Finhabits Advisors, LLC (“Finhabits”, or “Adviser”) is an online investment adviser registered with
the Securities and Exchange Commission (“SEC”) in July 2015. The Adviser is a privately held
limited liability company organized under the laws of the state of Delaware in June 2015.
Additional information about Finhabits’ products, structure and directors is provided on Part 1 of
Finhabits’ Form ADV which is available online at http://www.adviserinfo.sec.gov. We encourage
clients to visit our website www.finhabits.com for additional information.
Wrap Fee Program
Finhabits offers a wrap fee program (“Program”) with professional investment advisory services
through an online web-based application to individuals and high-net worth individuals. Finhabits’
goal is to provide its clients with an investment management service where they can receive
investment advice to help them develop and execute plans that are designed to build and preserve
their wealth, and to begin saving and investing for their retirement. Finhabits’ advice is based on
the financial profile, age, time horizon, and investment experience of each client. Finhabits will
interact with clients using a software application developed by its parent company, Finhabits Inc.
Through our website or mobile app (“Sites”), each client enters data and creates a financial goal
(“Goal”), which outlines the client’s contributions, timeline and the proposed investment strategy
managed by Finhabits. Once the Goal is confirmed and the proposed investment strategy is
selected, Finhabits automatically implements the investment strategy and periodically
rebalances each client’s portfolio in order to maintain an efficient portfolio in accordance to the
Goal. Each client needs to update their personal data through the Sites if their objective, risk
tolerance, or life events change. Finhabits will check quarterly with each client to confirm their
data remains valid. Although Finhabits requests and captures a wider range of information from
clients, the recommendation of the investment strategy is not currently considering that wider
range of information.
Finhabits’ unique automated investment service is based on modern portfolio theory that makes
it possible for anyone to access state-of-the-art portfolio management. Each individualized
portfolio is designed to be consistent with the client’s investment objectives and risk tolerances.
The investments in the portfolio will primarily consist of exchange traded funds (“ETFs”) and
mutual funds (collectively “Funds”). Clients are not able to change the underlying Funds that
comprise each portfolio. Using our technology, we can create an investment plan and manage a
client’s portfolio by seeking to identify:
• the optimal asset classes in which to invest;
• the most efficient Funds to represent each of those asset classes;
• the ideal mix of asset classes based on the client’s specific risk tolerance; and,
• the most appropriate time to rebalance the client’s portfolio to maintain intended risk
tolerance.
Each client’s Program account (“Account”) will be held in the client’s name at an independent
custodian, and not with us. All Accounts managed through the Sites are required to use Apex
Clearing Corporation as the independent custodian (“Custodian”).
All clients will receive our Advisory Agreement describing the discretionary authority that a client
grants to Finhabits, as well as the services they will receive, fees they will be charged, and the
conditions of the relationship. Finhabits does not offer tax, accounting or legal advice.
Fees and Compensation
Finhabits’ clients pay an annual wrap fee of 0.50% for an Account balance of $2,500 or more.
Accounts under $2,500 are subject to a minimum subscription of $1 per month for personal use
of the Finhabits’ web-based service. Currently, Finhabits waives its minimum subscription fee for
Accounts that participate in the Washington’s Small Business Retirement Marketplace
(“Marketplace”) and have a balance under $1,500. The wrap fee includes advisory services,
execution, clearance, custody, and account reporting. The fee schedule is as follows:
Account Balance Fee Under $2,500 $1 minimum subscription per month
$2,500 or more 0.50% wrap fee per year / charged monthly in
arrears
The fees shown above are not negotiable.
For those Accounts with a balance of under $2,500, clients will authorize Finhabits and the
Custodian to directly debit the $1 minimum subscription from the client’s funding account to pay
us. This is a subscription fee and it is a charge drawn against the client’s funding account. In the
event we cannot deduct the $1 minimum subscription from a client’s funding account, we reserve
the right to withdraw the outstanding minimum subscription due from their Finhabits Account
held at the Custodian and/or terminate access to the Program. Clients acknowledge that the $1
minimum subscription per month for Accounts with a balance of less than $2,500 may equate to
a significant fee on a percentage basis, depending on the amount the client has invested. This
may potentially be a greater fee than a client would pay to other investment advisers which permit
a client to invest such an amount.
For Accounts with a balance of $2,500 or more, the wrap fee is calculated based on the client’s
average daily Account balance and charged monthly in arrears. Custodian will deduct the wrap
fee directly from the client’s Account pursuant to applicable custody rules.
There are other fees that clients may be charged by other parties. The wrap fee or service fee
covers all trade and advisory charges for each Account as part of the Program. However, our fees
do not include other related costs and expenses. The Funds recommended by Finhabits have fees
that are distinct and separate from the fees paid to Finhabits for its wrap fee program. Clients
may also incur certain charges imposed by the Custodian and other third parties, as listed on
Schedule A. These include transfer taxes, wire transfers, electronic fund fees, and other fees and
taxes on brokerage accounts and securities transactions. Finhabits client’s might find that the
fees from the advisory and other services that comprise the Program may cause a higher advisory
cost than if a client purchased the Funds directly.
Clients should be aware that this wrap account may cost more or less than someone would pay
to have all of the services provided separately to them. Factors that would bear upon the cost of
this account in relation to receiving the services separately include the number of different service
providers needed to achieve the results, the need for increased coordination and management,
and the execution capabilities, speed, and efficiency of the various service providers.
Either party may terminate the advisory relationship through our web-based application at any
time. If a client wishes to terminate the relationship via email, he or she can contact us at
[email protected]. The termination will take effect promptly upon our receipt of the e-mail
from the client or the notification from the web-based application. Finhabits may terminate a
client’s access to our online service if we believe a client is in breach of the Finhabits Terms of
Use and/or Advisory Agreement. Finhabits will prorate the wrap fee if we or a client terminates
access to the Program intra-monthly. Subscription fees are not prorated if a client terminates
access to the Program intra-monthly.
When an Account is terminated, the securities in the Account will be sold and the cash will be
returned to the client’s designated bank account within 5 business days.
Finhabits reserves the right to waive any fees associated with the Program at its sole discretion.
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There are no minimum account size requirements; however, there is a minimum investment of
$5 on account opening. Finhabits offers its advisory services to individuals and high net worth
individuals who are legal U.S. residents and maintain a funding account with a U.S. bank.
Finhabits is a software based financial advisor which means each client must acknowledge her
ability and willingness to conduct her relationship with Finhabits on an electronic basis. Under
the terms of the Advisory Agreement each client agrees to receive all Account information and
Account documents (including this Brochure), and any updates or changes to same, through her
access to the Sites and Finhabits’ electronic communications. Unless noted otherwise on the
Sites or within this Brochure, Finhabits’ advisory service, the signature of the Advisory
Agreement, and all documentation related to the Program are managed electronically. Finhabits
does not make individual representatives available to discuss servicing matters with clients.
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Portfolio Managers
We do not utilize outside portfolio managers. All client accounts are managed in-house by
Finhabits via our web-based application. Finhabits reviews performance information provided
through the Custodian.
Advisory Business
Finhabits’ sole advisory service is investment management services provided through its Wrap
Fee Programs. Please refer to Item 4 for all information pertaining to our advisory business. We
tailor our recommendations to meet the financial objectives and risk tolerance of the individual
client needs.
Performance-Based Fees and Side-by-Side Management
Finhabits does not charge performance-based fees. Our advisory fees are only charged as
disclosed above in Item 4. The Adviser does not perform side-by-side management.
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
Finhabits uses modern portfolio theory to maximize portfolio expected returns for a given amount
of portfolio risk, or equivalently minimize risk for a given level of expected return, by carefully
choosing the proportions of various assets. Based on a proposed financial goal and the client’s
risk tolerance, Finhabits seeks to create an individualized investment plan using the optimal asset
classes in which to invest.
ETFs are Finhabits’ main investment instrument, due to low costs, passive management, and
availability. We select ETFs for each asset class based on low tracking error, low expense ratio,
and high market liquidity. Finhabits has defined a broad scope of asset classes taking into
account different regions and subcategories: U.S. equities, foreign developed markets equities,
emerging market equities, real estate, natural resources, treasury inflation protected securities,
municipal bonds, corporate bonds, emerging market bonds and U.S. government bonds. Finhabits
periodically evaluates the entire population of more than 1,000 ETFs to identify the most
appropriate ETFs to represent each asset class.
Finhabits continuously monitors our client’s portfolios and periodically rebalances them back to
the client’s target mix in an effort to optimize returns for the intended level of risk.
Finhabits will also periodically review the entire population of more than 1,000 ETFs to identify
the most appropriate ETFs to represent each asset class. We look for ETFs that minimize cost
and tracking error and offer market liquidity. Many investors do not realize that ETFs do not
exactly track the indexes they were created to mimic. Choosing an ETF with a low expense ratio
that does not track the asset class recommended by our service runs the risk of sub-optimizing
a client’s portfolio’s performance. We choose ETFs that are expected to have sufficient liquidity
to allow client withdrawals at any time. Finally, we select ETFs that have conservative and
shareholder-friendly securities lending policies.
Risk of Loss
We cannot guarantee our analysis methods will yield a return. In fact, a loss of principal is always
a risk. Investing in securities involves a risk of loss that a client should be prepared to bear. Clients
need to remember that past performance is no guarantee of future results, and any historical
returns, expected returns, or probability projections may not reflect actual future performance.
The following risks may not be all-inclusive, but should be considered carefully by a prospective
client before retaining Finhabits’ services. These risks should be considered as possibilities, with
additional regard to their actual probability of occurring and the effect on a client if there is in fact
an occurrence.
Advisory Risk – There is no guarantee that Finhabits’ judgement or investment decisions about
particular securities or asset classes will necessarily produce the intended results. It is possible
that clients or Finhabits itself may experience computer equipment failure, loss of internet access,
viruses, cyber-attacks, or other events that may impair access to the Sites. Finhabits and its
representatives are not responsible to any client for losses unless caused by Finhabits breaching
its fiduciary duty.
Software Risk – Finhabits delivers its Program entirely through software. Consequently, Finhabits
rigorously designs, develops and tests its software extensively before putting such software into
production with actual client accounts and periodically monitors the behaviors of such software
after its deployment. Notwithstanding this rigorous design, development, testing and monitoring,
it is possible, that such software may not always perform as intended or as disclosed on the Sites,
or other Finhabits disclosure documents. Finhabits continuously strives to monitor, detect and
correct any software that does not perform as expected or disclosed.
Volatility and Correlation Risk - Clients should be aware that Finhabits’ asset selection process is
based in part on a careful evaluation of past price performance and volatility in order to evaluate
future probabilities. However, it is possible that different or unrelated asset classes may exhibit
similar price changes in similar directions which may adversely affect a client, and may become
more acute in times of market upheaval or high volatility.
ETF Risks, including Net Asset Valuations and Tracking Error - ETF performance may not exactly
match the performance of the index or market benchmark that the ETF is designed to track
because: 1) the ETF will incur expenses and transaction costs not incurred by any applicable index
or market benchmark; 2) certain securities comprising the index or market benchmark tracked by
the ETF may, from time to time, temporarily be unavailable; and 3) supply and demand in the
market for either the ETF and/or for the securities held by the ETF may cause the ETF shares to
trade at a premium or discount to the actual net asset value of the securities owned by the ETF.
Certain ETF strategies may from time to time include the purchase of fixed income, commodities,
foreign securities, American Depositary Receipts, or other securities for which expenses and
commission rates could be higher than normally charged for exchange-traded equity securities,
and for which market quotations or valuation may be limited or inaccurate.
Two Levels of Advisory Compensation - Clients should be aware that to the extent they invest in
Funds they will pay two levels of advisory compensation - advisory fees charged by Finhabits plus
any management fees charged by the issuer of the Fund. This scenario may cause a higher
advisory cost than if a client purchased the Fund directly.
Foreign Investing and Emerging Markets Risk - Foreign investing involves risks not typically
associated with U.S. investments, and the risks may be exacerbated further in emerging market
countries. These risks may include, among others, adverse fluctuations in foreign currency values,
as well as adverse political, social and economic developments affecting one or more foreign
countries. In addition, foreign investing may involve less publicly available information and more
volatile or less liquid securities markets, particularly in markets that trade a small number of
securities, have unstable governments, or involve limited industry. Investments in foreign
countries could be affected by factors not present in the U.S., such as restrictions on receiving
the investment proceeds from a foreign country, foreign tax laws or tax withholding requirements,
unique trade clearance or settlement procedures, and potential difficulties in enforcing
contractual obligations or other legal rules that jeopardize shareholder protection. Foreign
accounting may be less transparent than U.S. accounting practices and foreign regulation may
be inadequate or irregular.
Market Risk - Even a long-term investment approach cannot guarantee a profit. Economic,
political, and issuer-specific events will cause the value of securities, and the portfolio that owns
them, to rise or fall. Because the value of an investment in a portfolio will fluctuate, there is the
risk of loss of money.
Credit Risk - Companies in which the Fund invests could deteriorate as a result of, among other
factors, an adverse development in their business, a change in the competitive environment or an
economic downturn. As a result, companies that the ETF expected to be stable may operate, or
expect to operate, at a loss or have significant variations in operating results, may require
substantial additional capital to support their operations or maintain their competitive position,
or may otherwise have a weak financial condition or be experiencing financial distress.
Liquidity Risk - Liquidity risk exists when particular portfolio investments are difficult to purchase
or sell. To the extent that the portfolio holds illiquid investments, the portfolio’s performance may
be reduced due to an inability to sell the investments at opportune prices or times. Liquid portfolio
investments may become illiquid or less liquid after purchase by the portfolio due to low trading
volume, adverse investor perceptions and/or other market developments. Liquidity risk includes
the risk that the portfolio will experience significant net redemptions at a time when it cannot find
willing buyers for its portfolio securities or can only sell its portfolio securities at a material loss.
Liquidity risk can be more pronounced in periods of market turmoil.
Marketplace Account Risks – Marketplace accounts are subject to various risks, including but
not limited to:
Limited Investment Options – Clients may only choose from two investment options: (a)
A target date or similar fund, with asset allocations and maturities designed to coincide
with the expected date of retirement and (b) a balanced fund. The ongoing investment
advice is the responsibility of Finhabits. The choice of the underlying investments of the
Marketplace accounts is subject to the approval of the Marketplace.
Potential Changes to the Marketplace – The director of the Marketplace may change or
terminate any or all Marketplace services at any time and for any reason. Depending on
the nature of the change, a client may be required to participate in the change with respect
to Accounts established before the change. Changes to the Marketplace may or may not
be beneficial to the client.
Finhabits’ Participation in the Marketplace – Finhabits participation in the Marketplace is
voluntary and as such, Finhabits may request to be removed from the Marketplace. The
Finhabits participation may be revoked by the Marketplace director if Finhabits no longer
meets the requirements set forth in the Marketplace terms and conditions.
Voting Client Securities
As a matter of policy, Finhabits does not accept the authority to and does not vote proxies on
behalf of advisory clients. Clients retain the responsibility for receiving and voting proxies for any
and all securities maintained in client portfolios. We are authorized to instruct the Custodian to
forward copies of all proxies and shareholder communications relating to a client’s Account to
the client. Further, Finhabits will not be required to take any action or render any advice with
respect to any securities held in the Account, which are named in or subject to class action
lawsuits.
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Managers
Finhabits has access to all client information obtained by Finhabits with respect to the particular
client Accounts that they manage. Finhabits does not provide the client information to any other
portfolio manager.
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Disciplinary Information
Like all registered investment advisors, Finhabits is obligated to disclose any disciplinary event
that might be material to any client when evaluating our services. We do not have any legal,
financial, regulatory, or other “disciplinary” item to report to any client. This statement applies to
our firm and to every employee of our firm.
Other Financial Industry Activities and Affiliations
● Neither Finhabits nor any of its management persons are registered or have an application
pending to register, as a broker-dealer or a registered representative of a broker dealer.
● Neither Finhabits nor any of its management persons are registered or have an application
pending to register, as a futures commission merchant, commodity pool operator, a
commodity-trading advisor, or as an associated person to the foregoing list.
● Neither Finhabits nor any of its management persons have relationships with other
entities in the financial services industry that materially affect Finhabits advisory business
or its clients.
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
The Adviser has adopted a Code of Ethics (the “Code”) under Rule 17j-1 of the Investment
Company Act and Rule 204A-1 of the Investment Advisers Act for certain access persons
(“Access Persons”) of the Adviser.
The Code identifies a number of basic principles that guide our business practices and set
minimum standards of business conduct. These are the ethical principles on which the Code has
been based:
● We must always conduct our business with the highest level of honesty, professionalism
and ethical conduct. This high standard must be followed in dealing with employees,
business partners, outside agencies, regulatory bodies and clients. Further, we must
follow this standard in our handling of actual or apparent conflicts of interest between
personal and professional relationships.
● We must strive for full, fair, accurate, timely and understandable disclosure in reports and
documents that we file with, or submit to, the Securities and Exchange Commission
(“SEC”), the Financial Industry Regulatory Authority (“FINRA”), and other regulatory bodies
as well as in our public communications made by the Adviser.
● We must fully comply with applicable laws, governmental rules and regulations.
● We must make every effort to continuously improve and uphold our good reputation with
customers and business partners and seek to ensure that our clients are treated fairly and
appropriately with every interaction.
● Our entire team must constantly seek to encourage an environment of mutual respect,
openness and integrity in the workplace. Further, we encourage every member of the team,
at all levels in the organization to foster a spirit of teamwork, entrepreneurial energy and
enthusiastic client focused activities that resonate to all involved our commitment to
excellence and our higher ethical standard.
The employees of Finhabits and its affiliates have committed to a Code of Ethics that is available
for review by clients and prospective clients upon request. The firm will provide a copy of the
Code of Ethics to any client or prospective client upon request.
The Code is designed to ensure that Access Persons act in the interest of its clients with respect
to any personal trading of securities. The Code contains (i) certain reporting requirements
applying to purchases of Funds or the purchase of underlying portfolio securities and (ii)
securities trading clearance procedures applying to the purchase of portfolio securities. The Code
also requires all Access Persons to pre-clear with a compliance officer all trades in stocks, bonds,
initial public offerings, and private investments. Subject to the terms of the Code, employees of
Finhabits may purchase for their own accounts securities recommended for purchase by clients.
Participation or Interest in Client Transactions
Finhabits may recommend the purchase or sale of Funds in which it has a financial interest.
However, without the approval of the Chief Compliance Officer (“CCO”), Finhabits shall not invest
in, acquire investments from, or sell investments to any clients that holds an investment of more
than 5% of the outstanding equity of such entity or is in a position of control.
Furthermore, Finhabits has adopted policies and procedures to avoid potential conflicts of
interest to the detriment of the Fund:
● Finhabits’ CCO will monitor the personal securities transactions of the Adviser’s
associates to ensure that such persons are fulfilling their fiduciary responsibilities to
clients.
● In addition to monitoring securities transactions, the CCO will take all reasonable steps to
determine that all associates of the Adviser comply with certain restrictions regarding a)
Pre-clearance of Securities Transactions; b) Black-Out Periods; c) Short Term Trading; d)
Active Trading by Advisory Representatives for their own Accounts; and, e) filing Quarterly
Personal Securities Trading Reports.
● Finhabits and its employees may buy or sell securities that are also held by the clients.
● Employees must comply with the provisions of the Finhabits’ Compliance Manual.
Personal Trading
The Chief Compliance Officer of the Adviser is responsible for reviewing all employee trades each
quarter. The personal trading reviews ensure that the personal trading of employees does not
affect the markets and that Clients are not compromised.
Review of Accounts
Finhabits provides all clients with continuous access via the web-based application for reporting
information about Account status, securities positions and balances. Clients may also receive
periodic e-mail communications describing portfolio performance, Account information, and
product features and reminders to update their investment profile.
Finhabits reviews each client’s Account when it is opened, and continuously monitors and
periodically rebalances each client’s portfolio to seek to maintain a client’s targeted risk tolerance
and optimal return for the client’s risk level. Finhabits also conducts reviews when material
changes may have occurred to a client’s portfolio or investment objectives. We consider tax
implications and the volatility associated with each of our chosen asset classes when deciding
when and how to rebalance.
On a quarterly basis, Finhabits contacts each client to remind them to review and update the
profile information they previously provided. Finhabits also requests that clients reconfirm the
same information on an annual basis. These notifications and confirmations include a link to the
client’s current information and contact information for the Finhabits support team. Currently the
Finhabits team members whose tasks include supervising, arranging and responding to these
notifications, confirmations and reviews are: the CCO with help from Client Services.
Finhabits conducts separate reviews related to the Funds used for client portfolios. These reviews
are approved by Finhabits’ Investment Committee, which has the authority, if necessary, to take
action up to and including the removal, addition or replacement of an Fund, from the portfolios
advised by Finhabits.
Brokerage Practices
Directed Brokerage
Finhabits does not maintain custody of any client assets that we manage, although we may be
deemed to have custody of a client’s assets if they give us authority to withdraw advisory fees
from their account. All client assets must be maintained in an account at a “qualified
custodian,” generally a broker-dealer or bank.
By selecting our Program, all clients are directing us to use Apex Clearing Corporation, a
registered broker-dealer, member FINRA/SIPC, as the qualified custodian. We are independently
owned and operated and are not affiliated with Apex. Apex will hold each client’s assets in a
brokerage account and buy and sell securities when we and/or our client instructs them to. All
accounts use Apex as custodian/broker in order to use Finhabits’ services. Clients will need to
open an account with Apex by entering into an account agreement directly with them. We do not
open the account for our clients, although we may assist our clients in doing so. If a client does
not wish to place their assets with Apex, then they cannot participate in the Finhabits wrap fee
Program.
Because Finhabits is directed to use only Apex, some securities transactions may be executed
with higher fees or at slower processing times than if Finhabits used a different broker. However,
because clients who pay a wrap fee only pay one fee that includes advisory and brokerage
services, the directed brokerage to Apex will not materially affect the client. Because Finhabits
covers the brokerage fee, it may face an economic conflict to effect fewer brokerage
transactions. Finhabits has policies and procedures to mitigate such conflicts.
How We Select Brokers/Custodians
In determining a custodian/broker to use for our Program, Finhabits based its decision to use
Apex Clearing Corporation as the qualified custodian on our evaluation of its services to be most
advantageous overall when compared with other available providers and their services. We
considered a wide range of factors, including:
1. Competitiveness of the price of those services.
2. Capability to execute, clear, and settle trades (buy and sell securities for each account)
itself or to facilitate such services.
3. Capability to facilitate timely transfers and payments to and from accounts.
4. Quality of services.
Best Execution
We have an obligation to seek best execution for our clients. In seeking best execution, the
determinative factor is not the lowest possible commission bust but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a broker-
dealer’s services, including execution capability, commission rates, reputation and
responsiveness. Therefore, we will seek competitive commission rates, but we may not obtain
the lowest possible commission rates for account transactions.
Finhabits anticipates that Apex Clearing Corp. will provide best execution for the client. However,
in the event Finhabits determines that Apex Clearing Corp. does not at any time provide best
execution in its capacity as a broker/dealer, Finhabits reserves the right to select a different
broker/dealer which will provide best execution with respect to such transaction.
Generally, when clients make changes to their accounts during normal stock market hours
transactions will be processed momentarily while changes clients make to their accounts when
markets are closed will be processed the next business day. Transactions are sometimes subject
to processing delays that can cause significant time lapses between the time clients have
initiated a change to an account and execution. In particular, processing delays may mean that
account changes initiated less than thirty minutes before markets close may not transact until
the next business day. Markets generally close at 4:00 PM ET. Further, deposits are automatically
subject to a processing period that may be up to five business days or longer; deposit related
transactions will not occur until the next business day after this processing period is complete.
Brokerage for Client Referrals
In selecting and/or recommending broker-dealers, we do not take into consideration whether or
not we will receive client referrals from the broker-dealer or third party.
Soft Dollars
Apex Clearing Corporation may provide us with certain brokerage and research products and
service that qualify as “brokerage or research services” under Section 28(e) of the Securities
Exchange Act of 1934. These research products and services will assist us in our investment
decision making process. Such research generally will be used to service all of the clients, but
clients who participate in certain strategies may benefit more depending upon the nature of the
research.
Because soft dollar benefits could be considered to provide a benefit to the adviser that might
cause the client to pay more than the lowest available commission without receiving the most
benefit, they are considered a conflict of interest in recommending or directing custodial and third
party managerial services. Finhabits mitigates these conflicts of interest through strong oversight
of soft dollar arrangement by the CCO, in order to assure the soft dollar benefits serve the best
interest of the client. The conflict is also mitigated because the clients pay a wrap fee which
includes the brokerage transaction costs.
There may be other benefits from recommending Apex Clearing Corporation such as software
and other technology that (a) provide access to client Account data; (b) facilitate trade execution
and allocate aggregated trade orders for multiple client Accounts; (c) provide research, pricing,
and other market data; (d) facilitate payment of fees from its client’s Accounts; and (e) assist with
back-office functions, recordkeeping and client reporting.
Trading
Finhabits anticipates (but is not obligated to) combine or “batch” orders to obtain best execution,
to negotiate more favorable commission rates or to allocated equitably among the Finhabits
clients. Under this procedure, transactions will be averaged as to price and transaction costs and
will be allocated among the Finhabits clients in proportion to the purchase and sale orders placed
for each client Account on any given day.
Client Referrals and Other Compensation
Finhabits offers compensation to current clients and solicitors for referring new clients. New
clients are advised of the compensation before opening the account. Referring clients and
solicitors must adhere to the terms and conditions established by Finhabits and set forth in an
agreement with Finhabits in accordance with Rule 206(4)-3 under the Investment Advisers Act of
1940. Referrals can only be made within the Finhabits Sites. Clients are not charged any fee of
other costs for being referred to Finhabits by a current client, marketer or solicitor. Finhabits or
an affiliate may also pay advertisers for driving new users to Finhabits.
Finhabits and/or its affiliates may, from time to time, provide a referral to other unaffiliated third
party professionals (“Third Party Professionals”). Unless otherwise indicated by Finhabits in
writing, Finhabits does not undertake to, nor does it perform, specific due diligence regarding
Third Party Professionals and such referrals do not constitute recommendations by Finhabits of
the Third Party Professionals or their services. Services provided by Third Party Professionals are
distinct from those provided by Finhabits and its affiliates and additional terms of service may
apply.
Financial Information
We do not solicit fees of more than $1,200, per client, six months or more in advance. As an
advisory firm, Finhabits is required to disclose any financial condition that is reasonably likely to
impair our ability to meet our contractual obligations. Finhabits does not have any financial
impairment that will preclude the firm from meeting contractual commitments to clients. We have
not been subject of any bankruptcy proceedings. A balance sheet is not required to be provided.
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Advisers
N/A
Schedule A – Potential expenses not covered by the Finhabits Fee
Below is a list of Custodian fees clients may incur that are not included in the Finhabits’ wrap
fee. These fees would be incurred based on a client’s request, beyond the control of Finhabits.
Should a client incur any of these fees, such client will be responsible for their payment. This list
of fees is the current list of the Custodian fees, as represented to Finhabits, but the Custodian
reserves the right to change these fees in the future.
Banking: Wire Transfers (domestic) $25 per wire
Wire Transfers (international) $50 per wire
Paper Check Draft USD (domestic) $5 per check
Paper Check Draft USD (international) $10 per check
Returned Checks / ACH / Wires and Recalls $30 per item
ACH Notice of Correction $5 per notice
Stop Payments on Apex Issued Checks $30 each
Check Copies $15 each
Third Party Distribution Notification $2 per notification
Operations: Paper Statement (monthly and quarterly) $5 per statement
Paper Tax Statement $5 per statement
Paper Trade Confirms $2 per confirm
Historical Statements that cannot be retrieved from
the SFTP site
$150 per hour (2 hour min)
Account Transfer Outgoing $75 per account
DTC Delivery $25 per security
Internal Transfer $75 per account
TOD Account Transfer Fee $200 per transfer
Mailgrams / NYSE Extensions $25 per item
Prepayment if amount less than $10,000 $20
Prepayment if amount is over $10,000 0.2% of unsettled amount
Overnight Mail - Domestic $50 per request
Overnight Mail - International $100 per request
ADR Cancellation / Creation $100 per transaction, plus agent
cable fees
Reorg Dividend Check $5 per item
Domestic Voluntary / Post Actionable Reorgs $50 per CUSIP, per account
Reorg International Voluntary / Post Actionable Reorgs $100 per CUSIP, per account
Reorg Death Put $100 per request
Reorg Physical Processing Fee $125 plus Transfer Agent Fee
Reorg Wire Fee - Domestic $25 each
Reorg Wire Fee - International $50 each
Margin Sell out Fee $25 per ticket
Short Forced Buy-In Fee $25 per ticket
Non-transferable stocks $10 per month each
Retirement Custodial Account Cancellation Fee $60 per account
Form ADV Part 2B – Client Brochure Supplement
Finhabits Advisors LLC
46 Hester St., Floor 2, New York, NY 10002
www.Finhabits.com March 26, 2018
This Brochure Supplement provides information about certain Finhabits employees that
supplements the “Finhabits” Brochure. If you have any questions about the contents of this
Brochure, please contact us at (212) 596 7292 or
[email protected]. Additional information
about Finhabits is also available on the SEC’s website at www.adviserinfo.sec.gov.
Carlos A Garcia, born 1980
Education
BS, Massachusetts Institute of Technology, 2002
Business Background
2002 – 2006 Assistant Vice President, Merrill Lynch
2006 – 2011 Partner, Galileo Investment Management
2009 – 2012 Co-founder & Board Member, Fundspire Inc
2012 – present Founder and CIO, Madison Quant Labs
2015 – present Founder & CEO, Finhabits Inc.
Disciplinary Information
None
Other Business Activity
None
Additional Compensation
None
Supervision
Mr. Garcia serves as the CEO of Finhabits, and as such is not subject to additional supervision.
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