SMArtX Advisory Solutions (“SmartX”) is an investment management firm founded in 2013 that
provides investment management and investment advisory services to clients (“Clients”), either
directly or through other investment advisory or financial services firms (“Advisors”). As of
February 28th, 2018, SmartX had $504 million in assets under management on a discretionary
basis. SmartX is a wholly-owned subsidiary of its parent company, HedgeCo Networks, Inc., a
privately-held Delaware corporation.
SmartX owns and operates the SmartX Platform and the Smart Xchange Platform (collectively,
the “Platforms”) through which SmartX offers its advisory services to Clients and Advisors.
Through the Platforms, a Client or an Advisor can establish and manage a unified managed
account (“UMA”). SmartX provides access to investment strategies or models (each a “Model”)
through the Platforms. Each Model is provided by either SmartX, a traditional asset manager, a
hedge fund or alternative investment manager, or an index provider (each a “Model Manager”).
Excluding index providers, all Model Managers are registered either with the SEC or one or
more state securities regulator. A Model Manager provides SmartX with securities and weights
and transactional history associated with the Model in order for SmartX to create and maintain
the Model Portfolio. Each Model Manager provides additional content (“Model Manager
Content”), including but not limited to commentaries on the Model and the underlying investment
strategy, general commentaries on the markets and the economy, historical performance,
biographical information on relevant members of the Model Manager’s team, and descriptions of
the investment strategy or strategies utilized in the Model. All Model Manager Content
represents the opinions of the Model Manager providing the content, should not be construed as
personalized advice, and is subject to change without notice.
SmartX provides access to Model Manager Content and historical performance with relevant
performance metrics for each Model available on the Platforms. An Advisor or a Client (each a
“User”) can review the information available and direct SmartX to implement one or more
Models in the UMA. When a User selects a Model for a UMA, the User will provide SmartX with
the amount of funds, either in terms of dollars or as a percent of the account’s value, in the UMA
to be invested in the Model. When a User invests in a Model on SmartX, SmartX will implement
the positions and trading activity of the Model in proportion to the amount of assets invested.
SmartX will periodically rebalance positions as necessary to bring the UMA in balance with the
selected Model(s). The User shall be responsible for determining whether any particular Model
or any particular combination of Models are appropriate and suitable for the UMA account
holder. Users should consider the financial situation, investment goals and objectives, time
horizon, liquidity, and risk tolerance (“Investment Considerations”) of the UMA account holder to
determine if the select Model(s) are appropriate. The User is responsible for reviewing any
changes to the Investment Considerations of the UMA account holder and making appropriate
changes to the selected Model(s).
Users may choose to direct SmartX to buy or sell individual securities in the UMA directly rather
than through a Model. This functionality is called Advisor as a Portfolio Manager (“APM”) and
allows the User to direct a portion of the UMA’s assets rather than opening a separate account
with a custodian. Users may choose to buy or sell stocks, ETFs, or Mutual Funds.
Users may provide instructions to restrict the purchase or sale of certain securities from the
UMA. Additionally, Users can provide instructions to harvest taxable gains or losses in the UMA.
Users have the ability to add or decrease leverage for any selected Model, provided that
SmartX will limit the leverage utilized to the UMA’s specified account configuration. For
example, if a UMA has Regulation T margin, Users may choose to use leverage up to two times
the account value. Certain Models may inherently apply leverage. Finally, if a Model invests in a
security or other asset that does not fit with a UMA’s account configuration, SmartX will exclude
that investment from the UMA. Any of these customizations that are specific to a UMA may
cause material performance differences between the selected Model(s) and the UMA.
SmartX maintains a limited power of attorney to direct trading of each UMA (“Trading
Discretion”) in order to purchase and sell securities it the UMA’s selected custodian. Trading
Discretion is either granted to SmartX through an Investment Management Agreement (“Client
IMA”) with a Client or through a Sub-Advisory or Co-Advisory Agreement with an Advisor
(“Advisor Sub-Advisory Agreement”). Custodians may require an additional agreement from
each Client to grant Trading Discretion to SmartX. A User may choose to terminate the
relationship with SmartX and revoke Trading Discretion of SmartX at any time.
SmartX may also provide services and solutions to registered broker-dealers, banks, trust
companies, and larger registered investment advisors (“Third-Party Sponsors”) that want to offer
their own third-party platforms (“Third-Party Platforms”) to Advisors and Clients. Third-Party
Sponsors are responsible for selecting Models and Model Managers to participate on Third-
Party Platforms. Third-Party Sponsors may charge different fee schedules than SmartX to
Clients and Advisors. Third-Party Sponsors may maintain their own custodial accounts and/or
custodial relationships and may offer execution and clearing services. Third-Party Sponsors
may offer additional services and may have different requirements and qualifications for
participating. Clients and Advisors should carefully review a Third-Party Sponsor’s Disclosure
Brochure to understand the terms and conditions of the Third-Party Platform.
SmartX does not currently offer a “wrap fee program” to Clients or Advisors.
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Clients utilizing SmartX pay a fee to SmartX (“Client Fee”). SmartX will pay a portion of the
Client Fee to the selected Model Manager(s). Additionally, a Client’s Advisor may use SmartX to
bill the Advisor’s fee as well. In such cases, SmartX will pay the Client’s Advisor a portion of the
Client Fee. The Client Fee contains the following components: 1) a Platform Fee, 2) a Model
Fee, and 3) an Advisor Fee (potentially). The following is a description of these three fees:
Platform Fee SmartX will charge a Platform Fee for the services provided by SmartX on the Client’s UMA and
includes the cost of administration of the UMA. The Platform Fee typically ranges from 0.05% to
2.50% per annum. The Platform Fee will be calculated on the value of the assets held in the
UMA less any amounts owed by the UMA (“Net Account Value”). The Platform Fee will vary
based on the composition of the Models and APM in the UMA. The Platform Fee will be set forth
in either the Client IMA or the Advisor Sub-Advisory Agreement. Platform Fees will be
negotiated by Advisors and SmartX.
Model Fee SmartX will charge a Model Fee for the services provided by the Model Manager and the
administration of the Model. The Model Fee typically ranges from 0.00%* to 2.00% per annum.
SmartX may retain a portion of the Model Fee for the costs associated with administering the
Model (“Model Maintenance Fee”). The Model Maintenance Fee will range from 0.00% and
0.35%. The Model Maintenance Fee is not charged separately to Clients and does not increase
the fees that would be paid by Clients. The Model Fee will be calculated on the value of the
assets held in the UMA less any amounts owed by the UMA attributable to a particular Model
(“Net Model Sleeve Value”). The Model Fee will vary from Model to Model based on the Model
Manager and the type of the Model. Users should consult the Platforms to find specific Model
Fees. Model Fees may be negotiated by Advisors and Model Managers in conjunction with
SmartX.
*For Models with a 0.00% Model Fee, the Model Manager is typically receiving compensation
from the individual securities held by the Model.
Advisor Fee An Advisor may engage SmartX to administer the fees charged by Advisor to the Advisor’s
Client(s) (“Advisor Fee”). The Advisor Fee may cover the services provided by the Advisor to
the Client(s). Each Client should consult his or her Advisor to understand what services are
covered by the Advisor Fee and if there are any additional fees. Each Client should also review
the Advisor’s Disclosure Brochure for a more detailed description of the Advisor Fee. The
Advisor Fee will be calculated on the Net Account Value.
Fee Calculation SmartX uses an average daily balance calculation in order to calculate the Platform Fee, Model
Fee, and typically the Advisor Fee*. The daily balance for each day will reflect the starting
assets plus any gains and losses and any additional assets contributed to determine the Net
Account Value or the Net Model Sleeve Value. SmartX will sum the Net Account Values or the
Net Model Sleeve Values over the specified period of time (“Measurement Period”). The sum is
subsequently divided by the number of days in the Measurement Period to get the average daily
balance (“Average Daily Balance”). The Average Daily Balance is multiplied by the appropriate
fee which is adjusted for the number of trading days in the Measurement Period and the number
of trading days in the calendar year. SmartX uses the New York Stock Exchange’s schedule to
determine trading days.
*Advisor Fee may be calculated on a different methodology as dictated by the Advisor. Please
consult the Advisor’s Disclosure Brochure for more detail.
Fee Processing SmartX typically calculates fees on a monthly basis in arrears. SmartX typically sends an
invoice to the UMA’s custodian. Each custodian may have different procedures but will typically
debit the UMA directly and remit payment to SmartX automatically. SmartX may modify
SmartX’s methodology of processing fees based on an Advisor’s request. Some Advisors may
request that Client Fees be paid in advance. If the relationship with SmartX is terminated by the
Client or the Advisor and the Client Fees were paid in advance, SmartX will use SmartX’s
standard method of calculating Client Fees to calculate the overpaid portion of the Client Fee.
SmartX will process a refund either through the UMA custodian or by sending a check directly to
the Client. If the Client Fee contained an Advisor Fee that paid to the Advisor, the Client will
need to consult the Advisor or review the Advisor’s Disclosure Brochure to determine how a
refund of the Advisor Fee will be processed.
Additional Fees The Client Fee is not inclusive of all fees charged to a UMA. The following list provides
additional fees or expenses that may be charged by third-parties (“Additional Fees”). Additional
Fees are not charged by SmartX, and SmartX does not receive, directly or indirectly, any portion
of Additional Fees. The Additional Fees include:
● Brokerage commissions
● Stock loan fees
● Interest charges
● Transaction fees
● Exchange fees
● SEC fees
● Advisory fees, management fees, or administrative fees charged by mutual funds or
exchange traded funds (“ETFs”)
● Early redemption fees and penalties
● Custodial fees
● Deferred sales charges
● Transfer fees, including wire fees and electronic fund processing fees
● Taxes
● Markups or markdowns on security transactions
● Processing fees and other fees charged by custodians
● Other additional fees that may be incurred
Additional Information Platform Fees and Model Fees charged by SmartX may be waived or reduced by SmartX. Such
reduction or waiver does not require SmartX to continue to waive or reduce fees. Fees that have
been waived, reduced, or negotiated by an Advisor may cause fees to deviate from SmartX’s
standard schedule. None of the supervised persons associated with SmartX accept any
additional types of compensation for the sale of securities or other investment products,
including asset-based sales charges or service fees from the sale of mutual funds.
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MANAGEMENT SmartX does not charge any performance-based fees (fees based on a share of capital gains
on or capital appreciation of the assets of the UMA). Certain Advisors may choose to charge a
performance-based fee as an Advisor Fee. Performance-based fees may only be charged by
Advisors of qualified clients. SmartX is not participating in any performance-based fees charged
by virtue of making this service available to Advisors. Clients should consult their Advisor or
their Advisor’s Disclosure Brochure for more information about fees in general and
performance-based fees specifically.
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SmartX provides portfolio management services to individuals, high net worth individuals,
corporations, partnerships, investment managers, wealth advisors, banks, trusts and trust
companies, corporate pension and profit-sharing plans, foundations, endowments, and other
institutional investors. Services of SmartX are generally offered through other registered
investment advisors but, in certain instances, can be offered directly to Clients. Generally,
SmartX requires a minimum of $30,000 to open a UMA (“Account Minimum”). The Account
Minimum may be waived by SmartX in certain cases.
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AND RISK OF LOSS SmartX provides Clients and Advisors with access to a large variety of investment products,
strategies, and vehicles (“Investment Products”) through the Platforms as a primary service or
offering. The Platforms provide Users with the tools necessary to create and analyze portfolios
holistically and implement multiple Investment Products in one or more UMAs held with a
number of custodians. A User, either as an Advisor on behalf of a Client or as the Client directly
in certain cases, can make an assessment of the Client’s particular investment needs and
objectives (“Investment Objectives”) and pick the appropriate mix of Investment Products for
that Client’s investment portfolio based on those needs.
Methods of Analysis SmartX primarily focuses on analyzing Investment Products to ensure Users have the material
information necessary to determine whether a particular Investment Product or a particular
group of Investment Products meet a Client’s Investment Objectives. Advisors and Clients
should consult the prospectus for any ETF, mutual fund, or other pooled investment vehicle and
the Disclosure Brochure for any Model Manager for more details regarding the method of
analysis and the investment strategy offered by any particular Investment Product. Please
consult a SmartX representative if you need more information on a particular Investment
Product.
SmartX analyzes a Model Manager’s background, including reviewing the firm’s investment
offerings, the firm’s operational history, and the firm’s regulatory history. SmartX will further
review the backgrounds of key principals, including regulatory history, credit history, and
criminal history. The primary objective of the Model Manager due diligence review is to identify
any issues that may affect the Model Manager’s ability to consistently deliver the same level of
investment advice in the future as was provided historically.
After reviewing each Model Manager, SmartX will analyze each Model independently. The
Model analysis determines (i) if a particular Model can be delivered through the Platforms, (ii)
which account types and configurations are necessary to implement the Model in a UMA, (iii)
which custodians can support both the necessary account configurations and the strategy
underlying the Model, and (iv) the minimum investment necessary to effectively implement the
Model. Factors used in the analysis of a particular Model include, but are not limited to, the
types of securities held in the Model, the number of unique positions held in the Model, and the
activity levels of trading in the Model.
When a User selects a Model for a particular UMA, SmartX analyzes the UMA’s configuration,
including margin types, option permissions, registration types and custodian, as well as the
funds available for allocation to the selected Model, before approving a Model selection. Users
are ultimately responsible for determining whether a particular Model meets the Investment
Objectives for the UMA. If the selection of a Model is rejected, the User will need to contact
SmartX for more details.
For each transaction in the UMA attributable to a selected Model, SmartX will analyze the
transaction to compare the benefits of tracking the selected Model as closely as possible to the
impact of the inherent transactional costs, which may include brokerage commissions, bid-ask
spreads, markups and markdowns, sales loads, redemption penalties, regulatory fees and
taxes.
SmartX does not attempt to do analysis on the investment merits of a security or group of
securities. SmartX relies on the Model Manager to determine whether a particular security is
appropriate for a particular Model and on the User to determine whether a particular Model is
appropriate for a particular UMA or if a particular security is appropriate for APM in a particular
UMA.
Investment Strategies The most common investment strategies utilized by the Models on SmartX include fundamental
analysis for securities selection, technical analysis for securities selection, quantitative analysis
for securities selection, strategic asset allocation, tactical asset allocation, and global macro
analysis.
Fundamental Analysis
Fundamental analysis attempts to identify the intrinsic value of a security by looking at economic
and financial factors, including but not limited to the overall economy, industry environment, the
financial condition of the company and the management team behind the company, to
determine if the security is undervalued, indicating a buying opportunity, or overvalued,
indicating a selling opportunity.
Technical Analysis
Technical analysis attempts to utilize historical price and trade data to make predictions about
future price movements. Proponents of technical analysis often use charts and pattern
recognition to make buy and sell decisions of particular securities.
Quantitative Analysis
Quantitative analysis attempts to create a mathematical model that utilizes securities data to
determine if the security presents a buying opportunity or a selling opportunity. Factors can be
based on the same or similar factors to fundamental analysis or on other quantifiable metrics.
Strategic Asset Allocation
Strategic asset allocation attempts to build a portfolio of securities by focusing on broader asset
classes. Proponents of strategic asset allocation believe that diversifying across asset classes,
investors can achieve a specified risk and return profile, as measured by standard deviation and
annualized returns (or similar metrics). Each asset class is given a specific ratio to the portfolio
as a whole, and the portfolio is rebalanced occasionally to eliminate the impact of deviations for
the target weights. Strategic asset allocation is commonly related to “Buy and Hold” strategies.
Tactical Asset Allocation
Tactical Asset Allocation attempts to generate improved risk-adjusted returns by actively
changing the portfolio weights of asset classes within a portfolio. Proponents of Tactical Asset
Allocation will use discretionary or systematic approaches to rebalancing a portfolio.
Discretionary approaches generally look for evidence of market sentiment in order to choose to
remain in a particular portfolio weighting or to rebalance the portfolio. Systematic approaches
typically look imbalances between asset classes compared to historical norms in order to
determine whether to rebalance the portfolio or maintain the current weightings.
Global Macro Analysis
Global Macro Analysis attempts to take advantage of economic themes and trends at a very
high level. Proponents look to broadly invest in positions that will profit from changes in the
industrial landscape, global political environments, or growth rates in particular economies
around the world.
In addition to the above investment strategies, many of the Model Managers utilize active
trading of securities, long / short portfolio construction, and investment strategies utilizing
options in the Models on SmartX.
Active Trading
Active trading attempts to generate short-term trading profits through price fluctuations over
short periods of time. Active trading is highly speculative and requires a very disciplined
approach in order to successfully generate risk-adjusted returns over a longer time horizon.
Long / Short Portfolios
Long / Short portfolio construction allows investors to take advantage of securities that are
increasing in value and securities that are decreasing in value. Selling a security short (“Short
Selling”) involves borrowing the security from a third-party and selling the security in the markets. The investor Short Selling the security will have a liability to the original holder of the
security and will eventually buy the security back and deliver the security back to the original
holder. Short Selling is highly speculative in nature and losses from Short Selling can be
unlimited. Portfolios that balance Short Selling with holding other securities in the portfolio may
be able to reduce volatility. Market neutral strategies attempt to blend both long and short
positions in relative weightings in order to reduce or theoretically remove the impact of
fluctuations in the overall securities markets from the performance of the portfolio. The degree
to which combining Short Selling with a long portfolio can reduce volatility or increase volatility is
difficult to determine in advance. A User should carefully evaluate any Model using Long / Short
strategies before selecting that particular Model.
Option Strategies
A variety of option strategies exist, some of which are utilized by the Models available on the
Platforms, including buy-write strategies and premium selling strategies. Options are inherently
volatile and risky securities. A User should carefully evaluate any Model using option strategies
before selecting that particular Model.
Asset Types SmartX currently limits UMAs to only securities trading on or listed through US-domiciled
exchanges. SmartX currently limits UMAs to equities, exchange traded funds (“ETFs”), mutual
funds, options, American depository receipts (“ADRs”), and, in limited cases, fixed income
securities.
Equities
Equities, typically in the form of common stock of a C Corporation, represent ownership in an
enterprise or company.
Exchange Traded Funds
ETFs are pooled investment vehicles that allow investors to buy shares of one investment to
gain exposure to one or more underlying investments. ETFs trade on one or more stock
exchanges, allowing investors to enter and exit positions throughout the trading day.
Mutual Funds
Mutual funds are pooled investment vehicles that allow investors to buy shares of one
investment to gain exposure to one or more underlying investments. Mutual funds typically allow
investors to buy or sell shares at one point during the trading day, allowing investors to enter
and exit positions on a daily basis.
Options
Options are securities that give holders of the option contracts the right to either buy a security
at a particular price or sell a security at a particular price. The value of any option contract is
based on the asset(s) that is bought or sold by the holder of the contract. An option contract is a
derivative asset (“Derivative”) or an asset where the economic value is derived from another
asset.
American Depository Receipts
ADRs are securities traded on US exchanges that represent securities of non-US companies.
ADRs transact in US dollars during US market hours on US exchanges to make it easier for US
investors to gain exposure to foreign companies.
Fixed Income
Fixed income securities are a type of security where the issuer is borrowing money from the
purchaser or holder and agreeing to pay back the loan on a fixed payment schedule. Typical
fixed income securities include corporate bonds or bonds issued by companies, municipal
bonds or bonds issued by local and state government and agencies, and government bonds,
which includes US Treasury Bills, US Treasury Notes, US Treasury Bonds, and government
agency bonds.
Risk Of Loss Investing in securities involves a risk of loss, including the loss of principal. Each Client should
be prepared to bear this risk of loss when engaging SmartX and utilizing the Platforms. Typical
investment risks include risks that the company or issuer of a security can not deliver on a set of
goals, risks that the capital markets or specific areas of the markets fall out of favor with
investors generally, risks that a particular manager or advisor cannot successfully implement
one or more chosen investment strategies, or that a particular investment strategy does not
work well in specific market environment. All of these types of risk can affect the investments
available through SmartX on the Platforms. The following list of risk factors (“Risk Factors”)
describes some, but not all, of the risks associated with SmartX and the Platforms. Each User
should understand these risks and the other potential risks that may arise.
Risk Factors Third-Party Reliance Risk
SmartX relies on a number of external sources for investment advice, research services, and
financial and fundamental data (“Information”), including Advisors, Clients, Model Managers,
market data vendors, custodians, brokerage firms, and various service providers (“Data
Providers”). SmartX will use its best efforts to ensure Information provided by Data Providers is reliable and accurate but no assurances can be given that the Information will be reliable and
accurate. Inaccurate Information may adversely impact the investment advice and services
provided by SmartX.
Reliance on Past Results
Investing in securities involves making complex predictions about the future for specific issuers,
investment managers, and the capital markets. Often, prior history provides relevant data
regarding what can be expected in the future. However, no future market environment is exactly
like a prior market environment. Therefore, past performance results can mislead investors
about the likely future performance results. Model Managers, Advisors, and SmartX all may be
unable to generate the same or similar results in the future that were achieved in the past.
Style-Drift
Model Managers and Advisors may, from time to time, determine that a deviation for a specified
strategy or group of strategies may increase returns on a risk-adjusted or absolute basis for
Models and/or Clients. In general, when any practitioner deviates from his or her core
competency, there is a greater risk of failure. This is certainly the case for Model Managers and
Advisors. Model Managers provide the data necessary for SmartX to maintain the Model
Portfolio and can change the behavior of the Model by changing the types of securities or the
investment strategies utilized by the Model. Advisors may also change the selected Models in a
UMA, including the securities held in APM, in order to achieve different results in UMA. In either
case, Style Drift, or changing the nature of the investment advice provided to someone, can
occur and lead to adverse consequences.
Market Risk
Security prices may decrease due in response to direct and indirect events and market
conditions, usually caused by factors independent of the specific attributes of the investment
security.
Inflation Risk
Rising inflation reduces the purchasing power of the underlying currency, which is the U.S.
dollar for U.S. based investments.
Liquidity Risk
Liquidity risk is the financial risk that holders of a security position may not be able to close the
position without impacting the current market value of the position. Particular securities may be
inherently less liquid than other securities and may not trade in well established markets. A
particular security may have a particular period of time where there are less market participants
ready to buy or sell that security during that period. A security that represent another security or
holds a portfolio of other securities may have liquidity risk based on the underlying security or
securities held by the original security.
Reinvestment Risk
This is the risk that future gains may be reinvested at less favorable (lower) rates of return than
currently available.
Interest-Rate Risk
Changes in interest rates may result in fluctuations in the prices of other investment vehicles.
For example, when interest rates rise, fixed income securities prices fall.
Currency Risk
Investments in non-U.S. based assets are subject to additional changes in valuation due to
changes in currency exchange rates.
Business Risk
This covers risks associated with specific industries or companies within an industry.
Financial Risk
Excessive use of credit (borrowing) to finance a business’ operations increases the risk of
profitability, because the company must cover its debt obligations in good and bad years.
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SmartX, as a registered investment adviser, is required to disclose all material facts regarding
any legal or disciplinary events that would be material for Clients and Advisors evaluating
services offered by SmartX or the management of SmartX.
SmartX has no legal or disciplinary actions, which would include criminal or civil actions,
administrative enforcement proceedings or any self-regulatory organization enforcement
proceedings, to disclose.
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AFFILIATIONS Affiliated Companies SmartX is owned by HedgeCo Networks, Inc. and is under common control with the entities
listed herein. SmartX does not consider such affiliation to create a material conflict of interest for
SmartX or for Clients and Advisors of SmartX. For those entities that may offer services that are
utilized by Clients or Advisors, a more detailed description of their business models will follow:
● HedgeCo Securities LLC
● HedgeCo LLC
● HedgeCo Investment Management LLC
● HedgeCo Hybrid Master GP LLC
● G&S Fund Services LLC
● HedgeCo Management LLC
● HedgeCo Capital Management LLC
HedgeCo Securities LLC
HedgeCo Securities LLC (“HedgeCo Securities”) is a broker-dealer registered with the SEC
and is a member of FINRA. HedgeCo Securities is registered as a Commodity Trading Advisor
and is a member of NFA. Certain Investment Adviser Representatives (“IARs”) are also
Registered Representatives of HedgeCo Securities. The management team for SmartX is
substantially the same as the management team for HedgeCo Securities.
Affiliate Conflicts of Interest HedgeCo Securities may have relationships with one or more Model Managers, where
HedgeCo Securities may receive compensation in the form of referral fees or a percentage of
commissions generated by trading volume. A conflict of interest could exist where a Model
Manager may attempt to incentive SmartX to direct Clients and Advisors to that Model
Manager’s Model(s) through increased referral fees or trading commission compensation from
the Model Manager’s proprietary accounts or the accounts of Model Manager’s direct clients.
This potential conflict of interest is not material because SmartX does not generally direct
Advisors or Clients to a particular Model over other Models.
Currently, HedgeCo Securities does not maintain relationships with any Client or Advisor using
SmartX or the Platforms. In the future, HedgeCo Securities may enter into a relationship with a
Client or Advisor to provide certain brokerage services. If this type of relationship arises, there is
a potential conflict of interest because SmartX may be able to generate more brokerage
revenue for HedgeCo Securities through increase transactional activity. This potential conflict of
interest is not material because SmartX bases all trading activity based on the selected Models
or APM as opposed to more subjective reasons.
Platform Services SmartX does not generally recommend other investment advisers or service providers (“Third
Party Advisors”) to Clients or Advisors. However, services offered on the Platforms, including Models, (“Platform Services”) may be managed by Third Party Advisors. SmartX may receive
more or less compensation based on the Platform Services selected by Users. There is a
potential conflict of interest because SmartX may be able to receive more compensation by
recommending certain Platform Services. This potential conflict of interest is not material
because SmartX does not generally recommend one Platform Service over another Platform
Service.
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CLIENT TRANSACTIONS, AND PERSONAL TRADING SmartX has adopted a Code of Ethics (“Code”) that is intended to comply with Rule 204A-1
under the Investment Advisers Act of 1940, which requires every registered investment adviser
to adopt a code of ethics setting forth standards of conduct and requiring compliance with
federal securities laws. The Code establishes the standard of conduct for all employees of
SmartX (“Employees”), which are based on the principles of integrity, duty, fairness, and
professionalism. The Code describes the obligations of all employees (i) to act in the best
interests of Clients in the discharge of their duties, (ii) to maintain compliance with all applicable
laws, rules, and regulations including federal securities laws, (iii) to protect all non-public
information regarding Clients, Advisors, and Model Managers, (iv) to comply with SmartX’s
personal trading policies and procedures, and (v) to prevent and report any violations or
suspected violations of the Code to the Chief Compliance Officer of SmartX. The Code institutes
policies and procedures designed to prevent the misuse of material non-public information by
SmartX or any person or entity associated with SmartX. To request a copy of the Code, please
send an email to
[email protected] or call (561) 835-8690.
Personal Trading Policy All Employees are permitted to buy and sell securities and maintain brokerage accounts without
limitations. Employees may buy and sell the same securities as Clients, Advisors, and Model
Managers. SmartX implements trading activity systematically based on Models and APM. As
such, Employees do not typically have advanced notice of trading activity taking place in UMAs.
Additionally, Employees typically do not have the authority to direct UMAs to buy or sell
securities in which an Employee or related person has a material financial interest. Nonetheless,
no Employee is allowed to buy or sell securities for any account in which he or she maintains a
direct or indirect beneficial ownership based wholly or partially on information obtained by his or
her employment with SmartX.
Employees with access to nonpublic information about the purchase or sale of any securities or
the portfolio holdings of any Client, Advisor, Model Manager, or associated person of SmartX is
deemed to be an “Access Person”. In order to prevent the inappropriate conduct by an Access
Person, each Access Person is required to report personal securities holdings within ten days of
becoming an Access Person and annually thereafter, as well as providing a report of all
securities transactions no less than quarterly, for any account in which the Access Person has a
direct or indirect beneficial ownership directly to the Chief Compliance Officer for SmartX. Each
Access Person must seek prior approval from the Chief Compliance Officer for SmartX prior to
participating in an initial public offering or limited offering, such as a private placement.
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Brokerage Selection SmartX supports UMAs with certain custodians. Clients and Advisors are able to open UMAs
with TD Ameritrade Institutional, Charles Schwab & Co., and Interactive Brokers (“Supported
Custodians”). SmartX adds new custodians to the list of Supported Custodians based on demand from Clients and Advisors. SmartX does not generally recommend one Supported
Custodian to Clients and Advisors. Typically, a Client or an Advisor will select one of the
Supported Custodians to open a UMA without input from SmartX. If a Client or Advisor requests
a recommendation for a custodian from SmartX, SmartX will work with the Client or Advisor to
determine which services offered by custodians are most important to the Client or Advisor and
which custodians offer the most cost effective pricing model given the Models likely to be
selected by the Client or Advisor in order to determine the most appropriate custodian for the
Client or Advisor in SmartX’s professional judgement. Certain Supported Custodians will offer
asset-based pricing (“ABP”) to Clients in lieu of charging commissions on a per transaction
basis. SmartX generally recommends that Clients select ABP if available at the selected
Supported Custodian, which will reduce the economic impact of Models that have a large
number of holdings or a high rate of portfolio turnover.
SmartX will generally execute brokerage transactions on behalf of a Client with the Supported
Custodian selected by the Client or by the Client’s Advisor. Clients and Advisors are not
generally permitted to direct brokerage to a specified broker-dealer other than selecting a
particular Supported Custodian. SmartX will not direct brokerage in exchange for client referrals
from a broker-dealer or other third-party. In certain situations, an Advisor may be affiliated with a
broker-dealer that maintains a relationship with one or more of the Supported Custodians or
may be affiliated directly with one or more of the Supported Custodians (“Advisor Brokerage
Firm”). The Advisor may require Clients to contract with the Advisor Brokerage Firm. Clients should consult the disclosure brochure of their Advisor for more information on the Advisor’s
brokerage practices. In certain situations, a Supported Custodian or a broker-dealer maintaining
a relationship with a Supported Custodian may refer Clients and Advisors to SmartX (“Referring
Brokerage Firm”). SmartX will not, as a policy, suggest a different Supported Custodian to those Clients or Advisors but will make those Clients and Advisors aware that maintaining a
relationship with the Referring Brokerage Firm is not a precondition to a relationship with
SmartX.
Best Execution Advisors and Clients are generally responsible for selecting a Supported Custodian for each
UMA. As a policy, SmartX will generally execute securities transactions for a specified UMA
directly with the custodian holding the UMA. As such, the UMA may not receive the benefit of
the lowest trade price then available for any particular transaction. SmartX maintains written
policies and procedures designed to help evaluate the execution performance (“Best
Execution”) of Supported Custodians and other broker-dealers. SmartX uses a qualitative approach to measure Best Execution due to the number of factors to evaluate, including but not
limited to: (i) prompt execution of orders, (ii) favorable execution prices reasonably obtainable,
(iii) access to various capital markets, (iv) clearance and settlement capabilities of the
broker/dealer selected, and (v) the reasonableness of the commission or other costs charged by
the broker-dealer for services rendered. Because a particular broker-dealer may compare
favorably in certain factors and less favorably in other factors to comparable broker-dealers,
SmartX uses its best efforts to determine whether a broker-dealer is providing Best Execution to
clients.
SmartX will generally route trades directly to the Supported Custodian for each UMA.
Occasionally, in order to obtain Best Execution, SmartX may route orders to a different broker-
dealer than the UMA’s custodian for execution (“Step Out Trades”). In these situations, the
selected broker-dealer will often specialize in executing certain types of orders, such as
executing large orders for thinly traded securities. SmartX may rely on guidance from Model
Managers, Advisors, or other third-parties in selecting broker-dealers for Step Out Trades. Step
Out Trades may include additional commission costs or fees, including markups and
markdowns, that could be avoided had the Step Out Trades been routed to the custodian of
record. In 2017, Step Out Trades accounted for less than 1% of SmartX’s total order volume.
Block Trading SmartX will block trades when possible and beneficial to Clients. Block trading allows a
registered investment advisor or other financial firm to aggregate orders for multiple clients
(“Client Orders”) into one or more block orders (“Block Orders”) to be sent for execution. After
the Block Orders are filled, either completely or partially, the shares bought or sold are allocated
to original Client Orders on a pro-rata basis. Costs of the Block Orders are shared ratably by
Client Orders, and execution prices for Client Orders will equal the average price of the Block
Order(s). Block trading allows SmartX to generally execute orders more efficiently and cost-
effectively while treating all Clients as equally as possible. SmartX will typically aggregate trades
among UMAs that can be traded together at a given broker, particularly a Supported Custodian.
Soft Dollar Arrangements SmartX does not maintain any formal soft dollar arrangements with any broker-dealers or any
other third parties. SmartX pays directly for any research or data provided to SmartX in order to
aid SmartX in the discharge of duties. Supported Custodians and other broker-dealers may
provide technology solutions that include data feeds of customer account data and digital
connectivity to trading and trading services desks to SmartX at no cost to SmartX. Other
technology solutions and services may be offered by Supported Custodians and other broker-
dealers to Advisors or to Clients with no direct costs to Clients. Supported Custodians and other
broker-dealers may permit SmartX to participate in vendor showcases, roadshows, seminars,
and other marketing opportunities (“Marketing Opportunities”) for no costs or at costs below
what would be typically charged for participating in similar Marketing Opportunities. Supported
Custodians and other broker-dealers may provide consulting services to SmartX for no costs or
at costs below what would be typically charged for participating in similar consulting services.
These services provided by Supported Custodians or other broker-dealers may present a
conflict of interest for SmartX, where SmartX may receive services and benefits that benefit
SmartX and not Clients of SmartX based on fees charged to Clients of SmartX. SmartX believes
this conflict of interest is not material because Clients of SmartX are paying the same or
substantially similar rates for the same or substantially similar services provided by Supported
Custodians and other broker-dealers to other clients not associated with SmartX. Additionally,
Clients and Advisors have the ability to negotiate rates directly with Supported Custodians for
services rendered in conjunction with SmartX’s offering.
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SmartX performs daily reconciliation of UMAs on the Platforms, comparing the data provided by
custodian of record to the data maintained independently by SmartX. Exceptions are
researched, and corrections are made when necessary. Users are responsible for reviewing
financial plans, including the selected Models and APM, to ensure that any UMA is invested
within the investment guidelines of the Client and making any changes necessary to meet the
investment guidelines.
Clients and Advisors receive statements from the custodian at least quarterly. These statements
provide a detailed list of holdings, valuations, and activity. Custodians are also responsible for
providing confirmation of all securities transactions for UMAs. SmartX provides limited
performance data, analysis, and statistics (“Performance Data”) to Users via the Platforms for
review. Performance Data should be reviewed by Users and compared with custodial
statements.
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Referral Arrangements SmartX has entered into referral arrangements with third parties that will refer Advisors to
SmartX (“Referral Arrangement”). In the event that a referred Advisor enters into an Advisor
Sub-Advisory Agreement with SmartX and has Clients participate on the Platforms, SmartX will
pay a referral fee to a third party based on a percentage of the fees received by SmartX. Clients
are not charged additional fees as a result of a Referral Arrangement.
Solicitor Arrangements SmartX has entered into solicitor arrangements with third parties that will refer Client to SmartX
(“Solicitor Arrangement”). In the event that a referred Client (“Solicited Client”) enters into a
Client IMA (or similar arrangement) with SmartX and the Client is participating on the Platforms,
SmartX will pay a solicitor fee to a third party based on the percentage of the fees received by
SmartX. Each Solicitor Arrangement must be in accordance with the requirements of Rule
206(4)-3 of the Investment Advisers Act of 1940. Each Solicited Client will receive the SmartX
Solicitor’s Disclosure Statement, listing the terms and conditions of the Solicitor Arrangement,
including compensation to be paid to a third party. Clients are not charged additional fees as a
result of a Solicitor Arrangement. Any party that recommends SmartX and maintains a Solicitor
Arrangement with SmartX has a conflict of interest in recommending the services of SmartX.
SmartX may compensate Advisors or advisory firms for recommending or referring Clients to
the Platforms. While the fee may be paid from the Client Fee, the Client Fee has not been
increased to cover the fee paid to those Advisors or advisory firms.
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SmartX is not a custodian and does not maintain custody of assets for Clients or Advisors. As
described in Item 5 Fees and Compensation, SmartX does maintain the authority to direct
custodians to remove Client Fees from UMAs on behalf of SmartX. Clients should receive
account statements from the broker-dealer, bank, or other qualified custodian that holds and
maintains the Client’s assets on a monthly or quarterly basis (“Custodial Statements”). Clients
and Advisors should carefully review Custodial Statements and compare Custodial Statements
to the reports and data available on the Platforms. Differences in portfolio values may occur due
to various factors, including but not limited to unsettled trades, accrued income or expenses,
different prices used to value securities in the portfolio, and dividends earned but not received.
SmartX reports should not be considered or construed as custodial statements and should not
be used in lieu of Custodial Statements.
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SmartX maintains discretionary authority through a limited power of attorney over UMAs utilizing
the Platforms (“Trading Discretion”). Trading Discretion is granted to SmartX through a Client
IMA or an Advisor Sub-Advisory Agreement. Trading Discretion is necessary for SmartX to
implement Models and APM in the UMA by allowing SmartX to determine which securities are
bought and sold, the timing of the transactions, and how best to manage the orders without
contacting the Client or the Advisor. SmartX’s Trading Discretion is inherently limited to selected
Models and securities selected through APM. Additionally, Users may provide other limitations
through written request.
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SmartX is not responsible for voting proxies on behalf of Clients or Advisors. Proxies and other
solicitations should be received directly from the custodian or transfer agent unless suppressed
by request by the Client or the Advisor. SmartX will not advise or act on behalf of any Client or
Advisor in legal proceedings, such as class action lawsuits or bankruptcies, involving companies
whose securities are held or were previously held in UMA or any other account, including but
not limited to, the filing of “Proofs of Claim” in class action settlements.
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In certain circumstances, registered investment advisers are required to provide financial
information or disclosures about their financial condition. SmartX and SmartX’s parent company,
HedgeCo Networks, Inc., do not have any financial commitments that impair or would impair
SmartX’s ability to meet contractual and fiduciary commitments to Clients. Neither SmartX nor
any principal officer of SmartX have been the subject of any bankruptcy proceeding.
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