Prowell Financial Management LLC (“PFM”) has been in business since February, 2016. Mark
Prowell is the firm’s only principal owner.
PFM provides advice to a select group of clients, who are most typically closely held companies
seeking to ensure the succession of the company by ensuring that each of its owners has a financial
plan that is consistent with that goal. Each company owner or other key person that receives
services from PFM has services specifically tailored to that individual and the company for whom he
or she is an owner. These services include financial planning and asset management, but not
necessarily the way those concepts are most typically defined within the securities industry.
Privately owned companies have specific business issues, including the continuity of ownership,
and the risks associated with being controlled by a small group of individuals and families. The
company’s best interests are served by maintaining a consistent approach to these issues, where
each owner’s individual circumstances are planned and organized, thus in turn limiting the risks to
the company as a whole. The coordination of business issues, tax concerns, and investments is
actually key to the continuity of the company, and therefore its value. Companies can engage PFM
to work with each individual owner, be it a family or an individual, to assist in the coordination and
organization of that owner’s financial concerns.
Because PFM’s clients are companies and their owners, PFM’s services are more aptly described as
management of financial circumstances than financial planning, though planning does play a role.
PFM’s goal is to create an organized approach to the complex financial circumstances that surround
the individual, acting as the main contact point and advocate for each owner. The process begins
with a review of the individual’s financial circumstances, which include current estate plans, trusts,
other assets, and investments. At times, the organizational structure of these circumstances can be
very complex, with various trusts and family partnerships created to hold and manage the family’s
wealth.
PFM may also evaluate an individual’s or family’s current insurance needs to ensure that they are
protected and the coverage they have is appropriate given the circumstances. If PFM believes that
insurance coverage is inadequate, PFM may recommend certain insurance products to clients. Each
individual’s circumstances are different, and PFM endeavors to gather as much information as
possible in order to make the best recommendations to clients. In the event an insurance product
is recommended by an individual associated with PFM, in the event the recommendation is
accepted, the product may be purchased on a commission basis through an individual associated
with PFM. This presents a conflict of interest, in that the individual will have a financial incentive to
recommend an insurance product. To mitigate this conflict, PFM informs clients that they are
always free to purchase insurance products through other agents that are not affiliated with PFM,
or to determine not to purchase the insurance product at all.
For asset management, PFM does not encourage the placement of assets directly with PFM’s
recommended custodian, unless specific circumstances merit a change in custodian. Individuals
come to PFM with an array of existing managers, and in many cases, these managers are in PFM’s
opinion appropriate choices for the individual’s assets. Where PFM attempts to add value is
through the management of these managers: pressing each for specific concessions for the PFM
client’s benefit. These concessions can be in the form of fee discounts, or adding specific
investment restrictions to prevent the overall portfolio from being overly concentrated. Through
these reviews, PFM strives to synchronize and consolidate a client’s entire financial life, providing a
primary point of contact for the client and their existing managers. Our clients find all of the
information they need in one place, organized in a manner that can be easily understood.
While not a separate service, PFM may on occasion recommend that a client place assets with a
third party investment adviser. The rationale and investment process associated with such
recommendations are more fully described in Item 8.
In some limited circumstances, PFM will manage client assets, on a discretionary basis or a non-
discretionary basis. Discretionary management means that while we will continue an ongoing
relationship with each client, being involved in various stages of their lives and decisions to be
made, but we will not seek specific approval of changes to client accounts. Clients can always make
deposits or withdrawals in their accounts at any time, or place restrictions on the types of
investments in an account or portfolio. Because we take discretion when directly managing
accounts, clients engaging us will be asked to execute a Limited Power of Attorney (granting us the
discretionary authority over the client accounts) as well as an Investment Management Agreement
that outlines the responsibilities of both the client and PFM.
When a client engages us to provide services on a non-discretionary basis, we monitor the accounts
in the same way as for discretionary services. The difference is that changes to your account will
not be made until we have your approval (either verbally or in writing), prior to each and every
transaction, that our proposed change is acceptable to you.
If you request, PFM may recommend the services of other professionals for implementation
purposes. You are under no obligation to engage the services of any such recommended
professional. You retain absolute discretion over all such implementation decisions and are free to
accept or reject any recommendation from PFM. If you engage any professional recommended by
PFM, and a dispute arises thereafter relative to such engagement, you agree to seek recourse
exclusively from and against the engaged professional.
Assets Under Management
As of December 31, 2018, PFM
managed approximately $233,025,815 in assets under management
in 139 accounts, of which all are managed on a discretionary basis.
please register to get more info
A. Fees Charged
All individuals will be required to execute an agreement with PFM outlining the services to be
performed, as well as the fees for those services. Travel costs will be included in the annual fee
paid to PFM, unless outlined separately. In many instances, the company itself will be responsible
for the payment of fees related to work performed for each individual owner.
Clients are advised that they may pay fees that are higher or lower than fees they may pay another
advisor for the same services, and may in fact pay lower fees for comparable services from other
sources. Clients are under no obligation at any time to engage or to continue to engage, PFM for
investment services.
Financial Organization and Management
Fees for financial organization and management are generally fixed fee arrangements. The amount
of the fee will vary significantly, as it depends on the number of shareholders for whom PFM is
providing services, the complexity of each shareholder’s current circumstances, the urgency of the
need, and any complicating factors that are not identifiable until they are observed. Generally,
however, fixed fees begin at $50,000 on an annual basis.
Clients may also choose to instead have fees for financial organization and management be based
on a percentage of the assets under management. Because the typical PFM client’s financial
circumstances are so complex due to the higher net worth than the average RIA client, each client’s
case is truly unique, and therefore a simple fee tier for assets is not appropriate. In some cases, the
asset management aspect of PFM’s services is actually a smaller part of the work performed, as
opposed to the overall strategy leadership and monitoring services that PFM refers to as Financial
Organization. Other factors determining the fee arrangement and amount include the sense of
urgency, the number of potential other professionals involved, whether there are significant
complicating factors such as business ownership or heir issues. Generally, however, the range of
fees based on the assets under management varies from 0.00% to 0.65%, on an annual basis.
However, these fees are guidelines, subject to change according to the complexity of the situation.
It is important to note that in many cases, the amount of assets under direct management is not an
appropriate proxy for the amount of work required for a given client.
Asset Management
For clients who engage PFM to provide stand-alone asset management services, PFM prefers to
charge for such services on a fixed fee basis. Fixed fees for asset management services generally
range from $5,000 to $50,000, based upon the nature and complexity of the account.
The fixed fee
range stated is a guide. Fees are negotiable, and may be higher or lower than this range, based on
the nature of the work to be performed.
However, in limited circumstances, clients may engage PFM to provide stand-alone asset
management services, where fees are based on a percentage of the assets to be managed, which
will vary from 0.00% to 0.65% per annum, based on the amount of assets as well as the type of
assets. However, these fees are guidelines, subject to change according to the complexity of the
situation.
B. Fee Payment
Fixed Fees:
The fixed annual fee is paid in quarterly installments, billed in advance. On an ongoing basis, the
annual fee will be mutually agreed at the end of the initial engagement, and typically billed
quarterly in advance. The ongoing annual fee can be debited from an account that the client
designates, or in other such manner that client directs.
Asset Under Management Fees:
For clients who are billed based upon a percentage of assets under management, fees will be
debited directly from each client’s account. The advisory fee is paid quarterly, in advance, and the
value used for the fee calculation is the net value as of the last market day of the previous quarter.
This means that if your annual fee is 1.00%, then each quarter we will multiply the value of the
account by 1.00% then divide by 4 to calculate our fee. For assets deposited into or withdrawn
from an account after the inception of a billing period, the fee payable is prorated based on the
number of days remaining in the billing period. Any reduction in fees related to the withdrawal of
assets in an account will be credited against the next billing period’s investment advisory fees. To
the extent there is cash in your account, it will be included in the value for the purpose of
calculating fees only if the cash is part of an investment strategy. Once the calculation is made, we
will instruct the account custodian to deduct the fee from the appropriate account and remit it to
PFM.
Clients whose fees are directly debited will provide written authorization to debit advisory fees
from their accounts held by a qualified custodian chosen by the client. Each quarter, PFM sends
the custodian written notice of the amount of the fee to be deducted from the client’s account.
Upon specific request, clients will receive a bill itemizing the fees to be debited, including the
formula used to calculate the fee, the amount of assets the fee is based, and the time period
covered by the fee. The invoice will also state that the fee was not independently calculated by the
custodian. The client will also receive a statement from their account custodian showing all
transactions in their account, including the fees debited by PFM.
C. Other Fees
There are a number of other fees that can be associated with holding and investing in securities.
You will be responsible for fees including transaction fees for the purchase or sale of a mutual fund
or Exchange Traded Fund, commissions for the purchase or sale of a stock, or fees charged by
independent managers, though these fees are not paid to PFM or any principal thereof. Expenses
of a fund will not be included in management fees, as they are deducted from the value of the
shares by the mutual fund manager. For complete discussion of expenses related to each mutual
fund or Exchange Traded Fund, you should read a copy of the prospectus issued by that fund. PFM
can provide or direct you to a copy of the prospectus for any fund that we recommend to you.
Please make sure to read Item 12 of this informational brochure, where we discuss broker-dealer
and custodial issues.
D.
Pro-rata Fees
If you become an asset management client during a quarter, you will pay a management fee for the
number of days left in that quarter. If you terminate our relationship during a quarter, you will be
entitled to a refund of any management fees for the remainder of the quarter. Once your notice of
termination is received, we will assess pro-rated fees for the number of days between the end of
the prior billing period and the date of termination to be paid in whatever way you direct (check,
wire). PFM will cease to perform services, including processing trades and distributions, upon
termination. Assets not transferred from terminated accounts within 30 (thirty) days of
termination may be “de-linked”, meaning they will no longer be visible to PFM and will become a
retail account with the custodian.
E. Compensation for the Sale of Securities.
This item is not applicable.
please register to get more info
Clients advised include the individuals, families, trusts, corporations, and charitable organizations.
There is no account minimum.
please register to get more info
It is important for you to know and remember that all investments carry risks. Investing in
securities involves risk of loss that clients should be prepared to bear. PFM’s focus is on the management of an individual or family’s overall financial conditions.
Generally, PFM recommends maintaining relationships with the client’s current managers, and
simply seeking to organize those relationships to work for the client’s best interests in the most
productive way possible.
At times, PFM will find and recommend a new manager for one or more of its clients, which
recommendation the client is free to accept or reject. These managers are selected for a specific
niche of expertise they provide, which is either not available through an existing manager, or whose
overall benefit PFM believes will exceed that which a current manager is providing for some portion
of a client’s investments. Prior to referring any client to another manager, PFM will confirm that
such manager is registered, or exempt from registration, as an investment adviser.
In selecting managers for recommendation, PFM considers the specific expertise of the manager,
the background and prior experience of each portfolio manager, the manager’s regulatory history
and filings, the experiences of other investors, the overall track record for various investment
cycles, the potential opportunity for the asset class, and how the particular manager’s anticipated
portfolio will fit into the client’s overall financial circumstances. Once a manager is included in a
client portfolio, PFM monitors that client’s performance and business operations with the goal of
anticipating manager failures, sub-quality performance, or faulty risk management.
For asset management, because most client assets will be with third party managers many of whom
will have pre-existing relationships with the client, the majority of the investments directly
managed by PFM will be in cash or cash-like instruments, mutual funds, and ETFs designed for
maximum liquidity and lowest cost. Individual equities and bonds may also be used, if appropriate
for a given client. In the directly managed accounts, PFM is looking for liquidity and potential
return profile balances in coordination with other managers, not an independent asset allocation.
Additionally, part of the PFM process may include, where appropriate, involving multiple
generations in order to facilitate family financial planning. This can increase the financial education
of the later generations and manage expectations. However, potential for conflicts of interest exist
with the exchange of intergenerational information. PFM attempts to minimize these conflicts by
treating each household as its own fiduciary relationship. Information can only be shared across
generations with each household’s consent.
Risk of Loss
There are always risks to investing. Clients should be aware that all investments carry various
types of risk including the potential loss of principal that clients should be prepared to bear. It is
impossible to name all possible types of risks. Among the risks are the following:
• Political Risks. Most investments have a global component, even domestic stocks. Political
events anywhere in the world may have unforeseen consequences to markets around the world.
• General Market Risks. Markets can, as a whole, go up or down on various news releases or for
no understandable reason at all. This sometimes means that the price of specific securities could
go up or down without real reason, and may take some time to recover any lost value. Adding
additional securities does not help to minimize this risk since all securities may be affected by
market fluctuations.
• Currency Risk. When investing in another country using another currency, the changes in the
value of the currency can change the value of your security value in your portfolio.
• Regulatory Risk. Changes in laws and regulations from any government can change the value
of a given company and its accompanying securities. Certain industries are more susceptible to
government regulation. Changes in zoning, tax structure or laws impact the return on these
investments.
• Tax Risks Related to Short Term Trading: Clients should note that PFM may engage in short-
term trading transactions. These transactions may result in short term gains or losses for federal
and state tax purposes, which may be taxed at a higher rate than long term strategies. PFM
endeavors to invest client assets in a tax efficient manner, but all clients are advised to consult with
their tax professionals regarding the transactions in client accounts.
• Purchasing Power Risk. Purchasing power risk is the risk that your investment’s value will
decline as the price of goods rises (inflation). The investment’s value itself does not decline, but its
relative value does, which is the same thing. Inflation can happen for a variety of complex reasons,
including a growing economy and a rising money supply.
• Business Risk. This can be thought of as certainty or uncertainty of income. Management
comes under business risk. Cyclical companies (like automobile companies) have more business
risk because of the less steady income stream. On the other hand, fast food chains tend to have
steadier income streams and therefore, less business risk.
• Financial Risk. The amount of debt or leverage determines the financial risk of a company.
• Default Risk. This risk pertains to the ability of a company to service their debt. Ratings
provided by several rating services help to identify those companies with more risk. Obligations of
the U.S. government are said to be free of default risk.
• Margin Risk. “Margin” is a tool used to maximize returns on a given investment by using
securities in a client account as collateral for a loan from the custodian to the client. The proceeds
of that loan are then used to buy more securities. In a positive result, the additional securities
provide additional return on the same initial investment. In a negative result, the additional
securities provide additional losses. Margin therefore carries a higher degree of risk than investing
without margin. Any client account that will use margin will do so in accordance with Regulation T.
PFM may utilize margin on a limited basis for clients with higher risk tolerances.
• Risks specific to private placements, sub-advisors and other managers. If we invest some of
your assets with another advisor, including a private placement, there are additional risks. These
include risks that the other manager is not as qualified as we believe them to be, that the
investments they use are not as liquid as we would normally use in your portfolio, or that their risk
management guidelines are more liberal than we would normally employ.
• Information Risk. All investment professionals rely on research in order to make conclusions
about investment options. This research is always a mix of both internal (proprietary) and external
(provided by third parties) data and analyses. Even an adviser who says they rely solely on
proprietary research must still collect data from third parties. This data, or outside research is
chosen for its perceived reliability, but there is no guarantee that the data or research will be
completely accurate. Failure in data accuracy or research will translate to a compromised ability by
the adviser to reach satisfactory investment conclusions.
• Small Companies. Some investment opportunities in the marketplace involve smaller issuers.
These companies may be starting up, or are historically small. While these companies sometimes
have potential for outsized returns, they also have the potential for losses because the reasons the
company is small are also risks to the company’s future. For example, a company’s management
may lack experience, or the company’s capital for growth may be restricted. These small
companies also tend to trade less frequently that larger companies, which can add to the risks
associated with their securities because the ability to sell them at an appropriate price may be
limited as compared to the markets as a whole. Not only do these companies have investment risk,
if a client is invested in such small companies and requests immediate or short term liquidity, these
securities may require a significant discount to value in order to be sold in a shorter time frame.
• Concentration Risk. While PFM selects individual securities, including mutual funds, for client
portfolios based on an individualized assessment of each security, this evaluation comes without an
overlay of general economic or sector specific issue analysis. This means that a client’s equity
portfolio may be concentrated in a specific sector, geography, or sub-sector (among other types of
potential concentrations), so that if an unexpected event occurs that affects that specific sector or
geography, for example, the client’s equity portfolio may be affected negatively, including
significant losses.
• Transition Risk. As assets are transitioned from a client’s prior advisers to PFM there may be
securities and other investments that do not fit within the asset allocation strategy selected for the
client. Accordingly, these investments will need to be sold in order to reposition the portfolio into
the asset allocation strategy selected by PFM. However, this transition process may take some time
to accomplish. Some investments may not be unwound for a lengthy period of time for a variety of
reasons that may include unwarranted low share prices, restrictions on trading, contractual
restrictions on liquidity, or market-related liquidity concerns. In some cases, there may be
securities or investments that are never able to be sold. The inability to transition a client's
holdings into recommendations of PFM may adversely affect the client's account values, as PFM’s
recommendations may not be able to be fully implemented.
• Restriction Risk. Clients may at all times place reasonable restrictions on the management of
their accounts. However, placing these restrictions may make managing the accounts more
difficult, thus lowering the potential for returns.
• Risks Related to Investment Term & Liquidity. Securities do not follow a straight line up in
value. All securities will have periods of time when the current price of the security is not an
accurate measure of its value. If you require us to liquidate your portfolio during one of these
periods, you will not realize as much value as you would have had the investment had the
opportunity to regain its value. Further, some investments are made with the intention of the
investment appreciating over an extended period of time. Liquidating these investments prior to
their intended time horizon may result in losses.
please register to get more info
A. Broker-dealer
Neither the principal of PFM, nor any related persons are registered, or have an application
pending to register, as a broker dealer or as an associated person of the foregoing entities.
B. Futures Commission Merchant/Commodity Trading Advisor
Neither the principal of PFM, nor any related persons are registered, or have an application
pending to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or an associated person of the foregoing entities.
C. Relationship with Related Persons
Certain professionals of PFM are separately licensed as independent insurance agents. As such,
these professionals may conduct insurance product transactions for PFM clients, in their
capacity as licensed insurance agents, and will receive customary commissions for these
transactions in addition to any compensation received in his capacity as employees of PFM.
Commissions from the sale of insurance products will not be used to offset or as a credit
against advisory fees. These professionals therefore have incentive to recommend insurance
products based on the compensation to be received, rather than on a client’s needs. The
receipt of additional fees for insurance commissions is therefore a conflict of interest, and
clients should be aware of this conflict when considering whether to engage PFM or utilize
these professionals to implement any insurance recommendations. PFM attempts to mitigate
this conflict of interest by disclosing the conflict to clients, involving clients other advisors in the
decision, and informing the clients that they are always free to purchase insurance products
through other agents that are not affiliated with PFM, or to determine not to purchase the
insurance product at all. PFM also attempts to mitigate the conflict of interest by requiring
employees to acknowledge in the firm’s Code of Ethics, their individual fiduciary duty to the
clients of PFM, which requires that employees put the interests of clients ahead of their own.
D. Recommendations of Other Advisers
PFM may at times recommend unrelated, third party investment managers or professionals
who have a greater expertise in certain disciplines when appropriate for the client. While each
manager charges their own separate and additional fee, PFM does not receive any
compensation, directly or indirectly, from the unrelated third party investment managers or
professionals for the referral of clients.
Select Asset Management and Trust (“SAM&T”), a third party manager recommended to
clients, has a relationship with PFM. This dual relationship presents a conflict of interest. PFM
attempts to mitigate this conflict through a review of each manager, disclosing it to clients
verbally and in this brochure that they are under no obligation to engage any third party
manager recommended by PFM, and by reminding employees that the firm’s Code of Ethics
requires employees to act in the best interest of clients.
please register to get more info
PERSONAL TRADING
A. A copy of our Code of Ethics is available upon request. Our Code of Ethics includes
discussions of our fiduciary duty to clients, political contributions, gifts, entertainment, and trading
guidelines.
B. Not applicable. PFM does not recommend to clients that they invest in any security in
which PFM or any principal thereof has any financial interest.
C. On occasion, an employee of PFM may purchase for his or her own account securities
which are also recommended for clients. Our Code of Ethics details rules for employees regarding
personal trading and avoiding conflicts of interest related to trading in one’s own account. To avoid
placing a trade before a client (in the case of a purchase) or after a client (in the case of a sale), all
employee trades are reviewed by the Compliance Officer. All employee trades effected in accounts
over which an employee has any direct or indirect influence or control must either take place in the
same block as a client trade or sufficiently apart in time from the client trade so the employee
receives no added benefit. Employee statements are reviewed to confirm compliance with the
trading procedures.
D. On occasion, an employee of PFM may purchase for his or her own account securities
which are also recommended for clients at the same time the clients purchase the securities. Our
Code of Ethics details rules for employees regarding personal trading and avoiding conflicts of
interest related to trading in one’s own account. To avoid placing a trade before a client (in the
case of a purchase) or after a client (in the case of a sale), all employee trades are reviewed by the
Compliance Officer. All employee trades effected in accounts over which an employee has any
direct or indirect influence or control must either take place in the same block as a client trade or
sufficiently apart in time from the client trade so the employee receives no added benefit.
Employee statements are reviewed to confirm compliance with the trading procedures.
please register to get more info
A. Recommendation of Broker-Dealer
PFM does not maintain custody of client assets, though PFM may be deemed to have custody if a
client grants PFM authority to debt fees directly from their account (see Item 15 below). Assets will
be held with a qualified custodian, which is typically a bank or broker-dealer. PFM recommends
that investment accounts be held in custody by Schwab Advisor Services (“Schwab”), which is a
qualified custodian. PFM is independently owned and operated and is not affiliated with Schwab or
any other custodians. The custodian of your choice will hold your assets in a brokerage account and
buy and sell securities when PFM instructs them to, which PFM does in accordance with its
agreement with you. While PFM recommends that you use Schwab as custodian/broker, you will
decide whether to do so and will open your account with Schwab or another custodian by entering
into an account agreement directly with them. PFM does not open the account for you, although
PFM may assist you in doing so. Even though your account is maintained at one custodian, we are
still able to use other brokers to execute trades for your account as described below (see “Your
brokerage and custody costs”).
How we select brokers/custodians
We seek to recommend a custodian/broker that will hold your assets and execute transactions on
terms that are, overall, most advantageous when compared with other available providers and
their services. We consider a wide range of factors, including both quantitative (Ex: costs) and
qualitative (execution, reputation, service) factors. We do not consider whether Schwab or any
other broker-dealer/custodian, refers clients to PFM as part of our evaluation of these broker-
dealers.
Your brokerage and custody costs For our clients’ accounts that Schwab or another custodian maintains, the custodian generally does
not charge you separately for custody services but is compensated by charging you commissions or
other fees on trades that it executes or that settle into your account. In addition to commissions,
custodians charge you a flat dollar amount as a “prime broker” or “trade away” fee for each trade
that we have executed by a different broker-dealer but where the securities bought or the funds
from the securities sold are deposited (settled) into your account. These fees are in addition to the
commissions or other compensation you pay the executing broker-dealer. Because of this, in order
to minimize your trading costs, we have your preferred custodian execute most trades for your
account. We have determined that having your custodian execute most trades is consistent with
our duty to seek “best execution” of your trades. Best execution means the most favorable terms
for a transaction based on all relevant factors, including those listed above (see “How we select
brokers/custodians”).
Products and services available to us from Schwab Schwab Advisor Services™ (formerly called Schwab Institutional®) is Schwab’s business serving
independent investment advisory firms like PFM. They provide PFM and our clients with access to
its institutional brokerage services (trading, custody, reporting, and related services), many of
which are not typically available to Schwab retail customers. Schwab also makes available various
support services. Some of those services help PFM manage or administer our clients’ accounts,
while others help PFM manage and grow our business. Schwab’s support services are generally
available on an unsolicited basis (we don’t have to request them) and at no charge to PFM.
Following is a more detailed description of Schwab’s support services:
Services that benefit you
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit you and your account.
Services that may not directly benefit you.
Schwab also makes available to us other products and services that benefit us but may not directly
benefit you or your account. These products and services assist us in managing and administering
our clients’ accounts. They include investment research, both Schwab’s own and that of third
parties. We may use this research to service all or a substantial number of our clients’ accounts,
including accounts not maintained at Schwab. In addition to investment research, Schwab also
makes available software and other technology that:
Provide access to client account data (such as duplicate trade confirmations and account
statements)
Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
Provide pricing and other market data
Facilitate payment of our fees from our clients’ accounts
Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us.
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
Educational conferences and events
•
Consulting on technology, compliance, legal, and business needs
•
Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab may also discount or waive its fees for some of these
services or pay all or a part of a third party’s fees. Schwab may also provide us with other benefits,
such as occasional business entertainment of our personnel.
Our interest in Schwab’s services The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don’t have to pay for Schwab’s services. These services are not contingent
upon us committing any specific amount of business to Schwab in trading commissions or assets in
custody. We may have an incentive to recommend that you maintain your account with Schwab,
based on our interest in receiving Schwab’s services that benefit our business rather than based on
your interest in receiving the best value in custody services and the most favorable execution of
your transactions. This is a potential conflict of interest. We believe, however, that our selection of
Schwab as custodian and broker is in the best interests of our clients. Our selection is primarily
supported by the scope, quality, and price of Schwab’s services (see “How we select brokers/
custodians”) and not Schwab’s services that benefit only us.
We do not consider whether Schwab or any other broker-dealer/custodian, refers clients to PFM as
part of our evaluation of these broker-dealers.
Directed Brokerage
PFM does not recommend, request or require that clients direct PFM to execute trades through a
particular broker-dealer (directed brokerage arrangements). In such client directed arrangements,
the client will negotiate terms and arrangements for their account with that broker-dealer. This
means that the client, and not PFM, will be in the best position to seek and secure the best value
for the costs of execution. This means that the client may not pay the most cost effective
commission rates. PFM will not be able to aggregate orders under these circumstances, which
may result in higher commission costs or transaction fees because the trading costs are not
allocated among a group. Clients also may not benefit from commission rates PFM may be able to
negotiate. Further, there may be some transactions in certain securities that must be placed first
through PFM’s recommended broker-dealer. In some circumstances, placing those trades first may
mean that a client who directs brokerage may not only pay a higher commission cost, they may also
pay a higher price for a given security. In general, clients may not receive value for the commission
dollar spent, may spend more than is necessary for execution services, and may have reduced gains
in their accounts as a result of directing brokerage.
B. Aggregating Trades
Commission costs per client may be lower on a particular trade if all clients in whose accounts the
trade is to be made are executed at the same time. This is called aggregating trades. Instead of
placing a number of trades for the same security for each account, we will, when appropriate,
executed one trade for all accounts and then allocate the trades to each account after execution. If
an aggregate trade is not fully executed, the securities will be allocated to client accounts on a
pro
rata basis, except where doing so would create an unintended adverse consequence (For example,
if a
pro rata division would result in a client receiving a fraction of a share, or a position in the
account of less than 1%.)
please register to get more info
All accounts and corresponding financial plans will be managed on an ongoing basis, with formal
reviews with the client by a member of PFM senior management on at least an annual basis.
However, it is expected that market conditions, changes in a particular client’s account, or changes
to a client’s circumstances will trigger a review of accounts.
The annual report in writing provided by PFM is intended to review asset allocation. All clients will
receive statements and confirmations of trades directly from their custodian. Additionally, upon
request, clients will receive quarterly itemized bills from PFM. Please refer to Item 15 regarding
Custody.
please register to get more info
A. Economic Benefit Provided by Third Parties for Advice Rendered to Client.
Please refer to Item 12, where we discuss recommendation of Broker-Dealers.
B. Compensation to Non-Advisory Personnel for Client Referrals.
PFM does not directly or indirectly compensate any person who is not advisory personnel for
client referrals.
please register to get more info
There are two avenues through which PFM has custody of client funds; by directly debiting its fees
from client accounts pursuant to applicable agreements granting such right, and potentially by
permitting clients to issue standing letters of authorization (“SLOAs”). SLOAs permit a client to
issue one document that directs PFM to make distributions out of the client’s account(s).
Clients whose fees are directly debited will provide written authorization to debit advisory fees
from their accounts held by a qualified custodian chosen by the client. Each quarter, PFM sends
the custodian written notice of the amount of the fee to be deducted from the client’s account.
Upon specific request, clients will receive a bill itemizing the fees to be debited, including the
formula used to calculate the fee, the amount of assets the fee is based, and the time period
covered by the fee. The invoice will also state that the fee was not independently calculated by the
custodian. The client will also receive a statement from their account custodian showing all
transactions in their account, including the fees debited by PFM.
We encourage clients to carefully review the statements and confirmations sent to them by their
custodian, and to compare the information on your quarterly report prepared by PFM against the
information in the statements provided directly from their custodian. Please alert us of any
discrepancies.
In addition to the account custodian’s custody procedures, clients issuing SLOAs will be requested
to confirm, in writing, that the accounts to which funds are distributed are parties unrelated to
PFM.
please register to get more info
When PFM is engaged to provide asset management services on a discretionary basis, we will
monitor your accounts to ensure that they are meeting your asset allocation requirements. If any
changes are needed to your investments, we will make the changes. These changes may involve
buying or selling a security or group of investments, keeping the proceeds in cash, and hiring or
firing outside managers. You may at any time place restrictions on the types of investments we
may use on your behalf, or on the allocations to each security type. You may receive at your
request written or electronic confirmations from your account custodian after any changes are
made to your account. You will also receive monthly statements from your account custodian.
Clients engaging us on a discretionary basis will be asked to execute a Limited Power of Attorney
(granting us the discretionary authority over the client accounts) as well as an Investment
Management Agreement that outlines the responsibilities of both the client and PFM.
please register to get more info
Copies of our Proxy Voting Policies are available upon request.
From time to time, shareholders of stocks, mutual funds, exchange traded funds or other securities
may be permitted to vote on various types of corporate actions. Examples of these actions include
mergers, tender offers, or board elections. Clients are responsible for voting proxies related to
their investments, or to choose not to vote their proxies. PFM will not accept authority to vote
client securities. Clients will receive their proxies directly from the custodian for the client account.
PFM will not give clients advice on how to vote proxies.
please register to get more info
PFM does not require the prepayment of fees more than six (6) months or more in advance and
therefore has not provided a balance sheet with this brochure.
There are no material financial circumstances or conditions that would reasonably be expected to
impair our ability to meet our contractual obligations to our clients.
please register to get more info
Open Brochure from SEC website