Centura offers a variety of advisory services, which include financial planning, consulting, and
investment management services. Prior to Centura rendering any of the foregoing advisory services,
clients are required to enter into one or more written agreements with Centura setting forth the relevant
terms and conditions of the advisory relationship (the "Advisory Agreement").
Centura has been registered as an investment adviser since May 2018 and is owned by CCG WM
Holding Company, LLC; a holding company owned by Derek Myron, Kyle Malmstrom, and Blake
Feindel.
Centura calculates its regulatory assets under management ("RAUM") pursuant to the instructions to
Form ADV. Centura's RAUM includes all client accounts that Centura manages on a discretionary
basis. As of December 31, 2019, Centura had $327,272,359 in RAUM, all of which was managed on a
discretionary basis. In addition to its RAUM, Centura calculates its assets under advisement ("AUA").
AUA includes assets that Centura advises on but does not manage on a continuous basis, including
assets for which the Firm provides investment planning or consulting services and insurance accounts
that require reporting or other services. As of December 31, 2019, Centura had $53,467,705 of AUA.
Thus, as of this date, Centura's "Total Assets"—the sum of its RAUM and AUA—was approximately
$380,740,064.
While this brochure generally describes the business of Centura, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm's officers, partners, directors (or other
persons occupying a similar status or performing similar functions), employees or other persons who
provide investment advice on Centura's behalf and are subject to the Firm's supervision or control.
Financial Planning and Consulting Services Centura offers clients a broad range of financial planning and consulting services, which include any or
all of the following functions:
• Business Planning• Retirement Planning
• Cash Flow Forecasting• Risk Management
• Trust and Estate Planning• Charitable Giving
• Financial Reporting• Distribution Planning
• Investment Consulting• Tax Planning
• Insurance Planning• Manager Due Diligence
• Real Estate Planning
In performing these services, Centura is not required to verify any information received from the client
or from the client's other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized
to rely on such information. Centura recommends certain clients engage the Firm for additional related
services, its Supervised Persons in their individual capacities as insurance agents and/or other
professionals to implement its recommendations. Clients are advised that a conflict of interest exists
for the Firm to recommend that clients engage Centura or its affiliates to provide (or continue to
provide) additional services for compensation, including investment management services. Clients
retain absolute discretion over all decisions regarding implementation and are under no obligation to
act upon any of the recommendations made by Centura under a financial planning or consulting
P a g e | 5
engagement. Clients are advised that it remains their responsibility to promptly notify the Firm of any
change in their financial situation or investment objectives for the purpose of reviewing, evaluating or
revising Centura's recommendations and/or services.
Investment Management Services Centura manages client investment portfolios on a discretionary or non-discretionary basis. Centura
primarily allocates client assets among various mutual funds, exchange-traded funds ("ETFs"),
alternative investments (including privately placed securities in real estate, debt, equity and/or interests
in pooled investment vehicles (e.g., hedge funds or real estate funds), as well as a limited amount of
equity and fixed income securities, options and independent investment managers ("Independent
Managers") in accordance with their stated investment objectives.
Where appropriate, the Firm also provides advice about legacy positions or other investments held in
client portfolios. Clients can engage Centura to manage and/or advise on certain investment products
that are not maintained at their primary custodian, such as fixed and variable life insurance policies,
fixed and variable annuity contracts, private investments, assets held in employer sponsored
retirement plans, and qualified tuition plans (i.e., 529 plans).
In these situations, Centura gathers related product information directly from the client or financial
institution and directs or recommends the allocation of client assets among the various investment
options available with the product. These assets are generally maintained at the underwriting
insurance company or the custodian designated by the product's provider.
Centura tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on
a continuous basis, that client portfolios are managed in a manner consistent with those needs and
objectives. Centura consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the management of
their portfolios. Clients are advised to promptly notify Centura if there are changes in their financial
situation or if they wish to place any limitations on the management of their portfolios. Clients can
impose reasonable restrictions or mandates on the management of their accounts if Centura
determines, in its sole discretion, the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Firm's management efforts.
Use of Independent Managers As mentioned above, Centura selects certain Independent Managers to actively manage a portion of
certain of its clients' assets. The specific terms and conditions under which a client engages an
Independent Manager may be set forth in a separate written agreement with the designated
Independent Manager. In addition to this brochure, clients may also receive the written disclosure
documents of the respective Independent Managers engaged to manage their assets.
Centura evaluates a variety of information about Independent Managers, which includes the
Independent Managers' public disclosure documents, materials supplied by the Independent Managers
themselves and other third-party analyses it believes are reputable. To the extent possible, the Firm
seeks to assess the Independent Managers' investment strategies, past performance and risk results
in relation to its clients' individual portfolio allocations and risk exposure. Centura also takes into
consideration each Independent Manager's management style, returns, reputation, financial strength,
reporting, pricing and research capabilities, among other factors.
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Centura continues to provide services relative to the discretionary or non-discretionary selection of the
Independent Managers. On an ongoing basis, the Firm monitors the performance of those accounts
being managed by Independent Managers. Centura seeks to ensure the Independent Managers'
strategies and target allocations remain aligned with its clients' investment objectives and overall best
interests.
Among other Independent Managers, the Firm may utilize the turnkey asset management platform
("Platform") of Axxcess Wealth Management ("AWM"). AWM has developed a comprehensive system
of model, sleeve, and portfolio management services relating to the maintenance and administration of
investment advisory accounts which it makes available to its clients and the clients of third-party
investment advisers such as the Firm. The Platform assists investment advisers in lowering the cost
and complexity of building portfolios using third party managers. AWM will provide, as appropriate, co-
advisory, trade order management, order aggregation, custodial trade file routing, and other
administrative and operational services.
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Centura offers services on a fee basis, which includes fixed and/or hourly fees, as well as fees based
upon assets under management. Additionally, certain of the Firm's Supervised Persons, in their
individual capacities, offer insurance products under a separate commission-based arrangement.
Financial Planning and Consulting Fees While the Firm provides a certain amount of financial planning and/or consulting services with its
investment management services, if a client needs additional support and services, Centura charges a
fixed and/or hourly fee. These fees are negotiable, but range up to $250,000 on a fixed fee basis
and/or from $80 to $600 on an hourly basis, depending upon the scope and complexity of the services
and the professional rendering the financial planning and/or the consulting services.
If the client engages the Firm for additional investment advisory services, Centura may waive up to fifty
percent (50%) of the financial planning and/or consulting fee or may offset all or a portion of its fees for
those services based upon the amount paid for the financial planning and/or consulting services.
Progress on the plan will be discussed with the client when the plan is 50% complete. If the firm and
the client agree to move forward and complete the plan, the 2nd half of the fee will be due and payable
when the engagement is more than 50% completed. The Firm does not take receipt of $1,200 or more
in prepaid fees in excess of six months in advance of services rendered.
Investment Management Fees Centura offers investment management services for an annual fee based on the amount of assets
under the Firm's management. This management fee varies in accordance with the following blended
fee schedule:
Portfolio Value Base Fee First $500,000 1.25%
Next $1,500,000 1.00%
Next $3,000,000 0.85%
Next $5,000,000 0.70%
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Next $40,000,000 0.60%
Next $50,000,000 0.50%
Above $100,000,000 0.40%
The annual fee is prorated and charged quarterly, in advance, based upon the market value of the
assets being managed by Centura on the last day of the previous quarter. If assets in excess of
$10,000 are deposited into or withdrawn from an account after the inception of a billing period, the fee
payable with respect to such assets is adjusted to reflect the interim change in portfolio value. For the
initial period of an engagement, the fee is calculated on a
pro rata basis. In the event the advisory
agreement is terminated, the fee for the final billing period is prorated through the effective date of the
termination and the outstanding or unearned portion of the fee is charged or refunded to the client, as
appropriate.
The Firm typically uses the valuation determined by the custodian of a client's assets to determine the
fee charged. For assets that are not maintained by a qualified custodian (such as investments in
certain privately place securities), the Firm uses the lower of total capital contribution or the value
provided by the issuer in periodic reporting (which may or may not be audited).
Additionally, for asset management services the Firm provides with respect to certain client holdings
(e.g., held-away assets, accommodation accounts, alternative investments, etc.), Centura may
negotiate a fee rate that differs from the range set forth above.
Fee Discretion Centura may, in its sole discretion, negotiate to charge a lesser fee or change the timing and valuation
of assets based upon certain criteria, such as anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to be managed, related accounts, account composition, pre-
existing/legacy client relationship, account retention and pro bono activities. Any such changes will be
agreed to in writing with the client.
Additional Fees and Expenses In addition to the advisory fees paid to Centura, clients also incur certain charges imposed by other
third parties, such as broker-dealers, custodians, trust companies, banks and other financial
institutions (collectively "Financial Institutions"). These additional charges include securities brokerage
commissions, transaction fees, custodial fees, fees attributable to alternative assets, fees charged in
connection with accessing the AWM platform ((including fees for advisory and administrative services
provided by AWM and fees for Independent Managers accessed through the AWM platform), fees
charged by other Independent Managers, margin costs, charges imposed directly by a mutual fund or
ETF in a client's account, as disclosed in the fund's prospectus (
e.g., fund management fees and other
fund expenses), deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and
electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. The
Firm's brokerage practices are described at length in Item 12, below.
Direct Fee Debit Clients provide Centura and/or certain Independent Managers with the authority to directly debit their
accounts for payment of the investment advisory fees. The Firm will deduct the fee from accounts that
may not hold all of the client's assets being billed on. For example, the Firm can take a fee from an
P a g e | 8
account for assets held in privately placed securities that are not held with the same custodian. The
Financial Institutions that act as the qualified custodian for client accounts, from which the Firm retains
the authority to directly deduct fees, have agreed to send statements to clients not less than quarterly
detailing all account transactions, including any amounts paid to Centura. Alternatively, clients may
elect to have Centura send a separate invoice for direct payment. Where a client elects to pay the Firm
directly for investment management services, the Firm can charge up to an additional $500 per year.
Use of Margin Centura may be authorized to use margin in the management of the client's investment portfolio. In
these cases the fee payable will be assessed gross of margin such that the market value of the client's
account and corresponding fee payable by the client to Centura will be increased. Where investment
management fees are assessed gross of margin, a conflict of interest exists as the Firm has an
incentive to use margin to increase its fees.
Account Additions and Withdrawals Clients can make additions to and withdrawals from their account at any time, subject to Centura's right
to terminate an account. Additions can be in cash or securities provided that the Firm reserves the right
to liquidate any transferred securities or declines to accept particular securities into a client's account.
Clients can withdraw account assets on notice to Centura, subject to the usual and customary
securities settlement procedures. However, the Firm designs its portfolios as long-term investments
and the withdrawal of assets may impair the achievement of a client's investment objectives. Centura
may consult with its clients about the options and implications of transferring securities. Clients are
advised that when transferred securities are liquidated, they may be subject to transaction fees, short-
term redemption fees, fees assessed at the mutual fund level (e.g., contingent deferred sales charges)
and/or tax ramifications.
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Centura does not provide any services for a performance-based fee (i.e., a fee based on a share of
capital gains or capital appreciation of a client's assets).
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Centura offers services to individuals, pension and profit-sharing plans, trusts, estates, charitable
organizations, corporations and business entities.
Minimum Account Value As a condition for starting and maintaining an investment management relationship, Centura imposes
a minimum portfolio value of $1,000,000. Centura may, in its sole discretion, accept clients with smaller
portfolios based upon certain criteria, including anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to be managed, related accounts, referrals, account
composition, pre-existing client, account retention, and pro bono activities. Centura only accepts clients
with less than the minimum portfolio size if the Firm determines the smaller portfolio size will not cause
a substantial increase of investment risk beyond the client's identified risk tolerance. Centura can
aggregate the portfolios of related clients and accounts to meet the minimum portfolio size.
P a g e | 9
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Methods of Analysis and Investment Strategies Centura utilizes the following methods of analysis when formulating investment advice or managing
assets:
• Fundamental- Evaluation of the factors that drive companies, industries and economies to
measure intrinsic value and forecast the direction of prices.
• Technical - analysis performed using past price and volume data, to forecast the direction of
future prices, trends and key levels of support and resistance.
• Quantitative - analysis performed using mathematical and statistical models focused on
measuring and forecasting the impact of different key factors on both risk and returns (e.g.,
momentum, market, size, quality, value, etc.).
• Trend - identifying trends and fluctuations around the trend, revealing succeeding phases of
expansion and contraction, to forecast the direction of prices.
• Risk - Quantitative analysis used to measure key risk statistics as well as to quantify potential
drawdown and the impact of different scenarios (i.e., stress testing).
Centura may utilize the following investment strategies when implementing investment advice given to
clients:
• Long-Term Purchases - securities held at least a year.
• Short-Term Purchases - securities sold within a year.
• Trading - securities sold within thirty (30) days.
• Margin Transactions - use of borrowed assets to purchase financial instruments.
• Options - contract for the purchase or sale of a security at a predetermined price during a
specific period of time.
Risk of Loss The following list of risk factors does not purport to be a complete enumeration or explanation of the
risks involved with respect to the Firm's investment management activities. Clients should consult with
their legal, tax, and other advisors before engaging the Firm to provide investment management
services on their behalf.
Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of Centura's recommendations and/or investment
decisions may depend to a great extent upon correctly assessing the future course of price movements
of stocks, bonds and other asset classes. In addition, investments may be adversely affected by
financial markets and economic conditions throughout the world. There can be no assurance that
Centura will be able to predict these price movements accurately or capitalize on any such
assumptions.
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General Risks
Centura's primary investment strategies - Long-Term Purchases, Short-Term Purchases, and Trading -
are fundamental investment strategies. However, every investment strategy has its own inherent risks
and limitations. For example, longer-term investment strategies require a longer investment time period
to allow for the strategy to develop. Shorter-term investment strategies require a shorter investment
time period to potentially develop but, as a result of more frequent trading, may incur higher
transactional costs when compared to a longer-term investment strategy. Trading, an investment
strategy that requires the purchase and sale of securities within a thirty (30) day investment time
period, involves a very short investment time period but will incur higher transaction costs when
compared to a short-term investment strategy and substantially higher transaction costs than a longer-
term investment strategy.
Volatility Risks
The prices and values of investments can be highly volatile, and are influenced by, among other
things, interest rates, general economic conditions, the condition of the financial markets, the financial
condition of the issuers of such assets, changing supply and demand relationships, and programs and
policies of governments.
Cash Management Risks
The Firm may invest some of a client's assets temporarily in money market funds or other similar types
of investments, during which time an advisory account may be prevented from achieving its investment
objective.
At any specific point in time, Centura may maintain cash positions for defensive purposes, and/or to
meet client required income and liquidity events. All cash positions (money markets, etc.) shall be
included as part of assets under management for purposes of calculating Centura's advisory fee,
unless otherwise agreed to in the client's advisory agreement.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and
ETF shareholders are necessarily subject to the risks stemming from the individual issuers of the
fund's underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level
capital gains, as mutual funds and ETFs are required by law to distribute capital gains in the event they
sell securities for a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself
or a broker acting on its behalf. The trading price at which a share is transacted is equal to a fund's
stated daily per share net asset value ("NAV"), plus any shareholders fees (
e.g., sales loads, purchase
fees, redemption fees). The per share NAV of a mutual fund is calculated at the end of each business
day, although the actual NAV fluctuates with intraday changes to the market value of the fund's
holdings. The trading prices of a mutual fund's shares may differ significantly from the NAV during
periods of market volatility, which may, among other factors, lead to the mutual fund's shares trading at
a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the
secondary market. Generally, ETF shares trade at or near their most recent NAV, which is generally
calculated at least once daily for indexed based ETFs and potentially more frequently for actively
P a g e | 11
managed ETFs. However, certain inefficiencies may cause the shares to trade at a premium or
discount to their pro rata NAV. There is also no guarantee that an active secondary market for such
shares will develop or continue to exist. Generally, an ETF only redeems shares when aggregated as
creation units. Therefore, if a liquid secondary market ceases to exist for shares of a particular ETF, a
shareholder may have no way to dispose of such shares.
Equity Market Risks
Centura and any Managers will generally invest portions of client assets directly into equity
investments, primarily stocks, or into pooled investment funds that invest in the stock market. As noted
above, while pooled investment funds have diversified portfolios that may make them less risky than
investments in individual securities, funds that invest in stocks and other equity securities are
nevertheless subject to the risks of the stock market. These risks include, without limitation, the risks
that stock values will decline due to daily fluctuations in the markets, and that stock values will decline
over longer periods (e.g., bear markets) due to general market declines in the stock prices for all
companies, regardless of any individual security's prospects.
Foreign Securities Risks
Centura and any Managers may invest portions of client assets into pooled investment funds that
invest internationally. While foreign investments are important to the diversification of client investment
portfolios, they carry risks that may be different from U.S. investments. For example, foreign
investments may not be subject to uniform audit, financial reporting or disclosure standards, practices
or requirements comparable to those found in the United States. Foreign investments are also subject
to foreign withholding taxes and the risk of adverse changes in investment or exchange control
regulations. Finally, foreign investments may involve currency risk, which is the risk that the value of
the foreign security will decrease due to changes in the relative value of the U.S. dollar and the
security's underlying foreign currency.
Fixed Income Risks
Centura and any Managers may invest portions of client assets directly into fixed income instruments,
such as bonds and notes, or may invest in pooled investment funds that invest in bonds and notes.
While investing in fixed income instruments, either directly or through pooled investment funds, is
generally less volatile than investing in stock (equity) markets, fixed income investments nevertheless
are subject to risks. These risks include, without limitation, interest rate risks (risks that changes in
interest rates will devalue the investments), credit risks (risks of default by borrowers), or maturity risk
(risks that bonds or notes will change value from the time of issuance to maturity).
Derivative Risks
Derivatives are difficult to define but are present in a wide variety of investments. In finance,
derivatives refer to contracts whose value is derived from another asset, which include stocks, bonds,
currencies, interest rates, commodities, and related indexes. Oftentimes derivatives are used as a
hedge to protect against downside risk but derivatives can also be used to speculate.
Purchasers of derivatives are essentially wagering on the future performance of that asset. Derivatives
include such widely accepted products as futures and options. Due to the speculative nature of
derivatives, even when they are being employed to hedge, unique risks are present including a party's
misunderstanding of the contract, inability of the derivative to match or derive its value from the other
asset, and the counter-party risk between the parties to the transaction.
P a g e | 12
Alternative Investment Risks
Alternative Investments are normally investments with companies or sectors that are not publicly
traded. They can be structured in the form of equity, debt, or other hybrid structures. These
investments are normally very illiquid; therefore, they are not ideal for clients with frequent cash needs.
There is normally no public market for private equity shares, if investors need to sell their shares, they
may do so at a substantial discount. These investments should be viewed as long-term investments.
These investments are highly speculative and may only be suitable for Clients who (a) understand and
are willing to assume the economic, legal and other risks involved, and (b) are financially able to
assume significant losses. Before deciding to invest in Alternative Investments, Clients should carefully
consider its investment objectives, level of experience, and risk appetite. The possibility exists that a
Client could sustain a loss of some or all of its initial investment. Clients should be aware of all the risks
associated with Alternative Investments prior to investing.
Real Estate
Real estate is increasingly being used as part of a long-term core strategy due to increased market
efficiency and increasing concerns about the future long-term variability of stock and bond returns. In
fact, real estate is known for its ability to serve as a portfolio diversifier and inflation hedge. However,
the asset class still bears a considerable amount of market risk. Real estate has shown itself to be very
cyclical, somewhat mirroring the ups and downs of the overall economy. In addition to employment and
demographic changes, real estate is also influenced by changes in interest rates and the credit
markets, which affect the demand and supply of capital and thus real estate values. Along with
changes in market fundamentals, investors wishing to add real estate as part of their core investment
portfolios need to look for property concentrations by area or by property type. Because property
returns are directly affected by local market basics, real estate portfolios that are too heavily
concentrated in one area or property type can lose their risk mitigation attributes and bear additional
risk by being too influenced by local or sector market changes.
Use of Independent Managers
As stated above, Centura selects certain Independent Managers to manage a portion of its clients'
assets. In these situations, Centura continues to conduct ongoing due diligence of such managers, but
such recommendations rely to a great extent on the Independent Managers' ability to successfully
implement their investment strategies. In addition, Centura does not have the ability to supervise the
Independent Managers on a day-to-day basis.
Use of Private Collective Investment Vehicles
Centura recommends that certain clients invest in privately placed collective investment vehicles (
e.g.,
hedge funds, private equity funds, private credit funds, etc.). The managers of these vehicles have
broad discretion in selecting the investments. There are few limitations on the types of securities or
other financial instruments which may be traded and no requirement to diversify. Hedge funds may
trade on margin or otherwise leverage positions, thereby potentially increasing the risk to the vehicle.
In addition, because the vehicles are not registered as investment companies, there is an absence of
regulation. There are numerous other risks in investing in these securities. Clients should consult each
fund's private placement memorandum and/or other documents explaining such risks prior to investing.
Use of Margin
P a g e | 13
While the use of margin borrowing for investments can substantially improve returns, it may also
increase overall portfolio risk. Margin transactions are generally affected using capital borrowed from a
Financial Institution, which is secured by a client's holdings. Under certain circumstances, a lending
Financial Institution may demand an increase in the underlying collateral. If the client is unable to
provide the additional collateral, the Financial Institution may liquidate account assets to satisfy the
client's outstanding obligations, which could have extremely adverse consequences. In addition,
fluctuations in the amount of a client's borrowings and the corresponding interest rates may have a
significant effect on the profitability and stability of a client's portfolio.
To the extent that a client authorizes the use of margin, and margin is thereafter employed by Centura
in the management of the client's investment portfolio, the market value of the client's account and
corresponding fee payable by the client to Centura may be increased. As a result, in addition to
understanding and assuming the additional principal risks associated with the use of margin, clients
authorizing margin are advised of the potential conflict of interest whereby the client's decision to
employ margin may correspondingly increase the management fee payable to Centura. Accordingly,
the decision as to whether to employ margin is left to the discretion of the client.
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Centura has not been involved in any legal or disciplinary events that are material to a client's
evaluation of its advisory business or the integrity of its management.
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This item requires investment advisers to disclose certain financial industry activities and affiliations.
Licensed Insurance Agents A number of the Firm's Supervised Persons are licensed insurance agents and offer certain insurance
products on a commissionable basis, including through the Firm's affiliated insurance brokerage,
Centura Insurance Solutions. A conflict of interest exists to the extent that Centura recommends the
purchase of insurance products where its Supervised Persons are entitled to insurance commissions
or other additional compensation, including distributions relative to their ownership in Centura
Insurance Solutions. The Firm has procedures in place whereby it seeks to ensure that all
recommendations are made in its clients' best interest regardless of any such affiliations. No Client is
under any obligation to purchase any commission products. Clients are reminded that they may
purchase insurance products recommended by Centura through other, non-affiliated insurance agents.
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Centura has adopted a code of ethics in compliance with applicable securities laws ("Code of Ethics")
that sets forth the standards of conduct expected of its Supervised Persons. Centura's Code of Ethics
contains written policies reasonably designed to prevent certain unlawful practices such as the use of
material non- public information by the Firm or any of its Supervised Persons and the trading by the
same of securities ahead of clients in order to take advantage of pending orders.
The Code of Ethics also requires certain of Centura's personnel to report their personal securities
holdings and transactions and obtain pre-approval of certain investments (
e.g., initial public offerings,
limited offerings). However, the Firm's Supervised Persons are permitted to buy or sell securities that it
also recommends to clients if done in a fair and equitable manner that is consistent with the Firm's
P a g e | 14
policies and procedures. This Code of Ethics has been established recognizing that some securities
trade in sufficiently broad markets to permit transactions by certain personnel to be completed without
any appreciable impact on the markets of such securities. Therefore, under limited circumstances,
exceptions may be made to the policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no
Supervised Person with access to this information may knowingly effect for themselves or for their
immediate family (i.e., spouse, minor children and adults living in the same household) a transaction in
that security unless:
• the transaction has been completed;
• the transaction for the Supervised Person is completed as part of a batch trade with clients; or
• a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States;
(ii) money market instruments, bankers' acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by money market funds; and iv) shares issued by other unaffiliated
open-end mutual funds.
Clients and prospective clients may contact Centura to request a copy of its Code of Ethics.
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Recommendation of Broker-Dealers for Client Transactions Centura recommends clients utilize the custody, brokerage and clearing services of TD Ameritrade
Institutional, a division of TD Ameritrade, Inc. ("TD Ameritrade") for investment management accounts.
Centura participates in the institutional customer program offered by TD Ameritrade Institutional. TD
Ameritrade Institutional is a division of TD Ameritrade Inc., member FINRA/SIPC, an unaffiliated SEC-
registered broker-dealer and FINRA member. TD Ameritrade offers to independent investment
advisers services which include custody of securities, trade execution, clearance and settlement of
transactions. Centura receives some benefits from TD Ameritrade through its participation in the
program. In addition, the Firm will also recommend Jefferson National Securities Corporation
("Jefferson National") for certain annuity contracts, and Crystal Capital Partners ("Crystal") for access
to certain private equity and hedge fund managers.
Factors which Centura considers in recommending TD Ameritrade, Jefferson National, and Crystal
include their financial strength, reputation, execution, pricing, research and service. The commissions
paid by Centura's clients to Jefferson National and Crystal will comply with the Firm's duty to obtain
"best execution." Clients may pay commissions that are higher than another qualified Financial
Institution might charge to effect the same transaction where Centura determines that the commissions
are reasonable in relation to the value of the brokerage and research services received. In seeking
best execution, the determinative factor is not the lowest possible cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a Financial
Institution's services, including among others, the value of research provided, execution capability,
commission rates and responsiveness. Centura seeks competitive rates but may not necessarily
obtain the lowest possible commission rates for client transactions.
P a g e | 15
The receipt of investment research products and/or services as well as the allocation of the benefit of
such investment research products and/or services poses a conflict of interest because Centura does
not have to produce or pay for the products or services.
Centura periodically and systematically reviews its policies and procedures regarding its
recommendation of Financial Institutions in light of its duty to obtain best execution.
Brokerage for Client Referrals Centura does not consider, in selecting or recommending broker-dealers, whether the Firm
receives client referrals from TD Ameritrade, Jefferson National, and Crystal or other third party.
Directed Brokerage The client may direct Centura in writing to use a particular Financial Institution to execute some or all
transactions for the client. In that case, the client will negotiate terms and arrangements for the account
with that Financial Institution and the Firm will not seek better execution services or prices from other
Financial Institutions or be able to "batch" client transactions for execution through other Financial
Institutions with orders for other accounts managed by Centura (as described above). As a result, the
client may pay higher commissions or other transaction costs, greater spreads or may receive less
favorable net prices, on transactions for the account than would otherwise be the case. Subject to its
duty of best execution, Centura may decline a client's request to direct brokerage if, in the Firm's sole
discretion, such directed brokerage arrangements would result in additional operational difficulties.
Trade Aggregation Transactions for each client will be affected independently, unless Centura decides to purchase or sell
the same securities for several clients at approximately the same time. Centura may (but is not
obligated to) combine or "batch" such orders to obtain best execution, to negotiate more favorable
commission rates or to allocate equitably among the Firm's clients differences in prices and
commissions or other transaction costs that might not have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as to price and allocated
among Centura's clients pro rata to the purchase and sale orders placed for each client on any given
day. To the extent that the Firm determines to aggregate client orders for the purchase or sale of
securities, including securities in which Centura's Supervised Persons may invest, the Firm does so in
accordance with applicable rules promulgated under the Advisers Act and no-action guidance provided
by the staff of the U.S. Securities and Exchange Commission. Centura does not receive any additional
compensation or remuneration as a result of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which include: (i) when
only a small percentage of the order is executed, shares may be allocated to the account with the
smallest order or the smallest position or to an account that is out of line with respect to security or
sector weightings relative to other portfolios, with similar mandates; (ii) allocations may be given to one
account when one account has limitations in its investment guidelines which prohibit it from purchasing
other securities which are expected to produce similar investment results and can be purchased by
other accounts; (iii) if an account reaches an investment guideline limit and cannot participate in an
allocation, shares may be reallocated to other accounts (this may be due to unforeseen changes in an
account's assets after an order is placed); (iv) with respect to sale allocations, allocations may be given
to accounts low in cash; (v) in cases when a pro rata allocation of a potential execution would result in
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a de minimis allocation in one or more accounts, the Firm may exclude the account(s) from the
allocation; the transactions may be executed on a pro rata basis among the remaining accounts; or (vi)
in cases where a small proportion of an order is executed in all accounts, shares may be allocated to
one or more accounts on a random basis.
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Account Reviews Centura monitors client portfolios on a continuous and ongoing basis while regular account reviews are
conducted on at least a quarterly basis. Such reviews are conducted by the Firm's investment adviser
representatives, while the Firm's portfolios are reviewed by the portfolio manager. All investment
advisory clients are encouraged to discuss their needs, goals and objectives with Centura and to keep
the Firm informed of any changes thereto. The Firm contacts ongoing investment advisory clients at
least annually to review its previous services and/or recommendations, as well as upon request or by
circumstances, and periodically (quarterly, semi-annually, annually) to discuss the impact resulting
from any changes in the client's financial situation and/or investment objectives as well as upon
request or by circumstances.
Account Statements and Reports Clients are provided with transaction confirmation notices and regular summary account statements
directly from the Financial Institutions where their assets are custodied. From time-to-time or as
otherwise requested, clients may also receive written or electronic reports from Centura and/or an
outside service provider, which contain certain account and/or market-related information, such as an
inventory of account holdings or account performance. Clients should compare the account statements
they receive from their custodian with any documents or reports they receive from Centura or an
outside service provider.
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Client Referrals In the event a client is introduced to Centura by either an unaffiliated or an affiliated solicitor, the Firm
may pay that solicitor a referral fee in accordance with applicable state securities laws. Unless
otherwise disclosed, any such referral fee is paid solely from Centura's investment management fee
and does not result in any additional charge to the client. If the client is introduced to the Firm by an
unaffiliated solicitor, the solicitor is required to provide the client with Centura's written brochure(s) and
a copy of a solicitor's disclosure statement containing the terms and conditions of the solicitation
arrangement. Any affiliated solicitor of Centura is required to disclose the nature of his or her
relationship to prospective clients at the time of the solicitation and will provide all prospective clients
with a copy of the Firm's written brochure(s) at the time of the solicitation.
As disclosed under item 12, Centura participates in TD Ameritrade's institutional customer program
and Centura may recommend TD Ameritrade to Clients for custody and brokerage services. There is
no direct link between Centura's participation in the program and the investment advice it gives to its
Clients, although Centura receives economic benefits through its participation in the program that are
typically not available to TD Ameritrade retail investors. These benefits include the following products
and services (provided without cost or at a discount): receipt of duplicate Client statements and
P a g e | 17
confirmations: research related products and tools: consulting services: access to a trading desk
serving Centura participants; access to block trading (which provides the ability to aggregate securities
transactions for execution and then allocate the appropriate shares to Client accounts); the ability to
have advisor fees deducted directly from Client accounts; access to an electronic communications
network for Client order entry and account information; access to mutual funds with no transaction fees
and to certain institutional money managers; and compliance, marketing, research, technology, and
practice management products or services provided to Centura by TD Ameritrade and /or third party
vendors without cost or at a discount. TD Ameritrade may also have paid for business consulting and
professional services received by Centura's related person. Some of the products and services made
available by TD Ameritrade through the program may benefit Centura but may not benefit its Client
accounts. These products or services may assist Centura in managing and administering Client
accounts, including accounts not maintained at TD Ameritrade. Other services made available by TD
Ameritrade are intended to help Centura manage and further develop its business enterprise. The
benefits received by Centura or its personnel through participation in the program do not depend on
the amount of brokerage transactions directed to TD Ameritrade. As part of its fiduciary duties to
clients, Centura endeavors at all times to put the interest of its clients first. Clients should be aware,
however, the receipt of economic benefits by Centura or its related person in and of itself creates a
potential conflict of interest and may indirectly influence Centura's choice of TD Ameritrade for custody
and brokerage services.
See Item 10 for information on insurance compensation.
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Centura is deemed to have custody of client funds and securities because the Firm is given the ability
to debit client accounts for payment of the Firm's fees. As such, client funds and securities are
maintained at one or more Financial Institutions that serve as the qualified custodian with respect to
such assets. Such qualified custodians will send account statements to clients at least once per
calendar quarter that typically detail any transactions in such account for the relevant period. In
addition, as discussed in Item 13, Centura will also send, or otherwise make available, periodic
supplemental reports to clients. Clients should carefully review the statements sent directly by the
Financial Institutions and compare them to those received from Centura.
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Centura is given the authority to exercise discretion on behalf of clients. Centura is considered to
exercise investment discretion over a client's account if it can affect and/or direct transactions in client
accounts without first seeking their consent. Centura is given this authority through a power-of-attorney
included in the agreement between Centura and the client. Clients may request a limitation on this
authority (such as certain securities not to be bought or sold). Centura takes discretion over the
following activities:
• The securities to be purchased or sold;
• The amount of securities to be purchased or sold;
• When transactions are made; and
• The Independent Managers to be hired or fired.
P a g e | 18
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Centura does not accept the authority to vote a client's securities (i.e., proxies) on their behalf. Clients
receive proxies directly from the Financial Institutions where their assets are custodied and may
contact the Firm at the contact information on the cover of this brochure with questions about any such
issuer solicitations.
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Centura is not required to disclose any financial information due to the following:
• The Firm does not require or solicit the prepayment of more than $1,200 in fees six months or
more in advance of services rendered;
• The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
• The Firm has not been the subject of a bankruptcy petition at any time during the past ten
years.
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Open Brochure from SEC website