fee Programs Libretto does not sponsor or participate in any wrap fee programs.
Assets Under Management
Libretto does not manage client assets directly, but rather supports the efforts of Advisors. Therefore, it has no regulatory assets under management. Libretto – Disclosure Brochure dated March 27, 2020 8 please register to get more info

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Assets
Pooled Investment Vehicles
Discretionary
Non-Discretionary
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