Certares is owned 50% by M. Gregory O’Hara (directly and through a controlled entity, Clementine
Investments LLC) and 48% by Colin Farmer (directly and through a controlled entity, Pemrose
Corporation).
Certares provides investment advisory services to three investment vehicles—Certares Holdings LLC,
Certares Holdings (Blockable) LLC and Certares Holdings (Optional) LLC (collectively, “Certares
Holdings”). Each of the three investment vehicles has and will invest
pro rata in each investment made
by such investment vehicles based on the capital commitments to each investment vehicle, and each will
have the same investment objective, which is to achieve capital appreciation for its investors through
equity and other structured investments in the travel, hospitality and travel-related business and consumer
services sectors.
As the investment adviser to Certares Holdings, Certares is responsible for evaluating and monitoring
Certares Holdings’ investments and providing day-to-day managerial and administrative services to
Certares Holdings. Certares will source, structure and negotiate potential investments, monitor the
performance of portfolio companies and advise Certares Holdings as to the disposition of investment
holdings.
Capital commitments by investors to Certares Holdings will be managed by Certares on a discretionary
basis.
Certares tailors is advisory services to the individual needs of its sole client, Certares Holdings.
Restrictions on the types of securities in which Certares Holdings invests may be imposed by the Board of
Managers of Certares Holdings.
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Overhead Funding
Certares is paid an amount referred to as “Overhead Funding” from Certares Holdings as described in its
formation documents. In general, Certares Holdings pays Certares a per annum fee of up to 2.0% of the
aggregate capital commitments by investors in Certares Holdings (other than by persons affiliated with
Certares). Such fees are payable by Certares Holdings to Certares quarterly in advance. In the event the
management agreement is terminated prior to the end of a quarter, Certares will refund that portion of the
Overhead Funding allocable to the remaining portion of such quarter.
Detailed information regarding the Overhead Funding borne by investors of Certares Holdings is
disclosed in the relevant offering documents and limited liability company agreements of Certares
Holdings.
Portfolio Company and Legacy Fee Offset
Certares or its affiliates may earn monitoring fees from portfolio companies owned by Certares Holdings
and well as closing, transaction and other similar fees upon completion of an acquisition or disposition of
a portfolio investments for Certares Holdings. In addition, Certares or its affiliates currently receive
monitoring fees from existing investments unrelated to Certares Holdings in Amex Global Business
Travel, AmaWaterways and Guardian Alarm. Certares expects to continue earning such fees until such
investments are sold.
The fees referred to in the preceding paragraph are applied as an offset to the Overhead Funding payable
by Certares Holdings.
Expenses
In addition to Overhead Funding and performance fees (described below), investors in Certares Holdings
indirectly bear the costs and expenses charged to Certares Holdings. Certares Holdings is responsible for
all expenses of its business and operations, other than Manager Expenses (as defined below), as set forth
more fully in the limited liability company agreements of Certares Holdings.
The following are “Manager Expenses”, all of which are borne by Certares: (a) any costs and expenses
of providing to Certares Holdings any office space, furniture, fixtures, equipment, facilities, supplies and
necessary ongoing overhead support services for Certares Holdings’ operations; (b) the compensation of
the personnel working for Certares and its affiliates including salaries and employee benefits; (c) travel
and accommodation expenses incurred by Certares and any of its affiliates in connection with their
investment sourcing activities on behalf of Certares Holdings other than those expenses incurred in
connection with a potential investment for which a letter of intent, term sheet, memorandum of
understanding or other similar preliminary documentation, whether binding or not binding, has been, is or
is reasonably expected to be entered into; (d) costs of regulatory compliance by Certares and its affiliates
that is not specifically related to Certares Holdings and its operations; and (e) any expenses in support of
the activities of Certares, such as insurance or fees or expenses of third party advisors, consultants or
other service providers unrelated to the business of the Certares Holdings.
Performance-Based Fees Certares or an affiliate of Certares is also entitled to receive a distribution of a percentage of the profits on
distributions derived from the disposition of investments (after taking into account certain expenses of
Certares Holdings, including Overhead Funding) by Certares Holdings (“Carried Interest”).
Although Carried Interest is a method of compensation that is generally used to align Certares’ interests
with those of the investors in Certares Holdings, it may also create an incentive for Certares to make more
speculative investments. In addition, compensation in the form of Carried Interest may incentivize
Certares to make different decisions regarding the timing and manner of the realization of Certares
Holdings’ portfolio investments than would be the case if such Carried Interest were not part of its overall
compensation structure. Certares seeks to address these conflicts through careful vetting of investment
opportunities by its investment professionals and disclosure of investments to investors through capital
call notices and periodic reports. Additionally, certain investment professionals at Certares will invest in
Certares Holdings, which is intended to align the interests of Certares and those of Certares Holdings. In
addition, the limited liability agreements of Certares Holdings provide “clawback” provisions that require
Certares and its investment professionals to return distributions of Carried Interest received within the
preceding five-year period if and to the extent that, in the aggregate, Certares has received such
distributions in excess of what they should have received on an aggregate basis (taking into consideration
the then-current value of the portfolio of Certares Holdings).
Detailed information regarding the Carried Interest to be borne by the investors in Certares Holdings is
contained in the limited liability company agreements of Certares Holdings. Investors should not
consider an investment in Certares Holdings without fully understanding the Carried Interest structure.
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Certares provides investment advisory services solely to Certares Holdings.
Investment in Certares Holdings is limited to investors that meet certain financial sophistication
requirements. Investors in Certares Holdings must be (i) “accredited investors” within the meaning of
Regulation D under the Securities Act of 1933, as amended, and (ii) “qualified purchasers” within the
meaning of the Investment Company Act of 1940, as amended (the “1940 Act”). Certain Certares
employees who qualify as “knowledgeable employees” under Rule 3c-5 of the 1940 Act are also
permitted to invest directly or indirectly in Certares Holdings. Investors considering an investment in
Certares Holdings should consult with their own investment, tax and/or legal consultants prior to
investing.
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Certares adheres to an investment process that includes: (i) proactive sourcing; (ii) a stringent due
diligence and approval process; and (iii) active oversight and support. Certares’ team of investment
professionals takes an active role in all phases of Certares’ investment process.
In evaluating potential investment opportunities, Certares analyzes the target's historical financial
performance, including but not limited to sources of revenue, cost structure, margin profile, capital
intensity and strategic positioning. Certares also evaluates the target's management team, shareholding
and capital structure (before and after investment from Certares) and the defensibility and growth
prospects based on the target's competitive positioning in the industry segments in which it participates.
Certares performs a risk analysis, including but not limited to the target's legal contracts and obligations,
insurance coverage, governance structure, employee practices and key employees. Certares professionals
structure its investments to balance growth opportunities with risk mitigation, including but not limited to
shareholder, governance and other oversight rights and implementing a capital structure that suits the
target's long-term strategic plan while protecting such investment if the target does not meet its plan.
Acquiring an interest in Certares Holdings involves a number of risks. An investment in Certares
Holdings may be deemed a speculative investment and is not intended as a complete investment program.
It is designed for sophisticated investors who fully understand and are capable of bearing the risk of an
investment in Certares Holdings. No guarantee or representation is made that Certares Holdings will
achieve the investment objective or that investors will receive a return of their capital.
A brief overview of some of the prominent risks related to Certares’ investment strategy is outlined
below:
Risks of Investments in the Travel, Tourism, Hospitality and Travel-Related Industries
Investments in the travel, tourism, hospitality and travel-related industries may be adversely affected by
events beyond the control of Certares. Certares Holdings’ investments may be susceptible to the effects
of “Acts of God,” including earthquakes, floods, hurricanes, tropical storms, fires or other natural
disasters, electricity shortages, war or other armed conflict or other national or local emergencies, and
Certares Holdings and its portfolio companies may not have adequate insurance against such events. In
particular, the Certares Holdings’ portfolio investments may be affected by political instability and acts of
terrorism, whether global or country-specific, that could cause direct damage to its or a portfolio
company’s assets, materially adversely affect the tourism industry in one or more countries where the
portfolio companies are located, or materially adversely affect the travel industry generally, in each case
negatively impacting returns to Certares Holdings. These events cannot be predicted with any certainty
and may have a significant material adverse effect on Certares Holdings.
Long-Term Investments and Illiquid Securities
Capital and profits, if any, from a portfolio investment generally will only be realized upon the partial or
complete disposition of that portfolio investment. While a portfolio investment might be sold at any time,
Certares expects that portfolio investments will be held for a number of years. In addition, in some cases
Certares Holdings may be prohibited by contract from selling certain securities for a period of time. It is
unlikely that there will be public markets for the securities held by Certares Holdings at the time of their
acquisition by Certares Holdings.
Limited Number of Investments/Diversification
Certares Holdings may make only a limited number of portfolio investments, and, as a consequence, the
unfavorable performance of one or a small number of sizeable portfolio investments may have a material
adverse effect on the value of Certares Holdings.
Foreign Currency and Exchange Rate Risks
Some portfolio investments may not be denominated in US Dollars. Changes in foreign currency
exchange rates may affect the value of the Certares Holdings’ portfolio investments. Moreover, Certares
Holdings will incur costs in connection with conversions between various currencies. Certares Holdings
may conduct foreign currency exchange transactions in anticipation of funding investment commitments
or receiving proceeds upon dispositions, but it will ordinarily not attempt to hedge currency risks over the
long term.
Certares Holdings will also be exposed to indirect operational exchange rate risks whereby the overall
performance of portfolio companies and their ability to meet loan payments or other financial
performance expectations may be significantly hindered because of changes in exchange rates.
Broken Deal Expenses
Some investments require extensive due diligence activities prior to acquisition, the expenses relating to
which can be quite substantial. Due diligence costs include, among others: feasibility and technical
studies; preliminary engineering costs and marketing studies; environmental reviews; legal costs; and bid
preparation and submission costs. In the event that the investment is not consummated, these expenses
will be borne by Certares Holdings.
Leveraged Portfolio Companies
Some of the Certares Holdings’ portfolio companies or their assets may be pledged to third parties,
including senior lenders, and could be foreclosed upon or otherwise acquired by such parties under certain
circumstances, including an incipient and/or un-remedied default. Certares Holdings may also guarantee
portfolio company indebtedness, which increases the risk of any such leverage to Certares Holdings.
Investment Selection
The investments of Certares Holdings may not yet be identified. Accordingly, potential investors will not
have any opportunity to review the investments and the terms of the portfolio investments prior to
investing in Certares Holdings. Potential investors will not have the opportunity to evaluate the relevant
economic, financial and other information that will be used by Certares Holdings in the selection,
structuring, monitoring and disposition of investments. The likelihood that potential investors will realize
any gain on their investment depends on the skill and expertise of Certares’ personnel.
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None of Certares or any of its employees have been involved in any legal or disciplinary events required
to be disclosed on this Brochure.
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Certain investment professionals of Certares may serve as members of the boards of directors or similar
governing bodies of various companies and may participate in other activities outside of Certares
Holdings and Certares. Conflicts may arise as a result of such activities and in the allocation of
management resources. Investors should be aware that receipt of material non-public information by such
individuals regarding these companies could preclude Certares Holdings from effecting transactions in the
securities of such companies.
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Certares has adopted a written code of ethics that is applicable to all of its supervised persons. Among
other things, the code requires Certares and its supervised persons to act in clients’ best interests, abide by
all applicable regulations and avoid even the appearance of insider trading. In addition, among other
requirements, supervised persons must disclose to Certares the existence of personal securities accounts,
pre-clear personal trades of initial public offerings or limited offerings and report personal securities
transactions. Certares regularly reviews its compliance systems and procedures with outside counsel and
compliance consultants. Should potential conflicts of interest arise, Certares’ investment professionals
have an ongoing responsibility to report such conflicts to the Chief Compliance Officer, who will address
conflicts on a case-by-case basis.
A copy of Certares’ code of ethics is available upon request to any investor or prospective investor.
Certain investment professionals and related persons of Certares will invest in Certares Holdings. While
investments by investment professionals and related persons of Certares are intended to align interests of
Certares and its investment professionals and related persons with those of Certares Holdings, such
investments may create conflicts (for example, in a diverse group of investors, including the investment
professionals, with conflicting tax or other interests, decisions may be made that are more beneficial to
one type of investor).
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Neither Certares nor Certares Holdings are expected to participate in trading through broker-dealers. To
the extent Certares Holdings purchases public securities as part of a private equity transaction or acquires
such securities as a result of a portfolio company going public, Certares will cause Certares Holdings to
follow applicable SEC guidelines to seek best execution when implementing such transactions.
Certares does not have formal soft dollar arrangements. However, Certares may receive access to
research made available through brokerage firms or investment banks. Certares believes this research is
available to all managers of similar size. Certares does not direct transactions in lieu of payments for
research or other services that do not benefit Certares Holdings.
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Certares maintains continuous and ongoing oversight and review of Certares Holdings’ portfolio holdings
by its senior investment professionals. Certares has and will furnish audited financial statements to
Certares Holdings’ investors annually. In addition, on a quarterly basis Certares Holdings has and will
provide investors with unaudited financial statements and descriptive information regarding each
portfolio company. Certares Holdings will furnish to each investor a Schedule K-1 (Internal Revenue
Service Form 1065) or an equivalent report annually to the extent applicable.
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In connection with the marketing and sale of interests in Certares Holdings, one or more placement agents
may be engaged. All such placement fees are disclosed to the relevant investor. Such placement fees will
initially be paid by Certares Holdings, but will be ultimately reduce on a dollar-for-dollar basis the
Overhead Funding payable by Certares Holdings to Certares.
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Certares Holdings’ cash, cash equivalents and, generally, certificated securities are held by unaffiliated,
qualified custodians. Certares is deemed to have custody of Certares Holdings’ assets because Certares
can access Certares Holdings’ assets. In compliance with the Advisers Act, Certares has arranged for an
annual audit of Certares Holdings, which will be performed in accordance with U.S. generally accepted
accounting principles (GAAP). A copy of the audited financial statements for Certares Holdings will be
distributed to its investors within 120 days of its fiscal year end.
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All investment decisions are made by the board of managers of Certares Holdings. Because the majority
of the board of managers of Certares Holdings are appointed by Certares, Certares has discretionary
investment authority on behalf of Certares Holdings.
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Certares Holdings will invest primarily in private companies, which typically do not issue proxies.
Certares has adopted written policies and procedures regarding proxy voting in the event that Certares
Holdings is required to vote proxies. It is Certares’ policy to exercise any proxy proposals received in
connection with publicly traded portfolio companies in best interests of Certares Holdings, taking into
consideration all relevant factors, including, without limitation, acting in a manner that Certares believes
will maximize the ultimate long-term economic value of Certares Holdings. Whenever Certares is
required to exercise a vote for a privately held portfolio company, Certares will apply the same standards
and procedures. Certares will seek to avoid material conflicts of interest between its own interests, on the
one hand, and the interests of Certares Holdings, on the other.
Investors in Certares Holdings may request a copy of Certares’ full proxy voting policies and procedures
and record. Please contact Certares’ Chief Compliance Officer at (212) 624-2940.
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Certares has never filed for bankruptcy and is not aware of any financial condition that is expected to
affect its ability to manage client accounts.
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